Christian Life Education 4 3rd Quarter AY 2012-2013

A VIDEO DOCUMENTARY
AUTHENTIC DEVELOPMENT THROUGH SOCIAL ENTREPRENEURSHIP

GOAL
You are to come up with promotional video that raises awareness about social entrepreneurship. Show in the video how social entrepreneurship can change paradigms about businesses that businesses can raise prots, but more importantly, they can actually and concretely be catalysts for change in society. Businesses should promote not simply economic development but authentic development i.e. integral and sustainable.

ROLE
You are in partnership with the community farmers and social entrepreneurs of the Enchanted Farm of Gawad Kalinga. Having the skills and resources, you are tapped to raise more awareness about social entrepreneurship, and how it promotes authentic development in our country.

AUDIENCE
Your target audience are people in general, but more especially, people of your generation and those who are aspiring businessmen.

SITUATION
At present, people have the notion that businesses are primarily for prot. In other words, one starts a business to raise money. If one has resources, skill and knowledge, it is just right that s/he can set up a business and make a living out of it. However, also at present, there are many people in our country who are living below the poverty line. Even if they have the skills, it will be hard for them to stand up on their own if they dont have the resources. Social justice compels us to turn our attention to those who are unfortunate and neglected in society because development becomes authentic only if it promotes the good of every person and the whole person especially the poorest and the most neglected in society. In light of this, there is, therefore, a need to change our general understanding of businesses. It should not just be about prot anymore. As part of society, and in solidarity with those who do not have, those who have the resources should share with the less fortunate. Only then, can our countrys development be truly authentic.

PRODUCT
Come up with a 5-6-minute documentary/promotional video that raises awareness about your product that is a result of practice of social entrepreneurship. But more than the product, highlight how authentic development is practiced and lived out in the Enchanted Farm. Show how the lives of the people who are involved (farmers or entrepreneurs) are affected by the practice of social entrepreneurship. Furthermore, each member should come up with a testimony of how social entrepreneurship promotes authentic development. These will be integrated in the video to strengthen the message that you want to communicate. Make sure that the groups testimonies are coherent to the message you are getting across.

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Other matters: 1. Divide your social entrepreneurship project group into two. One group will focus on the lives of the community farmers, while the other will focus on the lives of the social entrepreneurs. 2. Include the credits of your video towards the end. It should be clear who did what part of the output. Credits are outside the 5-6-minute limit. 3. Upload your video to YouTube. This means that you have to provide a creative title for your video. It is highly recommended that you make your video private i.e. it can be viewed only by those who have the link, but you still have to option to make it public. 4. Teacher will provide a Google Document where you will paste your links.

STANDARDS
ARTICULATION OF THE RELATIONSHIP OF THE CONCEPTS INVOLVED The video exceptionally shows how authentic development is lived out through social entrepreneurship. It exceptionally establishes the relationship of the two. Moreover, it claries and concretizes these concepts. Exceptional TESTIMONIES The testimonies exceptionally enrich the message the video conveys. They compel the audience to venture into social entrepreneurship and start promoting authentic development. TECHNICAL COMPONENT F.I.LM.S. is exceptionally followed. The chosen shots and audio exceptionally aid in communicating the message of the video. F.I.L.M.S. is followed with some minor aws but they do not affect the whole impact of the video. Most of the chosen shots and audio aid in communicated the message of the video.

A+

Advanced

The video clearly shows how authentic development is lived out through social entrepreneurship. It establishes the relationship of the two very clearly.

The testimonies very clearly enrich the message the video conveys. They move the audience to venture into social entrepreneurship and start promoting authentic development The testimonies enrich the message the video conveys, although with one or two minor aws that may need more explanation. They inspire the audience to venture into social entrepreneurship or start promoting authentic development (in a different way). The testimonies improve the overall message of the video, with one major aw or many minor aw that need further explanation. There is an obvious attempt to inspire the audience to venture into social entrepreneurship or start promoting authentic development (in a different way).

A B+

The video shows how authentic development is lived out through social entrepreneurship, with one or two minor aws (but these do not affect the general impact of the video). It establishes the relationship of the two clearly, though there might be a need to explain further in one to two parts. The video shows how authentic development is lived out through social entrepreneurship, with one major aw or more than two minor aws about any of these concepts. The relationship of the two is established but there is one major part that needs further explanation.

High Prociency

The video tries to show how authentic development is lived out through social entrepreneurship although there are more than one major aws about the understanding of any of these two concepts. There is an attempt to establish the relationship of these two but there are at more than two parts that need further explanation.

The testimonies attempt to improve the overall message of the video but there are more than two major aws that need more explanation (there are quite a few kinds of misunderstanding). There is an attempt to inspire the audience to venture into social entrepreneurship or start promoting authentic development (in a different way), but this is not that successful.

F.I.L.M.S. is generally followed but there are parts that dont. Because of these, the overall impact of the video is diminished. Some shots and audio hardly aid in communicating the message of the video.

Basic

Adequate Prociency

With help

The video tries to show what authentic development and social entrepreneurship are but fails to establish the relationship of these two. The video tries to show what authentic development and social entrepreneurship are, but fails to establish the relationship of the two, and there are some major and/or minor aws.

The testimonies are well-written, but they do not enrich or improve (disconnected to) the overall message of the video. The testimonies do not show or enrich the message of the video. They are poorly written i.e. they do not say anything much about authentic development and social entrepreneurship.

Unsatisfact ory

Most of the time, F.I.L.M.S. is not generally followed. The shots and audio are more of a distraction rather than aid. Most of the materials used have nothing to do with the overall message of the video.

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