All New MCQ Made by Word

1. What are some examples of digital marketing?
 Social Media Marketing

 Search Engine Marketing
 Search Engine Optimisation
 All of the above
2. Who is the father of digital marketing?
 Philip Kotler
 Bruce Clay India
 Justin Hall
 None of the above
3. The term Digital Marketing was first used in the .............
 1999s.
 1990s
 1980s.
 1989s.
4. What is the best way to promote a business with social media?
 Choose the Right Platforms

 Encourage Engagement
 Provide Value & Don’t Over-Promote
5. What do you mean by Digital marketing?
 Digital marketing is referred to as online marketing, web marketing,

and internet marketing.
 Analog Marketing
 Shop
6. If customer expectation and product performance are match ______.
 shows the satisfaction of the customer

 shows the dissatisfaction of the customer
 does not meet customer requirement
7. Which one is the best way to promote a business online?

 It offers a lot of helpful and free information.
 To collect as many information as possible.
 to advertise your company's product.
8. _____ is an example of business to business services.
 Youtube brand channel.

 Google
 Yahoo
9. Which of the following is production related procurement?
 Offline supplies
 Raw materials
 Information System
10. Which of the following waves can penetrate through clouds?
 ultrasonic
 gamma
 radar
 visible and infrared
11. Sales Promotion Includes ____.
 Advertise
 Publicity
 Selling
12. Extended P's of service marketing mixes:
 People, Product, Process

 Price, Physical Evidence, Promotion
 Physical Evidence, Place, People
 Product, Process, Physical Environment
13. Marketing information includes ___.
 Knowledge of Customer Requirement

 Knowledge of peers
 Knowledge of industries
14. The sequence of a sales process includes ______.
 Lead generation, call, presentation & sale

 Sale, presentation, Lead generation & call
 Presentation, Lead generation, Sale & Call
 Lead generation, Call, Sale & Presentation
15. Which one is the best way to make money digitally?
 Having products on your website

 Good marketing ideas by dreaming
 Selling stuff
 works the night shift
16. Digital marketing is any form of marketing products or services that involves
___.
 electronic devices
 pen
 money
 book
17. Digital marketing revolves around these 5Ds:
 digital devices, digital platforms, digital media, digital data, and digital
technology.
 dabit, digital platforms, digital media, digital data, and digital technology.
 digital devices, digital platforms, digital media, digital data, and offline
technology.
18. Businesses leverage digital channels such as _____ to connect with current
and prospective customers.
 search engines, social media, email, and other websites

 product
 Both A and B
19. Is Social Media Marketing is a type of Digital Marketing?
 Yes
 No
20. Content Marketing is a type of Digital Marketing.
 True
 False
21. What is not true about digital marketing?
 It can be done online

 It cannot be done online
 It is referred to as online marketing, internet marketing or web marketing
22. Which of the following is not a type of digital marketing activity?
 Email marketing
 Social Marketing
 Video Marketing
23. Which of the following is not a traditional forms of digital marketing?
 Telivision
 Radio
 Banners
24. Which of the following is not a benefit of content marketing?
 Cost savings
 Increase sales
 Less engagement
25. Approximately how many businesses are used content marketing?
 10 to 20%
 25 to 30%
 80 to 90%
 100%
1. the customer review of a product on an E-Commerce website.
a)Awareness about the brand
b)Awareness about the product
c)Experience the product
d)Both a&c
Answer: b
3.buying relevant keyword and Paid search marketing is about bidding
a)True
b)False
c)May be
d)May not
Answer: a
4. People who had earlier visited the site is __________ Customising advertisement
to.
a)Search retargeting
b)Contextual marketing
c)Remarketing
d)None
Answer: c
5. This aims at influencing users who have begun their research on search engines,
but not needed that they have visited a brand site.
a)Contextual marketing
b)Search retargeting
c)Remarketing
d)Both a&b
Answer: b
6. Which platform can be used by advertisers and purchase ad impressions across
ad exchanges?
a) demand-side platform
b)supply side platform
c)Ad network
d)None
Answer: a
7. Real-time bidding is a form of programmatic buying
a)True
b)False
c) Partially True
d) None
Answer: a
8. Which capabilities are offered by Web Content Management Tools?
a)Centralized version control
b)Simplification through templates
c)Integration with enterprise applications
d)all
Answer: d
9. Which design approaches help in building sites that are optimized for various
screen sizes?
a)Mobile optimized design
b)Responsive web design
c)Progressive enhancement
d)Adaptive web design
Answer: b
10. Site designing for mobile is very similar to the web.
a)True
b)False
c)May be
d)May not
Answer: b
11.Profits related to a new product in its introductory stage of profit related to new
product
A.negative
B.positive
C.higher
D.declining
Answer: A
12. ____________classified by decoding, feedback, encoding and response are
together in communication process.
A.communication tools
B.communication channels
C.communication parties
D.communication function
Answer: D
13.Product development comes from_________ source of idea.
A.internal sources
B.external sources
C.product extension
D.both a and b
Answer: D
Answer
14.Which way of consumers feel or perceive towards an actual product or potential
market offering
A.sales concept
B.product images
C.product idea
D.customer management
Answer: B
15.which Products like as “VHS tapes”
A.product classes
B.branding
C.product forms
D.product perception
Answer: B
16.__________ behavior Highly involved consumer buying behavior while perceiving
significant differences between brands
A.complex behavior
B.variety seeking behavior
C.dissonance reducing behavior
D.habitual behavior
Answer: A
17.___________Procedure in marketing which consists of enlisting opinion leaders
as “brand ambassadors” is called
A.Leading
B.online
C.Buz
D.none of the above
Answer: C
18.customer is _________, If customer’s expectations and products performance
matches
A.satisfied
B.dissatisfied
C.delighted
D.none of these
Answer: A
19.Stages such as conviction stage, liking stage, preference stage, and actual
purchase stage are all of the process called
A.channeling
B.buyer readiness
C.channel designing
D.strategic
Answer: B
20.When the new developed product concept is tested, the next immediate step is to
A.market strategy
B.a testing technique
C.intermediaries
E.logistic network
Answer : A
21.____________communication process, receiver and sender are classified as
A.functions
B.parties
C.tools
D.channels
Answer: B
22.stage in which purchase intention is transformed in to purchase decision is called
A.need recognition
B.information search
C.purchase decision
D.both b and c
Answer: C
23.media and message are considered as_____________ in communication
process
A.tools
B.channels
C.functions
D.parties
Answer: A
24.’Maslow’s hierarchy of needs
A.physiological
B.self-actualization
C.esteem needs
D.all of above
Answer:D
25.___________ is classified An idea for a possible product that company will offer
A.product idea
B.product image
C.customer management
D.none of the above
Answer: D
26. A detailed stated version of shortlisted new ideas in meaningful consumer terms
is best classified as
A.concept
B.phase
C.screening
D.raw-material screening
Answer: A
27. The tendency of difficult understanding related to the use of market offering is
called
A.relative advantage
B.complexity
C.communicability
D.compatibility
Answer: B
28.which triggers positive or negative emotions leads to purchase motivation
A.emotional appeal
B.rational appeal
C.moral appeal
D.irrational appeal
Answer : A
29.Customers in growth stage of life cycle of products are classified as
A.innovators
B.early adopters
C.middle majority customers
D.laggards
Answer B
30.Considering non-personal communication channels, magazines, direct mail and
newspapers are considered as
A.online media
B.print media
C.broadcast media
D.display media
Answer :B
31.Product development process after analysis of business next step to be taken is
A.test marketing
B.penetration marketing
C.one chanal marketing
D.individual marketing
Answer:A
32.who is suspicious of change is classified as
A.late majority
B.early majority
C.laggard
D.early adopter
Answer:C
33.which is reflected in web design through ______.
A.different feature stories appealing to different members
B.content referencing the needs of companies
C.different navigation options appealing to different members
D.status of the business in the purchase decision process
Answer:C
34. Many consumer products are a key difference between B2C and B2B marketing
which is reflected in web design through ______.
A.referencing needs of companies of different sizes
B.the status of the business in the purchase decision process
C.different feature stories appealing to different members
D.different navigation options appealing to different members
Answer: B
35.which goal of a business-to-business website involves an interactive dialogue
with a virtual salesperson?
A.sizzle
B.sell
C.speak
D.save
Answer: B
35.which goal of a business-to-business website involves gaining permission from a
website visitor and other communications channels?
A.serve
B.speak
C.sell
D.save
Answer: B
36. Business-to business eCommerce involves commercial transactions between
other organizations and organizations.
A.True
B.False
C. May be
D. May not be
Answer: A
37.the example of business-to-business services offered by Google which gains
advertising revenue.
A.Google AdWords pay per click sponsored
B.Google Apps Application Suite
C.YouTube Brand Channel
D.Google Search application providing online website
Answer: C
38. ______ is an example of business-to-business services offered by Google
application running as part of a customer’s website.
A.Google Search application providing online website search
B.Google Apps Business Application
C.YouTube Brand Channel
D.Google AdWords click sponsored link advertising
Answer: A
39.which is normally run by a consortium of buyers in order to establish an efficient
purchasing environment.
A.B2B independent e-marketplace.
B.buyer-oriented marketplace.
C.supplier-oriented marketplace.
D.vertical and horizontal e-marketplace.
Answer: B
40.which is an online platform operated by a third party and is open to buyers or
sellers in a particular industry.
A.vertical and horizontal e-marketplace.
B.supplier-oriented marketplace.
C.buyer-oriented marketplace.
D.B2B independent e-marketplace.
Answer: D
41. By bulk buying of items, One aim of e-procurement is to increase savings
A.right quantity.
B.right thing.
C.right quality.
D.right price.
Answer: A
42. Which production is related to procurement?
A.Office supplies.
B.Raw materials.
C.Information systems.
D.Furniture.
Answer: B
43. In a market where companies build close connective relationships where Internet
technology will not feature strongly in the development of these relationships, this is
known as a ______ relationship. | Digital Marketing Mcqs
A.Low Tech, High Touch, Personal
B.Low Tech, High Touch Transactional
C.High Tech/Low Touch, Automated
D.High Tech/Low Touch, Personal
Answer: A
44.where technology will not feature in the development of these relationships, this is
known as a ______ relationship.
A.Low Tech, High Touch, Personal
B.Low Tech, High Touch Transactional
C.High Tech/Low Touch, Personal
D.High Tech/Low Touch, Automated
Answer: B
45.website functions, which are the most important?
A.Having free reports
B.services your company provides
C.Capturing email addresses of visitors
D.information on every page
Answer: C
46.Way promote a business with social media is__________
A.your company, services, and products
B.many contacts as possible
C. Offer a lot of helpful
D.potential clients to visit your website
Answer: C
47.search page engine optimization refers to_________
A.Programming keywords into a website
B.each page of a website for design
C.amount of links coming into your website
D.The number of search engine sites a website
Answer: A
48. The best way to improve search engine ranking is with
A.Video
B.A blog
C.Having at least 500 words on the page
D.a lot of graphics per page
Answer: B
49.which main objective of branding is?
A.customers recognize your logo and marketing materials
B.earn trust from your customers
C.Promotional materials that match
D.a unique tag line
Answer: B
50. Which marketing techniques are most likely to pay you?
A. Pay click advertising
B.Using social media marketing
C.Posting press
D.article marketing
Answer: D
51.is it most ideal to send a press release?
A.when there is “big news” happening
B.around the holidays
C.news seems to be slow
D.Tuesday through Thursday for newsworthy
Answer: D
52.the best way to make money “while you sleep”?
A.up good marketing ideas by dreaming
B.Selling stuff
C.Having products on your website
D.spouse who works the night shift
Answer: C
53.the possibility of website visitors following through on contacting you is
A. Offer a 1-800-#
B. Tell them to call you
C.”take away” with your contact information
D. Offer testimonials
Answer: B
54.which is keeping someone on your website and encouraging them to come back?
A. Make a website things to do a website interactive such as quizzes, downloads, etc
B.a lot of text to read
C. Make it difficult to locate
D.Pack a lot of graphics and photos
Answer: A
55. SEO stand for?
A.ite Engine Optimization
B.Search Engine Optimization
C.Site Efficiency Optimization
D.none of these
Answer: B
56.which name is the latest major change in functionality?
A.Farmville
B.Timeline
C.Newsfeed
D.both A&B
Answer: B
57._________ name of the Hosting Company that is used for all external consumer-
facing sites?
A.Verizon
B.HP
C.Rackspace
D.none of these
Answer: C
58.________ is the new content management tool for SWEET ?
A.Sitecore
B.CMS Lite
C.Sharepoint
D.none
Answer: A
59. A Robust Social Media Plan Includes Which Of The Following?
A. A long-term schedule identifying when to post content
B. A list of content that mimics competitor content
C. All of your online business goals
D. A list of friends who can post on the accounts
Answer: A
60.Which Of The Following Factors Can Impact The Open Rate Of Your Email
Campaigns?
A. The subject line of the email
B. The number of pictures in your email
C. The number of links contained in the email
D. The chance for customers to opt-out
Answer: A
1. Delivering different messages to members of a business decision-

making unit is a key difference between B2C and B2B marketing which is
reflected in web design through ______.
A. different feature stories appealing to different members of the audience
B. content referencing the needs of companies of different sizes
C. different navigation options appealing to different members of the
audience
D. questions on a form inquiring about the status of the business in the
purchase decision process
E. None of the above.
Ans: C
2. A longer decision-making process than for many consumer products is

a key difference between B2C and B2B marketing which is reflected in
web design through ______.
A. content referencing the needs of companies of different sizes
B. questions on a form inquiring about the status of the business in the
purchase decision process
C. different feature stories appealing to different members of the audience
D. different navigation options appealing to different members of the
audience
Ans: B
3. The ______ goal of a business-to-business website involves an

interactive dialogue with a virtual salesperson.
A. sell
B. sizzle
C. speak
D. save
E. serve
F. None of the above.
Ans: A
4. The ______ goal of a business-to-business website involves gaining

permission from a website visitor to engage in future dialogue by e-mail
and other communications channels.
A. serve
B. speak
C. sell
D. save
E. sizzle
F. None of the above.
Ans: B
5. Business-to-business (B2B) e-commerce involves commercial

transactions between an organization and other organizations (inter-
organizational marketing).
A. True
B. False
Ans: A

which gains advertising revenue through hosted videos.
A. Google AdWords pay per click sponsored link advertising
B. Google Apps Business Application Suite
C. YouTube Brand Channel
D. Google Search application providing online website services for website
owners
Ans: C

where revenue is generated through the application running as part of a
customer’s website.
A. Google Search application providing online website search services for
website owners
B. Google Apps Business Application Suite
C. YouTube Brand Channel
D. Google AdWords pay per click sponsored link advertising
Ans: A
8. A portal which is normally run by a consortium of buyers in order to

establish an efficient purchasing environment is a:
A. B2B independent e-marketplace.
B. buyer-oriented marketplace.
C. supplier-oriented marketplace.
D. vertical and horizontal e-marketplace.
Ans: B
9. A portal which is an online platform operated by a third party and is

open to buyers or sellers in a particular industry is a:
A. vertical and horizontal e-marketplace.
B. supplier-oriented marketplace.
C. buyer-oriented marketplace.
D. B2B independent e-marketplace.
Ans: D
10. One aim of e-procurement is to increase savings by bulk buying of

items:
A. of the right quantity.
B. from the right source.
C. of the right quality.
D. at the right price.
Ans: A
11. What of the following is production related procurement?

A. Office supplies.
B. Raw materials.
C. Information systems.
D. Furniture.
Ans: B
12. In a market where companies build close connective relationships where

Internet technology will not feature strongly in the development of these
relationships, this is known as a ______ relationship.
A. Low Tech, High Touch, Personal
B. Low Tech, High Touch Transactional
C. High Tech/Low Touch, Automated
D. High Tech/Low Touch, Personal
Ans: A
13. In a market where there are transactional relationships where technology

will not feature in the development of these relationships, this is known as a
______ relationship.
A. Low Tech, High Touch, Personal
B. Low Tech, High Touch Transactional
C. High Tech/Low Touch, Personal
D. High Tech/Low Touch, Automated
Ans: B
14. Of the following website functions, which is the most important?

A. Having free reports, downloads, etc
B. Describing the services your company provides
C. Capturing email addresses of visitors
D. Having contact information on every page
Ans: C
15. The best way to promote a business with social media is

A. To advertise your company, services, and products
B. To collect as many contacts as possible
C. Offer a lot of helpful and free information
D. Invite potential clients to visit your website
Ans: C
16. On page search engine optimization refers to

A. Programming keywords into a website
B. Evaluating each page of a website for design
C. The number of links coming into your website
D. The number of search engine sites a website is submitted to
Ans: A
17. The best way to improve search engine ranking is with

A. Video
B. A blog
C. Having at least 500 words of text per page
D. Using a lot of graphics per page
Ans: B
18. The main objective of branding is which of the following?

A. To have potential customers recognize your logo and marketing materials
B. To earn trust from your customers
C. Promotional materials that match and coordinate
D. Having a unique tag line
Ans: B
19. Which of the following marketing techniques are most likely to pay you?
A. Pay per click advertising
B. Using social media marketing strategies
C. Posting press releases
D. Article marketing
Ans: D
20. When is it most ideal to send a press release?

A. Only when there is “big news” happening
B. Only around the holidays
C. When the news seems to be slow
D. Tuesday through Thursday for anything newsworthy
Ans: D
21. What is the best way to make money “while you sleep”?
A. By dreaming up good marketing ideas
B. Selling stuff on eBay
C. Having products on your website
D. Having a spouse who works the night shift
Ans: C
22. The best way to increase the possibility of website visitors following
through on contacting you is
A. Offer a 1-800-#
B. Tell them to call you today
C. Offer a freebie “take away” with your contact information
D. Offer testimonials
Ans: B
23. What is a great way to improve your website’s “stickiness”, which is

keeping someone on your website and encouraging them to come back?
A. Make your website interactive with things to do such as quizzes, downloads,
video to watch and audio to listen to
B. Have a lot of text to read
C. Make it difficult to locate the contact information
D. Pack a lot of graphics, photos, and text onto each page
Ans: A
24. What does SEO stand for?

A. Site Engine Optimization
B. Search Engine Optimization
C. Site Efficiency Optimization
Ans: B
25. What is the name of the latest major change in functionality added to
Facebook?
A. Farmville
B. Timeline
C. Newsfeed
Ans: B
26. What is the name of the Hosting Company that is used for all external
consumer-facing sites?
A. Verizon
B. HP
C. Rackspace
Ans: C
27. What is the new content management tool for SWEET?

A. Sitecore
B. CMS Lite
C. Sharepoint
Ans: A
1. Digital marketing is often referred to as___________.

A. online marketing
B. internet marketing
C. web marketing
D. All of the above
2. Which of the following is a type of digital marketing activity?

A. Email marketing.
B. Social web marketing.
C. Viral marketing.
D. All of the above
3. Which of the following is not a traditional forms of digital

marketing?
A. radio
B. TV
C. billboard
D. All of the above

A. Digital marketing is any form of marketing products or services that
involves electronic devices.
B. Digital marketing can be done online
C. Digital marketing cannot be done online
D. Digital marketing is often referred to as online marketing, internet
marketing or web marketing.
5. How many main pillars of digital marketing?
A. 2
B. 4
C. 3
D. 5
6. Marketing that moves away from a transaction-based effort to a

conversation (i.e. two-way dialogue) and can be described as a
situation or mechanism through which marketers and a customer (e.g.
stakeholders) interact usually in real-time is known as:
A. Direct Marketing
B. Eectronic marketing
C. Interactive Marketing
D. Indirect Marketing
7. In the first 10 years, the web was heavily used as a static publishing
and/or retailing (transactional) channel. This was known as:
A. Web 2.0.
B. Web 3.0.
C. Web 1.0.
D. Web 3.0.
8. Digital marketing includes_____________.

A. voice broadcast
B. podcasting
C. RSA
D. Both A and B
9. A website`s front - or home page should include_____________

A. A lengthy description of the organization
B. Logos depicting awards the site`s designers have received
C. Links to other websites
D. None of the above
10. This is the process of marketing accomplished or facilitated

through the application of electronic devices, appliances, tools,
techniques, technologies and or systems:
A. Direct Marketing
B. interactive marketing
C. Electronic marketing
D. internet marketing
11. The 4Ps of marketing as defined by Philip Kottler are:
A. Price, Product, Place, and Promotion
B. Price, Performance, Place, and Promotion
C. Price, Product, Place, and Positioning
D. PR, Product, Place, and Person
12. Which one of these statements is correct?

A. There is a slow decline in digital budgets with an average reduction of
10% in digital marketing budget.
B. 98% of marketers affirm that offline and online marketing are
merging
C. Online marketing professionals are paid 50% less than marketing
professionals.
D. Around 25% of the global population is now on the Internet.
13. What are the key considerations for people in sales while they use
social media for selling (Social Selling)?
A. Check if their clients are on social media and then connect with them on
the relevant social networks
B. Avoid using social media to sell
C. Build their professional brand and then position themselves as
subject matter experts in their field to build credibility
D. Connect with their clients and prospects on LinkedIn and then start
liking/commenting/sharing their posts
14. Which one of the following statements is true?

