Sree Narayana Guru College Of Legal Studies Kollam First Series Internal

Examination August 2015

Marketing Management -4th B.Com-LL.B

Part I
Answer any five questions .Each question carries 2 Marks (5x2=10 marks)

1. Marketing 

2. Marketing Myopia 

3. Shopping Goods 

4. Marketing Mix
5. Retailing 

6. Advertisement 

Part II
Answer any four Questions Each carries 5 Marks (4x4 = 16 marks)

1. What is meant by advertisement?

2. Explain Retaining
3. What do you meant by Personal selling? 

4. Define the Process of Consumer Decision making?
5. Write a note on 7P’s of Marketing 

6. What are the functions of marketing channels? 


Part -III 

Answer any four Questions Each carries 6 Marks (4x6=20 marks)

1.What are the scopes of marketing?

2.Explain communication mix
3.Explain different types of buying motives
4.Explain product mix
5.Explain PLC
Part IV
Answer any three Question Each carries 10 Marks (3x10=30)

1. Explain different kinds of product . Elucidate PLC. 


2. What do you meant by STP ? What are the factors which take into consider for

segmentation? 

3. What are the factors which influence consumer buying decision making ? 

 Sree Narayana Guru College Of Legal Studies Kollam First Series Internal
Examination August 2015
Managerial Economics - 2nd Sem B.Com-LL.B

Part -I
Answer any five questions. Each question carries 2 Marks (5x2=10 marks)
1. Managerial Economics
2. Demand 

3. Economy of scale
4. Income Elasticity
5. Macro Economics 

6. Advertisement 

Part -II
Answer any four Questions Each carries 5 Marks (4x4 = 16 marks)

1. What is meant by law of demand ? 


2. Differentiate economics from managerial economics. 

3. What are the different methods of measuring price elasticity? 

4. Distinguish between individual demand and market demand
5. Business Cycle
Part -III 

Answer any four Questions Each carries 6 Marks (4x6=24 marks)

1.Explain the theory, which helps a production manager for planning his production
2.What do you meant by diminishing returns?
3.Explain the difference between Isoquant and Iso-cost
4.Explain the decision making process
5.What are the objectives for determining the price?

Part -IV
Answer any three Question Each carries 10 Marks (3x10=30)

1. Explain decision-making? How managerial economics would help a manager to take

Precise decisions? 

2. Explain different types of pricing strategy 

3. Explain the different stages of business cycle?
4. Give a comprehensive description of Cob Doglas Production Function Theory
 Sree Narayana Guru College Of Legal Studies Kollam First Series Internal
Examination August 2015
Entrepreneurship Development - 4th Sem BBA-LL.B

Part -I
Answer any five questions. Each question carries 2 Marks (5x2=10 marks)

1. Franchisor
2. Entrepreneur
3. Venture capital
4. KFC
5. PEST
6. LPG

Part -II
Answer any four Questions Each carries 5 Marks (4x4 = 16 marks)
1. Elucidate the concept of Entrepreneurship
2. What are the characteristics of the entrepreneur?
3. Explain the Factors affecting Entrepreneurship
4. What are the steps for starting SME’s
5. Explain Intrepreneurship

Part -III 

Answer any four Questions Each carries 6 Marks (4x6=24 marks)

1.Explain Entrepreneurship memorandum

2. Write a note on
a) KVIC
b)SISI
3. What are the different types of Entrepreneurs?
4. Write a brief note on MSME Act 2006
5. Write a note on Sick industry and what are the reasons influencing for the sickness

Part -IV
Answer any three Question Each carries 10 Marks (3x10=30)

1.Write a brief note on the government initiative Entrepreneurship development

programmes
2. How SME’s contribute for the economic development of the country
3. How entrepreneurs helps in Innovation , and making world a better place for live
4. Write an Essay on Franchising business