Professional Documents
Culture Documents
Make Lemonade!
Bernard Smalls
#1: PURPOSE
• Happiness is Your Human Right! ................................................... 13
• Lemon Laws.......................................................................................... 21
• The Joseph Factor – What is this dream?.................................... 31
#2: PITS
• No Friends/Know Friends!................................................................ 39
• Unhappy People!................................................................................. 45
• Lemonade is Good!............................................................................ 49
#3: PRISONS
• Choose To Be Free! ............................................................................ 59
• Life Is A Test! ..........................................................................................63
• Are You Stuck? ..................................................................................... 69
#4: PROMOTION
• Breaking Out Of Comfort Zones .................................................... 87
• Developing Your Self Concept ........................................................ 93
• Good Times!.......................................................................................... 97
#5: PALACES
• Time For Promotion ..........................................................................107
• Self-Leadership....................................................................................113
• Blood, Sweat & Cheers!!! .................................................................119
12 Timeless Lessons from Joseph On How to Turn Your Liabilities Into Assets
Chapter 1
“Mrs. Jones, you haven’t seen the room .... Just wait.”
14 Timeless Lessons from Joseph On How to Turn Your Liabilities Into Assets
memories Thank you for your part in filling my Memory bank. I
am still depositing.”
3. Live simply.
4. Give more.
5. Choose to be happy.
6
The Lemonade Principle is about living a happy, healthy and terrific
life through realizing that each day is a gift. So relax, chill-out and get
ready to enjoy the ride! Happy starts with you!
No More Self-Pity
Has life delivered what you expected by this time or are you
unhappy? Many who start their careers with the dream of a house in
LA, one in New York, and a beach house in Miami, often end up being
in a bedroom in their in-laws’ house until they can afford their own
apartment.
Too many today are quietly desperate, saying to themselves: “this
is not what I wanted to be when I grew up”. I want to show you how
to stop waiting for your ship to come in by going out to meet it. It’s
time for no more self-pity!
In this book, I will introduce you to a dreamer who went through
5 Ps to a happy, fulfilled life. He started with a purpose, was thrown
into a pit, sold into slavery, and locked away in prison where they
threw away the keys before he was finally promoted to the palace,
which represents the place of fulfillment. The promotion to the palace
was the fulfillment of his dream. It’s vital that you understand that
16 Timeless Lessons from Joseph On How to Turn Your Liabilities Into Assets
dreams go through a process that can be extremely challenging for
the dreamer before they are fulfilled.
What Is Happiness
Happiness can be an illusive concept. Most people, if pressed,
would say happiness is being content with a loving spouse, a good
job and a house in a nice neighborhood. Many say that happiness is
an intimate relationship. For some people, intimacy feels oppressive
and they prefer venturing out seeking adventure and excitement.
Others find great satisfaction in piling up personal possessions. Still
others will tell you that being able to give to others is what happiness
is all about. Happiness is a highly individual thing.
Belief Systems
No matter what your definition of happiness, I assure you that if
you read the pages of THE LEMONADE PRINCIPLE, you will be con-
vinced that happiness is not as illusive as it seems and you can be
happy, be healthy and feel terrific. You can live your dream.
I know that you are thinking happiness and health, that’s got to
be too good to be true. How could this be with all of the human
suffering in this world?
Here is some out of the box thinking: “Unhappiness is not
supposed to be the norm in your life.” Unhappiness is simply a lot
of B.S. (belief systems). You can choose happiness now by learning
how to change your belief systems, because:
18 Timeless Lessons from Joseph On How to Turn Your Liabilities Into Assets
am making lemonade!” You can have what you say! Here are some
natural facts and benefits about lemons:
✓ Lemons are a cure for sore throats. Next time you have a
sore throat, reach for a lemon! Lemon juice with warm
saltwater is a simple recipe for a sore throat.
20 Timeless Lessons from Joseph On How to Turn Your Liabilities Into Assets
Chapter 2
Lemon Laws
I have worked for years as a corporate trainer in the automotive
industry. There is no business like the car business.
Car dealers generally have such a “wonderful” reputation in
customer service that in most states there is what is called a lemon
law. The lemon law is designed to protect unhappy customers who
have been ripped off by a dealer. By the way, I wrote a customer
service book entitled T.G.I. Sunday – The Gospel of Customer Service,
based on a true story of customer service excellence achieved in a car
dealership. A friend of mine wrote to me in a humorous email,
“Bernard, I thought you did not believe in writing fiction?☺ ”
The fact of the matter is that the lemon law was created to
protect the consumer and to keep dealers honest. The lemon law
basically ensures the success of the customer after the car deal.
What do you do when life hands you a lemon? YIKES!!!
Have you ever gotten angry at this thing we call “life” for the bad
set of circumstances that were handed you? Is there protection for
this? You bet! Just as lemon laws work to protect the consumer, there
are natural and spiritual laws that work to protect any human that
puts them to work. A law is simply a principle that works every time
it is applied or put to work. A simple example is the law of gravity,
which says, “what goes up must come down.” There are “laws” that
control happiness and health and motivation, and will work every
time they are put to work.
22 Timeless Lessons from Joseph On How to Turn Your Liabilities Into Assets
Laws of Motivation
Many people today have a misunderstanding of motivation. This
shows me we need to be aware of the “E” factor – the expediency
factor. “Most people do those things that are easy, fun and fast tension
relieving, instead of hard, slow and necessary goal achieving. It’s the
short-term gain, long-term pain syndrome.” I realize that many of my
goals will not be achieved in the short range. Therefore, I need to
understand the three forms of motivation I may utilize to aid me in
achieving my dreams.
An example of the first is about a Texan who has an intelligent,
beautiful daughter. He wanted her to marry a winner, so he invited the
most eligible bachelors in the state to a party.
