FOR COMPLETION

UNIT 1: LESSON 3

1. What job opportunity refers to the development and execution of the company’s strategies?

a. business development officer

b. designer

c. e-commerce and social media officer

d. business consultant

2. What job opportunity helps companies to find solutions to the problems their business encounters?

a. business consultant

b. sales manager

c. designer

d. product manager

3. Which of the following is not included in the job opportunities that involve gaining ideas on how to
reach target customers?

a. advertising

b. marketing

c. management

d. public relations

4. What analysis is needed in assessing the business environment?

a. development analysis

b. SWOT analysis

c. business analysis

d. needs analysis

5. An entrepreneur is involved in the decision-making process and takes responsibility for every action.
What starting point of entrepreneurial success is expressed in the statement?

a. Have a good accountant.

b. Seek the advice of professionals.

c. Explore the business environment.

d. Be in control.
6. Many businesses today use the internet to sell products. What job opportunity related to
entrepreneurship is available for this kind of job?

a. e-commerce and social media officer

b. designer

c. product manager

d. sales manager

7. If you have an interest in fashion, which job opportunity in entrepreneurship fits you?

a. management

b. software development

c. public relations

d. design

8. Entrepreneurs use the feedback of their customers to improve their products and services. What
profile of a successful entrepreneur is expressed in the statement?

a. result-driven individual

b. strong desire for independence

c. develops a feedback mechanism for results

d. strong determination in decision-making

9. Joey, an entrepreneur, saves money from his salary as an employee in order to put up his dream
business. What profile of a successful entrepreneur is being exemplified by Joey?

a. result-driven individual

b. strong desire for independence

c. strong desire to succeed

d. seeks advice from professionals

10. What should an entrepreneur do to have control in the financial aspect of the business?

a. Develop procedures where the entrepreneur is the approver of transactions.

b. Hire well-known accountants.

c. Assign a close friend to handle the finances of the business.

d. Do not give anyone access to any documents involving funds.

UNIT 8 : LESSON 1
1. Which of the following is not a form of traditional media?

A. Social networking sites b. Television c. Radio d. Billboards

2. Which of the following components of the promotional mix is employed by insurance agents?

a. personal selling b. advertising c. public relations d. affiliate marketing

3. Which digital marketing strategy should be employed if a business wants to partner up with a blog
in exchange for commissions, which will be given if there are sales conversions?

a. personal selling b. advertising c. public relations d. affiliate marketing

4. What primary factor can be used in differentiating traditional media marketing from digital
marketing?

a. target audience b. cost c. placement strategies d. use of the internet

5. Which of the following is not a part of the traditional 4Ps?

a. people b. product c. price d. place

6. Which is not an essential question in the development of a product?

a. What do the consumers want from the product?

b. How should the product be advertised to the market?

c. In what way will the consumers use the product?

d. What additional features should the product have to address the needs of the consumers?

7. What is the common denominator that separates tangible products from intangible products?

a. value proposition

b. advertising techniques

c. brand positioning

d. actual physical presence

8. Which of the following is a strategic selling approach that can be applied to intangible products?

a. emotional selling b. direct selling c. persuasive selling d. media marketing

9. Which of the following questions is addressed by the creation of a unique selling proposition?

a. What makes the business different from its other competitors?

b. What does the business have to offer to its target market?

c. Who are the competitors of the business?

d. What are the needs of the target market?

10. Which proper process of developing a product?

a. Develop a strategy

b. Generate ideas for your proposed product

c. Introduce the product to the market

d. All of the above

UNIT 8: LESSON 2

1. Which of the following refers to a distribution flow from the end consumer to the manufacturer?

a. direct distribution

b. indirect distribution

c. dual distributions

d. reverse channels

2. What role does “place” in the marketing mix play in the marketing and operational strategies of a
business?

a. It is regarded as the one and only location where the business should sell its products.

b. It is considered as the distribution point through which a product of any business is positioned for the
accessibility of end consumers.

c. It is regarded as the one and only location where the business should sell its products.

d. It is regarded as the one and only location where the business should sell its products.

3. What is meant by the direct distribution channel?

a. The manufacturer or producer distributes its products through various storefronts.

b. The manufacturer or producer hires a broker in reselling its products in exchange for commissions.

c. The manufacturer or producer adopts a wholesaling strategy in distributing its products.

d. The manufacturer or producer directly distributes the product to the end consumer.

4. Which is not a proper approach to adopting a reverse distribution channel?

a. reducing

b. recycling

c. refurbishing

d. reusing
5. Which of the following is the primary reason why most businesses opt to sell their products through
distribution channels?

a. lack of salesforce

b. lack of marketing ideas

c. efficiency of distribution costs

d. insufficient capital

6. Which of the following factors mainly separates intensive distribution from exclusive distribution?

a. price of products sold

b. presence of numerous retail outlets

c. price of products sold

d. price of products sold

7. Which of the following is the buying approach performed by wholesalers?

a. buying in small quantities

b. buying through different retailers

c. buying through a made-to-order basis

d. buying in bulk or large quantities

8. Which of the following represents the proper flow of an indirect distribution channel? (correct order)

a. manufacturer

b. wholesaler

c. retailer

d. end consumer

9. What conflict persists when a business opts for dual distribution?

a. inconsistencies regarding the image of the product

b. higher marketing costs

c. insufficient capital for overall operations

d. limited distribution points

10. Which of the following questions is addressed by the element of “place” in the marketing mix?

a. What marketing tactics should a business employ to be able to reach a larger market size?
b. How can any business make sure that its products are sold at the right consumer prices?

c. What promotional strategies should be adopted to gain higher profits?

d. How can any business ensure that its products are able to reach existing and potential customers?

UNIT 8: LESSON 3
1.Which of the following is an approach employed in a cost-plus pricing strategy?

a. low-cost pricing b. premium pricing c. fixed pricing d. mark-up pricing

2. What would be the result if price discrimination was successfully executed?

a. return on investment b. business bankruptcy c. financial losses d. profit maximization
3. What potential problem may arise if penetration pricing is used?
a. It can damage the profitability of any business in the long run.
b. It can drive away loyal customers.

c. It can result in more competitors entering the industry.

d. It may damage the image of the products offered.
4. What factor should be assessed if a business wants to use a value-based pricing strategy?
a. what the customers think towards the product and how much they are willing to pay
b. if the business has already been in the industry for a long period of time
c. what the customers expect from the business itself

d. the supply and demand of the product in the current market

5. Which of the following is an additional component in the 7Ps of the marketing mix?
a. product b. price c. people d. place
6. Which method of recruitment pertains to the use of a database where vital information of qualified
candidates is stored?
a. recruitment through job advertisements
b. recruitment through employment agencies
c. recruitment through employee referrals
d. recruitment through universities

7. Which of the following represents an internal recruitment approach?

a. referring the existing workforce to other available and suitable posts

b. hiring applicants from online job portals

c. conducting job fairs in universities

d. asking friends or relatives for referrals

8. A job applicant submitted his application through a job posting he saw online.

What kind of recruitment does this situation present?

a. indirect recruitment
b. internal recruitment
c. external recruitment
d. none of the above

9. Which of the following consequences will result if a business decides to implement an incentive
program for its employees?

a. motivated workforce

b. increase in business reputation

c. revenue loss

d. high employee turnover

10. Which of the following represents the objective of a training and development program if it wants
to instill to the employees the required skills and knowledge for a specific job?

a. resolving the weaknesses of the employees

b. satisfying the wants of the employees

c. providing the employees with higher remuneration

d. increasing the productivity of all employees