1.

Marketing which is frequently referred to as distribution by business, this includes all

those that all those that help facilitate the flow of goods from producer to consumer

d. producer to consumer

2. Which is not included in Philip Kotler’s definition marketing?

c. controlling
3. International Marketing refers to exchanges across national boundaries for the
consumption of human needs and wants.

FALSE

4. Which of the following best describes International marketing

The correct answer is: It incorporates actions that direct the course of goods from one
country to the users of another country.

5. Regional Exporter

d. Operate within a geographically defined region that crosses national boundaries 

6. To successfully compete globally, rather than simply operate domestically companies

should emphasize connection of marketing activities which answers the question how
marketing activities should be linked with other activities of the firm.

True 

To successfully compete globally, companies should emphasize activities where in it answers

the question how global marketing activities performed in different countries.

True 

Culture can influence the business in different ways. Which of the following is not
uncommon?

b. all of the above 

In_________________, sellers distinguish the major market segments, target one or more of
those segments, and develop products and marketing programs tailored to each segment.

b. target marketing 
3. A level of Segmentation in International Marketing where a more narrowly defined group,
typically a small market whose needs are not being well served.

d. Niche Marketing 

 Which is not a base for segmenting international consumer markets?

Psychology Segmentation 

 It defines a segment of customers based on their unique characteristics and focuses solely
on serving them.

b. Market Targeting 

The ability to influence consumer perception regarding a brand or product relative to

competitors is __________________.

a. Market Positioning 

 In demographic Segmentation, which of the following cannot be a basis for demographic
variables?

The correct answer is: Culture

The company is required to select one target market from the list of market segments then
need to use form of objective assessment.

c. Evaluate the attractiveness of each segment. 

Which is not a major step in target marketing?

d. Market Orientation 

13. ________________creates the largest potential market, which leads to the lowest costs,
which in turn can translate into either lower prices or higher margins.

Select one:

a. Mass Marketing 
To be able to determine what types of different consumers form that overall market we
need to define the market first.

False