He said to them, “If you can swim across my Olympic-sized
swimming pool (filled with alligators and crocodiles), you will have a
choice of selecting either one million dollars, 10,000 acres of land, or
my daughter’s hand in marriage.”
Immediately there was a splash in the water, then a gentleman
came up on the opposite side of the pool. The Texan asked him, “Do
you want a million dollars?”
“No,” he replied.
“Do you want 10,000 acres of land?”
“No!” he said again.
With a smile on his face, the Texan said, “Then you want my
daughter’s hand in marriage?”
“NO!” the man shouted.
Frustrated, the Texan asked, “Then what do you want?”
“I want to know who pushed me in!”
LAWS OF MOTIVATION
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5. Develop Personal Integrity
Become someone you can admire.
Follow through on trivial commitments.
Treat yourself as your best friend.
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16. Remove Motivational Blocks Forever
Turn problems into procedures.
Eradicate repeated motivational blocks.
Yes, you can be motivated all the time when you understand the laws
of motivation.
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He Beat Cancer
Since we are considering the lemon laws as related to the
automotive industry, I want to introduce you to Horatio Alger Award
inductee and founder of Southeast Toyota, Mr. Jim Moran. I was intro-
duced to this outstanding individual through my position as a
corporate trainer at Toyota Mall of Georgia.
Mr. Moran was diagnosed with cancer in 1964 and was given
only a 10% chance of living. He beat cancer, is still alive, wealthy and
well, as of this writing. In his bio, written to support his induction into
the Horatio Alger organization, which I have included in this book, it
says: “HE BEAT CANCER!” I like that! Mr. Moran is a real competitor,
not just in business and moneymaking, which he has made a boat-
load of, but he is also a competitor in life. At 87 years of age, he goes
to work daily and is one of the most generous men in the world. I am
presently reading his book entitled JIM MORAN – The Courtesy Man.
WOW what a story.
The long and the short of it is that with the right knowledge and
mindset, you can prosper (be happy) and live in health (be healthy)
as your mind, will and emotions prosper (feel terrific).
Mr. Moran’s primary business, Southeast Toyota Distributors, has
been constantly voted as one of the best places to work in America,
according to Fortune Magazine. That is no easy accomplishment in the
highly competitive business world.
Outstanding Achievement
Mr. Jim Moran has certainly made lemonade by being inducted
into the Horatio Alger Association. The Horatio Alger Association of
I Feel Happy!
I Feel Healthy!
I Feel Terrific!
30 Timeless Lessons from Joseph On How to Turn Your Liabilities Into Assets
Chapter 3
Joseph’s Resume
Joseph learned to make lemonade and eventually became a very
successful, effective and powerful individual.
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I feel terrific,” every morning when he woke up. Well, even if you don’t
like the hype about being positive, Mr. Stone lived to be over one
hundred years of age and died as a “happy billionaire” – THAT’S
TERRIFIC! He lived a long, rich, happy life. Money is good, isn’t it? He
was known as the poor kid who made it big!
You do not have to remain a negative person, because you can
change your mental attitude by being renewed in the attitude of your
mind. You can be happy!
Mr. Stone’s PMA philosophy has had such an impact on my life, I
want to share some of his philosophy with you on a few of the
following pages. Remember, he died as a happy billionaire. If you tend
to be a negative person, I encourage you to draw on the life of Mr.
Stone. His PMA is contagious!
34 Timeless Lessons from Joseph On How to Turn Your Liabilities Into Assets
Putting the lesson in a Box…
LESSON 1
PURPOSE!
3 Lemon Laws
1. Happiness is Your Divine Right!
2. The Lemon Laws
3. The Joseph Factor
36 Timeless Lessons from Joseph On How to Turn Your Liabilities Into Assets
EPISODE
2
PITS!
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Chapter 4
NO FRIENDS…”KNOW FRIENDS”
“In prosperity, our friends know us;
in adversity, we know our friends”
–John C. Collins
A Dysfunctional Family
Many people are unhappy because of unrealistic expectations
from family members. The fact is that the annals of history have
proven that family can be some of our worst enemies.
For example: Marvin Gaye, one of the most talented R&B singers
of all times, was murdered in cold blood by his dad. WOW. To go way
back, check out Cain and Abel. The first murder in history was brother
on brother, or you could say–a family affair. “Stop looking for
happiness by way of family!”
40 Timeless Lessons from Joseph On How to Turn Your Liabilities Into Assets
Joseph came from a dysfunctional family. Joseph’s father showed
him partiality, partly because Joseph’s mother, Rachel, was “drop-
dead beautiful.” Joseph was also his favorite child and he certainly
treated him that way in front of all of his brothers. That’s a recipe for
a family feud.
Here is a little background to help you understand Joseph’s
family. Joseph was raised in the day when polygamy (having more
than one wife) was acceptable. He had a different mother than most
of his brothers. Joseph’s dad, Jacob, taken by Rachel’s beauty, worked
for seven years to earn the right to marry her. Jacob was lied to by
Rachel’s father, Laban, and given her ugly sister, Leah, instead. I’m
sure you have heard the saying that “Beauty may be skin deep, but
ugly goes to the bone!” Leah was ugly!!! I am not being mean. It’s
documented in the chronicles of history for all to read. Leah was ugly
and Rachel was beautiful.
42 Timeless Lessons from Joseph On How to Turn Your Liabilities Into Assets
and threw him into a pit. The pit was dry; there wasn’t any water in it.
Then they sat down to eat their supper. Looking up, they saw a
caravan of Ishmaelites on their way from Gilead, their camels loaded
with spices, ointments, and perfumes to sell in Egypt.
Judah said, “Brothers, what are we going to get out of killing our
brother and concealing the evidence? Let’s sell him to the Ishmaelites,
but let’s not kill him—he is, after all, our brother, our own flesh and
blood.” His brothers agreed.
