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FIN6252 - Financial Planning & Strategy

Study Case

American Home Products Corporation

Distinctive Corporate Culture


frugality

Capital Structure Policy

reticence

CASE INTRODUCTION
financial conservatism

tight financial control

Impressive Performance Results

Recapitalization Plan

FIN6252 - Financial Planning & Strategy

Description
American Home Products (AHP), is one of the largest pharmaceutical companies in the world
AHPs 1981 sales of more than $4 billion were produced by over 1,500 marketed brands

Four Lines of Business

Prescription Drugs

Packaged Drugs

Food Products

Houseware & Home Products

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Consumer Products

Well-known Brand Names

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THEY SELL THE HELL


OUT OF EVERYTHING THEYVE GOT

AHPs Chief Executive


I just dont like to owe money

At the end of 1980, AHP had almost no debt and a cash balance equal to 40% of its net worth

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AHPs Distinctive Culture

emanated from its chief executive

FRUGALITY RETICENCE & TIGHT FINANCIAL CONTROL

CONSERVATISM & RISK AVERSION

CENTRALIZING COMPLETE AUTHORITY

DISTINCTIVE CORPORATE CULTURE


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Reticence
A poll of Wall Street analysts ranked AHP last in corporate communicability among 21 drug companies

Wall Street Analysts Ranking:

1 21
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American Home Products

Frugality and Tight Financial Control


All expenditures greater than $500 had to be personally approved by Mr. Laporte even if authorized in the corporate budget

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Conservatism and Risk Aversion


AHP consistently avoided much of the risk of new product development and introduction in the volatile drug industry Most of its new products were acquired or licensed after their development by other firms or were copies of new products introduced by competitors AHP thus avoided risky gambles of R&D and new product introductions and used its marketing prowess to promote acquired products and product extensions

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Centralyzing Complete Authority

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AHPs Performance
Stable, consistent growth and profitability increased sales, earnings, and dividends for 29 consecutive years through 1981

>>> In millions of dollars except per share data

Exhibit 1.
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Hamadas Equation
WACC

Business Risk

Cost of Equity

Capital Structure leverage

Financial risk

QUESTION 1.
beta Proposed Capital Structures Cost of Debt

Value to Shareholders

FIN6252 - Financial Planning & Strategy

QUESTION 1.
How much business risk does American Home Products face? How much financial risk would American Home Products face at each of the proposed levels of debt shown in case Exhibit 3? How much potential value, if any, can American Home Products create for its shareholders at each of the proposed levels of debt?

FIN6252 - Financial Planning & Strategy

Hamadas Equation

Is used to separate the financial risk of a levered firm from its business risk It is used to help determine the levered beta and, through this, the optimal capital structure of corporate firms

Business Risk (U)

Financial Risk (L)

FIN6252 - Financial Planning & Strategy

Business Risk
.

Rc

RM

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Data Source
.

FIN6252 - Financial Planning & Strategy

Data Source (Cont)


.

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Regression Analysis
.

= 0.82

FIN6252 - Financial Planning & Strategy

Per sake of study


.

AHP CO

S&P 500

0.58

-0.46

0.64

1.69

1.04

1.23

1.62

0.68

0.41

0.09

1.32

FIN6252 - Financial Planning & Strategy

QUESTION 1.
How much business risk does American Home Products face? How much financial risk would American Home Products face at each of the proposed levels of debt shown in case Exhibit 3? How much potential value, if any, can American Home Products create for its shareholders at each of the proposed levels of debt?

FIN6252 - Financial Planning & Strategy

Financial Risk

Financial Risk

Business Risk

how much risk leverage adds to the risk of business

FIN6252 - Financial Planning & Strategy

Financial Risk Cont.

Actual 1981

Pro Forma 1981 for Varying Percentages of Debt to Total Capital 30% 50%
48% 1.00 0.82 1.25

70%
48% 2.33 0.82 1.82

T D/E U (business risk) L (financial risk)

47.79%

48% 0.43

0.82

0.82 1.00

FIN6252 - Financial Planning & Strategy

QUESTION 1.
How much business risk does American Home Products face? How much financial risk would American Home Products face at each of the proposed levels of debt shown in case Exhibit 3? How much potential value, if any, can American Home Products create for its shareholders at each of the proposed levels of debt?

