Scribd Logo
Upload

Welcome to Scribd!

  • Turnaround Strategies For Microsoft

    Uploaded by

    Pallav Kumar
    59 views8 pages
    Microsoft faces increasing challenges from competitors like Apple and needs to change with shifting consumer trends. Specifically, Microsoft must address declining PC sales, unsuccessful new products like Surface tablets, and loss of market share to Apple and Android. To succeed, Microsoft will need to sync with changing consumer needs and move beyond its traditional PC business through continued innovation as the market moves to mobile.

    Original Description:

    company

    Original Title

    Turnaround strategies for microsoft

    Copyright

    © Attribution Non-Commercial (BY-NC)

    Available Formats

    PPTX, PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    Report this Document
    Microsoft faces increasing challenges from competitors like Apple and needs to change with shifting consumer trends. Specifically, Microsoft must address declining PC sales, unsuccessful new products like Surface tablets, and loss of market share to Apple and Android. To succeed, Microsoft will need to sync with changing consumer needs and move beyond its traditional PC business through continued innovation as the market moves to mobile.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    59 views8 pages

    Turnaround Strategies For Microsoft

    Uploaded by

    Pallav Kumar
    Microsoft faces increasing challenges from competitors like Apple and needs to change with shifting consumer trends. Specifically, Microsoft must address declining PC sales, unsuccessful new products like Surface tablets, and loss of market share to Apple and Android. To succeed, Microsoft will need to sync with changing consumer needs and move beyond its traditional PC business through continued innovation as the market moves to mobile.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 8

    Turnaround Strategies for Microsoft

    Akshat Agarwal Aniruddh Ajit Ingle Kaushik Mahadevan Pallav Kumar Madhurya K Rai

    History
    Founded by Bill Gates and Paul Allen on April 4 1975 Dominated in 1980s with the MS-Dos Started Windows in 1985 IPO in 1986 Diversified in 1990s through acquisitions Accused of being anti-competition

    Present Scenario
    Acquired Skype Technologies for $8.5bn in May 2011 Dominant in both Operating System & Office Suite Active in internet search, video gaming, digital services and mobile phone

    Concerns
    Increasing competition from Apple & Android Unsuccessful launch of its new tablet, Surface Declining PC sales and consumer interest Reluctance to give up Windows Loss of valuable resources to convert users Reduction in dividends and increase in layoffs

    Challenges & Expectations


    Increasing competition from Apple, Google, etc. Declining market share and consumer mindshare Core business making losses Shift from its core business of making PCs to changing consumer requirements To be in sync with market needs and trends

    Changing Trends

    Apple : Tormentor-in-Chief

    Did everything that Microsoft did not Constant innovation as per market requirements Foresaw the rise of mobile Made consumers aware of alternatives to PC

    THE ROAD AHEAD


    1. Continue with Windows Improve operating speed Remove instances of virus

    You might also like