By that time, the Midianite traders were passing by. His brothers
pulled Joseph out of the pit and sold him for twenty pieces of silver
to the Ishmaelites, who took Joseph with them down to Egypt.
If you don’t think the dream is being realized, examine the life of
Condoleezza Rice, a black female who became provost of Stanford
University, and later Secretary of State to the most powerful nation on
the planet.
Another courageous dreamer by the name of Rosa Parks couldn’t
sit on the front seat of the bus in 1955 without being sent to jail. Dr.
Rice reminds us: who wants to ride on a bus when AIR FORCE ONE is
available? Yes! Dreams do come true! Thank you, Dr. King!
44 Timeless Lessons from Joseph On How to Turn Your Liabilities Into Assets
Chapter 5
UNHAPPY PEOPLE
“Most people lead lives of quiet desperation…”
–Henry David Thoreau
46 Timeless Lessons from Joseph On How to Turn Your Liabilities Into Assets
the great Dr. Robert Schuller. Here it is: “LIFE IS NOT ALWAYS FAIR, BUT
GOD IS ALWAYS GOOD!”
When it rains on your parade, don’t throw in the towel! You can
consider it pure joy and make lemonade. Joy is actually a spiritual
force or spiritual strength. Joy is not based on external circumstances
but on your inward belief system. Joy is a decision, not a feeling of
happiness.
When life is not fair, it helps to have some spiritual strength. Joy
comes from the inside, not from circumstances.
48 Timeless Lessons from Joseph On How to Turn Your Liabilities Into Assets
Chapter 6
LEMONADE IS GOOD!
“When Fate Hands You A Lemon, Make Lemonade!”
–Dale Carnegie
50 Timeless Lessons from Joseph On How to Turn Your Liabilities Into Assets
8. THE GIFT OF A CHEERFUL DISPOSITION...
The easiest way to feel good is to extend a kind word to
someone, really it’s not that hard, to say, “Hello” or “Thank
You.”
We can give and receive gifts each and every day. Gifts do not
have to be monetary in value, and the thoughts above bring out this
point. How many gifts will you give this week?
I am always amused by the people that think they can buy
happiness. Think about it! Money is good, but money alone will not
bring total fulfillment, because it is more fulfilling to give than to
receive.
52 Timeless Lessons from Joseph On How to Turn Your Liabilities Into Assets
Decide To Be Happy!
Joseph had every opportunity to be unhappy, yet he decided to
be happy. He chose to be happy. As we have already seen by looking
at the life of W. Clement Stone who lived his life to the fullest in every
sense of the word, Happiness is a choice!
The principles of this book have worked to make unhappy people
happy and bitter situations sweet in the lives of those who chose to
make lemonade. Life hands everyone his/her fair share of lemons.
The positive side to this dilemma is it takes lemons to make lemon-
ade. Remember, lemons alone are bitter and tart, but lemonade is
sweet and refreshing.
PITS!
3 Lemon Laws
1. No Friends/Know Friends!
2. Unhappy People!
3. Lemonade is Good!
54 Timeless Lessons from Joseph On How to Turn Your Liabilities Into Assets
When Life Hands You Lemons
Make Lemonade!
56 Timeless Lessons from Joseph On How to Turn Your Liabilities Into Assets
EPISODE
3
PRISONS!
Choose To Be Free!
“When we allow freedom to ring, when we let it ring
from every village and every hamlet, from every state
and every city, we will be able to speed up that day
when all of God’s children, black men and white
men, Jews and Gentiles, Protestants and Catholics,
will be able to join hands and sing..., ‘Free at last!
Free at last! Thank God Almighty, we are free at
last!’ ”
–Dr. Martin Luther King Jr.
I Feel Happy!
I Feel Healthy!
I Feel Terrific!
58 Timeless Lessons from Joseph On How to Turn Your Liabilities Into Assets
Chapter 7
CHOOSE TO BE FREE!
“Insanity is doing the same thing
and expecting a different result.”
–Ben Franklin
School Daze!
Remember “school days.” Schools can be like prisons where kids
feel like failures. Could this have something to do with all of the school
shootings? Some, when failing in life or in school, feel like going postal!
(Remember the days when the fired postal employee came back gun
in hand…) I think teachers should pay special attention to those who
are struggling in school. School is tough enough in itself, but man
60 Timeless Lessons from Joseph On How to Turn Your Liabilities Into Assets
Happy, Healthy, Terrific Schools
What if every principal started the day by having all students say:
“I feel happy, healthy & terrific”? I don’t think it would hurt or make
matters any worse. Kids with guns shooting folks are not saying, “I feel
happy….”
Anyhow, we humans are constantly being tested by situations
and circumstances. To make it plain, life is LIKE a big school, but the
school of life does not have to be a prison. You don’t have to shoot
your way out of it. That is not recipe for happiness! Leave your guns
at home, please! Every day is a gift and an opportunity to learn new
lessons.
62 Timeless Lessons from Joseph On How to Turn Your Liabilities Into Assets
Chapter 8
LIFE IS A TEST
“Every day is a good day.”
–Yun-Men
I want to share with you how to learn some real lessons that will
help you to be happy and to get out of any prison in which you may
find yourself. Remember, freedom is always a choice, but you must
learn the lesson and pass the test.
Have you ever gotten up on a day off and thought of all of the
things you had to do to catch up? And while you were getting ready
to enter the rat race, the intuitive thought about today’s lesson came
to you: YOU NEED TO LEARN TO RELAX! Come out of the prison of
stress! Then comes “the test” of someone pulling out in front of you
in traffic. If your horn was a weapon, many would have been
slaughtered that day! Now you are back in school…the school of life.
Every day is an opportunity to learn, no matter what’s happening –
good, bad, or ugly. And remember, you will be tested, and you really
don’t know if you learned the lesson until you pass the test.