FIN6252 - Financial Planning & Strategy

Firm Value

CHANGES
IN CAP STRUCTURE BENEFIT SHAREHOLDERS IF and only IF

THE VALUE OF THE FIRM (THE PIE) INCREASES

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Firm Value

Cost of equity of unlevered firm

PV of interest tax-shield

Dividend Discount Model

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Firm Value Under Each Structure

Pro Forma 1981 for Varying Percentages of Debt to Total Capital 30%
R0 EBIT tc D VU VL Valued Added 0.18 922.2 0.48 376.1 2,664.13 2,844.66 180.53

50%
0.18 922.2 0.48 626.8 2,664.13 2,965.00 300.86

70%
0.18 922.2 0.48 877.6 2,664.13 3,085.38 421.25

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Graphic Illustration
70% Debt 50% Debt 30% Debt Debt Free

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BACK TO SHAREHOLDERS

Under the Current Structure


Common shares outstanding Taxes Debt Equity 155.5 47.77% 13.9 1472.8

Recession EBIT Interest Profit before taxes Taxes Net Income Dividends on preferred stock Earnings available to common shareholders EPS 300.0 -2.3 297.7 -142.2 155.5 -0.4 155.1 $1.00

Expected 922.2 -2.3 919.9 -439.4 480.5 -0.4 480.1 $3.09

Expansion 1300.0 -2.3 1297.7 -619.9 677.8 -0.4 677.4 $4.36

ROE

10.56%

32.62%

46.02%

FIN6252 - Financial Planning & Strategy

30% Debt
Common shares outstanding Taxes Debt Equity 135.7 48% 376.1 877.6

Recession EBIT Interest Profit before taxes Taxes Net Income Dividends on preferred stock Earnings available to common shareholders EPS
6%

Expected 922.2 -52.7 869.5 -417.4 452.2 -0.4 451.8

Expansion 1300.0 -52.7 1247.3 -598.7 648.6 -0.4 648.2

300.0 -52.7 247.3 -118.7 128.6 -0.4 128.2 $0.94

7.8%

$3.33

9.6%

$4.78

ROE

14.66%

51.52%

73.91%

FIN6252 - Financial Planning & Strategy

50% Debt
Common shares outstanding Taxes Debt Equity 127.3 48% 626.8 626.9

Recession EBIT Interest Profit before taxes Taxes Net Income Dividends on preferred stock Earnings available to common shareholders EPS 300.0 -87.8 212.2 -101.9 110.4 -0.4 110.0
14%

Expected 922.2 -87.8 834.4 -400.5 433.9 -0.4 433.5

Expansion 1300.0 -87.8 1212.2 -581.9 630.4 -0.4 630.0

$0.86

10.4%

$3.41

13.5%

$4.95

ROE

17.61%

69.22%

100.55%

FIN6252 - Financial Planning & Strategy

70% Debt
Common shares outstanding Taxes Debt Equity 118.9 48% 877.6 376.1

Recession EBIT Interest Profit before taxes Taxes Net Income Dividends on preferred stock Earnings available to common shareholders EPS 300.0 -122.9 177.1 -85.0 92.1 -0.4 91.7
23%

Expected 922.2 -122.9 799.3 -383.7 415.7 -0.4 415.3

Expansion 1300.0 -122.9 1177.1 -565.0 612.1 -0.4 611.7

$0.77

13%

$3.49

18%

$5.14

ROE

24.49%

110.52%

162.75%

FIN6252 - Financial Planning & Strategy

Summary
Under the expected and expansion scenario leverage increases the returns to shareholders as measured both by ROE and EPS
Almost debt-free 30% D 50% D 70% D EPS ($/Share) Recession Expected Expansion 1.00 3.09 4.36 0.94 3.33 4.78 0.86 3.41 4.95 0.77 3.49 5.14