A. LinkedIn works best for B2B organizations
B. Pinterest is great for driving traffic to your product catalog on your
website
C. Facebook is excellent for businesses that operate in the consumer
market
D. All of the above
15. How would you describe what multi-channel attribution does?
A. Gives the conversion credit to the first click
B. Assigns equal percentages for conversions to every step
C. Accredits deserving touch points along the conversion journey
D. Gives the conversion credit to the last click
16. Why did Internet Service providers clamp down on personal

emails being used for mailing purposes?
A. Because it would use excessive server resources
B. Because they couldn't check who was opening the email
C. Because it would slow down the network
D. Because it was against the email user guidelines
17. What makes the mobile phone the ultimate brand engagement
platform?
A. The mobile phone allows for targeted messages, advertising and apps to
drive engagement.
B. The mobile phone enables businesses to use apps to drive engagement.
C. The mobile phone allows SMS, Messaging and Social Media to drive
engagement.
D. The mobile phone allows for targeted messages, customer
engagement, and interactive features to drive engagement.
18. Location is a unique feature of Mobile Marketing because

____________.
A. It enables brands to hyper-target their customers.
B. It allows you to customize the marketing messages to suit the
needs of users of a particular location.
C. It allows you to personalize your marketing messages to the mobile user
in a particular location.
D. You can run different campaigns based on the location of the mobile
user.
19. What are the two types of targeting that can be done with PPC
advertising?
A. Reaching people by demography and reaching people by interest
B. Reaching new prospects and reaching prior visitors (Remarketing)
C. Reaching people who search and people who visit websites
D. Reaching people through Retargeting and reaching people through
Remarketing
20. What is an ad group?

A. An ad group is a collection of related keywords and ads.
B. An ad group is a collection of related ads.
C. An ad group is a collection of related campaign settings and ads.
D. An ad group is a library of your ads grouped by category.
1) Who was developed Digital marketing?
 A. Justin Hall
 B.Kem Thompsan
 C.Philip Kotler
 D.Bruce Clay India
2) Digital Marketing First used in_______
 A. 1989
 B.1990
 C.1991
 D.1992
3) Which of the following is not a type of digital marketing?
 A. Social marketing.
 B.Print advertising
 C.Internet marketing.
 D.e-marketing.
4) Search page engine optimization refers to_______
 A. Programming keywords into a website

 B.Each page of a website for design
 C.Amount of links coming into your website
 D.The number of search engine sites a website
5) Best way to make money “while you sleep”?
 A. Having products on your website

 B.Good marketing ideas by dreaming
 C.Selling stuff
 D.works the night shift
6) Following website functions, which is the most important?
 A. Services your company provides

 B.Capturing email addresses of visitors
 C.Contact information on every page
 D.Having free reports
7) Promote a business with social media is_______
 A. Lot of helpful and free information

 B.Advertise your company
 C.Clients to visit your website
 D.collect as many contacts
8) Latest major change in functionality added to Facebook?
 A. splitville
 B.Farmville
 C.Timeline
 D.Newsfeed
9) Digital marketing is referred to as___________.
 A. online marketing
 B.web marketing
 C.internet marketing
 D.All of the above
10) Best way to improve search engine ranking is with______
 A. Video
 B.Blog
 C.Having at least 500 words of text per page
 D.Using a lot of graphics per page
11) How many main pillars of digital marketing?
 A. online marketing
 B.offline marketing
 C.print marketing
 D.Both A & B
12) If customer expectation and product performance are match

 A. delighted
 B.dissatisfied
 C.satisfied
 D.None of the above
13) What do the acronyms PA, DA, and PR stand for?
 A. Page authority, domain age, page rank

 B.Page authority, domain authority, page rank
 C.Personal authority, domain authority, parked rename
14) What is anchor text?
 A. It is the visible text that is hyperlinked to another page

 B.It is the main body of text on a particular web page
 C.The text within the left or top panel of a web page
 D.It is the most prominent text on the page that the search engines use to assign a title to
the page
15) How much time period to get a Google page ranking?
 A. 1 week
 B.2 week
 C.2 months
 D.More than 3 months
16) The sequence of a sales process is______
 A. Lead generation, call, presentation & sale

 B.Sale, presentation, Lead generation & call
 C.Presentation, Lead generation, Sale & Call
 D.Lead generation, Call, Sale & Presentation
17) ‘Call’ in marketing language means_____
 A. Calling on a customer
 B.Telemarketing
 C.Calling on a salesperson
18) Market information means are_______
 A. Knowledge of peers
 B.Knowledge of customer’s tastes
 C.Knowledge of industries
 D.Knowledge of industries
19) Extended Ps of service marketing mix:
 A. People, Product, Place

 B.Price Physical Evidence, Promotion
 C.Physical Evidence, Process, People
 D.Product, Process, Physical Environment
20) ________ goal of a business-to-business website involves an

interactive dialogue with a virtual sales person.
 A. Sell
 B.Sizzle
 C.Serve
21) Every website is hosted on a server.
 A. True
 B.False
22) Google advertising program is:
 A. online platform for advertising through google search engine

 B.online platform for monitoring organic reach
 C.online platform for creating ads for all search engines
23) Which is a base of green marketing
 A. Programme
 B.Capital Flow
 C.Product
 D.Gas Reduction market
24) Marketing Process Involves
 A. Product
 B.Human Needs
 C.Demand Flow
25) Sales Promotion Includes are:
 A. Advertise
 B.Publicity
 C.Selling
26) Which waves can penetrate through clouds
 A. ultrasonic
 B.gamma
 C.radar
 D.visible and infrared
1) Digital marketing includes_________.

 A. RSA
 B. Podcasting
 C. Voice broadcast
 D. Both B & C
2) Digital marketing is similar to ..............

 A. Cold calling
 B. Web designing
 C. Online marketing
 D. Outdoor marketing
3) What is not true about digital marketing?

 A. Digital marketing can be done online
 B. Digital marketing cannot be done online
4) Who is the father of digital marketing?

 A. Justin Hall
 B. Philip Kotler
 C. Bruce Clay India
 D. None of the above
5) Digital marketing is often referred to as:

 A. Email
 B. Ofline Marketing
 C. Network Marketing
 D. Online Marketing
6) Which of the following are types of digital marketing activities?

 A. Viral marketing
 B. Email marketing
 C. Social web marketing
 D. All of the above
7) A website's home or front page should include __.

 A. Lengthy description of the organization
 B. Links to other websites
 C. Logos depicting awards the site`s designers have received
8) the first 10 years, the web was heavily used as a static publishing and/or
retailing (transactional) channel. was known as:
 A. Web 1.0
 B. Web 4.0
 C. Web 3.0
 D. Web 2.0
9) How many main pillars of digital marketing?

 A. 6
 B. 4
 C. 2
 D. 5
10) Which of these not a traditional forms of digital marketing?

 A. TV
 B. Radio
 C. Billboard
11) What are some examples of digital marketing?

 A. Search Engine Optimisation
 B. Search Engine Marketing
 C. Social Media Marketing
12) Digital Marketing term was first used in:

 A. 1990s
 B. 1980s
 C. 1999s
 D. 1995s
13) What is the best way to promote a business with social media?
 A. Provide Value & Don’t Over-Promote

 B. Encourage Engagement
 C. Choose the Right Platforms
14) What do you mean by Digital marketing?

 A. Analog Marketing
 B. Shop
 C. Digital marketing is referred to as online marketing, web marketing, and internet
marketing
15) Which one is the best way to promote a business online?
 A. Advertise of your company's product.

 B. It offers a lot of helpful and free information
 C. To collect as many information as possible
Download Free: Digital marketing Interview Questions PDF
16) Which of the following are the examples of business to business
services?
 A. Yahoo
 B. Google
 C. Youtube brand channel
17) Which of the following is production related procurement?
 A. Marketing System
 B. Offline supplies
 C. Information System
 D. Raw materials
18) Sales Promotion Includes:

 A. Selling
 B. Publicity
 C. Advertise
19) Is Social Media Marketing is a type of Digital Marketing?
 A. Yes
 B. No
20) Social networks are organized primarily around ___.

 A. Discussions
 B. Brands
 C. People
 D. Interests
21) Which social network is considered the most popular for social media
marketing?
 A. Facebook
 B. Twitter
 C. Linkdin
 D. Whats App
22) What is the name for Facebook`s ranking algorithm?

 A. Edge rank
 B. Page rank
 C. Face rank
 D. Like Rank
23) Which of the following is an important aspect of creating blogs and

posting content?
 A. Posting at least once a month to the blog
 B. Using a witty user name
 C. Social Media Optimization
24) What is meant by "micro-blogging"?
 A. Blogs with limited individual posts
 B. Blogging from mobile devices
 C. Blogs which are posted by companies, not individuals
25) What do you mean by "social media optimization"?

 A. Writing clear content
 B. Creating short content which is easily indexed
 C. Hiring people to create content for social networks
 D. indexing content which easily presents publicity via social networks
26) What would the marketing budget section of a marketing plan detail?
 A. The marketing personnel job descriptions.
 B. The expected costs for each ad campaign based on the delivery method.
 C. The cost to write the plan.
27) What is the name of Facebook's analytic package?

 A. Insights
 B. Princeps
 C. Viewership
 D. Discover
28) Which of the following is functions of social media for business?

 A. participating in the conversation
 B. listening and monitoring
 C. participating in the sharing
29) Which of the following is the form of mobile marketing?

 A. Voice call
 B. Text message
 C. Graphics
30) Which of the following signals are essential for Digital Marketing?
 A. Digital signals
 B. Analog signals
 C. Both A and B
31) Which of the following is not a social media marketing ad platform?
 A. Facebook
 B. Instagram
 C. Twitter
32) Digital marketing is associated with advertising which is displayed

through digital mediums such as ___.
 A. search engines
 B. websites
 C. social media
 D. mobile apps
 E. All of the above
33) Social media refers to the means of communication in virtual

communities and networks.
 A. True
 B. False
34) What is the full form of SEO?

 A. Search engine optimization
 B. Search engine optimistic
 C. Search english optimization
35) The full form of SEM is ____ in the Digital Marketing point of view.
 A. Search engine management
 B. Search engine maker
 C. Search engine marketing
36) ____ is one of the most effective ways to grow your business in an
increasingly competitive marketplace.
 A. SEM
 B. SEO
 C. SCO
37) Which of the following are types of Digital Marketing?
 A. SEM
 B. SEO
 C. Pay per click
 D. Content Marketing
 E. All of the above
38) ___ refers to all measures that can be taken directly within the website
in order to improve its position in the search rankings.
 A. On page optimization
 B. Off page optimization
 C. Both A and B
39) Which of the following shows the satisfaction of the customer in digital
marketing?
 A. When customer expectations are approximately matched with the product's

performance.
 B. When customer expectations are good.ith the product's performance.
 C. When product's performance good.
40) Marketing can be achieved through the ___.
 A. Knowledge of industries
 B. Knowledge of peers
 C. Customer Expectations
The highly involved consumer buying behavior while perceiving significant
differences between brands is called
A. complex buoying behavior

B. variety seeking buying behavior
C. dissonance reducing buying behavior
D. habitual buying behaviour
The procedure in marketing which consists of enlisting opinion leaders as

"brand ambassadors" is called
A. Leading marketing
B. buzz marketing
C. online marketing
D. none of the above
If customer's expectations and products performance matches, the customer is
A. satisfied
B. dissatisfied
C. delighted
D. none of above
The stages such as awareness stage, conviction stage, liking stage,

preference stage and actual purchase stage are all stages of the process
called
A. channeling stages
B. buyer readiness stage
C. channel designing stages
D. strategic stages
Answer
When the new developed product concept is tested, the next immediate
step is to
A. develop market strategy

B. develop a testing technique
C. develop intermediaries
D. develop logistic network
MCQ: In the communication process, the receiver and sender are
classified as
A. communication functions
B. communication parties
C. communication tools
D. communication channels
Answer
MCQ: In buyer decision process, the stage in which the purchase
intention is transformed in to purchase decision is called
A. need recognition
B. information search
C. purchase decision
D. both b and c
Answer
MCQ: In the communication process, the media and message are
considered as
A. communication tools
B. communication channels
C. communication functions
D. communication parties
Answer
MCQ: The 'Maslow's hierarchy of needs' includes
A. physiological needs
B. self-actualization needs
C. esteem needs
D. all of above
Answer
MCQ: An idea for a possible product that the company will offer is
classified as
A. product idea
B. product image
C. customer management
D. none of the above
The detailed stated version of shortlisted new ideas in meaningful

consumer terms is best classified as
A. product concept
B. production phase
C. production screening
D. raw-material screening
Answer
MCQ: The tendency of difficult understanding related to use of market
offering is called
A. relative advantage
B. complexity
C. communicability
D. compatibility
Answer
MCQ: The theme of the message content which triggers positive or
negative emotions leads to purchase motivation is classified as
A. emotional appeal
B. rational appeal
C. moral appeal
D. irrational appeal
Answer
MCQ: The customers in growth stage of life cycle of products are
classified as
A. innovators
B. early adopters
C. middle majority customers
D. laggards
Answer
MCQ: Considering non-personal communication channels, the
magazines, direct mail and newspapers are considered as
A. online media
B. print media
C. broadcast media
D. display media
MCQ: The profits related to the new product in its introductory stage
are
A. negative
B. continuously rising
C. higher
D. declining
Answer
MCQ: In the communication process, the decoding, encoding, feedback
and response are together classified as
A. communication tools
B. communication channels
C. communication functions
D. communication partiesAnswer
MCQ: The major sources of ideas for product development comes from
A. internal sources
B. external sources
C. product lines extension
D. both a and b
Answer
MCQ: The way the consumers feel or perceive towards an actual
product or potential market offering is called
A. sales concept
B. product idea
C. product image
D. customer management
Answer
MCQ: The products such as "VHS tapes" are examples of
A. product classes
B. product forms
C. branding
D. product perception
MCQ: In the new product development process, after the analysis of

business the next step to be taken is
A. test marketing
B. One channel marketing
C. penetration marketing
D. individual marketing
Answer
MCQ: The adopter group who is the suspicious of change is classified
as
A. late majority
B. early majority
C. laggard
D. early adopter
1. Digital marketing is often referred to as___________. *
 online marketing
 internet marketing
 web marketing
2. Which of the following is a type of digital marketing activity? *
 Email marketing.
 Social web marketing.
 Viral marketing.
3. Which of the following is not a traditional forms of digital marketing? *
 radio
 TV
 billboard
4. What is not true about digital marketing? *
 Digital marketing is any form of marketing products or services that involves electronic
devices
 Digital marketing can be done online
 Digital marketing cannot be done online
 Digital marketing is often referred to as online marketing, internet marketing or web
marketing
5. Marketing that moves away from a transaction-based effort to a conversation

(i.e. two-way dialogue) and can be described as a situation or mechanism through
which marketers and a customer (e.g. stakeholders) interact usually in real-time is
known as: *
 Direct Marketing
 Electronic marketing
 Interactive Marketing
 Indirect Marketing
6. In the first 10 years, the web was heavily used as a static publishing and/or
retailing (transactional) channel. This was known as: *
 Web 2.0
 Web 3.0.
 Web 1.0
 Web 3.1
7. Digital marketing includes_____________. *

 voice broadcast
 podcasting
 RSA
 Both A and B
8. A website`s front - or home page should include_____________ *
 A lengthy description of the organization

 Logos depicting awards the site`s designers have received
 Links to other websites
9. This is the process of marketing accomplished or facilitated through the

application of electronic devices, appliances, tools, techniques, technologies and or
systems: *
 Direct Marketing
 interactive marketing
 Electronic marketing
 internet marketing
10. Social networks are organized primarily around __________. *
 brands
 people
 discussions
 interests
11. Which social network is considered the most popular for social media
marketing? *
 Twitter
 Facebook
 Linkdin
 Whats App
12. What is the name for Facebook`s ranking algorithm? *
 Like Rank
 Face rank
 Page rank
 Edge rank
13. Which of the following is an important aspect of creating blogs and posting
content? *
 Using a witty user name

 Posting at least once a month to the blog
 Social Media Optimization
14. What is meant by "micro-blogging"? *
 Blogs which are posted by companies, not individuals

 Blogs with limited individual posts, limited by character count typically
 Blogging from mobile devices
15. What is "social media optimization"? *
 Creating content which easily creates publicity via social networks

 Writing clear content
 Creating short content which is easily indexed
 Hiring people to create content for social networks
16. What would the marketing budget section of a marketing plan detail? *
 The cost to write the plan

 The marketing personnel job descriptions
 The expected costs for each ad campaign based on the delivery method
17. What is the name of Facebook's analytic package? *
 Princeps
 Viewership
 Discover
 Insights
18. How does creating a social network marketing plan differ from a traditional
marketing plan? *
 The brand image should be completely different for social marketing

 The staff requirements and skill sets for social marketing are different
 Other than the method of delivery, a marketing plan either way will be similar
19. Which of the following is functions of social media for business? *
 Are you participating in the conversation and sharing?

 Are you listening and monitoring what is being said about you?
 Both A and B
20. What are some examples of digital marketing? *

21. Delivering different messages to members of a business decision-making unit

is a key difference between B2C and B2B marketing which is reflected in web
design through ______. *
 different feature stories appealing to different members of the audience

 content referencing the needs of companies of different sizes
 different navigation options appealing to different members of the audience
 questions on a form inquiring about the status of the business in the purchase decision
process
22. A longer decision-making process than for many consumer products is a key
difference between B2C and B2B marketing which is reflected in web design
through ______. *
 content referencing the needs of companies of different sizes

 questions on a form inquiring about the status of the business in the purchase
decision process
 different feature stories appealing to different members of the audience
 different navigation options appealing to different members of the audience
23. The ______ goal of a business-to-business website involves an interactive

dialogue with a virtual salesperson. *
 sell
 sizzle
 speak
 save
24. The ______ goal of a business-to-business website involves gaining

permission from a website visitor to engage in future dialogue by e-mail and other
communications channels. *
 serve
 speak
 sell
 save
25. Business-to-business (B2B) e-commerce involves commercial transactions

between an organization and other organizations (inter-organizational marketing). *
 True
 False
which gains advertising revenue through hosted videos. *
 Google AdWords pay per click sponsored link advertising

 Google Apps Business Application Suite
 YouTube Brand Channel
 Google Search application providing online website services for website owners

where revenue is generated through the application running as part of a customer’s
website. *
 Google Search application providing online website search services for website
owners
 Google Apps Business Application Suite
 Google AdWords pay per click sponsored link advertising
28. A portal which is normally run by a consortium of buyers in order to establish an

efficient purchasing environment is a: *
 B2B independent e-marketplace.

 buyer-oriented marketplace.
 supplier-oriented marketplace.
 vertical and horizontal e-marketplace.
29. A portal which is an online platform operated by a third party and is open to
buyers or sellers in a particular industry is a: *

30. One aim of e-procurement is to increase savings by bulk buying of items: *
 of the right quantity

 from the right source.
 of the right quality.
 at the right price.
31. What of the following is production related procurement? *
 Office supplies.
 Raw materials.
 Information systems
 Furniture.
32. In a market where companies build close connective relationships where
Internet technology will not feature strongly in the development of these
relationships, this is known as a ______ relationship. *
 Low Tech, High Touch, Personal

 Low Tech, High Touch Transactional
 High Tech/Low Touch, Automated
 High Tech/Low Touch, Personal
33. In a market where there are transactional relationships where technology will
not feature in the development of these relationships, this is known as a ______
relationship. *
 Low Tech, High Touch, Personal

 Low Tech, High Touch Transactional
 High Tech/Low Touch, Personal
 High Tech/Low Touch, Automated
34. Of the following website functions, which is the most important? *
 Having free reports, downloads, etc

 Describing the services your company provides
 Capturing email addresses of visitors
 Having contact information on every page
35. The best way to promote a business with social media is *
 To advertise your company, services, and products

 To collect as many contacts as possible
 Offer a lot of helpful and free information
 Invite potential clients to visit your website
36. On page search engine optimization refers to *
 Programming keywords into a website

 Evaluating each page of a website for design
 The number of links coming into your website
 The number of search engine sites a website is submitted to
37. The best way to improve search engine ranking is with *
 Video
 A blog
 Having at least 500 words of text per page
 Using a lot of graphics per page
38. The main objective of branding is which of the following? *
 To have potential customers recognize your logo and marketing materials

 To earn trust from your customers
 Promotional materials that match and coordinate
 Having a unique tag line
39. Which of the following marketing techniques are most likely to pay you? *
 Pay per click advertising

 Using social media marketing strategies
 Posting press releases
 Article marketing
40. When is it most ideal to send a press release? *
 Only when there is “big news” happening

 Only around the holidays
 When the news seems to be slow
 Tuesday through Thursday for anything newsworthy
41. The best way to increase the possibility of website visitors following through on
contacting you is *
 Offer a 1-800-#
 Tell them to call you today
 Offer a freebie “take away” with your contact information
 Offer testimonials
42. What is a great way to improve your website’s “stickiness”, which is keeping
someone on your website and encouraging them to come back? *
 Make your website interactive with things to do such as quizzes, downloads,

video to watch and audio to listen to
 Have a lot of text to read
 Make it difficult to locate the contact information
 Pack a lot of graphics, photos, and text onto each page
43. What does SEO stand for? *
 Site Engine Optimization

 Search Engine Optimization
 Site Efficiency Optimization
44. What is the name of the latest major change in functionality added to
Facebook? *
 Farmville
 Timeline
 Newsfeed
45. What is the name of the Hosting Company that is used for all external
consumer-facing sites? *
 Verizon
 HP
 Rackspace
46. What is the new content management tool for SWEET? *
 Sitecore
 CMS Lite
 Sharepoint
47. A detailed stated version of shortlisted new ideas in meaningful consumer

terms is best classified as *
 concept
 phase
 screening
 raw-material screening
48. The tendency of difficult understanding related to the use of market offering is
called *
 relative advantage
 complexity
 communicability
 compatibility
49. which triggers positive or negative emotions leads to purchase motivation *
 emotional appeal
 rational appeal
 moral appeal
 irrational appeal
50. Customers in growth stage of life cycle of products are classified as *
 innovators
 early adopters
 middle majority customers
 laggards
51. Considering non-personal communication channels, magazines, direct mail and

newspapers are considered as *
 online media
 print media
 broadcast media
 display media
52. Product development process after analysis of business next step to be taken
is *
 test marketing
 penetration marketing
 one channel marketing
 individual marketing
53. who is suspicious of change is classified as *
 late majority
 early majority
 laggard
 early adopter
54. which is reflected in web design through ______. *
 different feature stories appealing to different members

 content referencing the needs of companies
 different navigation options appealing to different members
 status of the business in the purchase decision process
55. Many consumer products are a key difference between B2C and B2B
marketing which is reflected in web design through ______. *
 referencing needs of companies of different sizes

 the status of the business in the purchase decision process
 different feature stories appealing to different members
 different navigation options appealing to different members
56. which goal of a business-to-business website involves an interactive dialogue

with a virtual salesperson? *
 sizzle
 sell
 speak
 save
57. the example of business-to-business services offered by Google which gains

advertising revenue. *
 Google AdWords pay per click sponsored

 Google Apps Application Suite
 Google Search application providing online website
58. which is normally run by a consortium of buyers in order to establish an efficient
purchasing environment. *
 B2B independent e-marketplace

59. which is an online platform operated by a third party and is open to buyers or
sellers in a particular industry. *

60. Way to promote a business with social media is__________ *
 promotion of your company, services, and products

 SEO
 Digital media marketing
 potential clients to visit your website
1. Digital marketing aims to

 Identify customer needs
 Targeting niche audience
 Both A & B
 Neither of A & B
2. India's digital advertisement spent is NOT witnessing a Rise.

