GO ANTI-VIRUS PRODUCT

The product has two variants: Go Anti-Virus which targets Home Users and Go Prime AntiVirus which targets Corporate and Business Users. The differences between the two products mostly are the features and the number of users allowed to access per software. The differentiating product features are as follows: 1. Fast Smart Scan protection -Cutting edge smart scan anti-virus technology with quick scanning 2. Enhanced threat detection and complete removal -Scans, detect and eliminate every threat offering unrivalled protection for Business and PC Users. 3. Revolutionary Anti-Virus/Spyware Technology -Removes viruses and spywares without taxing your computers memory. 4. Continuous automatic updates -Comprehensive, extensive and self-updating threat definitions database.24x7 protection against spyware, adware key loggers, tracking cookies, browsers, hijacker, worms and other malware. 6. Active Monitoring -Complete peace of mind while browsing. Protects your privacy and provides security against malicious processes and home page hijackers. 7. Advanced Blocking -Completely automated advanced features. 8. Automatic Scan Settings -Automatically schedules scans and updates to start while PC is idle

GO ANTI-VIRUS
9. User Friendly Interface -Well laid out and easy to understand user-friendly interface.

PLACE:
1. The firm is utilizing both the types of channels of distribution. We will be trying to target Urban as well as Tier 2 Cities. We can do by the following Channels:

Consumer Distribution Channels - Where the buyers are end consumers Business Distribution Channels Where the buyers are business customers Apart from this, Go Anti-Virus is going to adopt Hybrid Distribution Channel which is a combination of Direct and Indirect Distribution Channel. Direct Distribution through Online E-Commerce Portals like Flipkart, India times, etc and even through In-direct Distribution Channels through Retail Outlets like Chroma and other retail outlets. The reason we are using a Hybrid Channel because our product is trying to cover the mass market and we have late mover advantage. We have to ensure proper distribution and sales process which supports our promotion.

GO ANTI-VIRUS PRICE
Setting products price is an important decision which depends on many factors like buyers choice, their affordability, target market segment, and taste and preferences of the consumers. Price is the only element in the marketing mix that produces revenue; the other elements produce costs. It is also one of the most flexible elements of the marketing mix, which can be changed quickly, unlike product features and channel commitments. The Pricing Concept is based on:

Product differentiation can charge a price premium. It helps to get a price premium based on the extra value perceived by and delivered to the customers.

We are even offering an EMI Facility. Go Anti-Virus Cost Upfront Cost Monthly Installments Duration Rs 1,600 Rs 400 Rs 200 Six (6) Months Go Anti-Virus Prime Rs 3,000 Rs 600 Rs 400 Six (6) Months

GO ANTI-VIRUS PROMOTION:
The promotion of a new product in an existing market is an important activity involved in marketing. It not only creates awareness among the people, but also gives the new alternatives to them in the range of related products available in the market. We will be using advertisements as a way to increase visibility for the company. The advertisements will be placed in a national newspaper like TOI, ET with the highest readership level in the area. The ads will appear in the weekly travel section. Leaflets, Pamphlets, Posters and Bill-Boards will be used as Advertising ways. Digital Marketing such as Mobile Marketing to tell customers about their new collection and offers like elf-of-season sale etc. Online tools of Promotion like Google AdWords, Social Media- Facebook & Twitter and Search Engine Optimization. Having a large presence online will help to cater to a large number of our customers at a very low cost. List of all dealers was prepared. All the dealers in various areas were targeted and given an initial visit to make them aware about the product. Product demonstration is given to various interested dealers, so that they can figure out the various features of the Go Anti-virus. Product demonstration helped us to know about the positive and negative aspects of our product. The feedbacks obtained from various dealers visited so far, has helped the technical team, who are involved in software development and enhancements to make proper updating required in the product. Dealers follow-up was taken in order to know their product awareness, and to pinch them about the product again and again. It helped us to know the current status of their views regarding our product.