Life Is A Test
Life is a test. But the simple truth of the test of life is that the test
is not rocket science! It is pretty simple, and it all comes down to a
64 Timeless Lessons from Joseph On How to Turn Your Liabilities Into Assets
lemonade while going through the tough time or the test. Tough
times are where character is tested and formed. You can learn to
make the best of bad situations financially, emotionally, physically,
relationally, and socially. Are you in a sour relationship, a dysfunctional
family, financially challenged? Welcome to breathing! Happiness and
freedom are a choice that you and you alone can make. You can
choose to make lemonade!
66 Timeless Lessons from Joseph On How to Turn Your Liabilities Into Assets
MY LEMON AID FLASHBACK!
A LESSON FROM JIM MORAN:
Mr. Jim Moran, founder and owner of Southeast Toyota has
said, “The future belongs to those who prepare for it.” Mr.
Moran is legendary in the automotive business, a member of the
Horatio Alger Club, and a recent inductee into the Automotive Hall
of Fame.
He sent me a personal autographed copy of his book, JIM
MORAN - THE COURTESY MAN, thanking me for my training and
the help I had given John Williams, the owner of Toyota Mall of
Georgia and Southeast Toyota. I was greatly humbled and
honored by this act of kindness from such a man of great stature.
Mr. Moran carries a big stick! And has a big heart. God bless Jim
Moran!
I Feel Happy!
I Feel Healthy!
I Feel Terrific!
68 Timeless Lessons from Joseph On How to Turn Your Liabilities Into Assets
Chapter 9
70 Timeless Lessons from Joseph On How to Turn Your Liabilities Into Assets
them. Were your parents that way? Everybody gets tortured until
somebody talks.
The grandfather came out to check on the boys after about two
hours. One boy was sitting on a milking stool in the corner with a long
face, holding his nose, moping. The other kid had a shovel and was
frantically digging through the manure. The mean grandfather said to
the boy with the shovel, “Boy what the heck are you doing now?” The
boy smiled and said, “Grandpa, with all of this manure, there must be
a pony in this barn.”
Now that’s what I call the Making Lemonade mindset! This kid
would not let his mind be imprisoned or controlled by a negative
situation. Some of you are thinking...lots of manure...that sounds like
my life. Just a little humor.☺
So much for manure…now, for a cleaner lesson, here are some
quotes or affirmations that will help you through some of the tougher
days when you feel like you have been thrown into the barn:
Good affirmations give you something practical that you can sink
your teeth into when you are dealing with the prisons of life, instead
of just cussing your boss, the company or the circumstance.
What you believe is revealed in the words you speak and actions
you take during a crisis.
Fatal Attraction
Zelikah, the wife of Potiphar, admired Joseph from the start, and
had a fatal attraction for him. One account notes that Joseph was
possibly the most attractive man alive at that time. Remember that
Joseph’s mother Rachel had it all. As the Commodores, the 70’s funk
group would say: she would make an old man wish for younger days.
Zelikah at first attempted to seduce Joseph by arraying him in fine
garments, putting before him the most delicious viands, and speaking
to him in amorous terms. These means failing, she used threats, but
72 Timeless Lessons from Joseph On How to Turn Your Liabilities Into Assets
without effect, for Joseph remained inflexible. History teaches that the
vehemence of her unrequited passion soon impaired her health.
Remember peace of mind, peace of body?
Rape!!!
She went on to say, “With all my yelling and screaming; he left his coat
beside me here and ran outside.” She kept his coat right there until
his master came home. She told him the same story. She said, “The
Hebrew slave, the one you brought to us, (notice how she made it all
his fault, kind of like a poor hiring decision) came after me and tried
to use me as his plaything. When I yelled and screamed, he left his
coat with me and ran outside.” When Joseph’s master heard his wife’s
story, he was furious. He took Joseph and threw him into the jail
where the king’s prisoners were locked up. But there in jail, the head
jailer put Joseph in charge of all the prisoners — he ended up manag-
ing the whole operation. As the old saying goes, “you can’t keep a
good man down.”
74 Timeless Lessons from Joseph On How to Turn Your Liabilities Into Assets
situation” – watch it now!) How many guys would pass that test?
Would you? Particularly when you are invited to come and get it. She
was probably looking at his six-pack and thinking about her old man
who needed his daily double-dose of Viagra to keep up with her… And
remember, Joseph was a handsome young man with his hormones
working overtime.
76 Timeless Lessons from Joseph On How to Turn Your Liabilities Into Assets
Much racism is mental! It is a mental prison with the doors of
opportunity wide open; however, many are still sitting inside com-
plaining about racial injustice. I believe that we live in a time when we
will see the dream of racial equality realized.
The big question: Is it how you think or how “they” think?
Thoughts die unborn if not acted upon. Like one guy said, YOU CAN
THINK WHATEVER YOU WANT, JUST DON’T TOUCH ME!☺ We can learn
from the process of institutionalization some keys that will help us in
life.
Negative Thoughts
What has happened to you is that negative thoughts caused you
to revert from the new, improved behavior (speaking more intelli-
gently) back to an old behavior (speaking as you always have).
Ruling the negative thoughts that are keeping you down is a must
to get out of any mental prison. Self-doubt can’t keep you down if you
change your thinking from negative to positive. Negative people who
have nothing good to say to you will try to keep you down.
78 Timeless Lessons from Joseph On How to Turn Your Liabilities Into Assets
You can learn to break out of negativity and be happy. I’m going
to show you how. You are not limited by your gender, age, race or
nationality. You are only limited by negative thoughts, which lead to
negative words and impotent actions. You can change your thinking
and change your life! Oprah’s significant other, Mr. Stedman Graham,
is one terrific individual. He speaks often of how he had to overcome
negativity to succeed in life and business.
