Quiz 2

POM
1. Maintaining and improving value-added long-
term relationship is called ____________.
A. Marketing Concept
B. Relationship Marketing
C. Sales Concept
D. Production Concept
2. In developing marketing goals the goal must
be ________________.
a. Attainability
b. consistency
c. comprehensiveness
d. all of the above
3. Which of the following is true about
marketing goals?
a. Marketing goals is a result of company wants
to achieve.
b. Marketing goals should be credible and
realistic.
c. Marketing goals is same as objective.
d. Both A and B
4. The “A” in SMART has what significance to
marketing initiatives?
a. It gives you answer to the best strategies to
use.
b. It helps you to ask questions of your
employees.
c. It helps you to see whether your plan is
attainable.
d. It gives you guidance for analyzing results.
5. It is a type of organization that does not earn
profits for its owner and it operates in both
public and private.
a. profit c. not-for-profit
b. charitable d. business
6. Which among the following is a good example
of person marketing?
a. A political candidate
b. Author
c. Celebrity endorser
d. All of these
7. Which of the following is use to attract tourist
and showcase the beautiful spots in different
cities, provinces, and regions?
A. Place marketing
B. Person marketing
C. Cause marketing
D. Event marketing
8. It is the recognition and marketing of a social
issue, cause or idea to the target market.
A. Place marketing
B. Relationship marketing
C. Cause marketing
D. Event marketing
9. Which of the following marketing strategy
designed for customer loyalty, interaction, and
long-term engagement to be fostered?
A. Place marketing
B. Relationship marketing
C. Cause marketing
D. Event marketing
10. It is the process of selling products and
services based on their environmental benefits.
A. Green marketing
B. Event marketing
C. Place marketing
D. Cause marketing
11. What are the four p’s in marketing?
a. Product, place, price and personal selling
b. People, place, promotion, price
c. Product, place, promotion, price
d. Place, promotion, people, philosophies
12. Design, quality, features, brand name,
packaging, services, and variety are all items
found in which of the following marketing mix
variable?
A. product B. price C. place
D. promotion
13. Which of the following is an example of
promotion?
A. The quality of a product
B. the price of a product
C. An advertisement
D. an employee who works for your company
14-15 give two benefits of relationship
marketing