MCQ – Question Bank

KMMN207 - DIGITALMARKETING AND E COMMERCE

1. __________________ is a broad category that incorporates traditional strategies like

print, broadcast, direct mail, and telephone.
A. Traditional marketing
B. Digital marketing
C. Marketing mix
D. Advertising work

2. Which of these is NOT a form of digital advertising?

A. Email campaigns
B. Text messages sent to consumers' mobile phones
C. Calling consumers on the phone
D. Social media posting

3. Which of these is NOT a form of traditional advertising?

A. Fliers or postcards
B. Company websites
C. Television ads
D. Radio commercials

4. Digital marketing is often referred to as___________.

A. online marketing
B. internet marketing
C. web marketing
D. All of the above

5. Which of the following is a type of digital marketing activity?

A. Email marketing.
B. Social web marketing.
C. Viral marketing.
D. All of the above

6. Which of the following is not a traditional forms of digital marketing?

A. radio
B. TV
C. billboard
D. All of the above

7. What is not true about digital marketing?

A. Digital marketing is any form of marketing products or services that involves
electronic devices.
B. Digital marketing can be done online
C. Digital marketing cannot be done online
 D. Digital marketing is often referred to as online marketing, internet marketing
or web marketing.

8. How many main pillars of digital marketing?

A. 2
B. 4
C. 3
D. 5

9. Marketing that moves away from a transaction-based effort to a conversation (i.e. two-
way dialogue) and can be described as a situation or mechanism through which
marketers and a customer (e.g. stakeholders) interact usually in real-time is known as:
A. Direct Marketing
B. Eectronic marketing
C. Interactive Marketing
D. Indirect Marketing

10. In the first 10 years, the web was heavily used as a static publishing and/or retailing
(transactional) channel. This was known as:
A. Web 2.0.
B. Web 3.0.
C. Web 1.0.
D. Web 3.0.

11. Digital marketing includes_____________.

A. voice broadcast
B. podcasting
C. RSA
D. Both A and B

12. A website`s front - or home page should include_____________

A. A lengthy description of the organization
B. Logos depicting awards the site`s designers have received
C. Links to other websites
D. None of the above

13. This is the process of marketing accomplished or facilitated through the application of
electronic devices, appliances, tools, techniques, technologies and or systems:
A. Direct Marketing
B. interactive marketing
C. Electronic marketing
D. internet marketing

14. What does blog stand for?

A. Web big
B. Web log
C. Big log
 D. Read web

15. A person who blogs is called a...

A. Browser
B. Blogging
C. Blogger
D. Vlogger

16. Basic blog entries that usually show up on the home page of a blog are called
A. Pages
B. Categories
C. Widgets
D. Posts

17. Usually one of the first things bloggers do is change this, which is the look of the blog...
A. Image
B. Theme
C. Post
D. Sidebar

18. These are similar to posts, but are for "static" content which you won't change often...
A. Text
B. Menu
C. Pages
D. Widget

19. These allow readers to reply to what you write, leave links, and create a general
discussion...
A. Comments
B. Screenshots
C. Podcasts
D. Pages

20. The back-end of your blog where you make changes (not seen by the public) is called...
A. Boardroom
B. Sidebar
C. Login
D. Dashboard

21. These are the blocks that make up sidebars (e.g. subscribe by email, links, calendars,
etc.)
A. Widgets
B. Plugins
C. Search
D. Categories

22. What information should you not include in your blog posts or comments?
 A. Your passwords
B. Your phone number
C. Your address
D. All of the above

23. What does URL stand for

A. Unicorns Rest Lazily
B. Umbrellas Read Lots
C. Uniform Resource Locator
D. Underneath Remaining Logs

24. What features would you not include in a quality comment?

A. Correct spelling, punctuation, spacing, and grammar
B. A question and/or compliment
C. Personal information about yourself or others
D. Information relevant to the post

25. Clickable content in a page/posts that takes the reader to another page or site is called...
A. A link/hyperlink
B. A menu
C. An image
D. A widget

