Pepsi

Logo Animation

Treatment: Form + Content

Overview

Sell us your idea, top to bottom. Think it through. Big idea, Tone, Form + Content, Emotion, Action, Story, Impression

Pepsi refreshes every generation. Based on that slogan I will be making 3 characters, (Generation X y and Z) young, middle aged and old, that are thirsty. They spot cans of soda walking towards them and they chase them to quench their thirst. There are sounds of sodas cans and bottles opening and the logo reveals.

WHAT DOES IT LOOK LIKE?

Style, Palette, Imagery, Analogy

The Generation characters are cartoon like with flat colors and black outlines.

WHAT DOES IT MOVE LIKE?

Animation, Camera, Edit, Analogy

The Generation characters are very jelly like in movement while the sodas are stiff and clumsy. They will be fast cuts back and forth

WHAT DOES IT SOUND LIKE?

Music, Sound Design, Mood, Tone

I will be using sound design witha short upbeat track for the logo reveal.

Breakdown: Concept

This should come from your early thinking about the project.

Keywords

A list of Ideas, tone, motifs, techniques, moods, imagery etc.

chase thirst parched refresh cuts silly exaggerated movements

facial expressions jelly

Theme

Pick one single idea that you think encapsulates the piece.

Refresh
A quick paced animation of quenching ones thrist.

Thesis

This is a one-liner that sums up the entire piece

Reference: Style

Use as many images as you think make sense here... but keep it focused. We should see this and say aha!

Storyboard: A

These frames need to reflect the finished look AND tell the story of your piece.