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DIGITAL MARKETING Multiple Choice Questions :-

1.Delivering different messages to members of a business decision making unit is a key
difference between B2C and B2B marketing which is reflected in web design through
______.

A. different feature stories appealing to different members of the audience

B. content referencing the needs of companies of different sizes

C. different navigation options appealing to different members of the audience

D. questions on a form enquiring about the status of the business in the purchase decision process

E. None of the above.

2. A longer decision making process than for many consumer products is a key
difference between B2C and B2B marketing which is reflected in web design through

______.

A. content referencing the needs of companies of different sizes

B. questions on a form enquiring about the status of the business in the purchase
decision process

C. different feature stories appealing to different members of the audience

D. different navigation options appealing to different members of the audience

E. None of the above.

3. The ______ goal of a business-to-business website involves an interactive dialogue

with a virtual sales person.

A. sell

B. sizzle

C. speak

D. save

E. serve

F. None of the above.

4. The ______ goal of a business-to-business website involves gaining permission

from a website visitor to engage in future dialogue by e-mail and other
communications channels.

A. serve

B. speak

C. sell

D. save

E. sizzle

F. None of the above.

5. Business-to business (B2B) ecommerce involves commercial transactions between

an organisation and other organisations (inter-organisational marketing).

A. True

B. False

6. ______ is an example of business-to-business services offered by Google which

gains advertising revenue through hosted videos.

A. Google AdWords pay per click sponsored link advertising

B. Google Apps Business Application Suite

C. YouTube Brand Channel

D. Google Search application providing online website services for website owners

E. None of the above.

7. ______ is an example of business-to-business services offered by Google where

revenue is generated through the application running as part of a customer’s website.

A. Google Search application providing online website search services for website
owners

B. Google Apps Business Application Suite

C. YouTube Brand Channel

D. Google AdWords pay per click sponsored link advertising

E. None of the above.

8. A portal which is normally run by a consortium of buyers in order to establish an

efficient purchasing environment is a:

A. B2B independent e-marketplace.

B. buyer-oriented marketplace.

C. supplier-oriented marketplace.

D. vertical and horizontal e-marketplace.

E. None of the above.

9. A portal which is an online platform operated by a third party and is open to buyers
or sellers in a particular industry is a:

A. vertical and horizontal e-marketplace.

B. supplier-oriented marketplace.

C. buyer-oriented marketplace.

D. B2B independent e-marketplace.

E. None of the above.

10. One aim of e-procurement is to increase savings by bulk buying of items:

A. of the right quantity.

B. from the right source.

C. of the right quality.

D. at the right price.

E. None of the above.

DIGITAL
MARKETING MCQs

11. What of the following is production related procurement?

A. Office supplies.

B. Raw materials.

C. Information systems.

D. Furniture.

E. None of the above.

12. In a market where companies build close connective relationships where Internet
technology will not feature strongly in the development of these relationships, this is
known as a ______ relationship.

A. Low Tech, High Touch, Personal

B. Low Tech, High Touch Transactional

C. High Tech/Low Touch, Automated

D. High Tech/Low Touch, Personal

E. None of the above.

13. In a market where there are transactional relationships where technology will not
feature in the development of these relationships, this is known as a ______
relationship.

A. Low Tech, High Touch, Personal

B. Low Tech, High Touch Transactional

C. High Tech/Low Touch, Personal

D. High Tech/Low Touch, Automated

E. None of the above.

14. Of the following website functions, which is the most important?

A. Having free reports, downloads, etc

B. Describing the services your company provides

C. Capturing email addresses of visitors

D. Having contact information on every page

15. The best way to promote a business with social media is

A. To advertise your company, services and products

B. To collect as many contacts as possible

C. Offer a lot of helpful and free information

D. Invite potential clients to visit your website

DIGITAL MARKETING Objective type Questions and Answers

16. On page search engine optimization refers to

A. Programming keywords into a website

B. Evaluating each page of a website for design

C. The amount of links coming into your website

D. The number of search engine sites a website is submitted to

17. The best way to improve search engine ranking is with

A. Video

B. A blog

C. Having at least 500 words of text per page

D. Using a lot of graphics per page

18. The main objective to branding is which of the following?

A. To have potential customers recognize your logo and marketing materials

B. To earn trust from your customers

C. Promotional materials that match and coordinate

D. Having a unique tag line

19. Which of the following marketing techniques are most likely to pay you?

A. Pay per click advertising

B. Using social media marketing strategies

C. Posting press releases

D. Article marketing

20. When is it most ideal to send a press release?

A. Only when there is “big news” happening

B. Only around the holidays

C. When news seems to be slow

D. Tuesday through Thursday for anything newsworthy

21. What is the best way to make money “while you sleep”?

A. By dreaming up good marketing ideas

B. Selling stuff on eBay

C. Having products on your website

D. Having a spouse who works the night shift

22. The best way to increase the possibility of website visitors followikng through on
contacting you is

A. Offer a 1-800-#

B. Tell them to call you today

C. Offer a freebie “take away” with your contact information

D. Offer testimonials

23. What is a great way to improve your website’s “stickiness”, which is keeping
someone on your website and encouraging them to come back?

A. Make your website interactive with things to do such as quizzes, downloads, video
to watch and audio to listen to

B. Have a lot of text to read

C. Make it difficult to locate the contact information

D. Pack a lot of graphics, photos, and text onto each page

24. What does SEO stand for ?

A. Site Engine Optimization

B. Search Engine Optimization

C. Site Efficiency Optimization

25. What is the name of the latest major change in functionality added to Facebook ?

A. Farmville

B. Timeline

C. Newsfeed

26. What is the name of the Hosting Company that is used for all external consumer
facing sites ?

A. Verizon

B. HP

C. Rackspace

27. What is the new content management tool for SWEET ?

A. Sitecore

B. CMS Lite

C. Sharepoint

DIGITAL MARKETING Questions and Answers pdf Download

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