However, ROE and EPS much more sensitive to changes in EBIT under financial leverage: as debt increases from 30% to 70% volatility of ROE and EPS also increases
With the increase of leverage shareholders have a potential to receive more value however at the cost of higher risk

EQUITY

DEBT
ROE (%) Recession Expected 10.56 32.62 14.66 51.52 17.61 69.22 24.49 110.52
Expansion 46.02 73.91 100.55 162.75

Almost debt-free 30% D 50% D 70% D

FIN6252 - Financial Planning & Strategy

QUESTION 1.
How much business risk does AHP face? How much financial risk would American Home Products face at each of the proposed levels of debt shown in case Exhibit 3? How much potential value, if any, can American Home Products create for its shareholders at each of the proposed levels of debt?

FIN6252 - Financial Planning & Strategy

Leverage
Optimal Capital Structure

Debts and Equity

Recapitalization

Financial distress

QUESTION 2.
Rating Capital Market Reaction Credit Spread Break even EBIT

FIN6252 - Financial Planning & Strategy

QUESTION 2.
What capital structure would you recommend as appropriate for American Home Products? What are the advantages of leveraging this company? The disadvantages? How would the leveraging up affect the companys taxes? How would the capital markets react to a decision by the company to increase the use of debt in its capital structure?

FIN6252 - Financial Planning & Strategy

Capital Structure Under 3 Special Cases


CASE I Assumptions: No corporate taxes No bankruptcy costs Proposition I: The value of the firm is not affected by changes in the capital structure Proposition II: The WACC of firm is NOT affected by capital structure CASE II Assumptions: Corporate taxes No bankruptcy costs Proposition I: The value of the firm increases by the present value of the annual interest tax shield Proposition II: The WACC decreases as D/E increases because of the government subsidy on the interest payments Equations: RA = (E/V)RE+(D/V)(RD)(1-TC) RE = RU + (RU-RD)(D/E)(1-TC) CASE III Assumptions: Corporate taxes Bankruptcy costs As the D/E ratio increases, the probability of bankruptcy increases At some point, the additional value of the interest tax shield will be offset by the increase in expected bankruptcy cost At this point, the value of the firm will start to decrease and the WACC will start to increase as more debt is added

Equations: WACC = RA = (E/V)RE + (D/V)RD RE = RA + (RA RD)(D/E)

FIN6252 - Financial Planning & Strategy

Capital Structure Under 3 Special Cases


CASE I Assumptions: No corporate taxes No bankruptcy costs CASE II Assumptions: Corporate taxes No bankruptcy costs CASE III Assumptions: Corporate taxes Bankruptcy costs

CONCLUSIONS: No optimal capital structure

CONCLUSIONS: Optimal capital structure is almost 100% debt Each additional dollar in debt increases the cash flow of the firm

CONCLUSIONS: Optimal capital structure is part debt part equity Occurs where the benefit from an additional dollar of debt is just offset by the increase in expected bankruptcy costs

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In Accordance with the Case II

30%
D/E TC RD RU RE WACC 0.43 48.00% 14.00% 18.00% 18.89% 15.41%

50%
1.00 48.00% 14.00% 18.00% 20.08% 13.68%

70%
2.33 48.00% 14.00% 18.00% 22.85% 11.95%

RE RD WACC RD (1-TC)

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Breakeven EBIT Analysis


Debt 70%

Almost debtfree

EBIT = 400.00

EBIT = 920.00

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BUT THIS IS

INCONSISTENT WITH
THE REAL WORLD

IS 100% DEBT A SOLUTION?

FIRMS GENERALLY EMPLOY MODERATE

AMOUNT OF DEBT
AND THE REASON IS.

