Big Bazaar is to make people do bulk shopping. There are 2 types of promotional strategies of big bazaar.

One is the holistic advertisement which promotes the brand and creates...
Saved

Consumer Behavior Towards Big Bazaar and gratitude to External guide Mr. Somen Banerjee (HR Manager, BIG BAZAAR) who have given a good support to grab the external exposure and to complete a thesis in...

Big Bazaar Marketing baggage and security guards at every gate, makes for a customer-friendly atmosphere. Big Bazaars New Marketing Strategy: Big Bazaar launched a new marketing...

a Study On The Consumer Perception Regarding The Success Of Big Bazaar pioneered by entrepreneur Kishore Biyani; the head of Pantaloon Retail India Ltd.Big Bazaar stores in Metros have a gaming area and kids play area for entertainment...

Project Report On Big Bazaar, Hubli at being 350 stores by the end of year 2010. MANAGING DIRECTOR & OWNER OF BIG BAZAAR KISHORE BIYANI [pic] COMPANY PROFILE HISTORY OF FUTURE GROUP...

Big Bazaar's Standard Operating Procedures 11 Study Of Standard Operating Procedures( Logstics) At Big Bazaar 1. INTRODUCTION TO LOGISTICS One of the most important challenge in organized...

Marketing Of Big Bazaar working population, homemakers & working women, college going youth. * Big Bazaar mainly targets the upper middle class who are ready to buy products in bulk...

Big Bazaar (Project In The Making) lot of confidence in what he was doing, even though it defied conventional logic. Big bazaar is not just another hypermarket. It caters to every need of your family...

Customer Perception Of Private Label Brands At Big Bazaar departments within the organization and its functioning. To research about the strategy adopted by Big Bazaar to promote their private label brands. To identify...

Big Bazaar inflexible labor laws. Big Bazaar has come up with innovative ideas and promotions to boost sales and has been very successful in the strategy so far. The ideas like...

Big Bazaar brand launched. 1997 Pantaloons Indias family store launched in Kolkata. 2001 Big Bazaar, Is se sasta aur accha kahi nahin - Indias first hypermarket chain...

Big Bazaar - Indian Walmart - Case Study mega brands. Questions 1. Evaluate the retail format of Big Bazaar and discuss its business strategy. 2. Identify & analyze the recent challenges faced by...

Interim Report On Analyze Big Bazaars Customer Queues At Cash Counter techniques adopted for managing waiting lines at retail stores like Big Bazaar and see whether it is effective enough to serve the number of footfalls. The scope...

a Study On Customer Satisfaction With Reference To Big Bazaar Hyderabad sciences Narsampet Warangal A Study on Customer Satisfaction With Reference To Big Bazaar Hyderabad (Group of Future Group) ABSTRACT *Dr K.Chokkaiah...

Big Bazaar Report customers oriented and market drives customers care without them, the Big Bazaar ceases to exist. Plans must be laid to acquire and keep customer and because of many...

a Report On Research On Consumer Perception On Big Bazaar (Kacheguda) declare that this research report entitled Customer perception towards Big Bazaar, (Kacheguda) is a record of independent work carried out by me towards partial...

Big Bazaar Store Manager, and Mr. NITIN SIR DM of general merchandise Big Bazaar (P.C.M.C PUNE) whose direction, assistance, and guidance have been invaluable for the project...

Customer Satisfaction At Big Bazaar CUSTOMER SATISFACTION AT BIG BAZAAR CERTIFICATE GUIDE CERTIFICATE DECLARATION ACKNOWLEDGEMENT TABLE OF CONTENTS...

Efeectiveness Of Loyalty Programs In Big Bazaar

Sabse Saste Teen Din on 24, 25 and 26th of January. Big bazaar throwed up to 65% of on each & every products in the store for three days...

Consumer Satisfaction In Big Bazaar just another hypermarket. It caters to every need of a family. Where Big Bazaar scores over other stores is its value for money proposition for the Indian customers...

Promotional Strategy of Big Bazaar & Maintaining the image in Retailing

Posted by Skyline Business School / July 10, 2010 / in Dissertation

0 Comments Tags: Disseration reprt marketing Name: Vinay Kumar (2008 -2010 A) Title: Promotional Strategy of Big Bazaar & Maintaining the image in Retailing Executive Summary Indian retail sector is witnessing one of the most hectic Marketing activities of all times. The companies are fighting to win the hearts of customer who is God said by the business tycoons. There is always a first mover advantage in an upcoming sector. In India, that advantage goes to BIG BAZAAR. It has brought about many changes in the buying habits of people. It has created formats, which provide all items under one roof at low rates, or so it claims. In this project, we will study its marketing strategies and promotional activities. The research titled A Study on the effective promotional strategy which influences customer to purchase a product of Big Bazaarhelps us to understand the effect of promotional strategy which is responsible for attracting customer towards big bazaar This study helpful to top level management to improve the present promotional strategy of BIG BAZAAR. The report deals with the impact of promotional activity which attracting customer towards big bazaar. The research was carried out as per the steps of Marketing Research. The well supportive objectives were set for the study. To meet the objectives primary research was undertaken. The data collection approach adopted was experimental research & survey research. The instrument used for the data collection was observation & questionnaire. The target respondents were the visitors of BIG BAZAAR, with the sample size of 90 for the study of sales management of the company. Tables & charts were used to translate responses into meaningful information to get the most out of the collected data. Based on those the inferences have been drawn with peer supportive data.

