Professional Documents
Culture Documents
Executive Summary:
Restaurant chain Headquarters-San Francisco Victor Jules Bergeron Jr. Polynesian-themed restaurants
Invention of the Mai Tai, Bracingly refreshing cocktail he created in 1944, Introduced to the Hawaiian Islands in the 1950s.
What next ?
Sutra lounge
Boca grande
Should it concentrate on High Class people ? How should it try to maintain that rank ?
Strengths:-
+ Feed backs + Best cocktails in the world. + Trained staff. + Brand and line extension
Weakness:
- Cost
factor. - Bedim view of the restaurant. - Focusing only on above average pay scale
Threats:
2.Hoardings.
Create brand awareness. Name the products in Indian style Complimentary gifts.