 TRUE
 FALSE
 Difficult to ascertain
 None of the Above
3. SERP stand for

 Search Engine Result Page
 Search Engine Rating Page
 Search Engine Result Programme
 Search Engine Repository Page
4. Which of the following is true ?

 Digital marketing limits an organisation in targeting its niche audience
 Digital marketing is a costly affair
 You can not exactly measure result of your digital marketing efforts
 Digital marketing is non-interactive
5. Which of the following is not a correct match ?

 Print media- traditional marketing
 Pay per click- Internet advertising model
 Generating leads- landing pages
 Real time results- television advertising
6. Which of the following are advantage(s) of digital marketing over traditional marketing?
 Digital marketing is not Performance oriented
 Targeting of audience on the basis of user's interest is not possible in digital
marketing
 Both A & B
7. What are the demographics on the basis of which you can target your audience in digital
marketing?
 Age
 Gender
 Education
8. PPC in online advertising stands for
 Pay Per Click
 Pay Pal commission
 Pay Per Cost
 Pay Per Citation
9. Which of the following is NOT the benefit of digital marketing ?
 Any business can contend with their competitor irrespective of the size using digital
marketing
 If the target customers are not interested in your ads they can opt out from ads
 Digital marketing is cost effective for small businesses
10. As a Digital Marketer, you can ascertain whether your Marketing Campaign was a success or
not
 TRUE
 FALSE
 Depends on the Marketing Campaign
 Depends on the Parameter of Assessment
11. Customer interactivity is not possible through which one of the following
 Live Chat
 Reviews
 Reading Blogs
12. Audience in digital world have full control over consuming the WEB content
 Depends on the type of content
 Depends on the Audience
 Is a True Statement
 Is a False Statement
13. Which of the following is NOT a part of traditional marketing
 Print
 Direct mail
 Billboards
 Review Websites
14. It's important for Digital Marketers to be clear-headed on what they wish to achieve by way
of any Marketing Campaign
 Is surely a considerable point
 Is not that relevant
 Depends on the Marketing Campaign
 Depends on the set objective
15. Which of the following is NOT a type of digital marketing activity?
 Email Marketing.
 Social Web Marketing.
 Print Advert.
 Viral Marketing.
16. Internet Marketing, if done with the right approach, can result in just the right kind of
engagement with Customers
 Is not practically feasible
 Depends on the Customers
 Can be actualised upon
17. In the first 10 years, the web was heavily used as a static publishing and/or retailing
(transactional) channel. This was known as:
 Web 2.0.
 Web 1.0.
 Web Publishing
 Static Web
18. The development of digital media and the rise of Web 2.0 (i.e. the social web) technology
saw a further evolution in marketing away from a hierarchical one-sided mass
communication model. Web 2.0 used more participatory technologies, (e.g. social channels
and online communities), rather than just information or transactional channels. What is the
focus of this social web?
 Marketer
 User
 System
 Web platform
19. Digital Marketing allows a firm to understand the media consumption behaviour of its
Customers
 TRUE
 FALSE
 Depends on the type of Customers
 Depends on the set parameters of assessment
20. An advertising model used in which advertisers pay their host only when their sponsored ad
or link is clicked, is called:
 Search Engine Optimization (SEO)
 Contextual Advertising
 Digital Asset Optimization (DAO)
 Pay Per Click (PPC)
21. A method of marketing by electronic mail wherein the recipient of the message has
consented to receive it is called:
 Search Marketing
 Internet Advertising
 Permission-based E-Mail marketing
 Social Web Marketing
22. Following is not a part of Internet Micro-Environment
 Customers
 Competitors
 Suppliers
 Technology
23. One of the key indicators for any organisation to leverage the Internet deals with its
adaptability to change
 Is a True Statement
 Is a FALSE statement
 Depends on the business context
 Depends upon the prevailing competition
24. Commercial Exchange in B2B Markets explores the potential and importance of the
electronic markets in terms of growth and dispersion of use of Internet Technologies
 Depends on the type of Organisation
 Depends on what forms the part of the commercial exchange
 Is True for B2B Markets
 Doesn't holds True for B2B Markets
25. This attempts to improve rankings for relevant keywords in search results by improving a
website's structure and content:
 SEM
 SEO
 SST
 SFA
26. As an option, a construction company can set up a Transactional Website when aiming to
develop new International Markets
 TRUE
 FALSE
 Depends on the Construction Company
 Depends on the set objectives
27. Four elements that distinguish mobile marketing from traditional mass marketing are: scope
of audience, type and format of messages, ___________, and response tracking.
 location-based targeting
 wide coverage
 mass distribution
 interest group setting
28. Which of the following is NOT an issue that marketers need to consider when using digital
resources for marketing activities?
 Jurisdiction.
 Disclosure.
 Ownership
 Permissions
29. Which amongst the following is included as part of the Internet Marketing Strategy
 Goal Setting
 Situation Review
 Both A & B
30. Many e-commerce failures can be attributed to Poor control of Media spending
 TRUE
 FALSE
 Depends on the Firm in question
 Depends on the Media Spending
31. Which amongst the following does NOT comes under the People Part of the Internet
Marketing Mix
 Training and Skills
 Remuneration
 Society
 Culture
32. The restructuring of the Organisation and the Channel structures deal with
 Process
 Promotion
 Physical Evidence
 Product
33. What is a CMS in web design
 Content Management System
 Creative Management System
 Content Mixing System
 Creatives Managerial System
34. Which of the following statements is false
 You can make a website without using HTML
 You can make a website without using PHP
 You can make a website without using CSS
 You can make a website without using Javascript
35. To make your website mobile friendly, you can make your website
 Responsive
 Reactive
 Fast Loading
 Light
36. Development Phase of any Website Project doesn't deals with
 Writing the HTML Content
 Creating Graphics
 Both the Above
37. What is WordPress
 It is a software used to press text
 It is a text formatting software
 It is a CMS (Content Management System)
 It is mail service
38. Which amongst the following is NOT a tool used as HTML & Graphic Editors
 Adobe Photoshop
 Macromedia Flash
 Director - Shockwave
 Wix
39. SQL stands for
 Structured Query Language
 Statistical Query Language
 Superior Questions Lot
 Superior Questions Lot
40. Which of the following is true
 You need a server to host your website files
 You don’t need a server to host your website files
 You can create a website without using HTML
 You can’t create a website without a CMS
41. Which of the following software could be used to build a website
 Power Point
 Excel
 Dream Weaver
 ERP
42. Which amongst the following shall not fall under the aim of Marketing Communications
 Reach
 Tim
 Frequency
 Impact
43. Which amongst the following is not a part of the process to Website Prototyping
 Analysis
 Design
 Develop
 Appeal
44. Online PR Techniques can include
 Link Building
 Viral Marketing
 Communicating with the Media Journalists
 All of The Above
45. Which of the following is not a web hosting company
 Hostgator
 Blue Host
 WPX Hosting
 Facebook
46. Which of the following statements is true
 The web designer shouldn’t just be concerned about the looks but also about user
interface
 Usability is very important in web design
 Both A & B
47. A Webmaster is NOT responsible for the achievement of
 Speed
 Working Links
 Limitations to Company Database
48. What is internet?
 a single network
 a vast collection of different networks
 interconnection of local area networks
49. To join the internet, the computer has to be connected to a
 internet architecture board
 internet society
 internet service provider
50. Internet access by transmitting digital data over the wires of a local telephone network is
provided by
 leased line
 digital subscriber line
 digital signal line
51. Which amongst the following can be part of the site navigations scheme
 Exact
 Ambiguous
 Both A & B
52. Which one of the following protocol is not used in internet?
 HTTP
 DHCP
 DNS
53. Effectiveness of e-commerce website should address
 Coherence
 Complexity
 Legibility
 All of the Above
54. Internet works on
 packet switching
 circuit switching
 both packet switching and circuit switching
55. Website Project definition phase comprises of
 Overview of the Project
 Organisational Background
 The Environment the Organisation exits in
 All of the Above
56. Accessibility w.r.t understanding site user requirement should include
 Number of visually impaired People
 Number of users of less Popular Browsers
 Both A & B
57. Which amongst the following is not a Search Engine Marketing Technique
 Pay Per Click [PPC]
 Trusted Feed including Paid-for inclusion
 Both A & B
58. One amongst the following can't be attributed as an E-Mail Marketing Success Factor
 Creative
 Non-Integration
 Relevance
 Copy
59. Interactive Marketing relies on having a means of open communication with Customers
 TRUE
 FALSE
 Depends on the Marketing Objectives
 Depends on the type of Customers
60. Measuring effectiveness of Internet Marketing can include
 Conversion Rate
 Bounce Rate
 Both A & B
61. E-marketing is same as_________________
 Virtual Marketing
 Digital Marketing
 Real time marketing
 All of the above.
62. Traditional Marketing style involves_______________
 Tele marketing
 Digital Marketing
 Indirect marketing
 Direct marketing
63. Which of the following factors have an impact on the Google page rank?
 total no of inbound links to a page of a website.
 subject matter of the site providing the inbound link to a page of a website
 the text used to describe the inbound link to a page of a website
 none of the above
64. Wich amongst the following are examples of Content Marketing
 Cheat Sheet
 Video
 White Paper and Reports
65. Which type of online partnerships needs to be managed?
 Link building
 Affiliate marketing
 Online sponsorship
66. Online PR leverage the network effect of the Internet
 True
 FALSE
 Depends on the type of Product/Service
 Depends on the organisational objectives
67. What is the generally accepted difference between SEO and SEM?
 SEO focuses on organic/natural search rankings, SEM encompasses all aspects of
search marketing
 No difference, they are synonymous
 SEO refers to organic/natural listings while SEM covers PPC, or paid search
 SEO tends to be a West coast term, SEM is more East coast..
68. Which one of the follwing is TRUE about Content Marketing
 Builds Brand Management and Loyalty
 Keeps Costs Down
 Is Not that Tricky
 Supports other Marketing Tactics
69. SEO is the art of ranking in the search engines?
 True
 FALSE
70. Which of the following are types of SEO?
 On Page SEO
 On Page and FrontPage SEO
 Front Page SEO
 On Page and Off Page SEO
71. Search Engines maintain the heavy database of keywords with URLs.
• True
• FALSE
72. What does SEM stand for?
 Search Engine Maintenance
 Search Engine Mobility
 Search Engine Machine
73. Duck Duck Go, Baidu, Wolfram Alpha are examples of
 Website Optimisaton Software
 Campaign Management Software
 E-mail Marketing Software
 Search Engines
74. Major portion of web page contributes _________________
 image
 text
 video
 audio
75. Which one of the following is NOT an SEO Sub-process
 Content SEO
 Technical SEO
 Mobile SEO
76. Which of the following can be attributed as an Interactive Marketing Outcome
 Shaping Attitudes
 Delivering Content
 Soliciting Response
77. Webisite optimisation is
 The Process of using Controlled Experimentation
 Results in improvement of Website's ability
 Both the Above
78. Affiliate Marketing is an example of
 Online Promotion
 Online Service Delivery System
 Online Partnership
79. This attempts to improve rankings for relevant keywords in search results by improving a
website's structure and content
 SEM.
 SEO.
 SST.
 SFA.
80. Which amongst the following can not be attributed as an e-mail marketing success factor
 Creativity
 Relevance
 Non-Integration
 Targeting and Timing
81. the internet has changed public relations in what way?
 PR practitioners can put news on the website for reporters to access anytime
 blogs provide an opportunity to communicate with publics and find target audiences
 podcasting allows organisations to provide audio and video information to the
gernal public without news media
82. youtube, flickr and facebook are examples of what kind of collaborative media?
 social
 Interactive
 sharing
 new
83. Google Analytics, KISSMETRICS, CRAZYEGG are the examples of
 Content Management Software
 Website Optimisation Tools
 Campaign Management Software
84. Which of the following types comes under the category of blogs?
 Personal
 School
 Business
85. Which amongst the following is NOT an essential component of a blog
 Dashboard
 Blogpost
 Search Bar
 Slide Bar
86. Opt-in e-mails are___________________
 Promotional
 Personalized
 promotional and often personalized
 none of the above
87. Is content marketing the technique of creating and distributing valuable and relevant
content to attract, acquire and engage a clearly defined target audience – with the objective
of driving profitable customer action.
 True
 FALSE
88. Contemporary content marketing includes_______________
 Videos
 E-books
 Blogs
89. What does RSS stands for?
 Really Simple Ssoftware
 Really Simple Syndication
 Really Simple Survey
90. SEM as compared to SEO is good for Testing
 True
 FALSE
 Depends on Testing Parameters
 Depends on the site in Question
91. "Is Web Analytics is the process of measuring, collecting, analyzing and reporting on internet
data for the purpose of understanding how website is used by audience?"
 TRUE
 FALSE
92. W.R.T Sales and Lead Generation, Web Analytical can be useful in
 Providing actionable data
 Lead Generation
 Reactive Sales Technique
93. "Keyword scope" is associate with which type of scope in Web analytics?
 Session scope
 Visitor scope
 Page Scope
94. ON-SITE Web Analytics can not track Competitors or related sites
• TRUE
• FALSE
95. Which of the following comes under the ambit of Web analytics metrics?
 Transactions
 Usability
 Site performance
96. Social Media Marketing allows a company to address a range of stakeholders including
 Customers
 Employees
 Neither A Nor B
 Both A & B
97. Which of the following are the tool for web analytics?
 Web trends
 Elogic
 Omniture
98. Effective Campaign Management can't lead to better results in Organic Ranking
 TRUE
 FALSE
99. What Google analytics offer?
 E-mail based sharing
 Intelligence as ML algorithm
 Custom reports
100. What are "any request for a file from a Web server“ in web analytics?
 Hits
 Sessions
 Page views
 Visitor
101. Which amongst the following are part of Mobile Marketing elements
 QR Codes
 E-Mail Marketing
 Mobile Optimised Web Pages
102. Which of the following would be leveraging both social network and traditional
marketing?
 Handing out print advertisements with a coupon for a store
 A print advertisement in a magazine which drives people to a website where there
is a free trial offer
 Posting an advertisement on a message board
 Hosting a video ad on YouTube not otherwise seen elsewhere
103. Why is it important to post to a blog regularly?

 It reduces the cost per blog post
 Keep readers engaged and also gives search engines content to index
 It gives the social media marketing specialist something to do
 It allows more chances for the company to put down the competition
104. KISSMETRICS, CRAZY EGG, WOOPRA are examples of

 Web Analytics
 Mobile Analytics
 Content Analytics
105. How is site traffic useful in evaluating marketing?
 Overall site traffic can be followed and a general idea of marketing and its impact on
It can be determined
 There is no correlation site traffic and marketing
 Ads can send receivers to a specific landing page, which can be tracked
 Product sales from the company website can be attributed directly to the marketing
campaign
106. Mobile Marketing is a subset of Mobile Advertising
 TRUE
 FALSE
107. How can LinkedIn serve the company aside from social network marketing?
 Job openings can easily be dispersed to qualified candidates on LinkedIn
 Company pictures can be posted to the profile
 Negative press about the competition can be easily spread
 Pricing lists can be posted
108. Which amongst the following is not the part of building a Content Strategy
 Planning
 Publishing
 Measuring
109. What non-financial measure of marketing is important to track?
 CEO performance
 Number of new hires in marketing
 Number of impressions
 New customer acquisition
110. Why is it important to have a company blog hosted on the company web domain
versus a third party blogging site?
 Required by law
 Search engine rankings will include hits on the blog as part of the
overall website hits
 Requires less effort to maintain
 Cannot be hacked easily
111. Can Social Media Marketing tarnish a firm's Brand Image

 TRUE
 FALSE
112. Which mobile metrics are used to evaluate app engagement
 page views
 revenue and sales
 downloads and users
 monthly active users, session length and events
113. Which of the following is NOT an advantage of Social Media Marketing
 Brand Awareness
 Customer Satisfaction
 Cost Ineffectiveness
 Gaining Market Insights
114. Which fact about push messaging is true?
 users with push enabled have 88% more app launches
 users with push enabled have 3x more retention rate
 users with push enabled have 55% shorter intervals between app sessions
115. The path to conversion on mobile is not the same as on tablet or desktop due to all
of the following reasons except
 intent
 different screen size
 context
 functionality
116. Which amongst the following is a tool to track Social Media Marketing Performance
 Hootsuite
 SproutSocial
 GOOGLE Analytics
117. Why to opt for a hybrid mobile app?
 rich user experience, program specific and proven for mobile apps
 fast development cycle, cross platform and updates
 app like experience
118. Which amongst the following comes under the common classification of Mobile
Apps
 Native Apps
 We-based Apps
 Hybrid Apps
119. A mobile app is an application that can be downloaded and installed on your mobile
device or rendered within a browser
 TRUE
 FALSE
120. Which amongst the following can be considered as a type of Mobile Marketing
 Click-to-Download
 Click-to-Call
 Click-to-Message
https://www.vskills.in/practice/digital-marketing-mock-test
"1. Digital marketing is often referred to as___________.
A. online marketing
B. internet marketing
C. web marketing
D. All of the above
View Answer
2. Which of the following is a type of digital marketing activity?
A. Email marketing.
B. Social web marketing.
C. Viral marketing.
D. All of the above
View Answer
A. radio
B. TV
C. billboard
D. All of the above
View Answer
A. Digital marketing is any form of marketing products or services that involves electronic
devices.
B. Digital marketing can be done online
C. Digital marketing cannot be done online
D. Digital marketing is often referred to as online marketing, internet marketing or web
marketing.
View Answer
5. How many main pillars of digital marketing?
A. 2
B. 4
C. 3
D. 5
View Answer
6. Marketing that moves away from a transaction-based effort to a conversation (i.e. two-way
dialogue) and can be described as a situation or mechanism through which marketers and a
customer (e.g. stakeholders) interact usually in real-time is known as:
A. Direct Marketing
B. Eectronic marketing
C. Interactive Marketing
D. Indirect Marketing
View Answer
7. In the first 10 years, the web was heavily used as a static publishing and/or retailing
(transactional) channel. This was known as:
A. Web 2.0.
B. Web 3.0.
C. Web 1.0.
D. Web 3.0.
View Answer
8. Digital marketing includes_____________.
A. voice broadcast
B. podcasting
C. RSA
D. Both A and B
View Answer
9. A website`s front - or home page should include_____________
A. A lengthy description of the organization

B. Logos depicting awards the site`s designers have received
C. Links to other websites
View Answer
10. This is the process of marketing accomplished or facilitated through the application of
electronic devices, appliances, tools, techniques, technologies and or systems:
A. Direct Marketing
B. interactive marketing
C. Electronic marketing
D. internet marketing"
"11. The 4Ps of marketing as defined by Philip Kottler are:
A. Price, Product, Place, and Promotion

B. Price, Performance, Place, and Promotion
C. Price, Product, Place, and Positioning
D. PR, Product, Place, and Person
View Answer
Ans : A
Explanation: In the 60s, Kotler introduced the 4Ps of marketing: Price, Product, Place, and
Promotion.
12. Which one of these statements is correct?
A. There is a slow decline in digital budgets with an average reduction of 10% in digital
marketing budget.
B. 98% of marketers affirm that offline and online marketing are merging
C. Online marketing professionals are paid 50% less than marketing professionals.
D. Around 25% of the global population is now on the Internet.