Breaking Limitations
Many are like the little elephant that as a baby was chained to a
stake in the ground. The stake and chain had a two-hundred-pound
capacity, which limited the elephant’s freedom to roam about the zoo.
The elephant was trained or limited by the environment (the stake
and chain). He was “chained and limited or imprisoned” so he quit
Productivity In Prison
Recently, I was watching one of my favorite shows. The show is
Larry King Live. LARRY KING IS THE MAN! On this show, Mr. King was
interviewing prisoners who were on death row in San Quentin. Many
of them had become positive, productive people of faith and were
making furniture and so forth. They had become the head and not the
tail, even while in prison. That’s what Joseph did. Joseph decided that
since he was going to probably be in prison a while, he might as well
be a “Top Cat” in jail. He remembered that the elevator to the top was
broken; he had to take the stairs of hard work.
80 Timeless Lessons from Joseph On How to Turn Your Liabilities Into Assets
From Prison To Productivity
When I read this, I can’t help but think of the fact that Joseph was
extremely successful in transitioning from prison to productivity in
society. Perhaps there are principles and patterns that we can learn
from to lower the rate of recidivism in our society, a major problem
that causes much unhappiness to individual and families in America.
Recidivism is defined as the tendency to relapse into a previous
undesirable behavior, especially crime. Here is some research that I
did on this critical topic that I hope will motivate you to not only be
happy, be healthy, and feel terrific, for yourself, but to help others
when released from a criminal institution. Let’s remember those that
are bound. I want to take some time now to help those that have
been imprisoned. Remember, Joseph came out with a sound mind
and so can you!
It rains on the good and the bad. When it rains on you, will you
become bitter or better. You are going through what you are going
through, so don’t let negative “phases” faze you! GOD USES LIFE’S
BRUISES! You don’t have to be a genius to be happy... This simple
book is going to change your life!
I Feel Happy!
I Feel Healthy!
I Feel Terrific!
82 Timeless Lessons from Joseph On How to Turn Your Liabilities Into Assets
Putting the lesson in a Box…
LESSON 3
PRISONS!
3 Lemon Laws
1. Choose To Be Free!
2. Life Is A Test!
3. Are You Stuck?
84 Timeless Lessons from Joseph On How to Turn Your Liabilities Into Assets
EPISODE
4
PROMOTION!
86 Timeless Lessons from Joseph On How to Turn Your Liabilities Into Assets
Chapter 10
88 Timeless Lessons from Joseph On How to Turn Your Liabilities Into Assets
How To Increase Your Earnings
Here is a powerful example: “You will rarely ever earn more on
the outside than you see yourself earning on the inside. If you have a
40k self-concept, it is virtually impossible for you to earn much more.
Let me illustrate; If you want to earn 100K or even 1 million annually,
you must see yourself earning that amount first in your self-concept.
You must increase your self-concept level of earning before you earn
more. Even if you happen to earn more because of a fluke, rather than
your self-concept earning level, your heart will scramble to bring you
back down to the level of your comfort zone.
I have trained many salespeople who developed a self-concept of
Mr. Big Bucks and did well financially, until someone told him or her
that they were being greedy. They believed the limiting words and
lowered their self-concept; consequently, their income went down. It
works like a thermostat.
Your self-concept produces whatever you engage it to produce.
You make the vision of income within and the vision makes you the
money. It’s an inside-out operation. You were designed to live from
the inside-out, not the outside-in. Here is a major, major secret: Inner
change precedes outer change. When your mind goes through
“them changes” your life goes through changes. As a man thinks in his
heart, so is he.
Now are you starting to see that happiness and health are inward
realities before they manifest in your life?
An Ecology Check
Now that you have started on the road to a healthy self-concept,
following is an ecology check or a check-up from the neck up to keep
the filthy smog of low self-worth out.
When you see these consistently lived out in your life, you can
know that you are well on the way.
90 Timeless Lessons from Joseph On How to Turn Your Liabilities Into Assets
5 SIGNS OR SYMPTOMS OF HEALTHY SELF-CONCEPT
✓ Inner contentment.
✓ Goal orientation.
✓ Quality of relationships.
rise above the surface and to float. It also means to bounce back.
92 Timeless Lessons from Joseph On How to Turn Your Liabilities Into Assets
Chapter 11
Seeing Is Believing
Joseph had dreams of destiny that gave him an inner picture and
formed his inner image of ultimate success. You could say: What you
see is what you get! Start seeing yourself as a happy, healthy and
fulfilled person. Get the paint brush out and paint it on the canvas of
your heart and mind. You can do this with practice. Following is one
of my favorites:
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An artist saw a tramp slumped over on a park bench, sitting
near a trash can, holes in his shoes, a worn out hat, and the seat
of his pants worn so thin that if he had a dime in his pocket he
could touch the outside of his pocket and tell whether it was
heads or tails. The artist gazed at this man while he painted on
the canvas. After hours of diligent concentration he presented
his finished portrait to the man on the park bench. Only, the
man on the portrait was well dressed, standing upright, smiling,
and looking confident and positive.
You are the artist of your life. Get the brush out and start painting your
dream life on the canvas of your heart.
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Chapter 12
GOOD TIMES
“Welcome every morning with a smile. Look on the
new day as another special gift from your Creator,
Another golden opportunity to complete what you
were unable to finish yesterday."
–Og Mandino
Mr. Dickens eloquently drives home the fact that the Good Ole
Days were not “all” good. Someone has humorously said: “The only
good thing about the good old days is that they are gone!” Unhappy
people are always looking backwards to good times instead of look-
ing forward to good times.
Since you get what you focus on, my advice is that you stop
looking back. REMEMBER LOT’S WIFE!
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Pain Produces Pleasure
I encourage you to embrace the message of “the best of times
and the worst of times.” What does this poem mean anyhow? Well,
first of all, good poetry is designed to leave room for the imagination
of the reader. However, here’s the message I want you to get; Good
times and Tough times are synonymous, or the same, once you learn
to make lemonade. So, are you living while you are living? Ben
Franklin said; “Most men die at 25 but are not buried until 70!”