26. If you want to add an image to a post, what sort of image should you use?
A. A Creative Commons image or your own image
B. Any image you find in a Google search
C. An image copied from another blog
D. An image you saved from Instagram or Snapchat

27. A photo, graphic, or image that represents you across blogs is called...
A. A logo
B. An avatar
C. An Alicorn
D. A bio

28. What are the benefits of blogging?

A. It offers an authentic audience and purpose for your work
B. You can learn about digital citizenship
C. You can make global connections
D. All of the above and more

29. What is the front page of a blog called?

A. Header
B. Index page
C. Theme
D. Title
30. What is the part of a blog that appears at the top and usually includes the blog title? It
can also include an image and is used to brand the blog by giving it a specific look and
feel.
A. Footer
B. Index
C. Header
D. Sidebar

31. Which one of the below is not a blogging platform?

A. Blogger
B. LiveJournal
C. FriendFeed
D. Wordpress

32. SEO stands for_____________.

A. Search Engine Optimization
B. Search Engine Optimum
C. Search Electronic Optimization
D. None of the above

33. If a website's search engine saturation with respect to a particular search engine is 20%,
what does it mean?
A. 20% of the webpages of the website have been indexed by the search engine
B. Only 20% of the pages of the website will be indexed by the search engine
C. 20% of the websites pages will never be indexed
D. None of the above

34. Which of the following items search engines don't want?

A. keyword stuffing
B. buying links
C. poor user experience
D. All of the above

35. For SEO site content should have?

A. meta descriptions
B. title tags
C. Both A and B
D. None of the above

36. Which of the following factors have an impact on the Google PageRank?
A. The text used to describe the inbound link to a page of a web site
B. The total number of inbound links to a page of a web site
C. The subject matter of the site providing the inbound link to a page of a web
site
D. The number of outbound links on the page that contains the inbound link to a
page of a web site
37. Which of the following free tools/websites could help you identify which city in the
world has the largest search for the keyword : "six sigma"?
A. Alexa
B. Google Trends
C. Google Traker
D. WordTracker

38. Which of the following statements is correct with regard to natural links?
A. They are two way links
B. They are from authority websites
C. They are voluntary in nature
D. They are from .edu or .gov extension websites

39. Pages that are linked from other search engine is known as _________.
A. crawled pages
B. indexed pages
C. unindexed pages
D. root pages

40. What is full form of FFA pages?

A. Free for Alternative links
B. Free for All Search Engine
C. Free for All links
D. Free for Alexa

41. Which of the following search engines offers a popular list of the top 50 most searched
keywords?
A. Google
B. Yahoo
C. Bing
D. Lycos

42. Social networks are organized primarily around __________.

A. brands
B. people
C. discussions
D. interests

43. Which social network is considered the most popular for social media marketing?
A. Twitter
B. Facebook
C. Linkdin
D. Whats App

44. What is the name for Facebook`s ranking algorithm?

A. Like Rank
B. Face rank
 C. Page rank
D. Edge rank

45. Which of the following is an important aspect of creating blogs and posting content?
A. Using a witty user name
B. Posting at least once a month to the blog
C. Social Media Optimization
D. All of the above

46. What is meant by "micro-blogging"?

A. Blogs which are posted by companies, not individuals
B. Blogs with limited individual posts, limited by character count typically
C. Blogging from mobile devices
D. All of the above

47. What is "social media optimization"?

A. Creating content which easily creates publicity via social networks
B. Writing clear content
C. Creating short content which is easily indexed
D. Hiring people to create content for social networks

48. What would the marketing budget section of a marketing plan detail?
A. The cost to write the plan
B. The marketing personnel job descriptions
C. The expected costs for each ad campaign based on the delivery method
D. None of the above

49. What is the name of Facebook's analytic package?

A. Princeps
B. Viewership
C. Discover
D. Insights

50. How does creating a social network marketing plan differ from a traditional marketing
plan?
A. The brand image should be completely different for social marketing
B. The staff requirements and skill sets for social marketing are different
C. Other than the method of delivery, a marketing plan either way will be
similar
D. None of the above