View Answer
Ans : B
Explanation: It is true that 98% of marketers affirm that offline and online marketing are
merging (Source: Gartner's report in 2016).
13. What are the key considerations for people in sales while they use social media for
selling (Social Selling)?
A. Check if their clients are on social media and then connect with them on the relevant
social networks
B. Avoid using social media to sell
C. Build their professional brand and then position themselves as subject matter
experts in their field to build credibility
D. Connect with their clients and prospects on LinkedIn and then start
liking/commenting/sharing their posts
View Answer
Ans : C
Explanation: Social selling is the art of using social networks to find, connect, understand,
and nurture sales prospects. People in sales should first build their professional brand and
then position themselves as subject matter experts in their field to build credibility.
14. Which one of the following statements is true?
A. LinkedIn works best for B2B organizations

B. Pinterest is great for driving traffic to your product catalog on your website
C. Facebook is excellent for businesses that operate in the consumer market
D. All of the above
View Answer
Ans : D
Explanation: Each social network has its own specific characteristics. All the statements
above are true.
15. How would you describe what multi-channel attribution does?
A. Gives the conversion credit to the first click

B. Assigns equal percentages for conversions to every step
C. Accredits deserving touch points along the conversion journey
D. Gives the conversion credit to the last click
View Answer
Ans : C
Explanation: Multi-channel attribution helps to identify the touch points in the path to
purchase and clarify which channels contribute to what customer actions
16. Why did Internet Service providers clamp down on personal emails being used for
mailing purposes?
A. Because it would use excessive server resources

B. Because they couldn't check who was opening the email
C. Because it would slow down the network
D. Because it was against the email user guidelines
View Answer
Ans : A
Explanation: Internet Service Providers clamped down on email volumes and private
accounts because emails consumed server resources and some of the emails were old,
invalid or bounced.
17. What makes the mobile phone the ultimate brand engagement platform?
A. The mobile phone allows for targeted messages, advertising and apps to drive
engagement.
B. The mobile phone enables businesses to use apps to drive engagement.
C. The mobile phone allows SMS, Messaging and Social Media to drive engagement.
D. The mobile phone allows for targeted messages, customer engagement, and
interactive features to drive engagement.
View Answer
Ans : D
Explanation: Mobile phones enable marketers to use hyper-segmentation to reach specific
groups with an accurately tailored message.
18. Location is a unique feature of Mobile Marketing because ____________.
A. It enables brands to hyper-target their customers.

B. It allows you to customize the marketing messages to suit the needs of users of a
particular location.
C. It allows you to personalize your marketing messages to the mobile user in a particular
location.
D. You can run different campaigns based on the location of the mobile user.
View Answer
Ans : B
Explanation: Location-based services can be an integral part of marketing strategy to track
customers of a certain location. Customizing the marketing messages to suit the users of a
particular location is a unique feature of mobile marketing.
19. What are the two types of targeting that can be done with PPC advertising?
A. Reaching people by demography and reaching people by interest

B. Reaching new prospects and reaching prior visitors (Remarketing)
C. Reaching people who search and people who visit websites
D. Reaching people through Retargeting and reaching people through Remarketing
View Answer
Ans : B
Explanation: PPC is known for its ability to reach users who are actively searching, but it can
also be highly targeted. The two types of targeting you can do with PPC advertising is
reaching new prospects and reaching prior visitors (Remarketing).
20. What is an ad group?
A. An ad group is a collection of related keywords and ads.

B. An ad group is a collection of related ads.
C. An ad group is a collection of related campaign settings and ads.
D. An ad group is a library of your ads grouped by category."
"1. Which of the following is the form of mobile marketing?

A. text
B. voice call
C. graphic
D. All of the above
View Answer
2. Which of the following is most common delivery channel for mobile marketing?
A. text
B. voice call
C. graphic
D. Search engine marketing
View Answer
3. what is the full form of LBS in mobile marketing?
A. Lead-based Service
B. List-based Service
C. Location-based Service
View Answer
4. what is the key aspects of sending effective push notifications?
A. Send highly personalized messages

B. Send with high frequency
C. Both A and B
View Answer
5. what are 2 data-backed push messaging best practices?
A. Do not use promotional language

B. Send push notification during week (avoid weekends)
C. Schedule push message for afternoon
View Answer
6. Which of the following marketing based on very small, specific geographical locations (like
neighborhoods or even specific streets)?
A. Hyperlocal marketing
B. SMS marketing
C. QR codes
D. All of the above
View Answer
7. What is true about 2D barcodes?
A. barcodes cannot scan vertically

B. barcodes cannot scan horizontally
C. A mobile user can scan barcodes in the environment to access associated
information.
D. Both B and C
View Answer
8. How many % of mobile web users abandon pages if they don't load within 10 seconds?
A. 0.6
B. 0.65
C. 0.7
D. 0.75
View Answer
9. How many % of adults primarily use their smartphones to access content/information?
A. 0.85
B. 0.9
C. 0.95
D. 0.97
View Answer
10. How many maximum character are allowed in sms marketing?
A. 150 character
B. 160 character
C. 170 character
D. 180 character
View Answer"
"11. What is Impression Share?
A. The percentage of times your ad was displayed divided by all possible impressions for
that search term.
B. The percentage of times your ad was displayed when it was eligible to be displayed.
C. The percentage of times your ad was displayed higher than your primary
competitor.
D. The percentage of impressions you lost due to a low ad rank.
View Answer
12. Recently, we analyzed thousands of apps to flesh out key trends. Which trend did we
NOT see?
A. People spend more time with apps if they own a large screen mobile device
B. Overall time in app has increased over the last year
C. Smartphone users spend more time with apps than tablet users
D. Users who find your app organically and users who come from ads perform the same
once in-app
View Answer
13. In the Freemium model typically what percentage of users pay?
A. Almost all users - over 90%

B. Most Users - over 60%
C. Few Users - less than 20%
D. Users do not pay
View Answer
14. Which of the following is NOT a type of mobile ad extension?
A. App extension
B. Call extension
C. Sitelink extension
D. Download extension
View Answer
15. More free users leads to ?
A. At More Ad Revenue
B. Less Ad Revenue
C. No change in Ad Revenue
View Answer
16. Smart link to your app should auto-redirect based on which of the following parameters?
A. Device type & OS

B. Screen size
C. OEM Brand
D. All of the above
View Answer
17. What type of devices may not have Google play installed?
A. Amazon Fire tablets
B. Very low cost devices
C. Devices sold in China
D. All of the above
View Answer
18. What metric should be used by an app developer to measure the maximization of Ad
Revenue on his app?
A. eCOM
B. eCPA
C. eCPI
View Answer
19. What are Native Ads?
A. Ads that do not mention that they are ads

B. Ads that are built with Java
C. Ads that look & feel like the app
D. All of the above
View Answer
20. Which of the following can help monetize a free app?
A. Ad Revenue
B. In-App Purchase
C. Both A and B
View Answer
21. At stage of user browsing app store page of your app what is the objective?
A. Maximize usage
B. Maximize conversion
C. Maximize interest
D. All of the above
View Answer"
"1. SEO stands for_____________.
A. Search Engine Optimization

B. Search Engine Optimum
C. Search Electronic Optimization
View Answer
2. If a website's search engine saturation with respect to a particular search engine is 20%,
what does it mean?
A. 20% of the webpages of the website have been indexed by the search engine
B. Only 20% of the pages of the website will be indexed by the search engine
C. 20% of the websites pages will never be indexed
View Answer
3. Which of the following items search engines don't want?
A. keyword stuffing
B. buying links
C. poor user experience
D. All of the above
View Answer
4. For SEO site content should have?
A. meta descriptions
B. title tags
C. Both A and B
View Answer
5. Which of the following factors have an impact on the Google PageRank?
A. The text used to describe the inbound link to a page of a web site
B. The total number of inbound links to a page of a web site
C. The subject matter of the site providing the inbound link to a page of a web site
D. The number of outbound links on the page that contains the inbound link to a page of a
web site
View Answer
6. Which of the following free tools/websites could help you identify which city in the world
has the largest search for the keyword : "six sigma"?
A. Alexa
B. Google Trends
C. Google Traker
D. Word Tracker
View Answer
7. Which of the following statements is correct with regard to natural links?
A. They are two way links

B. They are from authority websites
C. They are voluntary in nature
D. They are from .edu or .gov extension websites
View Answer
8. Pages that are linked from other search engine is known as _________.
A. crawled pages
B. indexed pages
C. unindexed pages
D. root pages
View Answer
9. What is full form of FFA pages?
A. Free for Alternative links

B. Free for All Search Engine
C. Free for All links
D. Free for Alexa
View Answer
10. Which of the following search engines offers a popular list of the top 50 most searched
keywords?
A. Google
B. Yahoo
C. Bing
D. Lycos
View Answer"
"11. How much time period is required to get a Google page ranking?
A. 2 week
B. 1 week
C. 2 months
D. More than 3 months
View Answer
12. A Hallway Page is used to:
A. Attract visitors straight onto the Hallway Page from the search engines
B. Organizes the Doorway Pages
C. Guides people navigate to different Doorway Pages
D. Enables search engine bots to index the Doorway Pages
View Answer
13. Which statement from the below options are true when it comes to RSS?
A. It is an XML form
B. This is Realtime streamlined syndication
C. Displaying static information
D. It is a Linux technology
View Answer
14. What is the term for Optimization strategies that are in an unknown area of reputability?
A. Blue hat techniques

B. Orange hat techniques
C. Grey hat techniques
D. Shady hat techniques
View Answer
15. If a website’s search engines get saturated with respect to a particular search engine by
20%, what is it exactly?
A. 20% of the web pages of the website have been indexed by the search engine
B. 20% of the website’s pages will never be indexed
C. Only 20% of the pages of the website will be indexed by the search engine
D. The website ranks in the first 20% of all websites indexed by the search engine for its
most important search terms
View Answer
16. The number of characters recommended for Title Tag?
A. 100
B. 70
C. 150
D. 50
View Answer
17. Which of the following tactics can harm your search rankings?
A. Adding navigation links to your pages template

B. Using text that is the same color as your pages background
C. Linking to your site from other websites
View Answer
18. What do the acronyms PA, DA, and PR stand for?
A. Personal authority, domain authority, parked rename

B. Page authority, domain age, page rank
C. Page authority, domain authority, page rank
View Answer
19. What does the term ""fat head"" refer to?
A. A really mean marketer

B. Search phrases over two words in length
C. Search phrases equal to or under two words in length
D. All of the above
View Answer
20. Which form of redirect/meta tag will transfer the most authority to the directed page?
A. Canonical
B. 301
C. 302
D. 303
View Answer"
"1. Which of the following comes under email marketing?
A. Email newsletters
B. Lead Nurturing
C. Digests
D. All of the above
View Answer
2. Which of the following is not an advantage of email newsletters?
A. Email newsletters spread your brand awareness

B. leverage the temporary content
C. freedom to include different types of content
D. leverage the existing content
View Answer
3. Which of the following is most important metric to track email marketing?

A. CTR
B. Open rate
C. Click rate
D. All of the above
View Answer
4. what technique is used by legitimate marketers to customize offerings for specific

customers?
A. personalization
B. spamming
C. spoofing
View Answer
5. select the features of a lead nurturing platform?
A. A/B testing
B. Landing page creation
C. Campaigning
D. All of the above
View Answer
6. This is a term for the number of times that user click on links in a message or on a website
: it is much higher for legitimate marketing emails that for spam.
A. personalization
B. spamming
C. CTR
D. spoofing
View Answer
7. Identify the factor that enables tracking of good and bad reputation?
A. IP address
B. User engagement
C. Fequency
D. All of the above
View Answer
8. How important is the authentication process in email marketing?
A. Not Important
B. Can be skipped
C. Very Important
D. depend on individual
View Answer
9. In which type of email campaige, advertisment are sent to target group of customer?
A. Direct email marketing

B. Indirect email marketing
C. Spamming
D. spoofing
View Answer
10. Which of the following is correct size of email template before executing a campaign?
A. 15KB
B. 18KB
C. 20KB
D. 15MB
View Answer
"11. In a marketing meeting, you suggested that the company should put more emphasis on
email marketing. What is the most compelling data statistic you should cite?
A. It is a cheap marketing tool.

B. It generates more ROI than other marketing channels.
C. People like emails.
D. Email can be integrated into social media.
View Answer
12. In developing your next email campaign, you have to make a case to develop a
responsive email. What is the key factor of responsive design to persuade your team?
A. People open emails on smartphones more than any other device.

B. Responsive design means designing for iPhones.
C. People open emails multiple times on a variety of devices. So, the email needs to
render properly regardless.
D. Responsive design means mobile-first thinking.
View Answer
13. Using white space around an object will:
A. Waste space that could be used for marketing

B. Decrease readability
C. Enhance the object and draw attention to it
D. Make a border
View Answer
14. How important is consistency in branding and subject lines?
A. The email becomes an extension of the brand and the format becomes
recognizable.
B. Everything needs to be the same.
C. It isn't important.
D. Subject lines can be ignored.
View Answer
15. A member of your team proposes to cap the subject line at 30 characters to increase
open rate and click rate. What points would you emphasize as the primary factors of open
rate and click rate?
A. Word length and frequency

B. Specific recipients and personalized message
C. List size and offer
D. Targeted industry and the day of the week
View Answer
16. Emails containing videos have higher open rates and click through rates.
A. TRUE
B. FALSE
C. Can be true or false
D. Can not say
View Answer
17. Open rates are more influenced by _____.
A. Industry
B. Word choice
C. Personalization
D. The day email is sent
View Answer
18. What are the goals that marketers should strive for in email marketing?
A. Spend less time on email marketing.

B. Increase open rates and click rates.
C. Increase spam rates.
D. Decrease deliverability rates.
View Answer
19. What is a best practice for sending an email communication from a brand?
A. Including only the employee name.

B. Including employee's first name.
C. Sending from multiple employee accounts.
D. Identifying the brand name.
View Answer
20. What are the goals that marketers should strive for in email marketing?
A. Spend less time on email marketing.

B. Increase spam rates.
C. Decrease deliverability rates
D. Increase open rates and click rates.
View Answer"
"1. In Content marketing the content should be?
A. valuable
B. relevant
C. consistent
D. All of the above
View Answer
2. Content marketing aims ________.
A. drive profitable customer action

B. distract defined audience
C. lose defined audience
View Answer
3. Approximately how many businesses content marketing is used?
A. 20% to 30%
B. 40% to 50%
C. 60% to 70%
D. 80% to 90%
View Answer
4. Which of the following is not a goal of of Content Marketing?
A. Engagement
B. Sales
C. Customer novice
D. Up-selling
View Answer
5. Which of the following comes under content pyramid?
A. blog post
B. social update
C. tweets
D. All of the above
View Answer
6. Which of the following iis not a benefit of content marketing?
A. Increased sale
B. Better customers who have more loyalty
C. less engagement
D. Cost saving
View Answer
7. The word "blog" is a shortened version of __________.
A. webblog
B. weblog
C. welog
D. vlog
View Answer
8. What is the full form of CMS?
A. Content Maintaince System

B. Content Management Site
C. Content Management System
D. Content Marketing System
View Answer
9. A period where content collapses in on itself as audiences max out on their abilities to
consume it is known as ________.
A. Content Cliff
B. Copywriting
C. Cornerstone Content
D. Crowdsourcing
View Answer
10. The act of collecting, organizing, and sharing content is known as ________.
A. Crowdsourcing
B. Curation
C. Cornerstone Content
D. Digital Commerce
View Answer"
"11. Content marketing is NOT?
A. A strategic marketing approach.

B. Just another name for social media marketing.
C. Focused on creating and distributing valuable, relevant, and consistent content.
D. Able to attract and retain a clearly defined audience.
View Answer
12. To make the business case for Content Marketing, you must present:
A. Your objectives and KPIs.

B. Your challenges and impact.
C. Industry best practices.
D. All of the above
View Answer
13. Which of the following is true?
A. You can leverage paid advertising to put your best content in front of the right target
audience.
B. Before creating more social media platforms, B2C content marketers should make sure
that they're using Facebook, YouTube, and Twitter as effectively as possible.
C. To make your social media content an effective B2C marketing tactic, you should
understand the unique characteristics of each social platform you consider working with.
D. All of the above
View Answer
14. Which of the following is NOT a best practice for producing content?
A. To produce remarkable content frequently, create hero "content for tent-pole events."
B. To produce valuable content consistently, create a series of scheduled hub" content."
C. To produce more content that your competitors, create lots of articles that are
short, unsubstantial, or otherwise lacking in helpful specifics.
D. To produce relevant content consistently, create help" content to answer queries."
View Answer
15. Which of the following is NOT a best practice for developing focused, value-added
relationships with your influencers?
A. Pay established social media voices to promote your content for you.
B. Loosen the reins on influencers when you work together.
C. Create projects for specific initiatives, events, and product launches.
D. Monitor your influencers for real-time opportunities.
View Answer
16. Which of the following is false?
A. Knowing your customer's intent helps you create content for the moments that matter.
B. You must be ready to compare the value of Content Marketing with other marketing
initiatives.
C. Both A and B are true
D. Both A and B are false
View Answer
17. Which group is the MOST likely to resist becoming part of a dedicated Content Marketing
group?
A. Email Marketing
B. Public Relations
C. Social Media Marketing
D. Video Marketing
View Answer
18. Which of the following are crucial tenets of measurement-focused marketing?
A. Focus on the right metrics.

B. Value your best customers.
C. Attribute value across the journey.
D. All of the above
View Answer
19. If you use a social media analytics tool like True Social Metrics, what can you use it for
to get a better understanding of what content is effective - and what isn't?
A. Measure the real active engagement of users with your social media pages
B. Compare your results against that of your competitors and learn their best practices.
C. Analyze which topics and types of content are the most effective at engaging your
influencers.
D. All of the above
View Answer
20. To create a Google-friendly site, which of the following is a step towards giving visitors
the information they're looking for?
A. Create a helpful, information-rich site.

B. Think about the words users would type to find your pages and include those words on
your site.
C. If your pages contain useful information, the content will attract many visitors and entice
webmasters to link to your site.
D. All of the above
View Answer"
1. What is full form of PPC pages?
A. Per Pay Click

B. Pay Per Click
C. Prize per click
D. Both A and B
View Answer
Ans : B
Explanation: Pay Per Click, commonly known as PPC, refers to a model of internet
marketing.
2. The formula of Pay-per-click is?
A. Advertising cost ($) + Ads clicked (#)

B. Ads clicked (#) / Advertising cost ($)
C. Advertising cost ($) / Ads clicked (#)
D. Ads clicked (#) * Advertising cost ($)
View Answer
Ans : C
Explanation: Pay-per-click ($) = Advertising cost ($) / Ads clicked (#)
3. What are the following factors behind Successful PPC Advertising?
A. Keyword Relevance
B. Landing Page Quality
C. Quality Score
D. All of the above
View Answer
Ans : D
Explanation: All of the above options are the factors behind Successful PPC Advertising.
4. PPC advertising offers a unique opportunity to __________.

A. Generate Leads at High Costs
B. Grow Your Customer Base
C. Generate Leads at Low Costs
D. Both B and C
View Answer
Ans : D
Explanation: PPC advertising offers a unique opportunity to Grow Your Customer Base and
Generate Leads at Low Costs.
5. The most effective AdWords ad headlines ______.
A. include the company name or website domain name

B. do not contain the most important keywords
C. directly relate to the keywords being searched
D. are written in all capital letters
View Answer
Ans : C
Explanation: The most effective AdWords ad headlines directly relate to the keywords being
searched.
6. To indicate a keyword as an exact match, which of the following should be used?
A. Quotations
B. Brackets
C. Parenthesis
D. Semicolon
View Answer
Ans : B
Explanation: To indicate a keyword as an exact match, Brackets should be used.
7. Single-word or general keywords are ______
A. too broad and can lead to clicks from people who don't know what you're offering
B. excellent for your return on investment
C. useful in generating highly targeted traffic for your site
D. good for preventing irrelevant traffic
View Answer
Ans : A
Explanation: Single-word or general keywords are too broad and can lead to clicks from
people who don't know what you're offering.
8. An AdWords Standard Edition account can house up to ______ campaigns and ______
ad groups per campaign.
A. 1,1
B. 10,25
C. 25100
D. No Limit, No Limit
View Answer
Ans : C
Explanation: An AdWords Standard Edition account can house up to 25 campaigns and 100
ad groups per campaign.
9. What formula does Google use to determine the actual CPC when an advertisers ad is
clicked on?
A. Clicks / Impressions
B. QS * Max CPC (bid)
C. Position * QS
D. Impressions * Clicks
View Answer
Ans : B
Explanation: QS * Max CPC (bid) formula Google use to determine the actual CPC when an
advertisers ad is clicked on.
10. Google determines an ad`s rank based on:
A. your website`s performance in Google`s natural search results.