Life often offers you two sides of the coin, as it were. So regard-
less of the hand that life hands you, make it your affirmation: I Feel
Happy, I Feel Healthy and I Feel Terrific! In good times or tough times
– I Live the Life!
Life tends to be a cycle of pain and then pleasure. Peter Daniels
says, “Success is the Willingness to Bear Pain – Not Be A Pain…”
Let me illustrate:
• Women often go through pain to give birth to a child.
• You starve, sweat and workout, to have a lean muscular body.
• You delay gratification so that you have financial abundance.
Un-Happiness Is…
Unhappiness is happiness with the prefix “un” on it. If you are
unhappy, you are closer to happiness than you realize, just take the
“UN” off of unhappiness and you will have happiness. Why? Because
unhappiness is the reciprocal of happiness. Reciprocal means cor-
responding, yet the exact opposite. Let me illustrate; north is the
reciprocal of south. If you are going south and you want to go north,
all you have to do is about-face! East is the reciprocal of west. Hate is
Failure Is An Opportunity!
When we look at this man called Joseph, one thing we learn is
that all that was meant for evil against Joseph resulted in good. The
worst of times produced the best of times in the life of Joseph
because he never let go of his dream. He understood that failure is
simply success turned inside out.
I really like what Henry Ford has said: “Failure is only the
opportunity to begin again more intelligently.” That has helped me
immensely!
Failure should be feedback that you are doing something wrong,
a learning experience, if you would. There is hope for you if you have
failed because “FAILURE IS NEVER FINAL!” What about you? Are you
facing challenging situations in you family, finances, profession or
100 Timeless Lessons from Joseph On How to Turn Your Liabilities Into Assets
employment? Ask yourself, “What’s good about this situation that I
am in?” Here is some good news for you:
PROMOTIONS!
3 Lemon Laws
1. Breaking Out Of Comfort Zones
2. Developing Your Self-Concept
3. Good Times!
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When Life Hands You Lemons
Make Lemonade!
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EPISODE
5
PALACES!
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Chapter 13
IT’S TIME FOR YOUR PROMOTION! Because you are still reading I
predict your promotion and success. Why? Remember that approxi-
mately 10% of books purchased in America are not read beyond the
first chapter, and you are still reading. That’s exceptional.
PROMOTION, how sweet it is! Joseph was finally promoted from
the prison to the palace. The palace is the place of promotion. An
example would be a new high-paying position at work, or starting
your own successful company. It could be winning a political office or
even gaining your college degree. “We all like promotion.”
Business Unusual
Promotion sometimes comes when you least expect it. You go
through the blood, sweat and tears, and all of sudden. . . CHEERS! The
reason for this is because, in the invisible unseen world, you are
moving closer to your day of promotion, as long as you keep the right
mental and spiritual attitude, whether you feel like it or not. If you
engage in consistent action, and think and speak positively, you are
getting closer to promotion every second that you live.
108 Timeless Lessons from Joseph On How to Turn Your Liabilities Into Assets
them up they were just as skinny and ugly as before. Then I woke up.”
Pharaoh continued, “In my second dream I saw seven ears of
grain, full-bodied and lush, growing out of a single stalk, and right
behind them, seven other ears, shriveled, thin, and dried out by the
east wind. And the thin ears swallowed up the full ears. I’ve told all
this to the magicians but they can’t figure it out."
Piece of Cake
Joseph thought, it’s a piece of piece of cake; couldn’t you come
up with something hard to do?
Then he said to Pharaoh, “Your two dreams both mean the same
thing. The seven healthy cows are seven years and the seven healthy
ears of grain are seven years—they’re the same dream. The seven sick
and ugly cows that followed them up are seven years and the seven
scrawny ears of grain dried out by the east wind are the same—seven
years of famine.”
Joseph continued, “The meaning is this: Seven years of plenty are
on their way throughout Egypt, but on their heels will come seven
years of famine, leaving no trace of the Egyptian plenty. As the country
is emptied by famine, there won’t be even a scrap left of the previous
plenty—the famine will be total. The fact that you dreamed the same
dream twice emphasizes the urgency of the matter. This will happen
soon.”
So, Pharaoh, “you need to look for a wise and experienced man
and put him in charge of the country,” as Joseph clears his throat and
says, “hint, hint”….
BRAVO!
Are you starting to feel like you are running out of time for your
dream to be fulfilled? Do you feel like you have messed up, missed
your opportunity, passed the flower of youth in life? Remember,
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promotion often comes to you when you least expect it. I encourage
you to stay motivated and to keep on dreaming. Your dream that has
started to fade can be re-energized and come to pass when least
expected! It’s transition time, BRAVO!
Remember, Joseph came out with a sound mind and so can you.
So long to insanity!
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Chapter 14
SELF-LEADERSHIP
“Leadership Is The Force That Selects Your Dreams;
The Force That Sets Your Goals.
The Force That Shapes Your Life…!”
–Robert Schuller
Leading Yourself
Humans should be smarter than geese, wouldn’t you agree?
Self-leadership is a must in life and a critical factor in personal
happiness. How happy would you be if you were continually neglect-
ing your dreams and vision to pacify others? I think you see my point.
Self-leadership starts with knowing where you are going and leading
yourself. I like this quote and I have found it to be true:
Self-Leadership In Management
It is tough when you have a job working for a management that
lives in wonderland. The problem is rooted in a lack of self-leadership.
I heard a story recently that illustrates this. Here it is:
A man in a hot-air balloon realized he was lost. He reduced
altitude and spotted a woman below. He descended a bit more
and shouted, “Excuse me, can you help me? I promised a friend
I would meet him an hour ago, but I don’t know where I am.”
