6. Product-marketing strategies involves_______ 
A. Product mix
 B. Marketing mix 
C. Promotion mix D. Product mix andMarketing mix
7. What is the last step of strategic marketing management?
A. Formulating product marketing strategies
B. Defining organization‟s mission and goals
C. Developing reformulation and recovery strategies 
D. Budgeting marketing and production resource
8. Which factor should not consider for adopting market penetration?
A. Market growthB. Increase market shareC. competitive reaction
 D. Promotional activities
 
9. Cannibalism is related with_______ 
 A. Product development 
 B. Promotional activitiesC. Product life cycleD. Product extension

 
10. Master budget consist of__________ 
A. Operating and marketing budget
 B. Operating and financial budget 
 C. Marketing and financial budgetD. None of them
11. What is the profit plan of the organization?
A. Financial budgetB. Marketing budget
C. Operating budget 
 D. Production budget
12. Which of the factor should be considered first before adopting a marketpenetration strategy?
 A. Market growth
 B. SituationC. SOWTD. Market development
13. Market development in international arena takes one of the ________forms.
A.3 
 B.4
C.5 D.2

 
14. Cannibalism occur when_____ 
 
 A. Sales of a new product come at the expense of sales of existing product  
B. The existing product reduce the sales of new productC. Competitions product cannot give access to the
new of productD. Sales of a new product kill the opportunity of sales of competition
15. When an organization defines its business from market perspectives thenthis organization is
viewed as a ______ 
 
a) Customer satisfying endeavor 
  b) Market Share increasing endeavor c) Product-producing enterprised) Service-producing enterprise
16. Which one does not represent sources of environmental opportunity fororganization?
a) Unmet or changing consumer needs b) Unsatisfied buyers groups
c) Distribution and inventory control 
 d) New technology for delivering value to the customers

 
1.
 
Business does not include-a)
 
Group of customers wishing to be served b)
 
Particular needs of customers to be servedc)
 
Ways of satisfying customer needs
d)
 
Selling products and services only
2.
 
Which one isn‟t the primary purpose of marketing?
 a)
 
Creating long term relationship between stakeholders b)
 
Enhancing mutually beneficial exchange relationshipsc)
 
Profit maximization
d)
 
 Both a & b
3.
 
Which skill of CMO provides extensive market operation and information?a)
 
Creativity b)
 
Popularity
c)
 
 Analytical abilityd)
 
 Intuitive sense
4.
 
A marketing
 budget ____________a plan of action for imposing a firm‟s
marketing performance.a)
 
Processes b)
 
Writesc)
 
Denotes
d)
 
 Recommends
5.
 
What is customer value proposition?
a)
 
Sum of benefits purchased 
 b)
 
Repeated customersc)
 
A group of customersd)
 
Sum of customers equity

 
6.
 
Which factor is not included in market penetration strategy?a)
 
Examining market growth b)
 
Assessing competitive reaction
c)
 
 Developing high quality product 
d)
 
Analyzing market potentials7.
 
Marketing decisions involve _____ of moral judgment.
a)
 
 A specific degree
 b)
 
A small degreec)
 
Sum of degreesd)
 
Some degree8.
 
When does cannibalization occur?a)
 
When sales of existing products are grabbed by completely newcustomers b)
 
When new customers are grabbed by new products instead of existing products
c)
 
When sales of new products or services are grabbed by newcustomers at the expense of existing
products or services
d)
 
When existing customers switch to new products along withexisting products9.
 
In SWOT analysis, which one is internal factor?a)
 
Technology
b)
 
 R & D
c)
 
Customer trendsd)
 
Industry/market structure10.
 
What is the most profitable approach for developing foreign markets?a.
 
Market penetration
b.
 
 Market development 
c.
 
 New offering developmentd.
 
Diversification
 
11.
 
What is often a high risk strategy?a.
 
Market penetration b.
 
Market developmentc.
 
 New offering development
d.
 
 Diversification
12.
 
Goals convert the organisation‟s mission into ____ ?
 a.
 
Specific actions
b.
 
Tangible actions
c.
 
Direct actionsd.
 
Intangible actions
13.
 What does the operating budget project?a.
 
Operating revenues & expenses b.
 
Operating assets & liabilities
c.
 
 Future revenues & expenses
d.
 