B. your CPC bid
C. your keyword`s quality score on Google and its CPC.
D. the length of time you have been an AdWords advertiser.
View Answer
Ans : C
Explanation: Google determines an ad`s rank based on : your keyword`s quality score on
Google and its CPC."
"11. What are the steps in the buying funnel?
A. Interest, consideration, buy, retention

B. Awareness, shopping, learning, buying
C. Awareness and interest, consideration, buy, retention
D. Awareness, learn, buying, shopping
View Answer
Ans : C
Explanation: The first step in the buying funnel focuses on potential customers first learning
about a product (awareness) and wanting to learn more (interest). The next step focuses on
them considering what product/service to buy (consideration), following which they
purchase. The last step focuses on customer retention/lifetime customer value.
12. What is the difference between semantic and syntactic match types?
A. Semantic match type focuses on the actual words; and syntactic match type focuses on
the meaning of the words.
B. Syntactic match type focuses on the actual words; and semantic focuses on the meaning
of the words.
C. Syntactic match type is an old match type that you can no longer create.
D. Each match type can show up for words in any order as long as all your keywords are in
the search term
View Answer
Ans : B
Explanation: Semantic match types focuses on the meaning of the search term to match with
your keywords and syntactic focuses on the words themselves regardless of the meaning.
13. If you are building a brand new PPC account; and you want to start with your top
converting terms, where is a good place to research where to find these terms?
A. Your analytics account

B. Your search console account
C. Your merchant center account
D. Your local business account
View Answer
Ans : A
Explanation: Your analytics account should have a breakdown of your top search queries,
especially if you've also added Google Search Console to your analytics account. This is
good research to utilize to see how people are finding you and your previous conversion
rates on these types of words.
14. What is the advantage of using multi-ad group testing?
A. Can find insights across multiple ad groups

B. Can find the best ad for each keyword
C. Can find the best ad for a single targeting type
D. Can test high traffic ad groups
View Answer
Ans : A
Explanation: Multi-ad group testing aggregates data across ad groups and lets you find the
best headlines or descriptions and insights across the ad groups in a test.
15. Which ad extension allows you to send traffic to different pages on your website?
A. Structured snippet
B. Call
C. Sitelink
D. Callout
View Answer
Ans : C
Explanation: Sitelink allows you to create a short line of text that links to a specific page on
your website about that text.
16. What is an affinity audience?
A. Users who are similar to your remarketing list

B. Users who are in-market to buy a product
C. Users who show a long term interest in a topic
D. Users who are similar to your customer match list
View Answer
Ans : C
Explanation: Affinity audiences are comprised of users who have shown a long term interest
in a topic, such as shutterbugs who are interested in cameras and taking pictures. These
users may or may not be currently in the market for a new product.
17. Where do you create a remarketing list?
A. In Google Ads
B. In Google Analytics
C. In Google Remarketing Console
D. In Google Ads or Google Analytics
View Answer
Ans : D
Explanation: You can create a remarketing list in Google Ads or Google Analytics. If you
create remarketing lists in Google Analytics, you must connect Google analytics to Google
Ads to use your list in your Google Ads targeting.
18. What is an advantage of using bid rules?
A. Full automation of your bidding

B. Automation of your manual bid process
C. Automatic application of phone call data to your bidding
D. Receive bid assistance based upon the likelihood of a conversion
View Answer
Ans : B
Explanation: When you use bid rules, you can change bids based upon various conditions
such as your keyword is below your target CPA or above your target ROAS. This lets you
automate your manual bids with conditional rules.
19. When you need to create thousands of ad groups, what is the best tool to use?
A. Bulk interface creator

B. Report editor
C. Keyword Planner
D. Google Ads Editor
View Answer
Ans : D
Explanation: The Google Ads Editor allows you to import bulk data from a spreadsheet into
the editor and then post it to your account. This is the easiest way to create many ad groups
at once."
1. Social networks are organized primarily around __________.
A. brands
B. people
C. discussions
D. interests
View Answer
Ans : B
Explanation: Social networks are organized primarily around people.
2. Which social network is considered the most popular for social media marketing?
A. Twitter
B. Facebook
C. Linkdin
D. Whats App
View Answer
Ans : B
Explanation: Facebook is the biggest social media site around, with more than two billion
people using it every month.
3. What is the name for Facebook`s ranking algorithm?
A. Like Rank
B. Face rank
C. Page rank
D. Edge rank
View Answer
Ans : D
Explanation: Edge rank is the name for Facebook`s ranking algorithm.
4. Which of the following is an important aspect of creating blogs and posting content?
A. Using a witty user name

B. Posting at least once a month to the blog
C. Social Media Optimization
D. All of the above
View Answer
Ans : D
Explanation: All of the above option is an important aspect of creating blogs and posting
content.
5. What is meant by "micro-blogging"?
A. Blogs which are posted by companies, not individuals

B. Blogs with limited individual posts, limited by character count typically
C. Blogging from mobile devices
D. All of the above
View Answer
Ans : B
Explanation: micro-blogging means blogs with limited individual posts, limited by character
count typically.
6. What is "social media optimization"?
A. Creating content which easily creates publicity via social networks

B. Writing clear content
C. Creating short content which is easily indexed
D. Hiring people to create content for social networks
View Answer
Ans : A
Explanation: social media optimization means creating content which easily creates publicity
via social networks.
7. What would the marketing budget section of a marketing plan detail?
A. The cost to write the plan

B. The marketing personnel job descriptions
C. The expected costs for each ad campaign based on the delivery method
View Answer
Ans : C
Explanation: The marketing budget section of a marketing plan detail is the overall marketing
budget for a year.
8. What is the name of Facebook's analytic package?
A. Princeps
B. Viewership
C. Discover
D. Insights
View Answer
Ans : D
Explanation: Insights is the name of Facebook`s analytic package.
9. How does creating a social network marketing plan differ from a traditional marketing
plan?
A. The brand image should be completely different for social marketing

B. The staff requirements and skill sets for social marketing are different
C. Other than the method of delivery, a marketing plan either way will be similar
View Answer
Ans : B
Explanation: Creating a social network marketing plan differ from a traditional marketing plan
because the staff requirements and skill sets for social marketing are different.
10. Which of the following is functions of social media for business?
A. Are you participating in the conversation and sharing?

B. Are you listening and monitoring what is being said about you?
C. Both A and B
View Answer
Ans : C
Explanation: There are two functions of social media for business : Are you participating in
the conversation and sharing? and Are you listening and monitoring what is being said about
you?"
"11. What feature does LinkedIn offer for pay accounts?
A. Ability to post pictures
B. Increased abilities to connect directly and send messages to people
C. Ability to post in Groups and create a Group
D. Ability to block users
View Answer
Ans : B
Explanation: LinkedIn offer for pay accounts to Increased abilities to connect directly and
send messages to people.
12. Why is it important to post to a blog regularly?
A. It reduces the cost per blog post

B. It gives the social media marketing specialist something to do
C. It allows more chances for the company to put down the competition
D. Keep readers engaged and also gives search engines content to index
View Answer
Ans : D
Explanation: Keep readers engaged and also gives search engines content to index is
important to post to a blog regularly.
13. How can a company use the same material for both traditional and social network
marketing?
A. Posting a luring comment on Twitter to the company site

B. Selling ad space on the company website
C. Utilizing a television ad campaign online as well on their site and sites such as YouTube
D. Creating a magazine print ad with the company website
View Answer
Ans : C
Explanation: Company use the same material for both traditional and social network
marketing for Utilizing a television ad campaign online as well on their site and sites such as
YouTube
14. How is site traffic useful in evaluating marketing?
A. Overall site traffic can be followed and a general idea of marketing's impact on it can be
determined
B. There is no correlation site traffic and marketing
C. Ads can send receivers to a specific landing page, which can be tracked
D. Product sales from the company website can be attributed directly to the marketing
campaign
View Answer
Ans : C
Explanation: Site traffic useful in evaluating marketing for Ads can send receivers to a
specific landing page, which can be tracked
15. How does a blog directly impact sales of a company?
A. It is typically used as the way to disperse company coupons

B. It can be used to talk negatively about the competition
C. It tells customers what products to buy
D. Typically a blog does not directly create sales
View Answer
Ans : A
Explanation: A blog directly impact sales of a company : It is typically used as the way to
disperse company coupons
16. What traditional marketing technique is YouTube closest to?
A. Print advertising
B. Radio advertising
C. Mail Advertising
D. Television advertising
View Answer
Ans : D
Explanation: Television advertising is traditional marketing technique is YouTube closest.
17. What is another term for "social media"?
A. Advertising Socialization
B. Consumer Generated Media
C. Media Optimization
D. Consumer Media Advertising
View Answer
Ans : B
Explanation: Consumer Generated Media is another term for "social media"
18. What is meant by "Marketing Creative"?
A. The employees in the marketing department

B. The methods used to distribute marketing material
C. The branding image of the company
D. The content for marketing and its creative aspect
View Answer
Ans : D
Explanation: Marketing Creative: The content for marketing and its creative aspect
19. What is one measure a company can use to validate the usefulness of its video posts on
YouTube?
A. The number of followers

B. The number of videos the company has up
C. The amount of views of the video
D. The sales volume of the company
View Answer
Ans : C
Explanation: The amount of views of the video is one measure a company can use to
validate the usefulness of its video posts on YouTube.
20. How can a company convert posts on Twitter to sales?
A. Write demanding points about the competition

B. Write posts about personal information of the CEO
C. Creating posts which drive followers to their site
D. Marketing advertisements which are not serious
View Answer
Ans : C
Explanation: A company convert posts on Twitter to sales by Creating posts which drive
followers to their site"
"1. What is the full form of CRO?
A. Cost Rate Optimization

B. Conversion Rate Optimization
C. Click Rate Optimization
View Answer
Ans : B
Explanation: CRO stands for Conversion Rate Optimization.
2. What is true about CRO?
A. CRO is the process of optimizing the site to increase the likelihood that visitors
B. Conversion Rate is a key metric in e-commerce
C. The higher the conversion rate, the better.
D. All of the above
View Answer
Ans : D
Explanation: All the above statement are true.
3. What is formula of CRO?
A. Leads Generated / Website Traffic x 100

B. Leads Generated * Website Traffic / 100
C. Leads Generated + Website Traffic x 100
D. Leads Generated + Website Traffic / 100
View Answer
Ans : A
Explanation: Leads Generated / Website Traffic x 100 = Conversion Rate %
4. Which of the following true statement about CRO?
A. Decreased ROI
B. Improve user base
C. Increased acquisition cost
D. All of the above
View Answer
Ans : B
Explanation: Improve user base true statement about CRO.
5. Which of the following is most common areas where companies evaluate CRO?
A. A/B testing
B. Customer Journey Analysis
C. Segmentation
D. All of the above
View Answer
Ans : D
Explanation: companies evaluate CRO through all the above options.
6. What is the most used testing method for improving conversions?
A. A/B testing
B. Multivariate
C. Multi-armed bandit
View Answer
Ans : A
Explanation: For 2 years running, A/B testing has been the most used method.
7. When does conversion rate optimization give diminishing returns?
A. Once your conversion rate is 30%

B. In 5 years
C. Once you don't see a dramatic increase in results
D. Never
View Answer
Ans : D
Explanation: conversion rate optimization give diminishing returns never.
8. For every $92 spent acquiring customers, How much money is spent converting them?
A. 1
B. 2
C. 15
D. 55
View Answer
Ans : A
Explanation: $1 spent acquiring customers
9. What does HiPPO stand for?
A. Highest Pay Per Optimization

B. Highest Investment Per Platform
C. Higher Increased Payout Per Optimization
D. Highest Paid Person's Opinion
View Answer
Ans : D
Explanation: HiPPO stand for Highest Paid Person's Opinion.
10. In 2011 alone, Google ran roughly ______ A/B tests.
A. 5000
B. 6000
C. 7000
D. 8000
View Answer
Ans : C
Explanation: In 2011 alone, Google ran roughly 7,000 A/B tests."
"11. Which of these most accurately defines the process of Conversion Optimization?
A. Making many big changes rapidly and seeing which change has the fastest results
B. Making small incremental changes over time and seeing which change has the best
results
C. Making several small changes to your website and seeing the result
D. Frequently changing the layout of your website and seeing if sales improve
View Answer
Ans : B
Explanation: Conversion Optimization is about making small incremental changes and
assessing the result of each change.
12. Which are the two central pillars of business success for Conversion Optimization to
succeed?
A. Customer Focus and Continuous Improvement

B. Continuous Improvement and Marketing
C. Marketing and Customer Focus
D. User Experience and Sales
View Answer
Ans : A
Explanation: Customer focus and continuous improvement are the two central pillars of
business success in Conversion Optimization.
13. Which of the following is crucial to finding out if your design actually works?
A. Rough design
B. Storyboarding
C. Hyperlinking
D. Usability testing
View Answer
Ans : D
Explanation: Usability testing is crucial to finding out if your design actually works.
14. What is the area that is often overlooked in conversion-rate optimization?
A. Internet performance
B. Hyperlinks
C. Mobile devices
D. Website performance
View Answer
Ans : D
Explanation: An area that is often overlooked in conversion-rate optimization is website
performance.
15. Which of the following shows you the parts of the page that are getting the most attention
from your visitors?
A. Hot Map
B. Feng-GUI
C. Heat Map
View Answer
Ans : C
Explanation: Heat maps or attention maps show you the parts of the page that are getting
the most attention from your visitors.
16. Why should you always try to use short, clear sentences on your web pages?
A. Readers do not trust longer sentences

B. Readers cannot read long sentences
C. Readers have a short attention span
D. Longer sentences can be confusing to readers
View Answer
Ans : C
Explanation: The short attention span of readers is the reason why short sentences work
best on your web pages.
17. How can you exceed your customer's expectations?
A. By changing the appearance of the product regularly

B. By providing something unique in the way you offer the service, either in the nature of the
service or the energy with which you offer it
C. By providing huge discounts on your products or services

D. By placing reviews prominently on your website
View Answer
Ans : B
Explanation: You can exceed your customer's expectations by providing something unique
in the way you offer the service, either in the nature of the service or the energy with which
you offer it.
18. Which of the following factors have an impact on the effectiveness of your blog?
A. Images and photos
B. Language you use to blog
C. Popularity of your blog
D. Timing and the type of content you post
View Answer
Ans : D
Explanation: The timing and the type of content you post have an impact on the
effectiveness of your blog.
19. Which is the best way to maintain your personalized email list?
A. Focusing on segmentation
B. Having a large email list, even though it is unresponsive
C. Adding email addresses often
D. Having the old email list intact
View Answer
Ans : A
Explanation: Focusing on segmentation and choosing your segments carefully is one of the
ways to maintain responsive email lists.
20. All conversion optimization must start with which of the following factors?
A. Analytics
B. Review
C. Scripting
View Answer
Ans : A
Explanation: All conversion optimization must start with analytics."
1. In order to identify the users, web analytics tools need to report on?
A. user sessions
B. Unique users
C. Page Views
D. All of the above
View Answer
Ans : A
Explanation: In order to identify the users, web analytics tools need to report on user
sessions (also referred to as visits).
2. Which of the following method used to identify user sessions?

A. IP address
B. authenticated user
C. user agent
D. All of the above
View Answer
Ans : D
Explanation: There are different techniques to identify users such as IP addresses, user
agent and IP address combination, cookies, and authenticated user.
3. The most common user identification technique is via?
A. Sessions
B. Cookies
C. Segmentation
D. page views
View Answer
Ans : B
Explanation: Nowadays, the most common user identification technique is via cookies which
are small packets of data that are usually deposited on the users computer hard disk when
the person visits a website.
4. The focus of web analytics is to understand the?
A. users of a site
B. User behavior
C. User activities
D. All of the above
View Answer
Ans : D
Explanation: The focus of web analytics is to understand the users of a site, their behavior,
and activities.
5. The immediate purpose of analyzing digital analytics data is to:
A. Make better decisions about your business

B. Generate more revenue from your website
C. Define the ideal customers for your business
D. Drive more traffic to your website
View Answer
Ans : A
Explanation: Although all answers are good, (a) is the best option because it encompasses
all others.
6. Which of the following statements is incorrect?
A. You should leverage the 5W (+1H) technique to plan and design a dashboard.
B. Google Data Studio, Kilpfolio, and Tableau are some tools that help you create effective
dashboards.
C. You should provide usability-related (heuristics) recommendations without actual data in
your dashboards.
D. Designing an effective dashboard (or report) is similar to developing a website.
View Answer
Ans : C
Explanation: You should never provide usability-related (heuristics) recommendations
without actual data in your dashboards.
7. What are the three areas of expertise of a Center of Excellence?
A. Instrumentation / Analysis / Recommendations

B. Business Outcomes and Actions / Enabling Capabilities / Analysis
C. Instrumentation / Enabling Capabilities / Analysis
View Answer
Ans : B
Explanation: The three areas of expertise of a Center of Excellence are Business Outcomes
and Actions/ Enabling Capabilities/ Analysis.
8. You want to understand if users use their mobile phone to access your site. Which of the
following approach is preferable?
A. Ask "Are you using a mobile phone to access our site?" Yes/No
B. Ask "Which type of device are you using to access our site?" with choices: Desktop
computer/Mobile Phone/Tablet
C. Look at the report Audience/Mobile/Overview
D. This cannot be known because people use multiple devices to browse the Web
View Answer
Ans : C
Explanation: You could ask the questions in a survey, but the answer is readily available in
the Google Analytics reports (and all other web analytics platforms)
9. Publishing ads through Facebook would fall under which media type?
A. Owned media, because of your Facebook Page

B. Social media channel
C. Paid media
D. Depends on the campaign parameters you add to your landing page link
View Answer
Ans : C
Explanation: Don't confuse owned and paid media. Leveraging Twitter, Facebook, and
LinkedIn ad networks falls under the paid category, while posting on your own Facebook
page would be owned media. Interacting on someone else's Facebook page or account
would fall under the earned media category.
10. Google Analytics can only recognize returning users on websites, not on mobile apps.
A. TRUE
B. FALSE
D. Can not say
View Answer
Ans : B
Explanation: The statement is false"
"11. If I want to have an estimate of the number of people who visited my website, which
metric should I use?
A. Sessions
B. Unique visitors
C. Users
D. Hits
View Answer
Ans : B
Explanation: The term Visitor" is a bit misleading as it really represents the number of
"devices & browsers" that are assigned a unique random persistent cookie identifier.
However
12. Above all, the advantage of competitive intelligence is that it allows you to:
A. Measure your website data compared to your competitors

B. Measure your website data in a vacuum
C. See how much revenue your competitors are generating
D. See how fast your company is growing
View Answer
Ans : A
Explanation: There are limits to the competing data you can get - although paid services
offer a tremendous amount of insight. Don't forget there are also publicly available
information such as annual reports.
13. What would be a good way to segment your data?