51. Which of the following is functions of social media for business?

A. 1 - Promote Your Brand
B. 2 - Links with Traditional Media
C. Both 1 and 2
D. None of the above
52. In Content marketing the content should be?
A. valuable
B. relevant
C. consistent
D. All of the options

53. Content marketing aims ________.

A. drive profitable customer action
B. distract defined audience
C. lose defined audience
D. None of the above

54. Approximately how many businesses content marketing is used?

A. 20% to 30%
B. 40% to 50%
C. 60% to 70%
D. 80% to 90%

55. Which of the following is not a goal of of Content Marketing?

A. Engagement
B. Sales
C. Customer novice
D. Up-selling

56. Which of the following comes under content pyramid?

A. blog post
B. social update
C. tweets
D. All of the above

57. Which of the following iis not a benefit of content marketing?

A. Increased sale
B. Better customers who have more loyalty
C. less engagement
D. Cost saving

58. The word "blog" is a shortened version of __________.

A. webblog
B. weblog
C. welog
D. vlog

59. What is the full form of CMS?

A. Content Maintaince System
B. Content Management Site
C. Content Management System
 D. Content Marketing System

60. A period where content collapses in on itself as audiences max out on their abilities to
consume it is known as ________.
A. Content Cliff
B. Copywriting
C. Cornerstone Content
D. Crowdsourcing

61. The act of collecting, organizing, and sharing content is known as ________.
A. Crowdsourcing
B. Curation
C. Cornerstone Content
D. Digital Commerce

62. Which of the following comes under email marketing?

A. Email newsletters
B. Lead Nurturing
C. Digests
D. All of the above

63. Which of the following is not an advantage of email newsletters?

A. Email newsletters spread your brand awareness
B. leverage the temporary content
C. freedom to include different types of content
D. leverage the existing content

64. Which of the following is most important metric to track email marketing?
A. CTR
B. Open rate
C. Click rate
D. All of the rest ansewrs

65. what technique is used by legitimate marketers to customize offerings for specific
customers?
A. personalization
B. spamming
C. spoofing
D. None of the above

66. Select the features of a lead nurturing platform?

A. A/B testing
B. Landing page creation
C. Campaigning
D. All of the above
67. 6. This is a term for the number of times that user click on links in a message or on a
website : it is much higher for legitimate marketing emails that for spam.
A. personalization
B. spamming
C. CTR
D. spoofing
View Answer

68. 7. Identify the factor that enables tracking of good and bad reputation?
A. IP address
B. User engagement
C. Fequency
D. All of the above

69. 8. How important is the authentication process in email marketing?

A. Not Important
B. Can be skipped
C. Very Important
D. depend on individual

70. In which type of email campaige, advertisment are sent to target group of customer?
A. Direct email marketing
B. Indirect email marketing
C. Spamming
D. spoofing

71. Which of the following is correct size of email template before executing a campaign?
A. 15KB
B. 18KB
C. 20KB
D. 15MB

72. Which of the following is the form of mobile marketing?

A. text
B. voice call
C. graphic
D. All of the above

73. Which of the following is most common delivery channel for mobile marketing?
A. text
B. voice call
C. graphic
D. Search engine marketing

74. what is the full form of LBS in mobile marketing?

A. Lead-based Service
B. List-based Service
 C. Location-based Service
D. None of the above

75. what is the key aspects of sending effective push notifications?

A. Send highly personalized messages
B. Send with high frequency
C. Both A and B
D. None of the above

76. what are 2 data-backed push messaging best practices?

A. Do not use promotional language
B. Send push notification during week (avoid weekends)
C. Schedule push message for afternoon
D. None of the above

77. 6. Which of the following marketing based on very small, specific geographical locations
(like neighborhoods or even specific streets)?
A. Hyperlocal marketing
B. SMS marketing
C. QR codes
D. All of the above

78. 7. What is true about 2D barcodes?

