INTERNAL ANALYSIS

 Financial Analysis :

In the most recently reported fiscal year, Google's revenue amounted to 181.69 billion US
dollars. Google's revenue is largely made up by advertising revenue, which amounted to 146.9
billion US dollars in 2020.. Google continues to grow and it continues to innovate. Their
revenues have increased significantly over the years mainly due to its 97% of revenues coming
from advertisements and its business not being affected by any seasonal or cyclical changes.

 Strength and Weakness

Google as a company outstands and outshines many of its competitors through its unique
strengths. Some of the main strengths include large quantity of customers, exposure to great
amount of sources and products, high quality products, successful integrations, and growing
financials.

One of the biggest strengths Google Inc. holds is the broad spectrum and accessibility of
customers. It is estimated that 79% of the world has access to the usage of Google on their
desktops while 89% of mobile phone users have access to a Google related services or products.
Google has expanded its company from search engine to different tools like the Google Chrome,
Google Toolbar, Gmail, Google Plus, Google Map, and YouTube. Another area Google Inc. is
strong is product integration. Most Google’s products are integrated with other products. Google
products are able to adopt itself in any software’s. It was even able to do the impossible by
incorporating itself with its biggest competitor, apple. On the other hand, Google’s weaknesses
include having only once source of income, holding unprofitable products, and facing
international culture clash.

 Value Chain Analysis

The primary activities which play a part in the value chain consist of invention, creation, and
innovation.
Through invention, a fundamental level of the technology’s core is assessed and Google brings
about consumers (web users) to exercise their search engine. Next, creation of the internet-
platform strategy is put into effect which is also known as the valuation level. Google directs the
web users to advertisements which leads to the advertising partners, thus gaining profit and
“goods and services” for the company.
Lastly, innovation for the customer service level is administered through high-tech search
service. Google adds value by sorting out searches for users through keywords and search history
on their interests. It can be termed as “user-friendly.”

Reference
 Company Analysis- google Executive Summary=. (2013, April 22). Company Analysis-
Google Executive Summary. https://ininet.org/company-analysis--google-executive-
summary.html
 Statista. (2021, February 8). Google: global annual revenue 2002–2020.
https://www.statista.com/statistics/266206/googles-annual-global-revenue/