Web AdWords

1. ___________ is the most popular way of accessing a Web page.

a. Direct URL
b. Search engine
c. Redirected links
d. Automatic popups
2. Digital marketing is all about __________.
a. customers
b. suppliers
c. technology
d. Internet
3. What is the most popular way the digital marketers use to generate traffic for their Web sites?
a. Search Engine Optimization
b. Automatic popups
c. Redirect URLS
d. Web design
4. Which of the following is an example of pull type of digital marketing?
a. A user reading a promotional e-mail
b. A company sending promotional e-mail
c. A company managing online feeds on their products
d. A company using Web ads to promote their products
5. Which of the following is an example of push type of digital marketing?
a. A user reading a promotional e-mail
b. A company sending promotional e-mail
c. A user clicking the banner ad of a product
d. A user subscribing to a product newsletter
6. What form of market segmentation targets consumers by age, location, and socioeconomic
status?
a. Geographic segmentation
b. Specialty segmentation
c. Lifecycle segmentation
 d. Demographic segmentation
7. A business targets its products at retired couples who prefer holidaying in tropics. What form of
market segmentation is this?
a. Geographic segmentation
b. Specialty segmentation
c. Lifecycle segmentation
d. Demographic segmentation
8. _________ can be defined as all activities related to marketing of products or services through
the World Wide Web.
a. Web marketing
b. Market segmentation
c. Target Audience
d. Customer surveys
9. _________ is the king" is the phrase heard often in Web marketing world.
a. Customer
b. Client
c. Product
d. Marketer
10. _________ is a major advantage in content marketing, reducing the need for content creation

often.

a. Content reusability
b. Content search
c. Search engine optimization
d. Article writing
11. User-generated content at times is ranked higher than the organization's own Web pages.
a. True
b. False
12. Content marketing can be defined as the process of ________ content through on Web.
a. Creating and distributing
b. Copying
c. Collecting
 d. Researching
13. _________ holds larger influence on both users and search engines.
a. Third party content
b. User-generated content
c. Regulatory body content
d. Competitor's online content
14. _________ about a product can be taken as free product testing that helps to correct the
imperfections of the product.
a. Competitor comments
b. Negative comments
c. Positive comments
d. All of the above
15. __________ is an almost free way to improve awareness, disseminate information, and interact
with customers.
a. External content marketing
b. Internal content marketing.
c. Targeted content marketing
d. Aggregated content marketing
16. Generally, ___________ is ranked higher in content marketing, than an organizations home
page.
a. Online press release
b. User-generated content
c. Aggregated content
d. Sponsored search results
17. Blogs started when diarists and journals posted their experiences on groups such as _______.
a. Personal Web sites
b. Usenet
c. Company New Web sites
d. New Web sites
18. Blogging is a powerful _____ tool.
a. SEO
b. Planning
 c. Broadcasting
d. Searching
19. Bloggers, Blogspot, Type Pad, WordPress, and Squarespace are some examples of _________ .
a. Blogging technologies
b. Open-source applications
c. Premium blog sites
d. Blog search engines
20. ________ gives more flexibility in designing, structuring, and placement of blogs.
a. Third party blog sites
b. Hosted blog
c. Free blog sites
d. Freelance blogger's blog space
21. Which of the following is an advantage of a creating a blog on a free blog site?
a. Flexibility in design
b. Having same URL as company's Web site
c. Quick and easy setup, within minutes
d. All of the above
22. Customers always crave for ________, aligning to which a business can relate to people and
increase brand loyalty.
a. Discounts
b. Point of view
c. Free products
d. Honest product review
23. The best feature of any blogging tool is that it ___________________________.
a. Allows authors to express their views
b. Allows readers to post their comments
c. Allows authors to be anonymous
d. Allows readers to rate the author's views
24. ________ helps people collaborate online for personal and business relationships.
a. Social Media
b. Web Sites
c. Blog ses
 d. Webinars
25. What type of marketing is social media marketing?
a. B2B
b. B2C
c. P2P
d. Multi-channel
26. ________ is the process of increasing the Web traffic or visitors with the help of community
networking sites.
a. Social media marketing
b. Web marketing
c. Online content publishing
d. Search engine optimization
27. __________ is the distinct feature or social media.
a. Community networks
b. Direct communication
c. Business-to-business connections
d. Information gathering
28. What is the term used to define consumers who have carried out sufficient research into your
products or services that they now have a professional level knowledge?
a. Ponsumers
b. Proactive customers
c. Prosumers
d. Agile consumers
29. What is the equation of professional success in social media marketing?
a. Responsibility + Value = Rewards
b. Responsibility + Relationships = Rewards
c. Voice + Relationships = Rewards
d. Responsibility + Values = Web traffic
30. Which of the following is a collaboration tool?
a. Flickr
b. Farmville
c. Mouthshut
 d. Wikipedia
31. SEO stands for _________.
a. Search Engine Outputs
b. Search Experience Optimization
c. Search Engine Optimization
d. Social Experience Optimization
32. Search listings that occur purely on search indexes and not on paid results are called __________