Future assets & liabilities
14.
 
On what the „RIGHTNESS‟ of marketing mix depends?
 
a.
 
Success requirements of market 
 b.
 
Capacity measurement of the companyc.
 
Market sized.
 
Customer value proposition
15.
 
Which matter comes last in evaluating an organization‟s
marketing mix?a.
 
If the costs exceed the benefits b.
 
If the marketing mix is internally consistent
c.
 
 If the marketing mix is properly timed 
d.
 
If the organization can afford the marketing mix

1.
 
Managers need an appraisal of operation to determine reasons for the
gap between any occurrence of past present and future. The appraisals of operation are what?
a) 
 
Situation analysis 
 b)
 
SWOT analysisc)
 
Environmental opportunityd)
 
Distinctive competency2.
 
The linkage among environmental opportunity, distinctive competency andsuccess requirements
will determine ___________.What?a)
 
Organization‟s growth
 
b) 
 
 Existence of organization’s opportunity
 
c)
 
Organization‟s mission, goals and objectives
 d)
 
Organization‟s success
 3.
 
Introducing existing products to different geographical areas includinginternational expansion- Which
strategy it covers?a)
 
Market-Penetration Strategy
b) 
 
Market- Development Strategy 
c)
 
Product- Development Strategyd)
 
Product-Market Strategy4.
 
When sales of a new product or service come at the expense of sales of existing product or services
already marketed by the firm, what will occur?a)
 
Diversification
b) 
 
Cannibalism 
c)
 
 New offering developmentd)
 
Annual marketing plans5.
 
Preplanning of reformulation and recovery strategies, which lead to a faster reaction time in implementing
remedial actions. Preplanning of reformulation and recovery strategies, in a word______________.a)
 
Pro forma b)
 
Marketing Audit
c) 
 
Contingency Plans 
d)
 
Customer value propositions

 
6.
 
The practice of strategic marketing management starts witha)
 
formulating product-market strategies b)
 
identifying organizational opportunities
c) 
 
defining the organization’s goals
 
d)
 
Defining pros and cons of the organization.7.
 
Mission statement provides all the benefits to the organization excepta)
 
Provide a clear management‟s vision regarding organization‟s
long-term direction b)
 
 provide guideline for identifying product opportunitiesc)
 
inspire employees to provide valued service
d) 
 
develop reformulation and recovery strategies.
8.
 
In which strategies marketers emphasis mostly on increasing present
 buyers‟ usage and
consumption rates.a)
 
market penetration 
  b)
 
market developmentc)
 
diversificationd)
 
 New offering development.9.
 
Which marketing strategy give emphasis on creating new offerings for existing markets.a)
 
market penetration b)
 
market developmentc)
 
diversification
d) 
 
Product development.
10.
 
An organization‟s master budget consists of 
 a)
 
an operating budget b)
 
a financial budgetc)
 
a managerial budget
d) 
 
a & b both 
11.
 
The practice of strategic marketing management starts witha)
 
formulating product-market strategies b)
 
identifying organizational opportunitiesc)
 
defining the organization’s goals
 d)
 
Defining pros and cons of the organization.
 
12.
 
Mission statement provides all the benefits to the organization excepta)
 
Provide a clear management‟s vision regarding organization‟s long
-term direction b)
 
 provide guideline for identifying product opportunitiesc)
 
inspire employees to provide valued service
d) 
 
develop reformulation and recovery strategies.
13.
 
In which strategies marketers emphasis mostly on increasing present
 buyers‟ usage and consumption rates.
 a)
 
market penetration 
  b)
 
market developmentc)
 
diversificationd)
 
 New offering development.14.
 
Which marketing strategy give emphasis on creating new offerings for existing markets.a)
 
market penetration b)
 
market developmentc)
 
diversification
d) 
 
Product development.
15.
 
An organization‟s master budget consists of 
 a)
 
an operating budget b)
 
a financial budgetc)
 
a managerial budgetd)
 
a & b both 
 

 
8.
 
………………….is the difference between total sales revenue and total cost
of goods sold, or, on a per unit basis, the difference between unit selling price and unit cost of goods
sold.a)
 
Gross Margin b)
 
Gross Profit
c)
 
a+b
d)
 
 None of the above9.
 