A. barcodes cannot scan vertically
B. barcodes cannot scan horizontally
C. A mobile user can scan barcodes in the environment to access associated
information.
D. Both B and C

79. How many % of mobile web users abandon pages if they don't load within 10 seconds?
A. 0.6
B. 0.65
C. 0.7
D. 0.75

80. How many % of adults primarily use their smartphones to access content/information?
A. 0.85
B. 0.9
C. 0.95
D. 0.97
81. How many maximum character are allowed in sms marketing?
A. 150 character
B. 160 character
C. 170 character
D. 180 character

82. What is full form of PPC?

 A. Per Pay Click
B. Pay Per Click
C. Prize per click
D. Both A and B

83. The formula of Pay-per-click is?

A. Advertising cost ($) + Ads clicked (#)
B. Ads clicked (#) / Advertising cost ($)
C. Advertising cost ($) / Ads clicked (#)
D. Ads clicked (#) * Advertising cost ($)

84. What are the following factors behind Successful PPC Advertising?
A. Keyword Relevance
B. Landing Page Quality
C. Quality Score
D. All of the above

85. PPC advertising offers a unique opportunity to __________.

A. Generate Leads at High Costs
B. Grow Your Customer Base
C. Generate Leads at Low Costs
D. Both B and C

86. The most effective AdWords ad headlines ______.

A. include the company name or website domain name
B. do not contain the most important keywords
C. directly relate to the keywords being searched
D. are written in all capital letters

87. To indicate a keyword as an exact match, which of the following should be used?
A. Quotations
B. Brackets
C. Parenthesis
D. Semicolon

88. Single-word or general keywords are ______

A. too broad and can lead to clicks from people who don't know what you're offering
B. excellent for your return on investment
C. useful in generating highly targeted traffic for your site
D. good for preventing irrelevant traffic
89. An AdWords Standard Edition account can house up to ______ campaigns and ______
ad groups per campaign.
A. 1, 1
B. 10, 25
C. 25, 100
D. No Limit, No Limit
90. What formula does Google use to determine the actual CPC when an advertisers ad is
clicked on?
A. Clicks / Impressions
B. QS * Max CPC (bid)
C. Position * QS
D. Impressions * Clicks

91. Google determines an ad`s rank based on:

A. your website`s performance in Google`s natural search results.
B. your CPC bid
C. your keyword`s quality score on Google and its CPC.
D. the length of time you have been an AdWords advertiser.

92. What is the full form of CRO?

A. Cost Rate Optimization
B. Conversion Rate Optimization
C. Click Rate Optimization
D. None of the above

93. What is true about CRO?

A. CRO is the process of optimizing the site to increase the likelihood that visitors
B. Conversion Rate is a key metric in e-commerce
C. The higher the conversion rate, the better.
D. All of the above

94. What is formula of CRO?

A. Leads Generated / Website Traffic x 100
B. Leads Generated * Website Traffic / 100
C. Leads Generated + Website Traffic x 100
D. Leads Generated + Website Traffic / 100

95. Which of the following true statement about CRO?

A. Decreased ROI
B. Improve user base
C. Increased acquisition cost
D. All of the above

96. Which of the following is most common areas where companies evaluate CRO?
A. A/B testing
B. Customer Journey Analysis
C. Segmentation
D. All of the above

97. 6. What is the most used testing method for improving conversions?
A. A/B testing
B. Multivariate
C. Multi-armed bandit
 D. None of the above

98. When does conversion rate optimization give diminishing returns?

A. Once your conversion rate is 30%
B. In 5 years
C. Once you don't see a dramatic increase in results
D. Never

99. For every $92 spent acquiring customers, How much money is spent converting them?
A. 1
B. 2
C. 15
D. 55

100. What does HiPPO stand for?

A. Highest Pay Per Optimization
B. Highest Investment Per Platform
C. Higher Increased Payout Per Optimization
D. Highest Paid Person's Opinion

101. In 2011 alone, Google ran roughly ______ A/B tests.

A. 5000
B. 6000
C. 7000
D. 8000

102. In order to identify the users, web analytics tools need to report on?
A. user sessions
B. Unique users
C. Page Views
D. All of the above

