POM

1.It is the relationship between benefits and the costs including money, stress and time to
sacrifice that is necessary to get those benefits. Or simply stated in a mathematical
equations: Benefits – Cost =
A. Customer Value
B. Relationship Marketing
C. Customer Relationship
D. Customer Service
2. The lifeblood of all business.
A. Capital
B. Customers
C. Credibility
D. Creditor
3.A marketing approach that focuses on creating an ongoing and long-term
A. Customer Relationship
B. Relationship Marketing
C. Customer Value
D. Customer Service
4.One of the benefits in developing and implementing customer relationship strategies
thus organizations invite customers to provide ideas.
A.Innovation
B.Customer profitability
C. Customer Advocates
D. Customer Feedback
5.The act of taking care of the customer’s needs by providing and delivering professional,
helpful, high quality service and assistance.
A. Customer value
B. Customer service
C. Customer feedback
D. Customer profitability
6.One of the elements of a customer service strategy that held employees Accountable for
the organization’s customer satisfaction goals.
A. Employee Accountability
B. Rewarding good service
C. Hiring for service
D. Customer service training
7.A proven method of increasing business profits.
A. Loyalty and reward
B. Suki system
C. Strategy
D. Planning
8.Management process of creating and maintaining benefit between the objectives and
resources of the organization and the changing marketing opportunities.
A. Marketing Plan Formulation
C. Tactical Planning
B. Strategic Planning
D. Strategic Marketing
9.Written based from strategic plans.
A. Marketing Planning
B. Strategic Planning
C. Planning
D. Tactical Planning
10.A short range planning that emphasizes the current operations of various parts of the
organization.
A. Planning
B. Marketing Planning
C. Tactical planning
D. Strategy
11.It describes the game plan for achieving those goals.
A.Strategy
B.Diffrentiation
C. Expansion plans
D. Focus
12.Forecasting future events and identifying strategies to achieve organizational objectives
in the future.
A. Planning
B. Strategy
C. Marketing
D. Marketing Planning
13.Sets out how to put marketing strategy into practice.
A. Marketing
B. Strategy
C. Marketing Plan
D. Tactics
14.A unique combination of the four Ps.
A. Marketing Mix
B. Marketing Strategy
C. Target Market
D. Marketing Plan
15.The essential competitive weapon, it means revenue for the company
A. Place
B. Product
C. Promotion
D. Price
16. Composed of the actors and forces outside marketing that affect marketing
management's ability to build and maintain successful relationship with target customers.
A. Micro Environment
B. Marketing Intermediaries
C. Marketing Environment
D. Political Environment
17. Which sector dominates the Philippine economy today?
A. Macro Marketing Environment
B. Marketing Services Agencies
C. Political forces
B. Marketing Services Agencies
18. The function that links consumer, marketer through information.
A. Exploratory Research
B. Tools for Decision Making
C. Research Design
D. Exploratory Research
19. A plan or framework for conducting the study & collecting data.
A. Research Design
B. Exploratory Research
C. Hypothesis
D. Research Problem
20. The study of how people make decision about what they buy, want need, act in regards
to product, services and company.
A. Consumer Market
B. Consumer Behavior
C. Problem Recognition
D. Alternative Evaluation