Which of the following is the part of relevant costs?a)
 
Opportunity cost
b)
 
Sunk cost 
c)
 
Trade margind)
 
 None of the above10.
 
Which of the following is not a category of fixed cost?a)
 
Programmed cost b)
 
Relevant costc)
 
Sunk cost
d)
 
b+c
11.
 
Customer lifetime value is the present value of future cash flows arisingfrom a customer relationship. All
the following information is necessary for calculating CLV except____________ 
a.
 
The liquidity rate
 b.
 
Per period cash margin per customer c.
 
The retention rated.
 
The interest rate

 
 12.
 
Company X has a card member with an annual margin of $4000. The typicalretention rate for card
members is 70 percent. The applicable interest rate todiscount future cash flows is 15 percent. The CLV
of this customer is______ a.
 
$6666.66
b.
 
$8888.88
c.
 
$3333.33d.
 
$7777.7713.
 
Suppose, a car is purchased, it can subsequently be resold; however, it
will probably not be resold for the original purchase price. The difference iscalled:-a.
 
Relevant cost b.
 
Sunk cost 
 c.
 
Opportunity costd.
 
 None of these14.
 
A manufacturer plans to sell a product for TK 7.00. The unit variable costsare TK 4.00 and total fixed
costs assigned to the product are TK 30,000.What will be the taka break- even volume?a.
 
TK 40,000 b.
 
TK 70,000c.
 
TK 60,000d.
 
 None of the above
 

 
15.Suppose, a retailer purchases an item for $15 and sells it at a price of $28.What is the mark on by
channel members?
a. 66.67 
b. b.53.13
c. c.43.22
d. None of the above
e.

f.  
g. Question-6
h. . Which one of the following is not the example of low operatingleverage?a.
i.  
j. Using residential contractors
k. b.
l.  
m.  Manufacturing heavy equipments
n. c.
o.  
p. Using wholesale distributorsd.
q.  
r. Using rent storage
s. Question-7.
t. A pro-forma income statement is a reflection of a.
u.  
v. Financial growth rate b.
w.  
x. Financial profitability
y. c.
z.  
aa.  Manager’s expectations given certain inputs
bb.  
cc. d.
dd.  
ee. Past records of firms financial statement
ff. Question-8.
gg. Find out the true statement or statements.1. Firms with high operating leverage benefit more from
sales gain2. Firms with low fixed cost profits more once sales exceed break evenvolume3. Firms
with high operating leverage are more sensitive to sales-volumedeclinea.
hh.  
ii. 1+2 b.
jj.  
kk. 1+3
ll.  c.
mm.  
nn. 1+2+3d.
oo.  
pp.  None of the above
qq. Question-9.
rr. For multiple product break-even analysis, a manager needs todetermine-a.
ss.  
tt. Product line b.
uu.  
vv. Services
ww. c.
xx.  
yy. Sales mix
zz. d.
aaa.  
bbb. Marketing mix
ccc. Question -10
ddd.  
eee. Trade margin percentages are usually determined on the basis of-a)
fff.  
ggg. Cost price
hhh. b)
iii.  
jjj. Selling price
kkk. c)
lll.  
mmm. Marketing cost
nnn.  
ooo. d)
ppp.  
qqq. Variable cost
 