A. Segment your primary geographic market
B. Segment based on Acquisition / Behavior / Conversion dimensions
C. Segment based on Recency, Frequency, and Monetary Value
D. All of the above
View Answer
Ans : D
Explanation: All of the given options are good ways to segment your data.
14. Which of these marketing efforts would NOT be an effective use of campaign trackers?
A. Display advertising campaigns

B. Email marketing campaigns
C. Social media campaigns
D. Television advertising campaigns
View Answer
Ans : D
Explanation: For traditional media it is ill-advised to use a long URL with a bunch of
parameters. Instead, rely on memorable terms such as your brand, slogan, campaign theme,
and organic search, or if possible, use an easy-to-remember shortlink.
15. Which of the following reports would identify the entry pages that are contributing the
most to your e-commerce revenues?
A. All Pages
B. All Traffic
C. Landing Pages
D. E-commerce overview
View Answer
Ans : C
Explanation: In Google Analytics, the report Behavior/Site Content/Landing Pages,
especially when looking at the E-commerce tab, will reveal a wealth of useful information.
16. Which of the following explains the best use for website testing and experimentation?
A. It gives customers a voice to decide what goes on your website

B. It enables the company CEO to justify his decisions for what goes on the website
C. It allows the web oversight committee to influence the background color
D. It enables multiple versions of the website to exist simultaneously
View Answer
Ans : A
Explanation: Managers often say they are customer centric"; however
17. Which of the following is a disadvantage of A/B testing?
A. It is limited to groups that have lots of resources to get started

B. It is limited to simple changes
C. It requires lots of prep time to get started
D. It requires much more traffic to get results than multivariate testing
View Answer
Ans : B
Explanation: Testing multiple variations, let alone multiple factors, can significantly increase
the duration and complexity of the test, often leading to non-statistically valid results.
18. Last-click attribution is defined as:
A. The last date on which a new customer clicked to your website

B. The channel that received the most amount of clicks in the sales cycle
C. The last point in the sales cycle before the customer purchase
D. The channel that sent the user to your website immediately before the sale
View Answer
Ans : C
Explanation: There's a subtle but important difference between a and d. In case of a
19. What is the biggest difference between CPA and CLV analysis
A. CPA is more appropriate for short term, tactical optimization

B. CLV is truly customer-centric
C. CLV encompasses online and offline customer touchpoints and uses back-office data
D. All of the above
View Answer
Ans : D
Explanation: Here, what is important is to recognize when to use various analysis techniques
to inform different business decisions, at scale.
20. Which metrics would accurately indicate the success of the latest Facebook post?
A. Likes and click-through

B. Impressions and click-through
C. Reach and engagement
D. Sessions and pageviews
View Answer
Ans : C
Explanation: In Facebook terminology, reach" is the number of people who had the
opportunity to view your post"
"1. How many approaches of marketing?
A. 2
B. 3
C. 4
D. 5
View Answer
Ans : A
Explanation: There are two approaches of marketing : Traditional marketing and Online
marketing
2. Online marketing is also termed as?
A. Internet marketing
B. Web marketing
C. Both A and B
D. OAM
View Answer
Ans : C
Explanation: Online marketing is also termed as Internet marketing, Web marketing, or
simply, OLM.
3. Blogs are web pages created by an individual or a group of individuals.
A. TRUE
B. FALSE
D. Can not say
View Answer
Ans : A
Explanation: True, Blogs are web pages created by an individual or a group of individuals.
They are updated on a regular basis. You can write blogs for business promotion.
4. It is process of elevating website ranking in the unpaid results of search engine.
A. Web Indexing
B. Search Engine Optimization
C. Tracking
D. Paid Search Advertising
View Answer
Ans : B
Explanation: Search Engine Optimization : It is process of elevating website ranking in the
unpaid results of search engine.
5. It is a hyperlink on a third-party web page that points to a web page on your website.
A. KPI link
B. Inbound Link
C. Outbound Link
D. IFTTT Link
View Answer
Ans : B
Explanation: Inbound Link : It is a hyperlink on a third-party web page that points to a web
page on your website.
6. Google sends crawlers also called?
A. spiders
B. bots
C. Both A and B
View Answer
Ans : C
Explanation: The search engine such as Google sends crawlers (also called spiders or bots)
to harvest the content on your website. Crawlers are nothing but programs which
systematically browse the Internet for the purpose of web indexing.
7. Which of the following are Advantages of Online Advertising?
A. No time or demographic constraints on delivering the online advertise

B. Online advertising is promotional as well as informational
C. It brings speedy outcomes
D. All of the above
View Answer
Ans : D
Explanation: All of the above are Advantages of Online Advertising.
8. SERP stands for?
A. System Engine Result Page

B. Search Earning Result Page
C. Search Engine Result Page
D. Search Estimate Result Page
View Answer
Ans : C
Explanation: SEM involves the promotion of websites by increasing their visibility in Search
Engine Result Page (SERP).
9. Which lead to loss in sale?
A. Hate Sites
B. Negative Reviews
C. Negative Media Coverage
D. All of the above
View Answer
Ans : D
Explanation: All of the above lead to loss in sale.
10. Which of the following used to improve Online Reputation?
A. Improve tagging and SEO

B. Strive to build links from strong and reliable sources
C. Publish original posts with valuable information
D. All of the above
View Answer
Ans : D
Explanation: All of the above used to improve Online Reputation."
1. Youtube launched in?
A. 2004
B. 2005
C. 2006
D. 2007
View Answer
Ans : B
Explanation: Launched in May 2005, YouTube allows billions of people to discover, watch,
and share originally-created videos.
2. The first ____ lines are essential in channel description box.
A. 2
B. 3
C. 4
D. 5
View Answer
Ans : D
Explanation: The first 5 lines are essential for two reasons. They are : The first two lines of
the description box are displayed next to your video in search and when posted on social
media. The first 5 lines of the description are included beneath your video but above the
read more tab.
3. The recommended size of setup channel background is?
A. 2500×1440 pixels
B. 2560×1240 pixels
C. 2560×1440 pixels
D. 2240×1260 pixels
View Answer
Ans : C
Explanation: The recommended size is 2560×1440 pixels and can be no larger than 4 MB.
4. Create video thumbnails and try to use a 16:9 aspect ratio as it is the most used in
YouTube players and previews.
A. TRUE
B. FALSE
D. Can not say
View Answer
Ans : A
Explanation: True, Create video thumbnails and try to use a 16:9 aspect ratio as it is the
most used in YouTube players and previews.
5. The most important aspects of your video YouTube considers in ranking are ?
A. Title
B. Keywords in description
C. Tags
D. All of the above
View Answer
Ans : D
Explanation: The most important aspects of your video YouTube considers in ranking are (in
no particular order) are : Title, Keywords in description and Tags.
6. Which of the following summarizes watch time, views, and earnings (if applicable) for the
selected content?
A. Engagement metrics
B. Performance metrics
C. Demographics
D. Discovery
View Answer
Ans : B
Explanation: Performance metrics : Summarizes watch time, views, and earnings (if
applicable) for the selected content.
7. Discovery : Summarizes the metrics for top playback locations and top traffic sources by
watch time.
A. TRUE
B. FALSE
D. Can not say
View Answer
Ans : A
Explanation: True, Discovery : Summarizes the metrics for top playback locations and top
traffic sources by watch time.
8. Keywords are used in the?
A. title
B. description
C. tags
D. All of the above
View Answer
Ans : D
Explanation: Keywords are used in the title, in the description, and in tags. Crawlers ranking
your video cannot actually view or listen to your video, so they are depending on the
keywords in the title, description, and tags to explain what our video is about.
9. YouTube can use _________________ to automatically create captions for your videos
A. voice recognition technology

B. word recognition technology
C. speech recognition technology
D. text recognition technology
View Answer
Ans : C
Explanation: YouTube can use speech recognition technology to automatically create
captions for your videos. If automatic captions are available, they will automatically be
published on the video.
10. In how many ways, you can manage negative comments?
A. 2
B. 3
C. 4
D. 5
View Answer
Ans : B
Explanation: There are three ways to deal with this :
1. Remove, report, or hide comments
2. Ignore the comment
3. Reply.
"1. A/B Testing also known as?
A. Compare testing
B. Split testing
C. Web testing
D. Version testing
View Answer
Ans : B
Explanation: A/B Testing (also known as Split testing) defines a way to compare two
versions of an application or a web page that enables you to determine which one performs
better.
2. A/B Testing results are usually given in?
A. mathematical
B. statistical terms
C. Both A and B
View Answer
Ans : C
Explanation: A/B Testing results are usually given in fancy mathematical and statistical
terms, but the meaning behind the numbers are actually quite simple.
3. How many significant methods through which you can check conversion rates using A/B
Testing?
A. 2
B. 3
C. 4
D. 5
View Answer
Ans : A
Explanation: There are two significant methods through which you can check conversion
rates using A/B Testing : Sampling of Data and Confidence Intervals
4. ROI stands for?
A. return on income
B. risk on investment
C. result on investment
D. return on investment
View Answer
Ans : D
Explanation: The ROI (return on investment) on A/B Testing is huge, as a few minor
changes on a website can result in a significant increase of the conversion rate.
5. The number of samples depend on the number of tests performed.
A. TRUE
B. FALSE
D. Can not say
View Answer
Ans : A
Explanation: The number of samples depend on the number of tests performed. The count
of conversion rate is called a sample and the process of collecting these samples is called
as sampling.
6. Always perform A/B Testing if there is probability to beat the original variation by?
A. 0.05
B. less than 5%
C. greater than 5%
D. greater than equal to 5%
View Answer
Ans : C
Explanation: Always perform A/B Testing if there is probability to beat the original variation
by greater than 5%.
7. Which of the following are A/B Testing tools?
A. Visual Website optimizer

B. Google Content Experiments
C. Optimizely
D. All of the above
View Answer
Ans : D
Explanation: Some of the most commonly available tools are : Visual Website optimizer
(VWO), Google Content Experiments and Optimizely
8. Where you can use A/B Tests on things other than web pages?
A. Email
B. Mobile App
C. PPC
D. All of the above
View Answer
Ans : D
Explanation: These tests can be applicable on several other places like Email, Mobile Apps,
PPC and CTAs as well.
9. You can _________ the number of bounce rate by adding more images at the bottom.
A. increase
B. reduce
C. does not depends on image
D. Can not say
View Answer
Ans : B
Explanation: You can reduce the number of bounce rate by adding more images at the
bottom. You can add links of social sites to further increase the conversion rate.
10. A/B Testing also enables you to gain maximum from your existing traffic on a webpage.
A. TRUE
B. FALSE
D. Can not say
View Answer
Ans : A
Explanation: True, A/B Testing also enables you to gain maximum from your existing traffic
on a webpage."
1. What are some examples of digital marketing?

View Answer
All of the above
2. Who is the father of digital marketing?
 Philip Kotler
 Bruce Clay India
 Justin Hall
View Answer
Philip Kotler
3. The term Digital Marketing was first used in the .............
 1999s.
 1990s
 1980s.
 1989s.
View Answer
1990s
4. What is the best way to promote a business with social media?

 Choose the Right Platforms
 Encourage Engagement
 Provide Value & Don’t Over-Promote
View Answer
All of the above
5. What do you mean by Digital marketing?
 Digital marketing is referred to as online marketing, web marketing, and internet marketing.
 Analog Marketing
 Shop
Download Free : Digital Marketing MCQ PDF

View Answer
Digital marketing is referred to as online marketing, web marketing, and internet marketing.
6. If customer expectation and product performance are match ______.
 shows the satisfaction of the customer

 shows the dissatisfaction of the customer
 does not meet customer requirement
View Answer
shows the satisfaction of the customer
7. Which one is the best way to promote a business online?
 It offers a lot of helpful and free information.

 To collect as many information as possible.
 to advertise your company's product.
View Answer
It offers a lot of helpful and free information.
8. _____ is an example of business to business services.
 Youtube brand channel.

 Google
 Yahoo
View Answer
Youtube brand channel.
9. Which of the following is production related procurement?
 Offline supplies
 Raw materials
 Information System
View Answer
Raw materials
10. Which of the following waves can penetrate through clouds?
 ultrasonic
 gamma
 radar
 visible and infrared
Read Best: Digital marketing Interview Questions

View Answer
radar
11. Sales Promotion Includes ____.

 Advertise
 Publicity
 Selling
View Answer
All of the above
12. Extended P's of service marketing mixes:
 People, Product, Process

 Price, Physical Evidence, Promotion
 Physical Evidence, Place, People
 Product, Process, Physical Environment
View Answer
People, Product, Process
13. Marketing information includes ___.
 Knowledge of Customer Requirement

 Knowledge of peers
 Knowledge of industries
View Answer
Knowledge of Customer Requirement
14. The sequence of a sales process includes ______.
 Lead generation, call, presentation & sale

 Sale, presentation, Lead generation & call
 Presentation, Lead generation, Sale & Call
 Lead generation, Call, Sale & Presentation
View Answer
Lead generation, call, presentation & sale
15. Which one is the best way to make money digitally?
 Having products on your website

 Good marketing ideas by dreaming
 Selling stuff
 works the night shift
Download Free: Digital marketing Interview Questions PDF

View Answer
Having products on your website
16. Digital marketing is any form of marketing products or services that involves
___.
 electronic devices
 pen
 money
 book
View Answer
electronic devices
17. Digital marketing revolves around these 5Ds:
 digital devices, digital platforms, digital media, digital data, and digital technology.
 dabit, digital platforms, digital media, digital data, and digital technology.
 digital devices, digital platforms, digital media, digital data, and offline technology.
View Answer
digital devices, digital platforms, digital media, digital data, and digital technology.
18. Businesses leverage digital channels such as _____ to connect with current and
prospective customers.
 search engines, social media, email, and other websites
 product
 Both A and B
View Answer
search engines, social media, email, and other websites
19. Is Social Media Marketing is a type of Digital Marketing?
 Yes
 No
View Answer
Yes
20. Content Marketing is a type of Digital Marketing.
 True
 False
View Answer
True
 It can be done online

 It cannot be done online
 It is referred to as online marketing, internet marketing or web marketing
View Answer
It cannot be done online
22. Which of the following is not a type of digital marketing activity?

 Email marketing
 Social Marketing
 Video Marketing
View Answer
All of the above
 Telivision
 Radio
 Banners
View Answer
All of the above
24. Which of the following is not a benefit of content marketing?
 Cost savings
 Increase sales
 Less engagement
View Answer
Less engagement
25. Approximately how many businesses are used content marketing?
 10 to 20%
 25 to 30%
 80 to 90%
 100%
View Answer
80 to 90%
Q:1-Which digital marketing tactic commonly makes use of the 'takeover' ad format in
order to develop customer reach and awareness, and provide for enhanced branding and
influence? Choose the appropriate digital marketing tactic from the Digital Marketing
Institute Framework using the numbered options given:
Exhibit:
Mark one answer:
Q:2-What is the structured, systematic process that involves delivering electronic
marketing messages directly to targeted subscribers known as? Choose one of the
following:
Exhibit:
Mark one answer:
Online marketing
Mobile marketing
Email marketing
Subscriber marketing
Q:3-There are a number of elements in the Digital Marketing Institute email marketing
process. Choose TWO of the following:
Mark one answer:
Data
Bounce rates
Interface
Response rates
Q:4-You wish to collect email marketing contact details at a range of customer touch
points. Which one of the following would NOT be applicable?
Exhibit:
Mark one answer:
Postal delivery
Conferences
Meetings
Website
Q:5-Which one of the following describes the three main elements of data management in
email marketing?
Mark one answer:
Subscriber Capture, Maintenance, Segmentation
Subscriber Contact, Maintenance, Differentiation
Maintenance, Segmentation, Subscription Service
Management, Segmentation, SubscriberCapture
Q:6-You understand that segmentation in email marketing is important. Which one of the
following is a key benefit of segmentation?
Exhibit:
Mark one answer:
It allows you to communicate directly with only those subscribers you are interested in.
It allows you to integrate your online marketing campaign with your email marketing
campaign.
It allows you to cross-sell to a range of different target groups.
It allows you to personalize your message based on specific target audience
characteristics.
Q:7-You are considering the tone and style to adopt for the upcoming email marketing
campaign. Choose the term below associated with segmentation, which refers to the
social background and age profile of the target audience:
Mark one answer:
Geographic
Relationship
Demographic
Psychographic
Q:8-Unsolicited email is also known as _____. Choose one of the following to complete
the sentence:
Exhibit:
Mark one answer:
Junk
Bulk
Trash
Spam
Q:9-As end users engage with their email client they often apply their own 'relevance
filter' to incoming messages. Which one of the following can be considered as the first
filter for end users with incoming messages?
Mark one answer:
Subject line field
From field
To field
Attachments
Q:10-An end-user's email inbox is a personal space. With this in mind, what would it be
important to consider with your email marketing messages? Choose one of the following:
Exhibit:
Mark one answer:
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1) Which of the following is the correct depiction of Digital Marketing?

a. E-mail Marketing
b. Social Media Marketing
c. Web Marketing
d. All of the above
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Answer: d) All of the above
Explanation: Digital marketing refers to a process of promoting content, videos,

products, services, etc., thru social media marketing, e-mail marketing, web marketing,
affiliate marketing, etc.
2) __________ doesn't fall under the category of digital marketing.
a. TV
b. Billboard
c. Radio
d. All of the above
Explanation: All the given options are totally irrelevant to the concept of digital
marketing.
3) Which of the following is incorrect about digital marketing?
a. Digital marketing can only be done offline

b. Digital marketing cannot be done offline.
c. Digital marketing requires electronic devices for promoting goods and services.
d. In general, digital marketing can be understood as online marketing, web
marketing, and e-mail marketing.

Answer: b) Digital marketing cannot be done offline.
Explanation: Digital marketing can be done both online and offline.
4) How many types of pillars do we have in digital marketing?
a. 1
b. 2
c. 3
d. 4
Answer: b) 2
Explanation: There are two main pillars in digital marketing such as online marketing
and offline marketing.
5) Which of the following is involved in the digital marketing process?
a. RSA
b. Voice Broadcasting
c. Podcasting
d. All of the above
Explanation: Digital marketing includes e-mail marketing, RSS, voice broadcast, fax
broadcast, blogging, podcasting, video streams, wireless text messaging, affiliate
marketing, social media marketing, and instant messaging.
6) What is considered while creating a front page of the website or homepage?
a. References of other websites

b. A brief elaboration about the company
c. Logos portraying the number of awards won by the web designer
d. None of the above
Answer: d) None of the above
Explanation: All the options explained above are irrelevant in terms of the company's
front or homepage.
7) What is the name of the process in which marketing is achieved by incorporating tools,
techniques, electronic devices, technologies, or systems?
a. Internet Marketing
b. Direct Marketing
c. Electronic Marketing
d. Interactive Marketing
Answer: c) Electronic Marketing
Explanation: Electronic marketing refers to the application of marketing principles

and techniques via electronic media and, more specifically, the Internet.
8) Which of the following is not specifically required by the search engines?
a. Poor user experience

b. Keyword stuffing
c. Buying links
d. All of the above
Explanation: The search engine does not necessitate poor user experience, keyword
stuffing, and buying links.
9) Which of the following factors are responsible for leaving an impact on the Google
PageRank?
a. The text depicting inbound links to a page of a website.

b. A total number of inbound links to a website's page.
c. The subject matter of the site providing the inbound link to a page of a website.
d. The number of outbound links on the page that contains the inbound link to a
page of a website.
Answer: b) Total number of inbound links to a website's page.
Explanation: The total number of inbound links to a website's page impacts the
Google Page Rank.
10) The full form of FFA page is __________.
a. Free for All Links

b. Free for Alexa
c. Free for Alternative Links
d. Free for All Search Engine
Answer: a) Free for All Links
Explanation: The correct abbreviation of FFA is Free for All links, where the webpages
enable everyone to submit his/her web site's URL in their own website for free.
11) Which of the following is the correct depiction of optimization strategy?
a. Orange Hat Techniques

b. Grey Hat Techniques
c. Shady Hat Techniques
d. Blue Hat Techniques
Answer: b) Grey Hat Techniques
Explanation: Grey Hat Techniques is the correct depiction of optimization strategies

that are found in an unknown area of reputability.
12) __________ is responsible for hamper the search rankings.

a. Connecting to your own website from any random website.
b. Utilizing the same colors of texts as that of your background pages.
c. Integrating page templates into your page template.
Answer: b) Utilizing the same colors of texts as that of your background pages.
Explanation: Utilizing the same colors of texts as that of your background page results
in hampering the search rankings.
13) Which of the following is the correct name for Facebook's ranking algorithm?
a. Face Rank
b. Edge Rank
c. Like Rank
d. Page Rank
Answer: b) Edge Rank
Explanation: Facebook utilizes the edge rank algorithm to determine where and what
posts are posted on each individual's newsfeed.
14) Micro-blogging can be defined as __________.
a. Mobile related blogs

b. Blogs posted by companies instead of an individual
c. Blogs encompassing limited individual posts, which are typically limited by
character count.
Answer: c) Blogs encompassing limited individual posts, which are typically limited by
character count.
Explanation: Micro-blogging can be defined as blogs encompassing limited

individual posts, which are typically limited by character count.
15) Name the features offered by LinkedIn for paid business accounts.
a. Facilitate posting pictures

b. Facilitate to connect directly and send messages to people
c. Ability to post in Groups and create a Group
d. Ability to block users
Answer: b) Facilitate to connect directly and send messages to people
Explanation: LinkedIn eases the paid accounts to connect and send messages to
people directly.
16) In what ways can site traffic help in assessing the market value?
a. Overall site traffic can be followed, and a general idea of marketing's impact
can be determined.
b. There is no association between the site traffic and marketing
c. Ads can send receivers to a specific landing page, which can be tracked
d. Product sales from the company website can be attributed directly to the
marketing campaign

Answer: c) Ads can send receivers to a specific landing page, which can be tracked
Explanation: Ads direct their receiver to a specific landing page that is easily traceable
to help in assessing the marketing.
17) Creative marketing can be defined as __________.
a. A marketing department entailing several employees.

b. The brand value of an organization.
c. A set of schemes undertaken by the organization for distributing the marketing
material.
d. The marketing content and its inventive aspect.
Answer: d) The marketing content and its inventive aspect.
Explanation: Creative marketing can be understood as a marketing strategy that

ensures that all the advertising campaign objectives meet the business requirement.
18) Which of the following is the correct abbreviation CMS?
a. Content Maintenance Site

b. Content Maintenance System
c. Content Management System
d. Content Marketing System
Answer: C) Content Management System
Explanation: A content management system is an effective application that permits a

user to organize, publish, edit, delete and modify the content from a centralized
interface. The CMS can be easily handled by both IT or Non-IT people as it does not
require any particular expertise.
19) Which of the following doesn't define the correct roles and responsibilities of content
marketing strategy?
a. A strategy that tries to appeal and recall its target audience.

b. A marketing strategy approach.
c. Yet another name of social media marketing.
d. A technique more focused on creating and distributing valuable as well as
relevant content to its users/audiences.
Answer: c) Yet another name of social media marketing
Explanation: In order to derive profitable customer action, content marketing is one

such strategic technique, which is more focused on creating and distributing valuable
as well as relevant content to its users/audiences for appealing and retaining its target
audiences.
20) Which of the following practices are not suggested for producing relevant content?
a. For creating notable content recurrently, create hero "content for tent-pole
events".
b. For creating valuable content constantly, create a series of scheduled hub"
content."
c. For creating more content than your competitors, create lots of articles that are
short, unsubstantial, or otherwise lacking in helpful specifics.
d. For creating relevant content consistently, create help" content to answer
queries."
Answer: c) For creating more content than your competitors, create lots of articles that
are short, unsubstantial, or otherwise lacking in helpful specifics.
Explanation: Producing irrelevant content with little or no added value may have done
wonders for a website before Google's first Panda update in February 2011, but in the
current situation, it is definitely not going to work. It won't rank the low-quality content
or shallow pages on Google SERP's
21) Which of the following are essentially required to make a business case for content
marketing?
a. Industry best practices.

b. Objectives and KPIs.
c. Impacts and challenges.
d. All of the above
Explanation: The business cases built on assessable business results are more valued
by the executives. So, it is necessary to compare the value of Content Marketing with
that of other marketing strategies carried out by competitors.
22) Which of the following is incorrect?
a. If you know about your target audience's intent, you can easily focus on creating
valuable content.
b. You should compare the value of Content Marketing with that of other
marketing strategies carried out by competitors.
c. Both (a) and (b) are true
d. Both (a) and (b) are false
Answer: c) Both (a) and (b) are true
Explanation: None.
23) Which of the following metric is used for tracking the status of email marketing?
a. Conversion Rate
b. Open Rate
c. Bounce Rate
d. All of the above
Explanation: The following are some of the essential tools required for tracking the
status of email marketing:
1. Open Rate (must range in between 18% - 25%)

2. Bounce Rate (must range in between 8% - 12%)
3. Deliverability Rate (must range in between 85% - 90%)
4. Conversion Rate (must range in between 5% - 10%)
5. Unsubscribe Rate (must be 0.25%)
24) Which of the following features corresponds to the role of the lead nurturing platform?
a. A/B Testing
b. Campaigning
c. Landing Page Creation
d. All of the above
Explanation: All of the above features correspond to the roles of the lead nurturing
platform.
25) In the email campaign, __________ delivers the advertisements into the group of
targeted customers.
a. Spoofing
b. Indirect email marketing
c. Direct email marketing
d. Spamming

Answer: c) Direct email marketing
Explanation: Direct email marketing is one such campaign of email marketing that
broadcasts the advertisement directly to its subscribers.
26) What will happen if white space is repeatedly used around the object?
a. It will reduce the readability

b. It will create a border
c. It will make it more appealing by augmenting the object
d. All of the above
Answer: c) It will make it more appealing by augmenting the object
Explanation: Constantly using white space around the object will eventually result in
comprehending the content.
27) __________ plays a vital role in persuading the open rates.
a. Word choice
b. Industry
c. Personalization
Answer: c) Personalization
Explanation: Personalization is one of the important factors that help in email design
and development. Details such as products, words, and industry, along with the
personalization, increase the effectiveness.
28) Which of the following is the most common delivery channel in terms of mobile
marketing?
a. Graphic
b. Text
c. Voice call
d. Search engine marketing
Answer: b) Text
Explanation: Texting is the most common delivery channel for mobile marketers to
perform mobile marketing.
29) In mobile marketing, the full form of LBS is __________.
a. Location-based service
b. List-based service
c. Lead-based service
Answer: a) Location-based service
Explanation: LBS Stand for Location-based Service
30) What is meant by Impression Share?
a. The percentage of times your ad was displayed divided by all possible

impressions for that search term.
b. The percentage of times your ad was displayed when it was eligible to be
displayed.
c. The percentage of times your ad was displayed higher than your primary
competitor.
d. The percentage of impressions you lost due to a low ad rank.