103. Which of the following method used to identify user sessions?

A. IP address
B. authenticated user
C. user agent
D. All of the above

104. The most common user identification technique is via?

A. Sessions
B. Cookies
C. Segmentation
D. page views

105. The focus of web analytics is to understand the?

A. users of a site
B. User behavior
 C. User activities
D. All of the above
106. The immediate purpose of analyzing digital analytics data is to:
A. Make better decisions about your business
B. Generate more revenue from your website
C. Define the ideal customers for your business
D. Drive more traffic to your website

107. Which of the following statements is incorrect?

A. You should leverage the 5W (+1H) technique to plan and design a
dashboard.
B. Google Data Studio, Kilpfolio, and Tableau are some tools that help you
create effective dashboards.
C. You should provide usability-related (heuristics) recommendations without
actual data in your dashboards.
D. Designing an effective dashboard (or report) is similar to developing a
website.

108. What are the three areas of expertise of a Center of Excellence?

A. Instrumentation / Analysis / Recommendations
B. Business Outcomes and Actions / Enabling Capabilities / Analysis
C. Instrumentation / Enabling Capabilities / Analysis
D. None of the above

109. You want to understand if users use their mobile phone to access your site. Which of
the following approach is preferable?
A. Ask "Are you using a mobile phone to access our site?" Yes/No
B. Ask "Which type of device are you using to access our site?" with choices:
Desktop computer/Mobile Phone/Tablet
C. Look at the report Audience/Mobile/Overview
D. This cannot be known because people use multiple devices to browse the
Web

110. Publishing ads through Facebook would fall under which media type?
A. Owned media, because of your Facebook Page
B. Social media channel
C. Paid media
D. Depends on the campaign parameters you add to your landing page link

111. Google Analytics can only recognize returning users on websites, not on mobile apps.
A. TRUE
B. FALSE
C. Can be true or false
D. Can not say

112. Online marketing is also termed as?

A. Internet marketing
 B. Web marketing
C. Both A and B
D. OAM

113. Blogs are web pages created by an individual or a group of individuals.

A. TRUE
B. FALSE
C. Can be true or false
D. Can not say
114. It is process of elevating website ranking in the unpaid results of search engine.
A. Web Indexing
B. Search Engine Optimization
C. Tracking
D. Paid Search Advertising

115. It is a hyperlink on a third-party web page that points to a web page on your website.
A. KPI link
B. Inbound Link
C. Outbound Link
D. IFTTT Link

116. Google sends crawlers also called?

A. spiders
B. bots
C. Both A and B
D. None of the above

117. Which of the following are Advantages of Online Advertising?

A. No time or demographic constraints on delivering the online advertise
B. Online advertising is promotional as well as informational
C. It brings speedy outcomes
D. All of the above

118. SERP stands for?

A. System Engine Result Page
B. Search Earning Result Page
C. Search Engine Result Page
D. Search Estimate Result Page

119. Which lead to loss in sale?

A. Hate Sites
B. Negative Reviews
C. Negative Media Coverage
D. All of the above

120. Which of the following used to improve Online Reputation?

A. Improve tagging and SEO
 B. Strive to build links from strong and reliable sources
C. Publish original posts with valuable information
D. All of the above

121. Youtube launched in?

A. 2004
B. 2005
C. 2006
D. 2007

122. The first ____ lines are essential in Youtube channel description box.
A. 2
B. 3
C. 4
D. 5

123. The recommended size of setup you tube channel background is?
A. 2500×1440 pixels
B. 2560×1240 pixels
C. 2560×1440 pixels
D. 2240×1260 pixels

124. Create video thumbnails and try to use a 16:9 aspect ratio as it is the most used in
YouTube players and previews.
A. TRUE
B. FALSE
C. Can be true or false
D. Can not say

125. The most important aspects of your video YouTube considers in ranking are ?
A. Title
B. Keywords in description
C. Tags
D. All of the above

126. Which of the following summarizes watch time, views, and earnings (if applicable)
for the selected content?
A. Engagement metrics
B. Performance metrics
C. Demographics
D. Discovery

127. Discovery : Summarizes the metrics for top playback locations and top traffic sources
by watch time.
A. TRUE
B. FALSE
C. Can be true or false
 D. Can not say

