Identification

1. Marketers use the term _____ to cover various groupings of customers?

2. ______ is the result from holding an individual accountable for effectively performing a financial
activity,

3. _____ are practices that some companies adopt to acknowledge the larger social and
environmental impacts of their products and services.

4. _____ is a type of online marketing where an advertiser pays an affiliate for performance-based
results?

5. _____ is the result from holding an individual accountable for effectively performing a financial
activity?

6. _____ is emerged in the mid 1950s as a customer centered sense and responds philosophy?

7. An "art and a "science" there is constant tension between the formulated side of marketing and
the ____ side?
8. _____ Marketing is an online advertising strategy that focuses on measurable outcome?

9. Good marketing is no accident, but a result of careful planning and ____?

10. _____ is a type of market that specializes in health and wellness products?

Multiple choices

1. An "art and a "science" there is constant tension between the formulated side of marketing and the _
side?

a. Creating
b. selling
c. Management
d. Precasting
e. Behavior

2. Good marketing is no accident, but a result of careful planning and _?

a. execution
b. Selling
c. Strategies
 d. tactics
e. research

3. The effect of marketing extends beyond and the costumer to society as whole marketing called?

a. Financial accountability
b. Performance Marketing
c. Social Responsibility Marketing
d. Marketing consent

4. ____ is emerged in the mid 1950s as a customer centered sense and responds philosophy?

a. Management
b. Marketing consent
c. Performance Marketing
d. Financial accountability

5. This is retail outlets that specialize in health and wellness products?

a) Holistic market
b) Internal marketing
c) Integrated marketing
d) Relationship marketing

6. It is a concept within the marketing discipline that involves using marketing techniques to increase
employee satisfaction?

a) Holistic market
b) Internal marketing
c) Integrated marketing
d) Relationship marketing

7. Is an approach to creating a unified and seamless experience for customer to interact with brand?

a) Integrated marketing
b) Holistic market
c) Internal marketing
d) Performance marketing

8. _____ is an online advertising strategy that focuses on measurable outcome?

a) Holistic market
b) Internal marketing
c) Performance marketing
d) Integrated marketing
9. Is an approach to customer management in which business focus on building long term relationship
with their customers rather than simply trying to maximize short term profits?

a) Holistic market
b) Internal marketing
c) Integrated marketing
d) Relationship marketing

10. The following are examples of marketing environment except:

a) Demographic
b) Economic
c) Technological
d) All of the above