SENSODYNE TOOTHPASTE

DATA ANALYSIS
PROJECT

Department ：[COMPUTER TECHNOLOGY ]

Class ：[B.Sc III- CT ]

Name ：[VIMALA B]
 DATA ANALYSIS AND INTERPRETATION
Sample : 75 Respondents
Data Collection Method : Questionnarie

OBJECTIVE:
> To study and analyze the medicals owners view about the packs of
new sensodyne sensitive toothpaste.
> To study the brand performance of sensodyne toothpaste.
> To study the opinion of customers regarding sensodyne sensitive
toothpaste.

QUESTIONNAIRE

PERSONAL DETAILS
Name :

Gender :
Male

Female

Which age bracket do you belong to?

10 -19
20 -29
30 -39
Above 40

RESEARCH QUESNNARIES

How often do you use toothpaste in a day?

Once a day
Twice a day
After each meal

What attracts you to the product you have chosen?.

Packing
Flavor
Price
Quality

New Advertisement strategy has increased sales.

Strongly Agree
 Agree
Neutral
Disagree
Strongly Disagree

PERCENTAGE ANALYSIS
No.of Respondents
Percentage = 100
Total no.of Respondents

Table 1
Gender
GENDER No.of Percentage
Respondents
Male 42 56
Female 33 44
Total 75 100
CHART 1

percentage

male
44; 44%
56; 56% female

Table 2
AGE

AGE Percentage
10-19 5 6.66
20-29 21 28
30-39 40 53.33
Above 40 8 10.66
Total 75 100
CHART 2
 Percentage
60

50

40

30
53.33
20
28
10
6.66 10.66
0
19-Oct 20-29 30-39 Above 40

Table 3
Frequency of use

Frequency of use percentage

Once a day 48 64
Twice a day 19 25.33
After each meal 8 10.66
Total 75 100
CHART 3

percentage

after each
meal; once a day
10.66; twice a day
twice11%
a after each meal
day;
25.33;
25% once a
day ; 64;
64%

Table 4
Feature that attract consumer

Feature that attract consumer Percentage

Packing 3 4
Flavor 15 20
Price 10 13.33
Quality 47 62.66
Total 75 100
CHART 4

percentage
Packing; 4
Flavor; 20

Quality; 62.66 Price; 13.33

Table 5
New advertisement Increased Sales

Parameter No .of Respondents Percentage

Agree 35 46.66
Strongly agree 18 24
Neutral 10 13.33
Disagree 5 6.66
Strongly disagree 7 9.33
Total 75 100
CHART 5
Percentage
50 46.66
45
40
35
30
24
25
20
15 13.33
9.33
10 6.66
5
0
Agree Strongly Neutral Disagree Strongly
agree disagree

TREND ANALYSIS
Current year amount
Trend Percentage = 100
Base year amount

Table
Trend On Sales
 Year Sales (Rs) Ratio (Percentage)
2016 25000 100
2017 30000 120
2018 20000 80
2019 40000 160
2020 27000 180
CHART

Trend %
180
160

120
100
80

2016 2017 2018 2019 2020

ANALYSIS
Through our analysis in this report, we have figured out various important
factors through which marketers can target various consumer segments
for their sensodyne toothpastes. The following results were found:With
age, the preference for sensodyne toothpaste also change as 30-39 group
age people relate themselves with sensodyne toothpaste Colgate and
Pepsodent while other people relate themselves with brands like
Meshwak etc.With increase in age, the preference for the point of
purchase also changes.According to occupation, the frequency at which
they change the toothpastes also changes. While students do not
experiment much because of lower disposable income, earning people
tend to experiment more with toothpastes and hence
become frequent switchers.

Conclusion
This project was aimed to understand the consumer buying behavior for
sensodyne toothpastes in the age group 30-39. According to the findings
of the project, we can confer that consumers are more enticed by factors
like sales promotion, prevention against germs, value for money,
medicinal content and functions. Marketers hold a huge potential to target
such opportunities and to cash in all what they can attain. As a researcher,
this project was a great platform to learn the techniques and apply them in
a marketing research project.