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  • Explain Few Unethical Practices in Marketing

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    Sara Downs
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    The document contains exam questions for two subjects - Business Ethics and Marketing Management. For Business Ethics, students could choose two questions from four options on topics like total quality management, social responsibilities of business, and Gandhian wealth philosophy. For Marketing Management, students could choose two questions from four options covering product life cycle, consumer behavior, marketing mix, and pricing strategies. They also had to answer one short question each on market segmentation or sales promotion.

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    The document contains exam questions for two subjects - Business Ethics and Marketing Management. For Business Ethics, students could choose two questions from four options on topics like total quality management, social responsibilities of business, and Gandhian wealth philosophy. For Marketing Management, students could choose two questions from four options covering product life cycle, consumer behavior, marketing mix, and pricing strategies. They also had to answer one short question each on market segmentation or sales promotion.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOC, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    11 views1 page

    Explain Few Unethical Practices in Marketing

    Uploaded by

    Sara Downs
    The document contains exam questions for two subjects - Business Ethics and Marketing Management. For Business Ethics, students could choose two questions from four options on topics like total quality management, social responsibilities of business, and Gandhian wealth philosophy. For Marketing Management, students could choose two questions from four options covering product life cycle, consumer behavior, marketing mix, and pricing strategies. They also had to answer one short question each on market segmentation or sales promotion.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOC, PDF, TXT or read online from Scribd
    Flag for inappropriate content
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    LLOYD INSTITUTE OF MANAGEMENT AND TECHNOLOGY GREATER NOIDA SUBJECT- BUSINESS ETHICS, BBA- I SEMESTER SECOND SESSIONAL EXAM

    (December 2012) PAPER CODE- BBAAttempt any two questions: TIME:1 hr Max Marks- 25 10*2 = 20

    Q.1 Explain the meaning & nature of Total Quality Management. Also explain the significance of TQM. Q.2 Explain the major social responsibilities of business organization Q.3 Explain Gandhian Philosophy of Wealth Management. Q.4 Define Work-life Balance? Also advantages & disadvantages of Work-life Balance.

    Attempt any one questions: Q.4 Q. 5 Explain few unethical practices in marketing. Values of Indian managers.

    5*1 = 5

    __________________________________________________________________________________________ LLOYD INSTITUTE OF MANAGEMENT AND TECHNOLOGY GREATER NOIDA SUBJECT- MARKETING MANAGEMENT, BBA- 3RD SEMESTER SECOND SESSIONAL EXAM (DECEMBER 2012) PAPER CODE- BBA Attempt any two questions: TIME : 1hr Max Marks- 25 10*2 = 20

    Q. 1 Explain various phases of Product Life Cycle with suitable example. Q.2 What do you understand by consumer behavior? Discuss the importance of consumer behavior in competitive market. Q.3 What is Marketing Mix? Explain various factors affecting Marketing Mix. Q.4 Define pricing? Explain various pricing strategies.

    Attempt any one questions: Q. 1 Write a short note on market segmentation Q.2 Explain sales promotion and its advantages and disadvantages.

    5*1 = 5

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