rrr. Question -11
sss. .
ttt. Sunk cost fallacy refers to-a)
uuu.  
vvv. Spending money for a new project b)
www.  
xxx. Investing money in a profitable projectc)
yyy.  
zzz. Recouping
aaaa. spent money by spending still more money in future
bbbb.  d)
cccc.  
dddd. Investing money in advertising
eeee. Question -12.
ffff.  
gggg. The cost of earnings opportunities forgone by investing in businesswith its attendant risk
as opposed to investing in risk-free securities is called-a)
hhhh.  
iiii. Opportunity cost
jjjj. b)
kkkk.  
llll. Opportunity cost of capital 
mmmm. c)
nnnn.  
oooo. Discounted cash flowd)
pppp.  
qqqq. Relevant cost
rrrr.Question-13.
ssss.  
tttt. Contribution margin is 60 percent for a product and unit selling price is Tk.10.Find the unit
variable cost.a.
uuuu.  
vvvv. 3 b.
wwww.  
xxxx. 5c.
yyyy.  
zzzz. 8
aaaaa. d.
bbbbb.  
ccccc. 4
ddddd. Question-14
eeeee. A firm expects a constant cash flow of $10 million per year for threeyears, andthe
discount rate is 15%. What is the present value of this cashflow?a.
fffff.  
ggggg. 21.50 million b.
hhhhh.  
iiiii. 22.94 millionc.
jjjjj.  
kkkkk. 23 million
lllll. d.
mmmmm.  
nnnnn. 22.84 million
ooooo. Question-15
ppppp. .
qqqqq. Advertising belongs to
rrrrr.  – 
sssss.  a)
ttttt.  
uuuuu. Relevant cost b)
vvvvv.  
wwwww. Committed cost
xxxxx. c)
yyyyy.  
zzzzz.  Programmed cost 
aaaaaa. d)
bbbbbb.  
cccccc. Sunk cost.
dddddd.  
eeeeee.  
ffffff. 1.
gggggg.  
hhhhhh. Relevant costs are estimated in case of ----(A)
iiiiii. 
jjjjjj.Established product
kkkkkk. (B)
llllll. 
mmmmmm.  New product 
nnnnnn. (C)
oooooo.  
pppppp. Substitute product(D)
qqqqqq.  
rrrrrr. Complementary product2.
ssssss.  
tttttt. Find the breakeven volume from the given information-Unit selling = $5Unit variable
cost =$2Total fixed cost= $30000(A)
uuuuuu.  
vvvvvv. $20000(B)
wwwwww.  
xxxxxx. $30000(C)
yyyyyy.  
zzzzzz. $40000
aaaaaaa. (D)
bbbbbbb.  
ccccccc. $50000
ddddddd. 3.
eeeeeee.  
fffffff. Which of the following tool includes implicity unit selling prices, cost andvolume(A)
ggggggg.  
hhhhhhh. Gross sales
iiiiiii. (B)
jjjjjjj.  
kkkkkkk. Gross profit 
lllllll. (C)
mmmmmmm.  
nnnnnnn. Total sales(D)
ooooooo.  
ppppppp. Total profit4.
qqqqqqq.  
rrrrrrr. Working capital consists of----(A)
sssssss.  
ttttttt. Current assets less closing inventory(B)
uuuuuuu.  
vvvvvvv. Current liabilities less bank overdraft
wwwwwww. (C)
xxxxxxx.  
yyyyyyy. Current assets less Current liabilities
zzzzzzz. (D)
aaaaaaaa.  
bbbbbbbb. Current liabilities less Current assets5.
cccccccc.  
dddddddd. The meaning of the marketing expenses are programmed expenses------
eeeeeeee. (A)
ffffffff.  
gggggggg.  Budgeted to produce sales
hhhhhhhh. (B)
iiiiiiii.  
jjjjjjjj. To plan the organizational operation(C)
kkkkkkkk.  
llllllll. Budgeted to running cost(D)
mmmmmmmm.  
nnnnnnnn. Budgeted to service cost
oooooooo.