THERE IS A COST OF

FINANCIAL DISTRESS

Case III is More Realistic


In the presence of: >>> Corporate taxes >>> Bankruptcy costs Equations for WACC and RE are still the same

But now we need mechanism to incorporate risk of financial distress

FIN6252 - Financial Planning & Strategy

Rating Mechanism
D/E 0.00 0.41 0.63 1.60 2.50 Rating AAA AA A BBB BB Credit Spread 0.20% 0.50% 1.00% 1.50% 2.00%

4.17
6.67 9.95 14.28

B
CCC CC C

3.25%
5.00% 6.00% 7.50%

RD = RF + Credit Spread

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Risk of Financial Distress


D/E 0.00 0.41 0.63 1.60 2.50 4.17 6.67 9.95 14.28 Rating AAA AA A BBB BB B CCC CC C

Credit Spread 0.20% 0.50% 1.00% 1.50% 2.00% 3.25% 5.00% 6.00% 7.50%

Credit Spread + RF
D (D+E) 0.10 0.15 0.20 0.25 0.30 0.35 0.40 0.45 0.50 0.55 0.60 0.65 0.70 0.75 0.80 0.85 0.90 0.95 E (D+E) 0.90 0.85 0.80 0.75 0.70 0.65 0.60 0.55 0.50 0.45 0.40 0.35 0.30 0.25 0.20 0.15 0.10 0.05

RF = 13.16%

D Credit Spread Interest Cost of Debt Cost of Equity E % % % % 0.11 0.29 13.45 6.99 18 0.18 0.33 13.49 7.01 18 0.25 0.38 13.54 7.04 18 0.33 0.44 13.60 7.07 18 0.43 0.55 13.71 7.13 18 0.54 0.80 13.96 7.26 19 0.67 1.02 14.18 7.37 19 0.82 1.02 14.18 7.37 19 1.00 1.19 14.35 7.46 20 1.22 1.30 14.46 7.52 20 1.50 1.45 14.61 7.60 21 1.86 1.64 14.80 7.70 22 2.33 1.91 15.07 7.84 23 3.00 2.37 15.53 8.08 24 4.00 3.12 16.28 8.47 26 5.67 4.3 17.46 9.08 30 9.00 5.71 18.87 9.81 38 19.00 10 23.16 12.04 60

WACC % 16.63 16.23 15.82 15.42 15.03 14.67 14.32 13.92 13.58 13.22 12.88 12.56 12.29 12.10 12.05 12.24 12.59 14.44

FIN6252 - Financial Planning & Strategy

Graphic Illustration

FIN6252 - Financial Planning & Strategy

Flash Back Financial Risk


Actual 1981 Pro Forma 1981 for Varying Percentages of Debt to Total Capital 30%
U (business risk) L (financial risk) 0.82 0.82 1.00

50%
0.82 1.25

70%
0.82 1.82

With 70% of capital in debt companys return are 82% more volatile than that of market With 50% of capital in debt company also enjoys benefits of financial leverage however at lover risk: 25% more riskier than market

FIN6252 - Financial Planning & Strategy

QUESTION 2.
What capital structure would you recommend as appropriate for American Home Products? What are the advantages of leveraging this company? The disadvantages? How would the leveraging up affect the companys taxes? How would the capital markets react to a decision by the company to increase the use of debt in its capital structure?

FIN6252 - Financial Planning & Strategy

Advantages of Leverage
ADVANTAGES

>>> Tax Shield


>>> Extra cash for expansion and stock repurchase >>> Higher EPS (by repurchase stock)

>>> Generate Shareholder wealth by increase the company value

FIN6252 - Financial Planning & Strategy

QUESTION 2.
What capital structure would you recommend as appropriate for American Home Products? What are the advantages of leveraging this company? The disadvantages? How would the leveraging up affect the companys taxes? How would the capital markets react to a decision by the company to increase the use of debt in its capital structure?

FIN6252 - Financial Planning & Strategy

Disadvantages of Leverage
ADVANTAGES DISADVANTAGES

>>> Tax Shield


>>> Extra cash for expansion and stock repurchase >>> Higher EPS (by repurchase stock)

<<< Increases the company risk structure <<< LBO will affect the operational side of the company <<< Potential reverse effect

>>> Generate Shareholder wealth by increase the company value

FIN6252 - Financial Planning & Strategy

QUESTION 2.
What capital structure would you recommend as appropriate for American Home Products? What are the advantages of leveraging this company? The disadvantages? How would the leveraging up affect the companys taxes? How would the capital markets react to a decision by the company to increase the use of debt in its capital structure?

