International Marketing

Multiple Choice Questions (2 marks each) (2X25=50)

1. __________ pioneered the concept of sustainable development in order to balance environmental

protection and economic growth.
A. WTO
B. GATT

2. ________ factors affect international marketing decisions.

A. Political
B. Economical
C. Social
D. All of the choices

3. The only difference in the definitions of domestic marketing and international marketing is that
______.
a. the marketing activities take place in more than one country
b. the marketing activities take place in one country only
c. the marketing activities take place in host country only
d. the marketing activities MUST take place in all countries

4. __________ is the performance of business activities that direct the flow of a company’s goods
and services to consumers or users in more than one nation for a profit.
a. International Marketing
b. Multinational Marketing

5. ______ refers to the selling of the products below the cost of production or at below the ongoing
price in the market.
a. Gate pricing
b. Dumping
c. Cheap pricing
 d. Countertrade

6. An arrangement to pay for import of goods and services with something other than cash is
known as _____.
a. Countertrade
b. Dumping
c. Dropshipping
d. Reversal buying

7. Which is is not a part of counter trade?

a. Counter purchase
b. Offset
c. Anti-dumping trade
d. Compensation trade

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8. This consists of sources of data and procedures of obtaining data.
A. International marketing data service
B. International marketing information system
C. International marketing intelligence system
D. International marketing artificial intelligence

9. _________is the systematic design, collection, analysis and reporting of data and findings
relevant to a specific marketing situation facing the company.
A. Business analytics
B. Marketing research
C. Marketing survey
D. Marketing information system

10. Large type of exporter will choose ______ type of distribution channel.

A. Exclusive
B. Inclusive
C. Indirect
D. Direct

12. The term green Marketing in International Marketing is related to ________

A. Influence of green color on marketing decisions

B. Environmental concerns and protection
C. Marketing of Natural Farming
D. Green house effect

13. Market research is the main instrument for ascertaining demand.

A. True
B. False

14.All of the following are considered to be drawbacks of local marketing EXCEPT:

A. it can drive up manufacturing and marketing costs by reducing economies of scale.
B. it can create logistical problems when the company tries to meet varied requirements.
C. it can attract unwanted competition.
D. . it can dilute the brand's overall image

15.International dimension of marketing includes

A. Domestic marketing
B. Foreign marketing
C. International trade
D. All

16.The most common form of price discrimination in international trade is

A. Non-tariff barriers.
B. Voluntary Export Restraints.
C. Dumping.
D. Preferential trade arrangements.
E. None of the above

17. IBRD (International Bank for Reconstruction and Development) also known as
A. Exim Bank
B. World Bank
C. International Monetary fund
D. International Bank
18. Key controllable factors in global marketing are:
A. Government policy and legislation.
B. Social and technical changes.
C. Marketing activities and plans.
D. All of the above.

19. Which is the right sequence of stages of Internationalization?

A. Domestic, Transnational, Global, International, Multinational
B. Domestic, International, Multinational, Global, Transnational
C. Domestic, Multinational, International, Transnational, Global
 D. Domestic, International, Transnational, Multinational, Global

20. Ultimately ………………was replaced by the........................on 1st Jan 1995

A. GATS, WTO
B. WTO, GATT
C. GATT, WTO
D. IMF, GATT

21. If a government uses barriers to foreign products such as biases against a foreign company's bids, or
product standards that go against a foreign company's product features, the government is using:
A. protectionism.
B. exchange controls.
C. exchange facilitators.
D. nontariff trade barriers.

22._____________is the concept under which a company carefully integrates and coordinates its
many communications channels to deliver a clear, consistent, and compelling message about the
organization and its products.
A. The promotion mix
B. Integrated international affairs
C. Integrated marketing communications
D. Integrated demand characteristics

23. A company is practicing if it focuses on sub segments with distinctive

traits that may seek a special combination of benefits.
A. micromarketing
B. niche marketing
C. mass marketing
D. segment marketing

24.. consists of dividing a market into distinct groups of buyers on the basis of needs,
characteristics, or behavior who might require separate products or marketing mixes.
A. Product differentiation
B. Market segmentation
C. Market targeting
D. Market positioning

25. All of the following are considered to be drawbacks of local marketing EXCEPT:
A. it can drive up manufacturing and marketing costs by reducing economies of scale.
B. it can create logistical problems when the company tries to meet varied requirements.
C. it can attract unwanted competition.
 D. it can dilute the brand's overall image.

Key ANSWERS

1A 10b 19b

2D 11d 20c

3a 12b 21d

4a 13a 22c

5b 14c 23b

6a 15d 24b

7c 16c 25c

8b 17b

9b 18c