Sree Narayana Guru College Of Legal Studies Kollam

First Series Internal Examination July 2015

Marketing Management -4th B.Com-LL.B

Time : 2hours Marks :50

Part- I
Answer any five questions .Each question carries 2 Marks (5x2=10 marks)

1. Marketing
2. Marketing Myopia
3. Shopping Goods
4. Product
5. Motive
6. Advertisement

Part-II
Answer any four Questions Each carries 5 Marks (4x5 = 20 marks)

1. What is meant by segmentation ? What are the benefits of segmentation ?

2. What do you meant by Product ? Define Convenient goods ?
3. What do you meant by direct marketing ?
4. Define the Process of Consumer Buying Behaviour ?
5. Write a note on 4P’s of Marketing
6. What are the functions of Marketing channels ?

Part -III
Answer any two Questions Each carries 10 Marks (2x10=20 marks)

1. Explain different kinds of product . Elucidate PLC.

2. What do you meant by STP ? What are the factors which take into consider for
segmentation?
3. What are the factors which influence consumer buying decision making ?
 Sree Narayana Guru College Of Legal Studies Kollam
First Series Internal Examination July 2015
Managerial Economics - 2nd Sem B.Com-LL.B

Time : 2hours Marks :50

Part- I
Answer any five questions .Each question carries 2 Marks (5x2=10 marks)
1. What do you mean by economics?
2. What are determinants of demand?
3. What is elasticity of demand?
4. What is managerial economics?
5. Economy of scale
6. Cobb Douglas theory

Part-II
Answer any four Questions Each carries 5 Marks (4x5 =20 marks)

1. What is meant by segmentation ? What are the benefits of segmentation ?

2. What is meant by law of demand ?
3. Differentiate economics from managerial economics.
4. What are the different methods of measuring price elasticity?
5. Distinguish between individual demand and market demand

Part -III
Answer any two Questions Each carries 10 Marks (2x10=20 marks)

1.Explain the various functions of managerial economist. How can he best serve the
management?
2.What do you mean by decision making? What are the steps in decision making?
 Sree Narayana Guru College Of Legal Studies Kollam
First Series Internal Examination July 2015
Entrepreneurship Development - 4th Sem BBA-LL.B

Time : 2hours Marks :50

Part- I
Answer any five questions .Each question carries 2 Marks (5x2=10 marks)
1. KVIC
2. SSI
3. Macro Environment
4. Globalisation
5. MSME
6. Intrapreneure

Part-II
Answer any four Questions Each carries 5 Marks (4x5 =20 marks)

1. Difference between Entrepreneurship and Intrapreneurship?

2. Characteristics Of Entrepreneurs?
3. What are the different types of Entrepreneurs
4. Discuss the relevance of analysing Technological Environment in business
5. Explain Entrepreneur Memorandum ?

Part -III
Answer any two Questions Each carries 10 Marks (2x10=20 marks)

1.State the features of MSME Act 2006

2.Explain the role played by the financial institutions and banks in the development of
industries and entrepreneurs?
3.What are the steps for starting small scale industry