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The woman replied, “You’re in a hot air balloon hovering
approximately 30 feet above the ground. You’re between 40 and
41 degrees north latitude and between 59 and 60 degrees
longitude.”
“Well,” said the woman, “you don’t know where you are or
where you’re going. You have risen to where you are, due to a
large quantity of hot air. You made a promise, which you’ve no
idea how to keep, and you expect people beneath you to solve
your problems. The fact is you are in exactly the same position
you were in before we met, but now, somehow, it’s my fault.”
The moral of the story: “If you don’t know where you are going, any
road will take you there.”
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1. Make the commitment that you are going live your dream.
An old man, a boy and a donkey were going to town. The boy
rode on the donkey and the old man walked. As they went
along, they passed some people who remarked that it was a
shame that the old man was walking and the boy was riding the
donkey. The man and the boy thought maybe the critics were
right, so they changed positions. Later they passed some
people who remarked, what a shame that the old man makes
the little boy walk. So they decided they both would walk. Soon
they passed by some people who thought they were stupid to
walk when they had a perfectly healthy and decent donkey to
ride. So they both rode the donkey. Now they passed by people
who shamed them for putting such a burden on the donkey. The
boy and the man said they were probably right, so they decided
to carry the donkey. As they crossed an extended bridge they
lost their grip on the animal and he fell into the river and
drowned.
The moral of the story…? If you try to please everyone, you might
as well kiss your “jack-ass” good-bye!
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Chapter 15
My Testimony
To preface this episode I want to share what Ben Franklin has so
wisely said: “A MAN WRAPPED UP IN HIMSELF MAKES A VERY SMALL
BUNDLE. “ I promise that I am not wrapped in myself, so let’s give it
a go. In this episode I want to toot my own horn a little to show you
the lemonade principle at work in my own experience.
My journey has been one of Blood, Sweat and Cheers! Let me
explain: I left an established fruitful lifestyle in Anchorage, Alaska,
where I was on TV 6 days a week with my broadcast called “Winning
Lifestyles with Bernard Smalls,” to move to Atlanta. I was also the
owner of a radio station (the first and only black to ever own a radio
station in Alaska, “toot – toot “☺)
Man, I did not expect the level of blood, sweat and tears I would
go through in Atlanta. Everything went wrong. Life had handed me
lemons, to say the least. After selling advertising, cars, my jewelry☺
(some of that Alaskan gold came in handy then; it often meant food
and gasoline) and whatever else I could to survive financially, I felt like
I was in the pit! (In the hot Georgia summers, selling cars).
After several tough years that seemed like an eternity, I had a
welcomed turn of events in life. But I went through blood and sweat
to get to cheers. You must go through the blood and the sweat to get
to the CHEERS! Sunshine always follows the rain, light always follows
darkness, spring follows winter, CHEERS often follows adversity! The
Palace follows the pit and the prison!
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Here is how I remember the turn of events. My younger brother,
Jerome, is a great guy, and a VP with a major retail chain. During his
professional career he developed a relationship with the best-selling
business author of The One-Minute Manager, Dr. Ken Blanchard.
Jerome ran into Ken in the Chicago airport, and during the course
of conversation, Jerome told him that he had a brother (who was
starving–just kidding) in Atlanta, who was a public speaker and trainer.
I was not starving at this time, but I was definitely leading a life of
quiet desperation, as Thoreau speaks of. Life had kicked me in the
seat of the pants and I was miserable! I felt like I was stuck!
122 Timeless Lessons from Joseph On How to Turn Your Liabilities Into Assets
one GM dealership. Many years have gone by, but I learned customer
service from city manager Court Marchant, who practiced Raving Fan
customer service long before I met Dr. Ken Blanchard.
I have since enjoyed a comfortable income as a corporate trainer
and author. The way I see it, my flagship bestselling book, Thank God
It’s Sunday! – The Gospel of Customer Service was birthed out of the
lemons of washing cars in Alaska, where I learned the basics of
customer service. Clean cars delivered on time meant excellent
customer service.
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Great Men Will Do Small Things
S. Truett Cathy, the owner of Chic-fil-a, has definitely made lem-
onade out of lemons in both his business life and in his wonderful
restaurants. Chic-fil-a has some out the best lemonade out there . . .
just go to one of their locations . . . the proof is in the pudding.
I will never forget how I met Mr. Cathy. It has certainly marked my
consciousness as it relates to great men doing small things. I had just
met Ken Blanchard for the first time at the Atlanta Airport Sheraton
and we were about to go to the Ritz Carlton-Atlanta for a FaithWalk
Leadership kick-off to a convention. Little did I know that Dan Cathy,
the President of Chic-Fil-A and son of Mr. S. Truett Cathy, would be
picking us up. The long white Chic-fil-a van pulled up; we all started
to get in, and Ken Blanchard introduced me to the driver who was
Dan Cathy. Dan was very personal and polite as we loaded up and
headed to East-Point Georgia.
My first thought was, where in the world are we going, the Ritz
is downtown? Well we pulled up to the oldest Chic-Fil-A in the world,
which is called the Dwarf House and a vibrant bald man came nearly
running toward the van. It was Mr. S. Truett Cathy. Talk about shock
and awe! I just thought about the proverb; a man’s gift…brings him
before great men. But this great man was different. He was dressed
in a dark conservative suit with a tie, and his pockets were filled with
cows that had the saying “eat more chicken” on them. As soon as he
got into the van, he greeted us, shook my hand, and gave me a cow.
WOW!
Here you have one of the 400 wealthiest men in America who is
a legend in his own time and he is promoting his business by handing
Mr. Cathy is the mold for what I call the spiritual entrepreneur. An
excellent example of spiritual pragmatism, he is diligent, focused, suc-
cessful, extremely generous and happy. He seems to have a continual
smile that makes you think he knows something that you don’t.