Objectives: To know the effective promotional strategy which influence customer to purchase a product of Big Bazaar. Sub-objectives: 1. To know the promotional strategy of big bazaar 2. How Big Bazaar Establish and maintain the in retailing through promotion Recommendations: Big bazaar should keep offers in regular intervals so that there should not be a long term gap, because offer is the most influencing factor which is responsible for customer purchase decision. And they also concentrate on T V advertisement they should show ads and promotional offers in a regular interval in three languages like Kannada Hindi English. Hoarding should be placed uncovered area.

Limitations: The study was restricted to only the customers of BIG BAZAAR, Gurgaon. The time constant was a limiting factor, as more time required carrying out study on other aspects of the topic. The result and analysis based on the customer survey method and small sample size has taken only 90 Findings are related to particular areas Conclusion: Indian retail sector is witnessing one of the most hectic Marketing activities of all times. The companies are fighting to win the hearts of customer who is God said by the business tycoons. There is always a first mover advantage in an upcoming sector. In India, that advantage goes to BIG BAZAAR. It has brought about many changes in the buying habits of people. It has created formats, which provide all items less than one roof at low rates. The consumers preferences are changing & they are moving from Traditional Kirana stores to Modern Retail outlet. Its the main challenge to the Modern retail outlets to attract the customers towards them from that of competitors. To attract more customers companies have to carry out the promotional activities in unique way. BIG BAZAAR has maintained that uniqueness & has succeeded in attracting customers. The promotional activity of the company, which famous as Less Price than others as it says Nobody Sells Cheaper and Better! is made its place in minds of customer. As the competition is becoming stiff in the market the activities conducted by the company are unique, that have brought fruitful result to the company. Among them sales Promotions is one of the leading activity or unique among all other activities & has high influence on the customer walk-in.

Big Bazar [pic] About Big Bazar Future Group, led by its founder and Group CEO, Mr. Kishore Biyani, is one of India's leading business houses with multiple businesses...

Organisation Structure Of Big Bazar development, retail real estate development, retail media and logistics. In 2008, Big Bazaar opened its 100th store, marking the fastest ever organic expansion...

Strategies Adopted To Manage Environmental Problems In Poorer Parts Of The World Strategies Adopted to Manage Environmental Problems in Poorer Parts of the World Waste Disposal Lots of shanty residents make a living from waste. Each day, two...

An Evaluation Of The Market Entry Strategies Adopted By Mcdonalds In United Kingdom Healthy Food 8 REFERENCES 8 AN EVALUATION OF THE MARKET ENTRY STRATEGIES ADOPTED BY McDONALDS IN UNITED KINGDOM 4. GLOBALISATION AT McDONALDS The purpose of...

Three Strategies Adopted By Tcs Building Competencies, Engaging People At All Levels And Giving Them... rotation plan to move people across geographies and technologies.The three strategies adopted by TCS building competencies, engaging people at all levels and giving...

Comparative Growth And Strategy Adoption Running head: STRATEGY Comparative Growth and Strategy Adoption Brazil The automobile industry of Brazil is growing extensively. Many international...

Strategies Adopted In The International Market The Case Of Ikea In France School of Technology and Society BACHELOR DEGREE PROJECT Strategies Adopted in the International Market The case of IKEA in France Bachelor Degree Project...

The Strategy Adopted By Ikea Explain, in details, the strategy adopted by IKEA, and how it successfully did the positioning. *** At business level strategy Focus Strategies By implementing...

a Study Of Consumer Purchase, Consumption Behaviour Patterns And Promotional Strategies Adopted For Marketing... : A Study of Consumer Purchase, Consumption Behaviour Patterns and Promotional Strategies adopted for Marketing of Eco-Friendly Natural Products in FMCG and Textile...

The Effectiveness Of The Marketing Strategy Adopted By The Low-Cost Airlines with specialization in Marketing to take up the study on the effectiveness of the marketing strategy adopted by the low-cost airlines and contemplate if the existing...

Discuss The Business Strategy Adopted By Ebay In The Evolution Of Its Internationalization Efforts? Discuss the business strategy adopted by eBay in the evolution of its internationalization efforts? eBay is an online peer to peer auctioning platform that...

Marketing Strategies Adopted By The Japanese Automotive Industry

Hertfordshire Faculty of Business, Communication & Law Mehdi Tasaloti Marketing Strategies Adopted in the Japanese Automotive Industry Yang Yuan Zhong I10006326 Goh...

Cloud Computing: Strategies Adoption For The Westin Dublin Hotel Postgraduate Diploma in Strategic Business IT | Cloud Computing: Strategies Adoption for The Westin Dublin Hotel | Student No.: 2012250 - College of Computing...

Big Bazar retail outlets in more than 170 cities. It is one of the earliest players to adopt the franchisee model of growth in India. It has a strong franchisee following...

Big Bazar-Marketing acha kahin nahi, (Nothing cheaper and better anywhere) indicating the value of stores. Big Bazaar stocks over 200,000 products that include apparel, food products...

Big Bazar Case Customer Value Matrix (Exhibit 5). The SWOT Analysis (Exhibit 6) of current strategy of Big Bazaar elaborates the core competencies and areas of improvement. The key...

Presenntation Big Bazar 09 Selling space mn. sq. ft. Pantaloons 25 17 48 45 1.24 1.18 Big Bazaar 132 116 6.88 6.20 Central & BF 2.18 1.72 0.48 0.44 0.96 0.86...

Customer Satisfaction And Customer Buying Behaviour At Big Bazar analyse of consumer behaviour is a good base to develop a new marketing strategy (KAISER, 1997; ALTMAN, 1983). This research is related to the behaviour of the city...

Big Bazar see the process of retailing as a necessary part of their overall distribution strategy. The term "retailer" is also applied where a service provider services the...

Strategies Adopted By Waltdisney

the death of Roy Disney in order to improve the conditions of the company by adopting 3 major strategies. Explain the post and pre conditions of Walt Disney. Ans...