Answer: c) The percentage of times your ad was displayed higher than your primary
competitor.
Explanation: None.
31) In order to assess the maximum revenue generated by an Ad on the app, which of the
following metrics is chosen by the developer?
a. eCPI
b. eCOM
c. eCPA
Answer: c) eCPA
Explanation: eCPA is used to assess the maximum revenue generated by an Ad on

the application.
32) Which of the following options can help monetize a free app?
a. In-App Purchase
b. Ad Revenue
c. Both (a) and (b)
Answer: c) Both (a) and (b)
Explanation: Both Ad Revenue and In-App Purchase can monetize a free app.
33) Which of the following formulas is used by Pay-per-click?
a. Ads clicked (#) / Advertising cost ($)

b. Advertising cost ($) + Ads clicked (#)
c. Advertising cost ($) / Ads clicked (#)
d. Ads clicked (#) * Advertising cost ($)
Answer: c) Advertising cost ($) / Ads clicked (#)
Explanation: The basic formula of pay-per-click is Advertising cost ($) / Ads clicked
(#).
34) Which of the following factors leads to a Successful PPC Advertisement?
a. Selecting Relevant Keywords

b. Improved Landing Page Quality
c. Quality Score
d. All of the above
Explanation: All of the above options are responsible for a successful PPC
advertisement.
35) The correct formula for determining an actual CPC as when an advertisement is clicked
can be mathematically derived as __________.
a. Position * QS
b. Impressions * Clicks
c. Clicks / Impressions
d. QS * Max CPC (bid)
Answer: d) QS * Max CPC (bid)
Explanation: Google uses QS * Max CPC (bid) formula for assessing the actual CPC as
when an advertisement gets clicked.
36) The affinity audience can be defined as __________.
a. A user similar to that of your remarketing list

b. A marketing user who is willing to make a purchase
c. A user showing a continuous interest in the matter
d. A user similar to that of your customer list
Answer: c) A user showing a continuous interest in the matter
Explanation: Affinity marketing is a process carried out to build a partnership between

a company and an organization, which gathers similar interest people so as to bring a
massive consumer base to the opposition party.
37) In which case the conversion rate optimization results in diminishing returns?
a. When the conversion rate is 30%

b. In 5 years
c. When you don't notice any dramatic increase in results
d. Never
Answer: d) Never
Explanation: One can never expect diminishing returns by the conversion rate.
38) Which of the following correctly defines the main concept behind Conversion
Optimization?
a. Rapidly making significant changes to check which one possesses the fastest
results
b. Making insignificant incremental changes over time to check which one
possesses the best results
c. Making numerous changes on your website to check the result
d. Frequently changing the website's layout to see if it appeals to more audience
Answer: b) Making insignificant incremental changes over time to check which one
possesses the best results
Explanation: Conversion Optimization is based on making insignificant incremental

changes over time to check which one possesses the best results.
39) In what ways can you beat your customer's expectations?
a. By making your product more appealing

b. By providing unique services to your customer
c. By providing great deals in terms of discounts to your customer
d. By getting appropriate and relevant reviews from your customers on your
website
Answer: b) By providing unique services to your customers
Explanation: You can beat your customer's expectations by offering unique services.
40) The user session can be identified by the __________.
a. Authenticate users
b. IP Address
c. User Agent
d. All of the above
Explanation: The user session can be identified with the help of authenticating users,
IP address, and user agent as well.
41) What is the need to analyze digital analytics?
a. For making better decisions related to the business

b. For generating higher revenue from the website
c. To define genuine customers for your business
d. For appealing more users to drive more traffic
Answer: a) For making better decisions related to the business
Explanation: None.
42) Google Analytics can never recognize returning users on mobile apps.
a. True
b. False
c. Can be true or false
d. Not defined
Answer: b) False
Explanation: Google Analytics is a tool provided by Google for analyzing the client or
user behavior on your website.
43) Which of the following option will correctly give the success rate of the latest Facebook
post?
a. Click-through and pageviews

b. Impressions and click-through
c. Likes and Impressions
d. Reach and engagement
Answer: d) Reach and engagement

Explanation: In terms of Facebook or any other social media platform, reach refers to
the total number of people to which your ad or post has reached. However,
engagement is the term that refers to the total number of people who got engaged
on your post.
44) The hyperlink refers to a __________.
a. Inbound link
b. Outbound link
c. IFTTT link
d. KPI link
Answer: a) Inbound link
Explanation: The hyperlink refers to an inbound link, which is nothing but a hyperlink
present on the third-party website points to your website's webpage.
45) What is the correct abbreviation of SERP?
a. Search Engine Result Page

b. System Engine Random Page
c. Search Estimate Result Page
d. System Estimate Random Page
Answer: a) Search Engine Result Page
Explanation: None.
46) The main advantage of online advertisement is __________.
a. Low-cost promotional strategy

b. Online advertising is promotional as well as informational
c. Trackable
d. All of the above
Explanation: Following are the main advantages of online advertisement:
o More interactive
o Low-risk factor
o Increased product and service exposure to the market
o Easy to collect the data
o Using electronic media has reduced the automation cost
o Universally accessible
47) Where do we use keywords?
a. Tags
b. Title
c. Description
d. All of the above
Explanation: Keywords can be used in the title, in the description, and in tags. While
ranking your videos, crawlers never view or listen to your video; instead, they depend
on the keywords present in the title, description, and tags as they are self-explanatory.
48) How many lines are essentially required to write in the description box of a channel?
a. 5
b. 2
c. 3
d. 1
Answer: a) 5
Explanation: The First 5 lines play an essential role while writing the channel's
description as the initial two lines are shown next to the video in the search bar or
when it gets posted on social media. However, as a whole, the first 5 lines are included,
shown below the video and above the read more tab.
49) The correct abbreviation of ROI is __________.
a. Risk on investment
b. Return on income
c. Risk on income
d. Return on investment
Answer: d) Return on investment
Explanation: Return on Investment refers to a profitability ratio that can be affected

by the Invested amount and Return amount.
Mathematically,
50) __________ falls under the A/B testing tools.

a. Google Content Experiments
b. Visual Website Optimizer
c. Both (a) and (b)
Answer: c) Both (a) and (b)
Explanation: Visual Website optimizer (VWO), Google Content Experiments, and

Optimizely are the most commonly used A/B testing tools.
1. What does SEO Stands for?
1. Site Engine Optimization

2. Search Engine Optimization
3. Server Efficiency Optimization
4. site Efficiency Optimization
Answer : 2) Search Engine Optimization.
2. Which of the following is not a type of digital Marketing Activity?
1. Social Media Marketing

2. Digital Display Marketing
3. Email Marketing
4. Print Advert
Answer : 4) Print Advert
3. Which term is CPM refer to ?
1. Cost per hundred

2. Cost per Million
3. Cost per Thousand
4. Cost per Click
Answer : 2) Cost per Million.
4. Which of the following are type of SEO?
1. one-page SEO and Front-page SEO

2. Front-page SEO and Off-page SEO
3. On-page SEO and Off-page SEO
4. None of the above
Answer : 3) On-page SEO and Off-page SEO .
5. What does SERP stands for?
1. Search Entry Rating Procedure

2. Search Engine Result Page
3. Search Engine Resource Process
4. None of the above
Answer : 2) Search Engine Result Page
6. Which is a type of digital Marketing?
1. Internet Marketing
2. Mobile Marketing
4. All of the Above
Answer : 4) All of the Above
7. Which is not example of traditional Marketing?
1. Print Ads
2. Newspaper
3. Mobile
4. Radio
Answer : 3) Mobile
8. One of the key components of SMM is

2. Search Engine Media
3. Social Media Optimization
4. Social Engine Media
Answer : 1) Search Engine Optimization.
9. Internet Marketing is known as also by
1. Mobile Marketing
2. Online Marketing
4. Traditional Marketing
Answer: 2) online Marketing.
10. SMS stands for
1. Social Media Service

2. Social Message Service
3. Short Message Service
4. Short Media Service
Answer : 3) Short Message Service.
11. Which is the first step in Initial digital Marketing Plan?
1. Set goals
2. Define the brand
3. Create Buyer personas
4. Choose right digital Marketing Channel
Answer : 2) Define the brand
12. KPI Stands for
1. Key Performance Indicator

2. Key Performance Index
3. Key Product Indicator
4. Key Process Index
Answer : 1) Key Performance Indicator
13. Which goal is not included in the SMART Goals?
1. Realistic
2. Specific
3. Measurable
4. Reliable
Answer : 4) Reliable
14. The SWOT analysis is the analysis of
1. strengths, opportunities, weakness threats.

2. sales, objectives, weakness, threats.
3. strengths, opportunities, weakness, tests.
4. strengths, occupations, weakness, threats.
Answer : 1) strengths, opportunities, weakness threats.
15. Which factor is not included while building an audience persona for
digital marketing purposes?
1. Demographic
2. Topographic
3. Psychographics
4. Techno graphic
Answer : 2) Topographic
16. This type of Marketing involves any marketing activity conducting

online.
1. Traditional Marketing
2. Web marketing
3. Cause Marketing
4. Transactional Marketing
Answer : 2) Web marketing .

17. Each web site is identified by a unique address called a
1. WWW
2. URL
3. URW
4. ULR
Answer : 2) URL
18. While designing website, ….. is used obtain feedback form people.
1. From
2. frame
3. Hyperlink
4. Table
Answer : 1) Form
19. MS expression web was successor of
1. FrontPage
2. CorelDraw
3. Front book
4. PowerPoint
Answer: 1)FrontPage
20. ……….. is a connection between tow webpages.
1. Hypertext
2. Hyperlink
3. URL
4. HTML
Answer: 2) Hyperlink
21. What is full form of SEO?

2. Search Entry Optimization
3. Search Engine Operation
4. None of Above
Answer: 1)Search Engine Optimization
22. Which of the following are types of SEO?
1. On-Page SEO
2. On-Page and FrontPage SEO
3. Front Page SEO
4. On-Page and Off-Page SEO
Answer : 4) On-Page and Off-Page SEO
23. Which is example of Search Engine?
1. Google search
2. Yahoo!
3. Yandex
4. All of the above
Answer : 4) All of the above
24. Which is not example of On-Page SEO?
1. Title tags
2. Meta tags
3. Blogs
4. URLS
Answer : 3) Blogs
25. Search Engine returns results depending on the search String.

These results are Called .
1. URLs
2. SERPs
3. SEM
4. SEO
Answer : 2) SERPs
26. Customer Relationship Management is about
1. Acquiring the right Customer

2. Instituting the best processes
3. Motivating employees
4. All of the Above
Answer : 4) All of the above
27. The acronym CRM stands for…
1. Consumer Relationship Marketing

2. Customer Relationship Management
3. Customer Relations and Marketing
4. continuous Relationship Management
Answer : 2) Customer Relationship Management .
28. Which is not a CRM model?
1. Value chain Model

2. IDIC Model
3. Payne and Frow’s Five-Step Process Model
4. SEO model
Answer : 4) SEO model
29. Which is the CRM tool?
1. Sales force
2. Sales Project
3. Sales Management
4. Force Sale
Answer : 1) Sales force
30. Which is not a function of CRM platform?
1. Lead Management
2. Sales automation
3. Marketing Automation
4. System Management
Answer : 4) System Management
31. Which is platform where users upload and share video Clips?
1. Blog
2. Twitter
3. YouTube
4. Pinterest
Answer : 3) YouTube
32. Which is type of Media Networking ?
1. Instagram
2. YouTube
3. Snapchat
4. All of the Above
Answer : 4) All of the Above
33. ……….. is the measurement and analysis of data to inform an

understanding of user behavior across web pages.
1. Web analytics
2. Data analytics
3. Marketing Analytics
4. Media analytics
Answer : 1) Web analytics
34. Which is not feature of Facebook page?
1. profile picture
2. Photostrip
3. Thumbnail
4. Hashtag
Answer: 4) Hashtag
35. Which is not a digital marketing tool?
1. Google Ads
2. Google Keyword planner
3. Google play
4. Google analytics
Answer : 3) Google Pay

36.This approach is progressing form small or subordinate units to larger
or more important units, as in an organization or process.
1. Bottom-up
2. Top-down
3. High-low
4. Left-right
Answer : 1) Bottom-up
37. Role of Social Media Executive is…..
1. Content Marketing
2. Admin
3. Strategy
4. Analysis
Answer: 2) Admin
38. …… include general performance indicators such as traffic, leads,

and reach as well as channel-based indicators.
1. PPC
2. ROI
3. KPls
4. CPC
Answer : 3) KPls
39. A …… is the approximation of the cost of a program, project, or

operation.
1. Cost control
2. Cost budgeting
3. Cost Analysis
4. Cost estimate
Answer: 4) Cost estimate
40. …… is a tool to estimate the cost or necessary efforts for projects,

work packages or activities in project management.
1. Cost budgeting
2. cost control
3. Cost analysis
4. Resource Planning
Answer: 1) Cost budgeting
1) What aspects of a hyperlink are not important for seo?
 A. The Visibility Of The Link Text

 B.The Place To Which The Link Leads.
 C.The Place From Which The Link Originates.
 D.The Anchor Text, Especially The Keywords In It.
2) Which of the following link building tactics do search engines
tacitly endorse?
 A. Viral Content Creation & Promotion

 B.Reciprocal Link Exchange Programs
 C.Buying Links From Link Brokers & Networks
 D.Renting Pages From Trustworthy Domains And Placing Links On Them
3) Which of the following tactics can harm your search rankings?
 A. Linking to your site from other websites

 B.Adding navigation links to your page’s template
 C.Using text that is the same color as your page’s background
4) What Is Keyword Density?
 A. The Number Of Times The Keyword Is Used / (divided By) The Total Word
Count On The Page
 B.The Number Of Times The Keyword Is Used In The Page Description
 C.The Number Of Times The Keyword Is Used X (MULTIPLIED BY) The Total
Word Count On Page
5) The best way to improve search engine ranking is with ........
 A. Keyword research
 B.Internally link to other pages
 C.Use ALT tags with all your images
6) Which of the following is valuable in increasing a page rank?
 A. Static content
 B.Paying for placement
 C.No contact information
 D.The quantity of links from other highly ranked pages to your site
7) Which query will give the list of web pages indexed by a particular
search engine on given domain?
 A. list:https://www.courseya.com/
 B.link:https://www.courseya.com/
 C.site:https://www.courseya.com
 D.webpage:https://www.courseya.com/
8) For SEO site content should have?
 A. Title tags
 B.Meta Descriptions
 C.Both Title tags & Meta Descriptions
9) What Is Anchor Text?
 A. It Is The Main Body Of Text On A Particular Web Page

 B.It Is The Visible Text That Is Hyper Linked To Another Page
 C.It Is The Text Within The Left Or Top Panel Of A Web Page
 D.It Is The Most Prominent Text On The Page That The Search Engines Use To
Assign A Title To The Page
10) What is the generally accepted difference between seo and sem?
 A. No Difference, Theyre Synonymous
 B.SEO Refers To Organic/natural Listings While SEM Covers PPC, Or Paid Search
 C.SEO Tends To Be A West Coast Term, SEM Is More East Coast.
 D.SEO Focuses On Organic/natural Search Rankings, SEM Encompasses All
Aspects Of Search Marketing
11) Which one of the following practice is ethical?
 A. Buying links from link farms

 B.Stuffing the metatags with keywords
 C.Having the same page twice - once in html, once in pdf
 D.Using hidden text that users do not see but spiders can read
12) Which of the following is the least important area in which to
include your keyword(s)?
 A. Title
 B.Body Text
 C.Meta Keywords
 D.Meta Description
13) Which of the following factors contribute towards link popularity
of a website?
 A. The quality of websites that link to it

 B.The number of websites that link to it
 C.The number of pages of the website indexed by Google
14) Which of the following factors have an impact on the google
pagerank?
 A. The Total Number Of Inbound Links To A Page Of A Web Site

 B.The Text Used To Describe The Inbound Link To A Page Of A Web Site
 C.The Subject Matter Of The Site Providing The Inbound Link To A Page Of A Web
Site
 D.The Number Of Outbound Links On The Page That Contains The Inbound Link
To A Page Of A Web Site
15) Which of the following search engines patented the concept of
"trustrank" as a methodology for ranking web sites & pages?
 A. Google
 B.Yahoo!
 C.MSN/Bing
 D.Teoma
16) Which one of the following practice is ethical?
 A. Buying links from link farms

 B.Stuffing the metatags with keywords
 C.Having the same page twice - once in html, once in pdf
 D.Using hidden text that users do not see but spiders can read
17) If a website's search engine saturation with respect to a particular
search engine is 20%, what does it mean?
 A. 20% of the websites pages will never be indexed.

 B.Only 20% of the pages of the website will be indexed by the search engine.
 C.20% of the webpages of the website have been indexed by the search engine.
 D.The website ranks in the first 20% of all websites indexed by the search engine
for its most important search terms.
18) Search engine are used to ............
 A. Search Videos
 B.Search Documents
 C.Search Images
19) Pages that are linked from other search engine is known as -
 A. root pages
 B.indexed pages
 C.crawled pages
 D.unindexed pages
20) How much time period is required to get a Google page ranking?
 A. 1 week
 B.2 weeks
 C.2 months
 D.More than 3 months
21) what does the term keyword prominence refer to?
 A. It refers to the importance attached to getting the right keyword density.
 B.It refers to the fact that the keywords in bold font are given priority by the search
engines.
 C.It refers to the fact that the importance of choosing high traffic keywords leads to
the best return on investment.
 D.It refers to the fact that the keywords placed in important parts of a webpage are
given priority by the search engines.
22) What term is commonly used to describe the shuffling of
positions in search engine results in between major updates?
 A. Flux
 B.Waves
 C.Shuffling
 D.Swaying
23) Whats the largest page size that googles spider will crawl?
 A. larger than 30MB

 B.less than 30MB
24) What does the term sandbox mean in seo?
 A. The First 10 Search Results For A Particular Keyword.