pppppppp.  
qqqqqqqq. 6.
rrrrrrrr.  
ssssssss. Total variable cost fluctuates in __________ proportion to the outputvolume of units
produced.(A)
tttttttt.  
uuuuuuuu. Same(B)
vvvvvvvv.  
wwwwwwww. Opposite
xxxxxxxx. (C)
yyyyyyyy.  
zzzzzzzz.  Direct 
aaaaaaaaa. (D)
bbbbbbbbb.  
ccccccccc. Indirect7.
ddddddddd.  
eeeeeeeee. Selling expences are_________ (A)
fffffffff.  
ggggggggg. Fixed cost(B)
hhhhhhhhh.  
iiiiiiiii. Variable cost(C)
jjjjjjjjj.  
kkkkkkkkk. Programmed cost
lllllllll. (D)
mmmmmmmmm.  
nnnnnnnnn.  Both fixed and variable cost 
ooooooooo. 8.
ppppppppp.  
qqqqqqqqq. Fixed cost remains fixed for______ (A)
rrrrrrrrr.  
sssssssss. All time(B)
ttttttttt.  
uuuuuuuuu. Specific time period(C)
vvvvvvvvv.  
wwwwwwwww. Specific volume
xxxxxxxxx. (D)
yyyyyyyyy.  
zzzzzzzzz.  Both B & C 
aaaaaaaaaa. 9.
bbbbbbbbbb.  
cccccccccc. Breakeven volume will increase if ________ 
dddddddddd. (A)
eeeeeeeeee.  
ffffffffff.  Fixed cost increases
gggggggggg. (B)
hhhhhhhhhh.  
iiiiiiiiii. Fixed cost decreases(C)
jjjjjjjjjj.  
kkkkkkkkkk. Per unit profit high(D)
llllllllll.  
mmmmmmmmmm.  Not at all10.
nnnnnnnnnn.  
oooooooooo. Trade margin is calculated based on-
pppppppppp. (A)
qqqqqqqqqq.  
rrrrrrrrrr. Selling price
ssssssssss. (B)
tttttttttt.  
uuuuuuuuuu. COGS(C)
vvvvvvvvvv.  
wwwwwwwwww. Variable cost(D)
xxxxxxxxxx.  
yyyyyyyyyy. Fixed cost11.
zzzzzzzzzz.  
aaaaaaaaaaa. Consumer pays $6.00, retailer‟s is margin 40%,wholesaler‟s is margin 20%
bbbbbbbbbbb. calculate the margin of manufacturer-
ccccccccccc. (A)
ddddddddddd.  
eeeeeeeeeee. 30.6%
fffffffffff. (B)
ggggggggggg.  
hhhhhhhhhhh. 40%(C)
iiiiiiiiiii.  
jjjjjjjjjjj. 20%(D)
kkkkkkkkkkk.  
lllllllllll. 35%
mmmmmmmmmmm.

nnnnnnnnnnn.  
ooooooooooo. 12.
ppppppppppp.  
qqqqqqqqqqq. COGS means_________ (A)
rrrrrrrrrrr.  
sssssssssss. Total cost(B)
ttttttttttt.  
uuuuuuuuuuu. Marketing cost
vvvvvvvvvvv. (C)
wwwwwwwwwww.  
xxxxxxxxxxx. Cost incurred in buying or producing offerings
yyyyyyyyyyy. (D)
zzzzzzzzzzz.  
aaaaaaaaaaaa. Variable cost13.
bbbbbbbbbbbb.  
cccccccccccc.  __________ is the remainder after COGS has been subtracted from sales.(A)
dddddddddddd.  
eeeeeeeeeeee.  Net profit
ffffffffffff. (B)
gggggggggggg.  
hhhhhhhhhhhh. Gross profit 
iiiiiiiiiiii. (C)
jjjjjjjjjjjj.  
kkkkkkkkkkkk. Cost of goods sold(D)
llllllllllll.  
mmmmmmmmmmmm. Total cost14.
nnnnnnnnnnnn.  
oooooooooooo. Customer life time value =
pppppppppppp. (A)
qqqqqqqqqqqq.  
rrrrrrrrrrrr. $M 
ssssssssssss. [
tttttttttttt. 
uuuuuuuuuuuu. ]
vvvvvvvvvvvv.  
wwwwwwwwwwww. (B)
xxxxxxxxxxxx.  
yyyyyyyyyyyy. 
zzzzzzzzzzzz. M
aaaaaaaaaaaaa. [
bbbbbbbbbbbbb. 
ccccccccccccc. ]
ddddddddddddd.  (C)
eeeeeeeeeeeee.  
fffffffffffff. 
ggggggggggggg. M
hhhhhhhhhhhhh. [
iiiiiiiiiiiii. 
jjjjjjjjjjjjj. ]
kkkkkkkkkkkkk.  (D)
lllllllllllll.  
mmmmmmmmmmmmm. 
nnnnnnnnnnnnn. M
ooooooooooooo. [
ppppppppppppp. 
qqqqqqqqqqqqq. ]
rrrrrrrrrrrrr.  15.
sssssssssssss.  
ttttttttttttt. Calculate the CLV from the given data$M=2000;i=10%;and r=80%(A)
uuuuuuuuuuuuu.  
vvvvvvvvvvvvv. 7777.78(B)
wwwwwwwwwwwww.  
xxxxxxxxxxxxx. 8888.89
yyyyyyyyyyyyy. (C)
zzzzzzzzzzzzz.  
aaaaaaaaaaaaaa. 6666.67 
bbbbbbbbbbbbbb. (D)
cccccccccccccc.  
dddddddddddddd. 555.56