583 South Campus Ave.

Los Angeles, CA 90001

April 9, 2012 Karyn Margolis, Sr. Manager, PR & Communications Avon Foundation for Women 180 Montgomery St. Suite 1980 San Francisco, CA 94104

Dear Ms. Karyn Margolis: Just one pattern can make a difference. ErinCondren.com is proud to announce their Cancer Awareness Pattern Contest that will begin on April 30, 2012 and run until May 7, 2012. ErinCondren.com invites all creative minds to design the newest pattern for their upcoming Any Cancer ribbon launch. ErinCondren.com already supports the pink, gold and purple ribbons; however, there are more than 200 types of cancer in the world and the Any Cancer ribbon will show support for just what it says; any cancer. Participants are asked to create what they think should be the newest pattern for the Any Cancer ribbon that will be featured on the newest planner and note cards. Along with their creation, they should include a catchy name as well as a color that will help the launch of the Any Cancer ribbon. To enter, contestants must visit ErinCondren.com, sign up for the newsletter and then simply follow the directions in the welcome e-mail. Also, for every subscriber to the newsletter, ErinCondren.com will donate 10 cents to the American Cancer Society. Erin Condren herself participates in the Avon Walk for Breast Cancer each year due to her friend Sandys diagnosis and will be promoting ErinCondren.com and cancer awareness at the upcoming walk on May 16, 2012, at the Nationwide Arena in Columbus, Ohio. During this event Erin Condren will announce the winner of the Cancer Awareness Pattern Contest and reveal the new pattern for the launch of the Any Cancer ribbon. The winner will be flown to Columbus for the reveal as well as receive a $500 gift card to ErinCondren.com. I can put you into contact with Erin Condren so she can share her story about Sandy as well as her devotion to cancer awareness through her products. She will also be able to give you more details about the Cancer Awareness Pattern Contest. The Any Cancer ribbon will launch many new products for customers to choose from, so I believe this story can be a huge promoter. Thank you for considering this story. I will call you Monday between 10a.m. to 12p.m. to discuss further details. Sincerely,

Katherine Mitchell, Communications Director kmitchell@fpr.com 440.749.3199