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    Sowmya Vijaykumar Sirsali
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    This document outlines the sections and questions for an internal test on elements of marketing. Section A contains 6 multiple choice questions worth 2 marks each. Section B contains 2 questions worth 5 marks each requiring short explanations. Section C contains 3 questions worth 10 marks each, one requiring explanation of the consumer buying process, another on factors affecting consumer behavior, and the last on the adoption process and explaining the different business buying situations.

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    This document outlines the sections and questions for an internal test on elements of marketing. Section A contains 6 multiple choice questions worth 2 marks each. Section B contains 2 questions worth 5 marks each requiring short explanations. Section C contains 3 questions worth 10 marks each, one requiring explanation of the consumer buying process, another on factors affecting consumer behavior, and the last on the adoption process and explaining the different business buying situations.

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    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
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    11 views1 page

    Question Paper MKTG

    Uploaded by

    Sowmya Vijaykumar Sirsali
    This document outlines the sections and questions for an internal test on elements of marketing. Section A contains 6 multiple choice questions worth 2 marks each. Section B contains 2 questions worth 5 marks each requiring short explanations. Section C contains 3 questions worth 10 marks each, one requiring explanation of the consumer buying process, another on factors affecting consumer behavior, and the last on the adoption process and explaining the different business buying situations.

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    © All Rights Reserved
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    of 1

    JSS SMI UG AND PG STUDIES DHARWAD

    II INTERNAL TEST
    SUB:ELEMENTS OF MARKETING
    Time:1.5hrs Totalmarks:50
    Section A:
    Answer the following:Any5 (2*5=10)
    1. Who is a consumer?
    2. What is a business market?
    3. Define adoption process.
    4. Give the meaning of habitual buying.
    5. What is an Institutional market?
    6. What is need recognition?
    Section B:Any2 (5*2=10)
    Answer the following:
    1. Explain business buying process.
    2. Describe buying decision behavior of the consumers.
    3. Describe the characteristics of Business markets.
    Section C:
    Answer the following:Any3 (10*3=30)
    1. Explain Consumer buying process.
    2. What are the factors affecting consumer behavior?
    3. What is Adoption? Explain Adoption process.
    4. Explain the different types of buying situation for
    business.
    (sowmya6632@gmail.com)

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