128. Keywords are used in the?

A. title
B. description
C. tags
D. All of the above

129. YouTube can use _________________ to automatically create captions for your
videos
A. voice recognition technology
B. word recognition technology
C. speech recognition technology
D. text recognition technology

130. A/B Testing also known as?

A. Compare testing
B. Split testing
C. Web testing
D. Version testing

131. A/B Testing results are usually given in?

A. mathematical
B. statistical terms
C. Both A and B
D. None of the above

132. How many significant methods through which you can check conversion rates using
A/B Testing?
A. 2
B. 3
C. 4
D. 5

133. ROI stands for?

A. return on income
B. risk on investment
C. result on investment
D. return on investment

134. The number of samples depend on the number of tests performed.

A. TRUE
B. FALSE
C. Can be true or false
D. Can not say

135. Always perform A/B Testing if there is probability to beat the original variation by?
 A. 0.05
B. less than 5%
C. greater than 5%
D. greater than equal to 5%

136. Which of the following are A/B Testing tools?

A. Visual Website optimizer
B. Google Content Experiments
C. Optimizely
D. All of the above

137. Where you can use A/B Tests on things other than web pages?
A. Email
B. Mobile App
C. PPC
D. All of the above

138. You can _________ the number of bounce rate by adding more images at the
bottom.
A. increase
B. reduce
C. does not depends on image
D. Can not say

139. A/B Testing also enables you to gain maximum from your existing traffic on a
webpage.
A. TRUE
B. FALSE
C. Can be true or false
D. Can not say

140. Email marketing is....

A. Highly targeted and customisable
B. Expensive
C. Difficult to set up, test and track
D. None of the others

141. What is an advantage of Email Marketing?

A. It does not take much for email to be marked as spam
B. Many consumers are email fatigued
C. It's highly measurable, and databases can be easily segmented.
D. When the list of subscribers is too large, it's difficult to customize

142. In email marketing, what is "hard bounce"?

A. Deflection, event where an object collides against a plane surface, in a hard
way.
 B. Failed delivery of email due to an undeviating reason like a non-existent
address
C. Failed delivery of email due to a deviating reason like an overloaded inbox
D. 2000 film starring Gwyneth Paltrow and Ben Affleck

143. In email marketing, what is "soft bounce"?

A. Deflection, event where an object collides against a plane surface in a soft
way.
B. Failed delivery of email due to an undeviating reason like a non-existent
address.
C. Failed delivery of email due to a deviating reason like an overloaded inbox.
D. 2000 film starring Gwyneth Paltrow and Ben Affleck.

144. Developing, promoting, and distributing products to satisfy the wants and needs of a
customer
A. Goods
B. Services
C. Marketing
D. Tangible

145. Digital marketing is often referred to as___________.

A. online marketing
B. internet marketing
C. web marketing
D. All of the above

146. the customer review of a product on an E-Commerce website.

A. Awareness about the brand
B. Awareness about the product
C. Experience the product
D. None of the others

147. The simulation of human intelligence processes by machines

A. Computer Intelligence
B. Artificial Intelligence
C. Content Marketing
D. Marketing Intelligence

148. E-mails and wireless marketing also fall into the category of e-marketing.
A. TRUE ==
B. FALSE

149. E marketing is Cheaper than Traditional Marketing

A. False
B. True

150. Disadvandage of E marketnig

 A. Risky
B. Expensive
C. Technology Dependent
D. Interactive

151. ___________is the process of promoting some products of certain brands and
earning your commission out of every sale.
A. Email Marketing
B. Article Marketing
C. Blog Marketing
D. Affiliate Marketing

152. ______ is the process of reaching your home business' target market through the
use of a blog.
A. Blog Marketing
B. Social Marketing
C. Email Marketing
D. Video Marketing