results.

a. Sponsored
b. Organ
c. Paid
d. Subscribed
33. Natural or free search listings that occur purely on search indexes and not on paid results are
also known as _______ search results.
a. Organic
b. Sponsored
c. Aggregated
d. Optimal
34. When SEO is done adhering to the guidelines provided by search engine, it is known as
________ SEO.
a. Green Hat
b. White Hat
c. Black Hat
d. Gray Hat
35. Which type of SEO do most of the SEO companies use for their clients?
a. Green Hat
b. White Hat
c. Black Hat
d. Gray Hat
36. Which of the following is one of the first places to look for effective SEO keywords?
a. Product wikis
 b. Google search
c. Local industry group site
d. Company's product catalogue
37. Which of the following SEO resources scores a Web site for its SEO efforts?
a. Google Analytics
b. Google Webmaster Tools
c. HubSpot's Web site Grader
d. All of the above
38. E-mail marketing enables the marketer to build ______ with the customers through various
cycles.
a. Large amount of sales
b. Great customer base
c. Strong relationships
d. All of these
39. What do you call the term, when all the company's mailboxes are blocked by the ISP for
suspected bulk mail activities?
a. Spammed
b. Blacklisted
c. Whitelisted
d. Flagged
40. What is the best way to keep the company's mailing system from getting blacklisted?
a. Use third party bulk mailer software
b. Use personal e-mails
c. Use a dummy mail exchange
d. Outsource e-mail marketing
41. Spam accounts for ________ of all e-mails.
a. 50%
b. 70%
c. 80%
d. 95%
42. What is the most effective way to build an e-mail list?
a. Buy e-mail lists from data marketing companies
 b. Scourge the e-mails ids from e-mail listing Web sites
c. Place opt-in form in all communications with customers
d. None of the above
43. The probability of getting completed sign-in forms depends directly on ______.
a. Number of questions
b. Detailing of a questionnaire
c. Industry/sector of the product
d. Time of delivery
44. When a company's mail list is blocked for sending mails to a large number of recipients, it is
called
a. Blacklisting
b. Spamming
c. Blocking
d. Redirecting
45. Personal video journals are called ________.
a. Video logs
b. Vlogs
c. All of these
d. Streams
46. Which of the following is the most-complex form of Web education methods?
a. Webinars
b. Webcasts
c. Web Conferencing
d. Live video streaming
47. Which of the following two factors give rise to new ways to generate sales leads?
a. Increased broadband access and convergence of multiple devices
b. Convergence of multiple devices and increased user-base for mobile devices
c. Low cost of devices and increased broadband access
d. Increased user-base for mobile devices and increased broadband access
48. YouTube viewers accounts for _______ of all videos watched online.
a. 50%
b. 60%
 c. 70%
d. 75%
49. What is the online on-demand radio service known as?
a. Radio Bot
b. Radio stream
c. Podcast
d. Audio tube
50. ________ is currently the most widely used data application all over the world.
a. SMS
b. MMS
c. Streaming video
d. Webcast
51. _________are the most-intricate form of all Web education methods-composed primarily of
one-way audio broadcast, video streaming, presentations, live whiteboards, live polls and
surveys, participants' interaction tools, and more.
a. Webinars
b. Podcasts
c. Web Conferences
d. Web Relays
52. The first documented PPC was named ________
a. Planet Oasis
b. Planet Ads
c. Ad world
