THCORE 7 REVIEWER FOR PRELIM EXAMINATION

1ST Semester 2021-2022

Name: ______________________________________ Date: ____________________
Course and Year: _____________________________ Score: ___________________

MULTIPLE CHOICE. Write the letter of your answer before the number.
1. What is marketing?
a. A social and managerial process by which individuals and groups obtain the need and want
b. An strategic planning, organising, directing, and controlling of financial undertakings in an
organisation
c. is the provision of financial and non-financial decision-making information to managers.
d. None of the Above
2. Those who use the products or services.
a. buyers
b. users
c. competitors
d. production
3. These are essential things that we cannot live without.
a. need
b. want
c. satisfaction
d. none of the above
4. The act of obtaining a desired object from someone by offering something in return.
a. Demands
b. market
c. Exchange
d. marketing
5. What is Market?
a. A means by which the exchange of goods and services takes place as a result of buyers and
sellers being in contact with one another, either directly or through mediating agents or
institutions.
b. is an object or system made available for consumer use;.
c. Is the analysis, planning,, implementation and control the programs.
d. None of the Above.
6. However, don't forget the customer! Which concepts something belongs to:.
a. Manufacturing concept.
b. Product concept.
c. Selling Concept.
d. Market concept.
7. Creates long term customer relationship.
a. Market concept
b. Manufacturing concept
c. Product concept
d. Selling Concept
8. Marketing is so basic that it cannot be considered a separate function of which writer's view on
strategy
a. Peter Drucker
b. Karl Albrecht
c. Jay Barney
d. Michael Porter
9. A person involved in marketing analysis, implementation and control activities
a. Marketing Manager
b. Finance Manager
 c. Accountant
d. Front Office Manager
10. It refers to the marketing unit of measurement and consists of a trade of values between two parties
a. Exchange
b. Transaction
c. Relationship Marketing
d. Customer
11. Which one of the following describes ton the so called empowers employees to solve customer problems
a. The service culture
b. Characteristics of service marketing
c Relationship Marketing
d. Marketing Manager one is the right arrange
12. How would you illustrate the characteristics of service marketing?
a. service-intangibility,variability,inspirabilty,perishablity
b. Service- Marketing, Consumer, Supplier, user
c. Service-Marketing manager, Markets, demands, buyer, seller
d. Service- Front office manager, Food and beverage manager, finance manager
13. What is the term being used about this strategy of Increase in competition and costs and decrease in
productivity and quality
a. Management strategies for service business
b. The service culture
c. Managing culture
d. Managing problem
14. If I put these three types of marketing in service industries what is the role of this firm to internal marketing?
a. The firm must effectively train and motivate customer and contact employee t
b. The firm perceived depends heavily upon the buyer and seller
c. The firm must give incentives the customer and assign employees in a remote area
d. None of the Above
15. Describe the service culture inside in this internal marketing that customer wanted to experienced
out of their anticipation
a. Focuses on serving and satisfying the customers
b. Focuses on how to gain more profit out of customer dissatisfaction
c. Focuses on more business improvements out of customer anticipation
d. None of the Above

II. TRUE OR FALSE. Write TRUE if the statement is TRUE and FALSE if the statement is FALSE . Write
your answer before the number.
1. Mission is not shaped by history.
2. Strategic planning assesses future profit potential.
3. Corporate strategic planning sets planning, and process into motion.
4. Howard Schultz brings the European coffee experience to America via star bucks
5. Focus on growth, new products retail channels to stave off competition
6. Market-oriented strategic planning is not the managerial process of not developing and not
maintaining a feasible fit between the organization objectives
7. The natures of high performance business are not the stakeholder, processes, resources and organization.
8. Hospitality and tourism industries are not international and multi-cultural
9. In the corporate strategic planning there is a greater need for empowerment of employees.
10. Business strategy planning needs feedback and control.
11. It is useless to tell a river to stop running; the best thing is to learn how to swim in the direction it is flowing
12. All departments must have an impact on the marketing departments’ plans and action
13. Suppliers cannot seriously affect marketing plans
14. To be successful, a company must needs and wants of competitors better than consumers
15. Demographics change over time and companies must keep up with them
ESSAY: Write your answer in 5 sentences. (5points each)
1. Give your critic on the given illustration: The Company’s micro environment (Please refer to your
Google classroom)

2. Justify how changes in demographic and economic environments affect marketing

Rubrics:

Content 3 points
Coherent 2 points
Total 5 points