 B.The Box With Paid Ads That Appear When You Perform A Search.
 C.A Special Category Of Sites That Are Listed In Kid-safe Searches.
 D.This Is Where Sites Are Kept Till They Get Mature Enough To Be Included In
The Top Rankings For A Particular Keyword.
25) Which of the below options are called as appropriate Keyword
Density?
 A. 0.1-3%
 B.01-0.1%
 C.7-9.5%
 D.3-4%
1. The rise of ___________ has led marketing to evolve away from a hierarchical one-sided
mass communication model towards more participatory technologies (e.g. social channels and
online communities). 1. Website 2. Social media 3. Web platform 4. Mobile App
2. ____________ is the set of practices that enables organizations to communicate and engage
interactively with their audiences through any mobile device or network. 1. Mobile marketing 2.
Social web marketing 3. Internet marketing 4. Social media marketing
3. Current changes in behaviors clearly show that ______ is taking over more and more of
consumer online searches. 1. Social media 2. Mobile 3. Internet 4. Blog
4. This operates algorithmically or using a mixture of algorithmic and human input to collect,
index, store and retrieve information on the web (e.g. web pages, images, information and other
types of files). It makes the information available to users in a manageable and meaningful way
in response to a search query. This is referred to as: 1. Banner ads 2. Pop-up ads 3. A search
engine 4. Apps
5. Which of the following refers to unsolicited electronic messages? 1. Opt-in email 2. Consent
marketing 3. Spam 4. Opt-out email
6. A database of information that is maintained by human editors and lists websites by category
and subcategory with categorization is known as: 1. A search directory 2. Automated voice
response (AVR) 3. Apps 4. Search Engine Optimization (SEO)
7. Which of the following is not a type of Mobile marketing activity? 1. SMS Marketing 2. Mobile
Commerce 3. Print Advertisement 4. In-App Marketing
8. What is the key aspect(s) of sending effective push notifications? 1. Send with info on all new
offers 2. Send with high frequency 3. Send highly personalized messages 4. All of these
9. To drive traffic back to your app, you should use . But if you want to increase interaction within
the app, you should use: 1. Push notification and In-app messaging 2. In-app messaging and
Push alerts 3. Email marketing and Mobile ads 4. App store optimization and Remarketing ads
10. Which of the following channel can be used most effectively to communicate with all users in
a high urgency situation? 1. TV Commercial 2. In-App message 3. None of these 4. Push
notification
11. The path to conversion on mobile is not the same as on desktop or tablet due to all of the
following except: 1. Different screen size 2. Context 3. Functionality 4. Intent
12. Which fact about push messaging is true? 1. Users with push enabled have 88% more app
launches 2. Users with push enabled have 55% shorter intervals between app sessions 3. Users
with push enabled have a 3X higher retention rate 4. All of these are true
13. Recently, We analyzed thousands of apps to flesh out key-trend. Which trend did we not
see? 1. People spend more time with apps if they own a large screen mobile device 2. Overall
time in app has increased over the last year 3. Smartphone users spend more time with apps
than tablet users 4. Users who find your app organically and users who come from and perform
the same once In-app
14. Which of these statements about In-app messaging is false? 1. In-app messages should not
look an ad 2. In-app messages can be both promotional and functional 3. In-app creative should
be personalized for different user segments 4. In-app messages can only contain one call-to-
action
15. Once an advertiser opts in to advertise with Google’s partner in their campaign settings, they
should have ___________ to have ads with Google maps for mobile. 1. Store Extension 2.
Mobile Extension 3. Product Extension 4. Location Extension
16. What are the key ways in which you can reach your audience? 1. Own media 2. Paid media
3. Earned media 4. All of the above
17. Which is not an appropriate way to personalize your app marketing campaigns? 1. It
depends on your app 2. Income range 3. Location 4. In-app behaviour
18. Which of these is not an example of offline integration with mobile? 1. Missed call marketing
2. Real time pricing 3. Instant return 4. Hotspot marketing-Bluetooth/Wi-Fi
19. Fees paid by advertisers to online company that refer qualified potential customers or provide
consumer information where the consumer opts in to being contacted by a marketer. This is
referred to as: 1. Lead generation 2. Search 3. Rich media 4. Social media marketing
20. Which of the following is not an issue that marketers need to consider when using digital
resources for marketing activities? 1. Jurisdiction 2. Disclosure 3. Ownership 4. Permissions
What is Digital Marketing?

Digital Marketing refers to the marketing of products and services of a company or
business through digital channels such as search engines, websites, email, social
media, mobile apps, etc. It involves the use of electronic devices and the internet
Digital marketing mainly comprises Search Engine Optimization (SEO), Social Media
Optimization (SMO), and Search Engine Marketing (SEM). We can say that it can be
divided into three parts SEO, SMO, and SEM. However, Email Marketing and Affiliate
Marketing have also become important components of digital marketing over the past
few years. So, in digital marketing, we mainly deal with the following components:
o SEO
o SMO
o SEM
o Email Marketing
o Affiliate Marketing
Let us understand these components of digital marketing one by one:
1) Search Engine Optimization (SEO):
It is a process of improving the structure and content of your site and doing
promotional activities to increase the traffic, and thus ranking on search engine result
pages.
SEO is further divided into two parts: On-Page SEO and Off-Page SEO
On-Page SEO:
It refers to all the measures or methods used by website owners within their websites
to increase the traffic and ranking of a website on search engine result pages. Within
the website means you deal with such elements of SEO that are in your control, such
as meta tags, technical tags, content quality, etc. So, there should not be any delay in
resolving on page SEO issues to maintain and improve the ranking.
Some of the important On-Page SEO factors are as follows:

1) Meta Tags: Meta Tags are HTML tags that contain meta data and provide
information about the content of a webpage. They tell what the page is about when it
was updated, and who has created it. This information is very important in terms of
SEO as it helps search engine crawlers understand and index the page.
These tags are placed inside the head section of a HTML page, e.g., <head> meta
tag</head>. The users who visit your site can't see these tags, but the search engine
can see them for indexing and deciding the ranking of your site.
There are mainly three types of meta tags:
i. Meta Title: It is the title tag which is also your page title. It appears on the title bar of
the browser window in search engine result pages.
ii. Meta Description Tag: It is the summary of the information contained in your page.
It is displayed below the URL of your page when your URL appears on the search engine
result pages in response to the search query made by a user.
iii. Meta Keywords tag: This meta tag contains all of your key keywords related to the
content of your page.
2) Page Length: The search engine prefers long pages to rank higher than short
pages. It knows that users do not get satisfied with basic information. Instead, they
expect a full explanation
3) Outbound Links: You can give links of other sites on your page that provide similar
information. It may act as a trust factor for Google.
4) Internal Links: Interlinks your popular pages to new pages so that traffic from one
page may be diverted to other pages.
5) Canonical Tag: This tag is used to prevent the duplicate issues that arise when you have two
URLs with similar content. It tells Google that two or more pages with similar content are equivalent
to one another and belong to the original page.
6) Image Optimization: Image is required to be optimized using alt text, description,

etc. Additionally, instead of naming your image as "image1.jpg' use descriptive
filenames, for example, 'boy-playing-in-the-park.jpg.'
7) Sitemap: A sitemap is created for a site. It helps search engines in indexing pages
of your site.
8) Content: The content of your pages should be unique, relevant, and the latest and
should be related to highly searched topics, keywords, etc.
9) URL Optimization: Keep your URL less than 255 characters, and use hyphens '-' to
separate different parts of the URL. Additionally, it should be short, descriptive, and
contain your main keywords. For example, www.javatpoint.com/smo-tutorial -for-
beginners. Also, optimize the structure of URL by making categories that help search
engines and users to find the content with ease. For example, Homepage>Social
Media>Facebook>Post
10) Mobile Friendliness: Around 60% searches in Google are made through mobile
phones and other such devices. So, make sure your website is mobile-friendly.
Off-page SEO:
Although Off-page optimization has the same objective of increasing traffic, it is
different from On-page optimization. In On-Page SEO, we deal with the factors that
are in our control, i.e., within the website, but in Off-page SEO, the measures are taken
outside the site, which is not in the control of a website owner such as blog submission,
article submission, forum posting, etc.
Some of the important Off-Page SEO factors are as follows:

Off-Page SEO techniques mainly deal with increasing the links to a site which is called
Link popularity. These links can be internal or external. The internal links come from
your own webpages, and external links come from other websites or webpages. High
link popularity indicates that you have more connections to your site, which is a plus
for SEO. Some important off page SEO techniques to increase link popularity are as
follows:
1) Influencer Outreach: If your content is unique, relevant, and the latest, you should
share it with influencers in your industry.
2) Guest Posting: There are many authors or blogs that allow you to submit your post
or content as a guest post on their sites. If you have written quality content, you can
post it there to get backlinks from them.
3) Social Bookmark Submission: There are many social bookmark submission sites
where you can upload your webpage or blog post containing a link to your site to
drive traffic to your site.
4) Forum Submission: In this method, you participate in forums related to your
business, websites. Here, you can reply to threads, answer questions and queries, and
provide feedback and suggestions. For better results use, "Do-Follow" forums.
5) Directory Submission: Here, you can submit your pages in directories to build
backlinks. You should choose relevant directories and categories.
6) Article Submission: There are also many article submission sites where you can
submit articles, again choose relevant categories to submit articles.
7) Video Submission: You can create videos with proper title, description, tags, and
reference links and submit them to video submission sites to get backlinks.
8) Image Submission: You can share your images in various image submission sites.
But, don't forget to optimize your images with the relevant title tag, URL, alt tag,
description, etc
9) Infographics submission: Infographic is a visual representation of information or

data such as graphs, charts, etc. You can submit it to infographic submission sites with
links to your website.
10) Web2.0 Submission: This off page SEO technique allows you to create a
subdomain in high domain authority websites, such as blogger, wordpress, medium,
and more.
2) Social Media Optimization (SMO):

In Social Media Optimization, we increase traffic, and thus ranking of sites through
social media sites such as Facebook, Twitter, LinkedIn, and Google+. These sites offer
an online platform to interact with other people and build a social network throughout
the world. Each of the social media sites has different features and offers you lots of
ways to drive traffic to your website and promote your business and services. Let us
know about some of the popular social media sites:
i) Facebook:
Facebook is an online social media platform that offers you an online platform to invite
and connect with other people, which can be your family members, friends, colleagues,
etc. This social media platform was created by Mark Zuckerberg in 2004. Initially, it was
open to the students of some colleges, but after a few years, anyone who was more
than 13 years old was allowed to join it using an email address. Facebook kept
developing over the years to offer users new features to interact and share.
Today, it is not only a platform to interact with others, but has become a powerful
marketing tool.
What is Facebook Marketing: Facebook marketing is a new form of marketing that

allows you to promote your business, product, services, etc., on Facebook.
Facebook offers you plenty of ways to promote your business. Some of the commonly
used Facebook features for marketing are as follows:
Facebook Business Page: How to create a Facebook Business Page Click Here
Facebook Group: How to create a Facebook group Click Here
Facebook Group: How to join a Facebook group Click Here

ii) Twitter:
Twitter is another online media platform. It is a micro-blogging tool that allows users
to read, write, and share messages that are up to 140 characters long. These short
messages are called tweets. Twitter was created by Jack Dorsey in 2006. Today, it has
become a popular social media site with a huge user base.
What is Twitter marketing: Twitter marketing refers to using twitter to promote or

advertise your business, product, services, and drive traffic to your website.
Some Twitter features that can be used for marketing are as follows:
Images and Videos: You can add images or videos to your tweets to drive more traffic
to your tweet. You can also tag users to improve the exposure of your tweets.
Hashtags: You can use it to highlight specific keywords or phrases in your tweets. Up
to 3 hashtags can be used per tweet.
Twitter Chat: It allows you to host your chat or participate in an existing chat.
Twitter Alert: It allows you to get notifications when someone tweets. It helps you
understand your users and make them interested in your business.
Twitter Analytics: You can use it to check how your tweets are performing, who is
retweeting, liking your tweets, etc. You can track your followers' activity over time,
including their demographics and interests.
Twitter Moments: This feature was introduced in 2015. It is a list of curated stories or
big events happening around the world. It allows you to create your own story to
attract visitors to your site.
iii) Linkedln Marketing:

LinkedIn is a professional networking site that allows you to interact with professionals
and build a professional network. You can share industry news, your profession or job-
related ideas, and requirements like job openings. Today, it is widely used to promote
businesses, products, brands, which is called LinkedIn marketing.
Some Linkedln features that can be used for marketing are as follows:
Ad Campaign on Linkedln: How to Create an Ad Campaign on Linkedln Click Here
Linkedln Group: How to Join a Group on LinkedIn Click Here
iv) Pinterest:
Pinterest is a social media network that acts as a virtual online pinboard. It allows you
to create your own virtual online boards, where you can pin images, videos, and share
them with other users. The users interact through visuals, they can't share ideas,
thoughts, etc., without using an image or video. When you post visuals like images or
videos to your own or other boards (a collection of pins), it is called pinning on
Pinterest.
Pinterest offers you plenty of ways to promote your business. Some of the commonly
used Pinterest features for marketing are as follows:
Pinterest Board: How to Create a Board on Pinterest Click Here
How to find and join boards Click Here
How to Create a Business Account on Pinterest Click Here
3) Search Engine Marketing (SEM):
SEM is a digital marketing strategy that is different from SEO and SMO, as here you
have to pay the search engines like Google for the marketing of your products and
services on Search Engine Result Pages. The more you pay, the more are the chances
of your ads to appear on the top of the search engine listings. So, it is the practice of
marketing a business through paid advertisements such as Pay per Click ads (PPC) that
appear on search engine result pages above the organic results.
In SEO, you don't pay Google for traffic and clicks; rather, you get a free slot in the
search results based on the quality and relevancy of your content for a given keyword
search.
SEM is also known by many names based on the Search Engine you are using for
marketing. For example, Google ads.
What is Google Ads:

Google Ads, which was earlier known as Google Adwords, is a paid search engine
marketing platform of Google. It is also known as PPC advertising or pay-per-click
advertising. It offers PPC advertising, including banner, text, and rich media ads.
It allows advertisers to bid on certain keywords for their clickable ads to appear in
Google's search results. Advertisers pay for these clicks, and this is how Google makes
money. It is called PPC (Pay per Click) as you only pay once when someone clicks on
your ad.
Google Ads comprises two networks Google Search Network and Google Display
Network.
Google Search Network: In this network, the ads appear on the search engine result
pages. When users make queries using keywords related to product or service, your
ad is displayed on the search engine result pages above the organic results.
Display Network: In the display network, your ads are displayed on websites that have
given space to Google to run advertisements. Here, the users don't search for your
products or services. However, when they visit a website, they see a banner ad. If they
like it, they click it and thus diverted to your site. For example, Text Ads on websites,
Image Ads on websites, Video Ads on websites, and Ads on mobile websites.
Points to remember before creating a PPC campaign are as follows:
1. Determine your goals: Decide whether you want to increase sales, drive traffic to your
site, want to increase subscribers or inquiries, etc.
2. Set a budget: Decide how much you can invest in starting a campaign. You can run a
small campaign with a small investment to test the market and its functioning.
Furthermore, you can set limits on how much you will pay per click and how much you
will pay per day to keep your cost in line.
3. Make a keyword list: Choose the right keywords that are relevant to your target
market, and within your budget, for that, you can use Google AdWords Keyword
Planner.
4. Bid on keywords: This step is like an auction where you bid on chosen keywords. If
you have a sufficient budget, you can bid more than your competitors for a keyword.
If you do so, your ad will appear higher on search engine result pages than your
competitors for that keyword. The more you bid, the higher your ad appears on Google
Search Engine.
5. Set up different keyword campaigns: If you have different products and services, you
may create separate campaigns to make more profits.
6. Use keyword-optimized headlines and ad copy: Incorporate keywords in your
headlines and body copy. Users use keywords as search terms while searching for
products and services that you sell.
7. Create unique landing pages: A landing page is a page that a customer lands on after
clicking on your PPC ad. Avoid sending users to your homepage, instead send them to
unique landing pages that contain the relevant information and keywords as searched
by the users. How to set up Google AdWords Campaign / How to run Google
advertisement or PPC advertising campaign:
Create a Google Account: A Google account is needed to use AdWords. If you already
have one, you can use it.
Go to Adwords.Google.com and sign in: Follow the steps one by one and provide details to
complete the form to set up your campaign. Some of the basic steps are as follows:
o Set your budget based on the daily rate or expenses that you can bear.
o Choose your target audience by defining the location, network options (Google Search
or Display) and keywords
o Select the bid amount, or Google sets the bid amount automatically in a way that you
get the most clicks for your budget.
o Write the text ad, here you are supposed to insert the URL of the landing page, two
headlines, and a short description, and option to enable phone calls from the ad. After
completing the form, click "Save and Continue."
o Add your payment info by providing the payment info on the billing page. After this,
click "Finish and create ad" to complete the setup. Now, your Google ad campaign is
ready to go.
Some Benefits of PPC:
It immediately brings people to your site who are searching for your products and
services on search engines. Thus, it gives you immediate results. For example, during
festival seasons, if you want to sell the product that you particularly introduced for this
season, you have to use PPC else you may have to suffer loss. Thus, running a paid
google advertisement (PPC) is a great option for businesses who want new leads fast
or looking for immediate response or profit.
4) Email Marketing:
Email marketing is also one of the most profitable means of marketing, like SMO, PPC,
etc. It refers to sending a commercial message to a group of people, usually potential
customers using mail. In simple words, it is the use of emails for promoting products
or services as well as developing and maintaining relationships with the clients.
Common Goals of an Email Marketing:
o To increase new signups for your product and services

o To generate new leads for the sales department
o To reach to maximum attendees for your event, to attend the event
o To get donations for your cause
Benefits of Email Marketing:
o It helps increase Brand Awareness.

o It is a cost-efficient way of digital marketing.
o It allows you to create highly personalized messages or ads based on previous sales
and purchases.
o It also provides you metrics to evaluate the performance of your Email Campaign.
o It has a larger reach.
Some Email Marketing Tools:
o Mail Chimp
o Litmus
o Reach Mail
o Active Campaign
o Campaign Monitor
o Get Response
o Infusion Soft
5) Affiliate Marketing:
Affiliate marketing is a type of digital marketing in which an affiliate earns a
commission for marketing the products or services of a company or a seller, etc. The
affiliate gets a part of the profit from each sale. So, the company compensates the
third-party publishers, the affiliates, to generate traffic to company products and
services.
It is a relationship between three parties: Advertiser, Publisher, and Consumer. Affiliate

marketers join affiliate programs that relate to their websites or blogs and have
reputable promotes to promote. The affiliate shares these products with their
audiences and earns a commission when a product is purchased.
The basic step involved in an Affiliate Marketing / How Affiliate Marketing

Works:
1. The affiliate joins the merchant's program and gets a unique ID and a specific URL for
promoting the company's product.
2. The affiliate incorporates the link in their blog or post and via their marketing efforts
attracts readers to visit their blog and click on the link if they link the product.
3. When a potential buyer clicks the link and lands on the affiliate's site, a cookie that
identifies the affiliate is placed on his or her computer. The cookie makes sure that the
publisher gets its commission even if the sale occurs after a few days or weeks. The
affiliate gets the commission at the end of each payment period.
4. When the sale process is completed, the merchants check the sales process, and if they
find a cookie with an affiliate ID, they credit the affiliate with the sale.
5. The merchant shares the repots with affiliates so that they can see their contribution
to the sales and accordingly can get their share.

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1. What are some examples of digital marketing?

 Social Media Marketing

2. Who is the father of digital marketing?

3. The term Digital Marketing was first used in the .............

4. What is the best way to promote a business with social media?

 Choose the Right Platforms

5. What do you mean by Digital marketing?

 Digital marketing is referred to as online marketing, web marketing,

6. If customer expectation and product performance are match ______.

 shows the satisfaction of the customer

7. Which one is the best way to promote a business online?

8. _____ is an example of business to business services.

 Youtube brand channel.

9. Which of the following is production related procurement?

10. Which of the following waves can penetrate through clouds?

11. Sales Promotion Includes ____.

12. Extended P's of service marketing mixes:

 People, Product, Process

13. Marketing information includes ___.

 Knowledge of Customer Requirement

14. The sequence of a sales process includes ______.

 Lead generation, call, presentation & sale

15. Which one is the best way to make money digitally?

 Having products on your website

17. Digital marketing revolves around these 5Ds:

 search engines, social media, email, and other websites

19. Is Social Media Marketing is a type of Digital Marketing?

21. What is not true about digital marketing?

 It can be done online

22. Which of the following is not a type of digital marketing activity?

23. Which of the following is not a traditional forms of digital marketing?

24. Which of the following is not a benefit of content marketing?

25. Approximately how many businesses are used content marketing?

1. Delivering different messages to members of a business decision-

2. A longer decision-making process than for many consumer products is

3. The ______ goal of a business-to-business website involves an

4. The ______ goal of a business-to-business website involves gaining

5. Business-to-business (B2B) e-commerce involves commercial

6. ______ is an example of business-to-business services offered by Google

7. ______ is an example of business-to-business services offered by Google

8. A portal which is normally run by a consortium of buyers in order to

9. A portal which is an online platform operated by a third party and is

10. One aim of e-procurement is to increase savings by bulk buying of

11. What of the following is production related procurement?

12. In a market where companies build close connective relationships where

13. In a market where there are transactional relationships where technology

14. Of the following website functions, which is the most important?

15. The best way to promote a business with social media is

16. On page search engine optimization refers to

17. The best way to improve search engine ranking is with

18. The main objective of branding is which of the following?

20. When is it most ideal to send a press release?

23. What is a great way to improve your website’s “stickiness”, which is

24. What does SEO stand for?

27. What is the new content management tool for SWEET?

1. Digital marketing is often referred to as___________.

2. Which of the following is a type of digital marketing activity?

3. Which of the following is not a traditional forms of digital

4. What is not true about digital marketing?

6. Marketing that moves away from a transaction-based effort to a

8. Digital marketing includes_____________.

9. A website`s front - or home page should include_____________