153. Option to demote a link is found in

A. Google Analytics
B. Google Adwords
C. Google Tag Manager
D. Google Webmaster
154. What is media in digital Marketing.
A. Where there is user generated content
B. Where there is editor generated content
C. Where there is a publishing & distribution of content
D. None of these
155. Length of title characters that Google displays on search results
A. 150.0
B. 75+
C. 50-60
D. 120.0
156. Which of the following factors are critical in Life Cycle Emails?
A. Sending it at right time
B. Sending the right communication
C. All of these
D. Sending it to the right person
157. Off-page optimization is _______________
A. list of activities carried beyond website to improve crawler activity to
improve search result
B. content optimization
C. is list of activities on the website to improve search results
D. site map creation

158. Based on the B J Fogg Model of influencing behavior, (Opportunity - Concerns) = ?

 A. Ability
B. Motivation
C. Movement
D. Trigger

159. Which of the following can be classified as "Conversion" for an organization looking
forincrease in online sales?
A. A user clicking on Company's Ad.
B. A user clicking on "Unsubscribe" button
C. A user doing spam complaint
D. A visitor bouncing off from the website.

160. Which of the following statement is true about "Top of the Page" pattern?
A. Attention is short as the eye moves to more meaty areas
B. Do not get noticed easily
C. New visitors are more likely to be converted
D. Better for Generating Leads than Building Audience

161. Which of the following apps are used send drip campaigns?
A. Mailchimp
B. AWeber
C. Benchmark Email
D. All of these
162. Which of the following describes e‐commerce?
a. Doing business electronically
b. Doing business
c. Sale of goods
d. All of the above

163. Which of the following is part of the four main types for e‐commerce?
a. B2B
b. B2C
c. C2B
d. All of the above

164. Which segment do eBay, Amazon.com belong?

a. B2Bs
b. B2Cs
c. C2Bs
d. C2Cs

165. Which type of e‐commerce focuses on consumers dealing with each other?
a. B2B
b. B2C
c. C2B
d. C2C
166. The best products to sell in B2C e‐commerce are:
a. Small products
b. Digital products
c. Specialty products
d. Fresh products

167. Which products are people most likely to be more uncomfortable buying on the
Internet?
a. Books
b. Furniture
c. Movies
d. All of the above

168. Which products are people most likely to be comfortable buying on the Internet?
a. Books
b. PCs
c. CDs
d. All of the above

169. Digital products are best suited for B2C e‐commerce because they:
a. Are commodity like products
b. Can be mass‐customized and personalized
c. Can be delivered at the time of purchase
d. All of the above

170. All of the following are techniques B2C e‐commerce companies use to attract
customers, except:
a. Registering with search engines
b. Viral marketing
c. Online ads
d. Virtual marketing

171. Which is a function of E‐commerce

a. marketing
b. advertising
c. warehousing
d. all of the above

172. Which is not a function of E‐commerce

a. marketing
b. advertising
c. warehousing
d. none of the above
173. Which term represents a count of the number of people who visit one site, click on
an ad, and are taken to the site of the advertiser?
a. Affiliate programs
b. Click‐through
 c. Spam
d. All of the above

174. What is the percentage of customers who visit a Web site and actually buy
something called?
a. Affiliate programs
b. Click‐through
c. Spam
d. Conversion rate
175. Amazon.com is well‐known for which e‐commerce marketing technique?
a. Banner ads
b. Pop‐up ads
c. Affiliate programs
d. Viral marketing

176. What is the name given to an interactive business providing a centralized market
where many buyers and suppliers can come together for e‐commerce or commerce‐
related activities?
a. Direct marketplace
b. B2B
c. B2C
d. Electronic marketplace
177. Which form of e‐marketplace brings together buyers and sellers from multiple
industries, often for MRO materials?
a. horizontal
b. Vertical
c. Integrated
d. Inclined

178. Which form of e‐marketplace brings together buyers and sellers from the same
industry?
a. horizontal
b. Vertical
c. Integrated
d. Inclined

179. Which type of add appears on a web page?

a. pop‐under ad
b. Pop‐up ad
c. Banner ad
d. Discount ad
180. What type of ad appears on top of a web page?
A. a. pop‐under ad
B. b. pop‐up ad
C. c. banner ad
D. d. discount ad