FIN6252 - Financial Planning & Strategy

Tax shield
Interest is tax-deductable The more company borrows the less it pays in tax

Pro Forma 1981 for Varying Percentages of Debt to Total Capital Actual 1981 Sales EBIT Interest Profit before taxes Taxes Profit after taxes 4,131.20 954.80 (2.30) 952.50 (455.20) 497.30 30% 4,131.20 922.20 (52.70) 869.50 (417.40) 452.10 50% 4,131.20 922.20 (87.80) 834.40 (400.50) 433.90 70% 4,131.20 922.2 (122.9) 799.3 (383.7) 415.6

FIN6252 - Financial Planning & Strategy

QUESTION 2.
What capital structure would you recommend as appropriate for American Home Products? What are the advantages of leveraging this company? The disadvantages? How would the leveraging up affect the companys taxes? How would the capital markets react to a decision by the company to increase the use of debt in its capital structure?

FIN6252 - Financial Planning & Strategy

Capital Market Reaction


Market value balance sheet differs from accounting balance sheet in numbers

Market Value Balance Sheet, $ millions (Prior to Announcement) Assets: 4,665 ??? Equity: 4,665 ($30 155.5 shares) 4,665 4,665

FIN6252 - Financial Planning & Strategy

Capital Market Reaction 30% Debt


Market Value Balance Sheet, $ millions (Upon Announcement)

Old Assets:
PV of tax-shield:

4,665
(0.48 362.2) = 173.856 4,838.856

Equity:

4,665 4,838.856
(155.5 shares) 4,838.856

>>> Thus price per share will be $31.12 = 4,838.856 155.5 (there are still 155.5 million shares outstanding Market Value Balance Sheet, $ millions (After exchange has taken place) Old Assets: PV of tax-shield: 4,665 173.856 Debt: 4,838.856 Equity: (4,838.856 -233 -362.2) = 4,243.656 (155.5-19.126 = 136.374 shares) 362.2 4,838.856

>>> Since price now $31.12 per share, company will buy back only 19.126 million shares = (362.2 + 233) $31.12 >>> Price per share will be equal $31.12 = 4,243.656 136.374 (DIDNT CHANGE FROM ANNOUNCEMENT!!!)

FIN6252 - Financial Planning & Strategy

Capital Market Reaction: Summary


Price Per Share Actual 30% - 70% 50% - 50% 70% - 30% $30.00 $31.12 $31.89 $32.67

FIN6252 - Financial Planning & Strategy

QUESTION 2.
What capital structure would you recommend as appropriate for American Home Products? What are the advantages of leveraging this company? The disadvantages? How would the leveraging up affect the companys taxes? How would the capital markets react to a decision by the company to increase the use of debt in its capital structure?

FIN6252 - Financial Planning & Strategy

Aggressive Capital Structure Policy


shareholders

Capital Structure Policy

Stock repurchase

QUESTION 3.
Debt-equity swap
financial leverage Methods of leveraging up

FIN6252 - Financial Planning & Strategy

QUESTION 3.
How might American Home Products implement more aggressive capital structure policy? What are the alternative methods for leveraging up?

FIN6252 - Financial Planning & Strategy

Agressive Capital Structure Policy


More aggressive capital structure policy = increase of the portion of debt in a firm's capital structure

Ways to implement it differs in the way company uses the proceeds from new debt issuance

#1
Repurchase of stock

#2
Offer equitydebt swap to its investors

#3
Finance expansion

FIN6252 - Financial Planning & Strategy

#1: Repurchase of stock


When company uses proceeds from a new debt issuance to repurchase its own stock the price of the stock goes up

This is a good strategy in an attempt to improve the market price of the company stock, thereby fending off takeover attempts

Signal to investors Ideal for recapitalization through this method because AHC has low debt and steady cash flow Fend off takeovers
FIN6252 - Financial Planning & Strategy

#2: Equity-Debt Swap


All specified shareholders are given the right to exchange their stock for a predetermined amount of debt (i.e. bonds) in the same company

Also known as exchange offers in order to increase leverage


Stock price will increase Market infers that the firm is better off

FIN6252 - Financial Planning & Strategy

#2: Equity-Debt Swap cont


Illustration: Assume there is an investor who owns a total of $1,500 in ZXC Corp stock. ZXC has offered all shareholders the option to swap their stock for debt at a rate of 1:1, or dollar for dollar. In this example, the investor would get $1,500 worth of debt if he or she elected to take the swap. If, on the other hand, the company really wanted investors to trade shares for bonds, it can sweeten the deal by offering a swap ratio of 1:1.5. Since investors would receive $2,250 (1.5 * $1,500) worth of debt, they essentially gained $750 for just switching asset classes.