126 Timeless Lessons from Joseph On How to Turn Your Liabilities Into Assets
a happier sweeter life. This secret recipe is hazardous to mediocrity!
But you must remember to stir vigorously!
S Simplicity – See the big picture, the dream, and keep it simple.
U Utilization – Use all of the ability you have
C Conviction – Stand for something, or fall for anything
C Change – Only in change is security to be found
E Execution – Do it now! Goals demand action
S Service – The path to true greatness
S Strategy – Chance favors the prepared mind
When the younger angel asked why, the older angel replied,
“THINGS ARE NOT ALWAYS WHAT THEY SEEM.”
The next night the pair came to rest at the house of a very poor,
but very hospitable farmer and his wife. After sharing what little
food they had, the couple let the angels sleep in their bed where
they could have a good night’s rest. When the sun came up, the
next morning the angel found the farmer and his wife in tears.
Their only cow, whose milk had been their sole income, lay
dead in the field.
The younger angel was infuriated and asked the older angel
“How could you have let this happen? The first man had every-
thing, yet you helped him,” he accused. “The second family had
little but was willing to share everything, and you let the cow
die.”
“THINGS ARE NOT ALWAYS WHAT THEY SEEM.” the older angel
replied. “When we stayed in the basement of the mansion, I
noticed that there was gold stored in that hole in the wall. Since
the owner was so obsessed with greed and unwilling to share
his good fortune, I sealed the hole so he wouldn’t find it. Then,
last night as we slept in the farmer’s bed, the angel of death
came for his wife. I gave him the cow instead. “THINGS ARE NOT
ALWAYS WHAT THEY SEEM.”
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Happiness Begins!
HAPPINESS IS YOUR PURPOSE FOR BEING.
We have come to the end of this book. Today, we live in a world
threatened by terrorism, war, poverty, loneliness and fear. Even in
these challenging times, you can find your own Garden of Eden and
Be Happy, Be Healthy and Feel Terrific. It is the Divine Purpose and
intent that you prosper and live in health even as your soul prospers.
That’s supreme happiness!
I want to leave this affirmation with you to keep you in the
character-building days that are yet to come. Make this affirmation
every day when you wake up and just before you go to sleep at night,
no matter what your circumstance, and your days of unhappiness will
be a thing of the past:
I Feel Happy!
I Feel Healthy!
I Feel Terrific!
PALACES!
3 Lemon Laws
1. Time For Promotion
2. Self-Leadership
3. Blood, Sweat & Cheers!
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APPENDIX
Classic Lemonade
Lemons, sugar and water. A very simple lemonade recipe, and
yet so refreshing.
INGREDIENTS:
• 6 lemons
• 6 cups cold water
• 1 cup sugar
PREPARATION: Juice your lemons, and you should get about 1 cup
of juice. In a large pitcher, mix juice, water and sugar. Stir lemonade
well and serve over ice.
Pink Lemonade
INGREDIENTS:
• 2 cups sugar
• 9 cups water
• 2 cups lemon juice
• 1 cup cranberry juice
PREPARATION: Mix everything in a pitcher and stir until dissolved.
Serve lemonade over ice.
Ginger Lemonade
Fresh ginger gives traditional lemonade a new flavor.
INGREDIENTS:
• 4 cups lemon juice
• 4 quarts water
• 3 cups sugar
• 14 slices of fresh ginger
PREPARATION: Heat water, sugar and ginger root together until
boiling. Remove from heat and stir in lemon juice. Let it sit and cool
for 20 minutes or so, then remove the ginger root. Chill lemonade
before serving.
Lavender Lemonade
If you like the floral taste of lavender, then this herbal lemonade
recipe is for you.
INGREDIENTS:
• 2 1/2 cups water
• 1 1/2 cups sugar
• 1/4 cup lavender leaves, chopped
• 2 1/2 cups water
• 1 cup lemon juice
• Ice cubes
PREPARATION: First, heat the first measures of water and sugar
to a boil until the sugar dissolves. Add lavender and let mixture
cool to room temperature. Strain out the lavender. In a pitcher,
add lavender infusion to second measure of water and lemon.
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REFERENCES
W. Clement Stone
Success Through a Positive Mental Attitude
Ken Blanchard
Raving Fans, Gung Ho! Big Bucks!
Bernard Smalls
How to Set and Reach Your Goals
Thank God it’s Sunday! The Gospel of Customer Service
Robert Kiyosaki
Rich Dad Poor Dad
Dale Carnegie
How to Win Friends and Influence People
Frank Bettger
How I Raised Myself from Failure to Success in Selling
Peter J. Daniels
How to Reach your life Goals
How to Stay Motivated All The Time
How to Handle A Major Crisis
134 Timeless Lessons from Joseph On How to Turn Your Liabilities Into Assets
O. Bernard Smalls
Bernard Smalls is the CSO (chief service officer) of
O. BERNARD SMALLS COMPANIES.
Mr. Smalls is also a consulting resource partner with the Ken Blanchard
Companies. Ken Blanchard is the co-author of one of the best selling business
books of all times, The One Minute Manager. Bernard has worked as the
corporate trainer for TOYOTA MALL which made history by winning all ten service
excellence awards in the first year of business, including the prestigious
President’s award. Bernard holds a bachelor degree in Philosophy of Theology.
Mr. Smalls’ main focus in the marketplace is on customer service, which he calls
spiritual pragmatism. He affirms that service is a spiritual principle that will
produce great economic results for any organization, profit or non-profit.
Business experts Dr. Blanchard, Dottie Walters, and Peter J. Daniels the Australian
millionaire real estate developer, and David Martin of New York Life Insurance
Companies have all personally endorsed Bernard’s first book entitled, Thank God
It’s Sunday! - The Gospel of Customer Service, confirming his impact in the
marketplace.