Sound

Bite: A brief statement that zero in on the point of a larger or longer message Phrases that express the goals, aims or nature of a product, service, person or company

Slogans:

 Definition:

Group communication in action around a defined agenda, at a set time, for an established duration

discussion involving questions and answers for the purpose of broadcast or publication

Three hallmark rules of interviews: Anything you say can and often will be used against

you Never say anything you would not feel comfortable hearing quoted out of context on the evening news Be prepared for the unexpected as well as the expected

 Establishes

the speakers credibility, motivates audience interest, and says what the speaker could not say

 Words,

sounds, or images that compel the audience to pass them along you want a message to go viral, you have to consider three factors
Does it emoional appeal that people will feel

If

compelled to share? Does it have a trigger? Is it relevant to the audience?