Marketing Management- I

By- Priyancy Goyal(A02) Vartika Baranwal (A-05)

About Us?
Woods Golf course club is a new golf club in city with really high tech golf equipments with a wide area to play in. It has a lot of activities within the club for all the sections (kids, ladies, gents) of members. The club even provides with different cuisines and drinks. Be a member and know more.

The Woots Golf Club is an exclusive private golf club, respectful of our fellow members, our history and traditions and the spirit of the game.

Mission
To provide with

high quality clubhouse, food, beverage and other services. Seek and attract the maximum new members to come together and be a part of our club. Keep members well informed on all aspects of the Club's operations. Feedback is an

Woods Golf Club!!!

HURRY UP!! Join US now

For any further details contact us at 9654012564

Fee and duration of membership????

Duration
For 5 years
For 10 years For Lifetime

Fee
Rs. 3 Lacs
Rs. 6 Lacs Rs. 10 Lacs

Platinum Card.

Gold Card.

Why CARDS???
Each member would be given a Gold card at the day of his registration. Every time a member brings in new members in the club he would get 3 credit units added up to his card. When he/she would earn 90 credit units would get a platinum card valid for next 3 years and a 25% discount on atleast 6 parties thrown by him/her within the stipulated time. Then he would a new gold card and the process continues with new offers.

Woods Golf Club provides all its members with high quality vegetarian as well as nonvegetarian food and various kind of mocktails and cocktails.

What will the kids do when there families are here???

We have a mini golf course for kids wherein they can try playing golf with a trainee provided to take care of them. We also have some more games like Bull ride and Bunji Jumping and many more for kids. NOTE:- Getting bored is strictly prohibited in Woods.

Target audience

Market Segmentation
The breakdown of participation in golf is as follows: 1% Professional, 63% men, 32% women , 4% youth, with 81% recreational golfers. Our products are targeting the lady golfer/recreational group, because they are the fastest growing segment in the golfing industry. Since our primary target segment is female golfers, we are going with the more conservative estimate from the National Golf Foundation, 22% of American adult golfers, not 32%.

Thank You