History of Brand History is full of marketing plans and some of the companies achieved very high sales in a short

term. But failed to earn sufficient profits over a longer term. This may be due to underprice or less margin of their products. The planning is only for short term. To achieve success for a long term, let us intro-spect which is the best way. For this we have to create a brand image. It has been noted that, Peters and Waterman identify very few of the so-called excellent companies. In their book in search of excellence were considered to be