d. Pay-per-ad
53. _______can be referred to as a request to a Web server to provide a file.
a. Visit
b. Page View
c. Link
d. Traffic
54. Which of the following is the largest source of Web traffic?
a. Offline ads
b. Blogs
 c. Search engines
d. Online press releases
55. Non-search engine Web sites that display ads through Google AdSense and Yahoo! Content
Match programs are called _______.
a. Ad partners
b. Content partners
c. Publishing partners
d. Program partners
56. Which of the following is the most appropriate measure of Web traffic?
a. Hits
b. Page Views
c. Visits
d. Unique Visitors
57. MSN's Live Search Cashback is a __________ whose ads they found on MSN's Live Search.
program rewards customers buying from companies
a. CPM
b. PPC
c. PPA
d. CPC
58. _________ is the link to the page a user visits, when he clicks a PPC ad.
a. Base URL
b. Landing page URL
c. Company's homepage
d. Primary site URL
59. The process of testing two ads concurrently for the performance; retiring the lower-performer;
and repeating the process over, is known as ________.
a. Test marketing
b. Split testing
c. Marketing test
d. Market testing
60. What type of bidding strategy is based on cost of customer acquisition?
a. CPC
 b. PPA
c. CPA
d. CPM
61. Which of the following is the simplest form of bidding?
a. Automatic CPC
b. Manual CPC
c. Enhanced CPC
d. CPA bidding
62. ________utilizes the algorithms based on past conversion rates for the Search Network and/or
the Display Network.
a. Return on Ad Spent (ROAS)
b. Enhanced CPC
c. Manual CPC
d. CPA bidding
63. ________is the best way to keep your business and Web site active.
a. Regular reviews
b. Redesigning marketing plans
c. Customer feedback
d. Getting features in trade journal
64. What is the minimum period that you should revisit your Web marketing plan and tweak it to
provide for changes that may affect it?
a. Weekly
b. Monthly
c. Yearly
d. Biennially
65. _________is a dynamic technologies platform that is expected to make online shopping and
related experiences faster and more efficient than before.
a. HTML 5.0
b. Web 2.0
c. Asynchronous JavaScript and XML (AJAX)
d. Satellite broadband
66. What is the most essential and primary component to be accomplished, when starting a new
business, whether online of offline?
a. Build a Web site
b. Make a business plan
c. Create fund
d. Hire employees
67. What is the normal time scale for a Web site to get its name known in the market?
a. One month
b. Three months
c. Six months
d. One year
68. A marketing plan must have _______ activities to be successful.
a. Onsite
b. Online
c. Offline
d. All of the above
69. What is the first thing you should think about after developing and hosting a Web site?
a. How to generate revenue out of this Web site?
b. How to create brand awareness?
c. How to get Web traffic for your Web site?
d. What to sell on this Web site?
70. Unless promoted vigorously, backed by expensive hiring and advertising dollars, a typical Web
site takes ________ months or more to spread the word around.
a. One
b. Two
c. Three
d. Four
71. After creating a Web site, _________ site. is very important function to let people know about
your Web
a. Promotion
b. Analytics
c. Lead Generation
 d. Search engine indexing
72. A _________ involves complete onsite, online, and offline promotional activities to let the
audience know about your Web site.
a. Startup campaign
b. Launch
c. Total marketing campaign
d. Search engine indexing