Professional Documents
Culture Documents
Mr. Siddhartha lal, Mr. Sikander Khuswah, Mr. Sitakanta Behera Mr. Sudhir Kumar
2/12/2013 Big Bazaar XIDAS, Jabalpur 1
What is Retailing
The term Retailing refers to any activity that involves a sale to an individual customer. RETAIL
Retailing is the interface between the producer and the individual consumer buying for personal consumption.
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ORGANISED
UNORGANISED
Source: http://www.indiaretailing.com/india-retail-report.asp
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About Big Bazaar Out let Parent group Owner Founded Head quarter Industry website Tag line
Hyper mart Chain of development store in India 104 out lets Located in India Future group Kishore Biyani (CEO) 2001 Jogeswari , Mumbai Retail www.bigbazar.com Is se sasta aur achha kahin nahi.
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Analysis
5 Forces
Rivalry among the competitor
Analysis
Reliance Retail, Aditya Birla Group , Vishal Retails, Bharti and Walmart, etc
Threat of entrants
FDI policy not favorable for international players. Domestic conglomerates looking to start retail chains. International players looking to foray India. Bargaining power of supplier The bargaining power of suppliers varies depending upon the target segment. The unorganised sector has a dominant position. There are few players who have a slight edge over others on account of being established players and enjoying brand distinction. Consumers are price sensitive.. Availability of more choice. Unorganized retail Threat of substitutes
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Customer Segmentation
Big Bazaar targets higher and upper middle class customers. The large and growing young working population is a preferred customer segment. Big Bazaar specifically targets working women and home makers who are the primary decision makers.
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S A L E S
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G R L O O W W T H
Low
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Marketing Mix
Process Physical Evidence
Product
7 P
People Price
Place
Promotion
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1.Product Mix
APPARELS Denims & T-Shirts Fabric & Cut piece Formal Wear Casual Wear Party Wear Ethnic Wear Accessories Under Garments Night Wear Dress Materials Sarees FOOD Staples Ready to eat Ready to cook International Food Spices Imported Bazaar Tea & Coffee FARM PRODUCT Fruits Vegetables Imported Fruits Dairy Products CHILL STATION Soft Drinks Packaged Juices Milk Items Frozen Foods Ice Creams HOME & PERSONAL CARE Shampoos Detergents Soaps Liquid wash Creams Deodorants Home cleaners Utensils Plastics Crockery Sundries
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2.Pricing
Value pricing Promotional pricing
Low interest financing Psychological discounting Special event pricing
Differentiated Pricing
Time pricing
Bundling
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Psychological pricing
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Time pricing
Value Pricing
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Bundling
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3.Place
INDIA
Approachable destination.
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4.Promotion
Below the Line Promotion Above the Line Promotion
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Coupon, discount, more of the product at normal price, gift with purchase, competition, and prizes, money back offer, exchange offer, special occasion. Big Bazaar, in association with Star India Pvt Ltd, has launched a collection of designer ethnic wear under the brand "Star Parivaar
Giving advertise in news paper, TV. Internet (own website which give online shopping service), partnership with Bigfilx, Big FM 92.7.
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PROMOTION
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5.People
Well trained staff; Appearance; Empowered individual; Encouraged to think out of box; & Example- Ved Prakash Araya (Chief Operating) officer, Sanjib Agrawal(Head Marketing)
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6.Physical Evidence
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7.Process
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Positioning
High service
Low price
High price
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Big Bazaar
Big Bazaar Supercentres (<75000 sq ft)
Back-end Operation
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Marketing strategy
Activities
Big wish Baby registry and marriage registry
Target
All the population Married couple, waiting for marriage
Marketing Mix
Process Promotion
Women forum Interior decorator and dress designer will be appoint in all the store
Women Those customer who are very specific about their decision.
E-marketing
Product Mix Place Promotion Product
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Thank You
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