FIN6252 - Financial Planning & Strategy

#3: Financing Expansion


ACQUISITION OF STOCK: Go straight to the targeted companys shareholders via tender offer
HOROZONTAL AQUISITION: Take over rival company

BUT REMEMBER: a firm can borrow certain amount of debt before the marginal cost of financial distress equals the marginal tax shield A company with low anticipated return/profit will take on less debt Vice versa, a more successful one will take on more debt

FIN6252 - Financial Planning & Strategy

#3: Financing Expansion Cont


Potential Positive Outcome Magnified: Potential Negative Outcome Magnified:

company succeed in capitalizing on a business opportunity the profit will be magnified

Company fails to capitalize on an opportunity, it will be still obliged to pay fixed costs The loss will be magnified

FIN6252 - Financial Planning & Strategy

QUESTION 3.
How might American Home Products implement more aggressive capital structure policy? What are the alternative methods for leveraging up?

FIN6252 - Financial Planning & Strategy

Methods for Leveraging Up


To grow business, company should do resource leverage in an important small area of business.

This means that company does financial leverage to its existing resources: >>> money, >>> technology, >>> human resource, >>> distribution channel >>> and market

FIN6252 - Financial Planning & Strategy

QUESTION 3.
How might American Home Products implement more aggressive capital structure policy? What are the alternative methods for leveraging up?

FIN6252 - Financial Planning & Strategy

Distinctive Corporate Culture


frugality

Capital Structure Policy

reticence

tight financial control

QUESTION 4.
financial conservatism Recapitalization Plan

Impressive Performance Results

FIN6252 - Financial Planning & Strategy

QUESTION 4.
In view of AHPs unique corporate culture, what arguments would you advance to persuade Mr. Laporte or his successor to adopt your recommendation?

FIN6252 - Financial Planning & Strategy

Mr. Laportes Argument


Risk Aversion Running company for shareholders Tight financial control and centralization

companies that are highly leveraged may be at risk of bankruptcy if they are unable to make payments on their debt

FIN6252 - Financial Planning & Strategy

Contra Arguments
financial leverage is not always bad..

Financial leverage can increase the shareholders return on their investment There are tax-advantages associated with borrowing Acquiring stocks or shares of another company is better than being acquired If company uses proceeds from the additional debt issuance for repurchase of its own stock, it can be protected from potential takeover

FIN6252 - Financial Planning & Strategy

Mr. Laportes Argument


The company has efficient management of the assets... Provide shareholders good return on their investments why shareholders would be concern with value?

THE BOTTOM LINE: we are fine without debts..

FIN6252 - Financial Planning & Strategy

Contra Arguments Cont


should the firm be acquired by other firm (as their current position is very inviting) it might cause damage to the company, especially if the merger or acquisition does not have synergy.. Lets say..

AHP acquires another company Issue more debt after the merger

Tax shield rises Firm Value Rises

FIN6252 - Financial Planning & Strategy

Contra Arguments Cont


Again keep in mind that, the BOTTOM LINE: maintaining the efficiency of asset management & maximizing the shareholders value

If the firm did not take an initiative to lever up in the future, they might be taken over by other company there is a high risk that what ever good things they have now might be corrupted by the no synergy effect

FIN6252 - Financial Planning & Strategy

QUESTION 4.
In view of AHPs unique corporate culture, what arguments would you advance to persuade Mr. Laporte or his successor to adopt your recommendation?

FIN6252 - Financial Planning & Strategy

THANK YOU!

FIN6252 - Financial Planning & Strategy

GOT QUESTIONS?

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