JuxtConsult India Online 2007 Internet Users by Socio Economic Classification Report

India Online 2007
Internet Users by Socio Economic Classification
India Online 2007
Internet Users by
Socio Economic Classification
Report
India Online 2007
© copyright JuxtConsult
India Online 2007
Table of contents
India Online 2007 .................................................................. 1
India Online 2007 Reports ........................................................ 2
Methodology ........................................................................ 4
Executive Summary ............................................................... 9
Key Findings .......................................................................11
Detailed Findings:
Reading the Graphs & Tables ...................................................24
Popularity of the Activity .......................................................26
Demographic Profile .............................................................27
Socio-Economic Profile ..........................................................34
Economic Profile..................................................................39
Net Usage Status..................................................................44
Net Usage Dynamics..............................................................50
Preferred Net Activities .........................................................61
Most Used Websites ..............................................................78
Most Used Offline Media Brands.............................................. 102
Offline Brands Recalled ....................................................... 106
Segment Wise Detailed Tables ............................................... 107
Appendix ......................................................................... 167

India Online 2007
India Online 2007

The India Online 2007 study is not just an annual update over the previous
year's India Online 2006 study but rather a continuation of JuxtConsult’s efforts
to keep improving the quality of the study every year. The improvements made
in the study this year not only involve further strengthening of the research
methodology but also enhancing the coverage of the information, especially in
the emerging areas of internet usage in the country like blogging, social
networking and language website usage.
Accordingly the India Online 2007 set of reports will not only provide you the
most recent estimates on the Internet user-ship, its growth and penetration in
India but will also give you an 'insightful' understanding of the current net usage
behavior and preferences of various kinds of online Indians.
Like in the year 2006, JuxtConsult conducted two large-scale 'primary' surveys,
one offline and one online to complete the study this year as well. However,
the sample size for the 'land' survey (which is used to estimate the size of
internet using population in urban India) was almost doubled this year to
further improve the coverage among the various population strata in urban
India. The land survey, conducted during April 2007, covered 10,000 households
across 31 cities of various sizes across all the four regions of the country.
The 'online' survey was conducted among 3 of the most popular and generic
portals in Indian with the focus on capturing the in-depth net usage behaviors
and preferences of online Indians. This survey was conducted by JuxtConsult
between April-May 2007 and over 14,200 in-depth and usable responses were
collected and analyzed for final reporting.
There is one key difference in the study this year compared to the last year. To
make our findings more representative of the entire urban online population
and not just the Internet users who are more likely to respond to online
surveys, this year we have ‘linked’ the findings of our online survey with the
findings of our land survey. This was done by deriving appropriate individual
level ‘weights’ for Internet users from the land survey and then applying them
to the data of the online survey.
The key information included in the various reports cover the demographic and
socio-economic profiles of the net users, their ownership of household assets,
the source and place of their access to internet, net usage dynamics, preferred
online activities, website preferences for over 20 key online activities, online
buying behavior and spends, response to online marketing stimuli, offline media
preferences, and much more.
In sum, what you get in India Online 2007 you are unlikely to get elsewhere:
X Highly credible latest estimate of internet using population in urban India
X Key insights on various aspects of internet usage in India
X An understanding of online Indians as 'consumers' and not just as faceless
net users
X How to reach these online consumers on the net, as well as through the
offline mediums
X Preferred 'user shares' of key online brands in 21 different online activity
categories
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India Online 2007

Reports
Main Report
X Overall Status and Usage of Internet in India
User Segment Supplementary Reports

X Women on the net
X Youth on the net (teenagers and young adults)
X Net users by their socio-economic (SEC) profile
X Students on the net
X Corporate employees on the net
X IT professionals on the net
X Heavy Online Spenders on the net
X Bloggers on the net
X Car owners on the net
X Two-wheeler owners on the net
X Mobile phone owners on the net
X Credit card owners on the net
X Net users by place of access (homes, place of work, cyber cafes)
X Net users by type of connection (broadband, dial-up)
X Net users by town population size (10 lakhs plus, 5-10 lakhs, 1-5 lakhs,
Below 1 lakh)
X Net users by town market size (metros, urban uptowns, emerging towns,
others)
X Net users as financial investors
X Vernacular language net users
Category Supplementary Reports: (comparative profiling of top 5 websites)

X Online shopping
X Emailing
X Job search
X Matrimony
X Info search - English
X Info Search - Local language
X Online travel
X Social networking/communities
X Friendship / dating
X Online news
X Financial info/news
X Online share trading
X Cinema content
X Sports content
X Online music
X Online games
X Online real estate
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India Online 2007
X Mobile content download

X Astrology
X Online learning/education
Note - All supplement reports are subject to sufficiency of sample responses.

Demographic segment wise details by gender, age, SEC classification, region
and place of net access are included in each of the reports as appendix tables.
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Methodology
In order to derive highly robust and authentic estimates of the current user-ship
of Internet in India, and draw out a truly representative internet usage behavior
patterns, we at JuxtConsult keep improving and refining our research
methodology for the India Online study every year. In 2007, we have again
brought in two significant improvements:
X We have increased our land survey sample base to 10,000 (from 5,500 last
year) and the coverage of the number of cities to 31 (from 21 last year).
The distribution of these 31 cities continues to be well spread across the 4
regions of the country. But more importantly, in terms of coverage of
towns by their population size, we dug deeper this year and covered all
town classes that have population of 20,000 individuals and above.
X Further, to better capture the internet usage across all types of socio-
economic classes (SEC) in urban Indian, we allocated equal sample quota
among the 5 broad socio-economic classes A, B, C, D and E across various
zones within a town, and then across the town classes and regions. To
correct for and put back the real representation of the socio-economic
classes (and not equal representation) during the data processing stage, we
incorporated the appropriate SEC 'weights' derived from the actual urban
population statistics from authentic govt. Sources (National Sample Survey
Organization and Census of India).
These two refinements in the sampling methodology ensured that this year we
get an even better representation of various types of internet users in urban
India.
Like last year, this year again we conducted both a land survey and an online
survey separately, with the focus of the land survey being on estimating the
size of the internet using population in urban India, and that of the online
survey on capturing the net usage behavior and preference patterns. The two
surveys had some common questions on demographic profiles and net usage
behavior to help us link up the two sets of data at the processing stage.
The land survey

The objective of the land survey was two fold. First, to help us estimate the
internet user-ship in urban India, as with a land survey we could cover both the
user and non-user population of the internet in a representative way. The other
objective was to derive relevant demographic 'multipliers' from this survey
which could then be applied to the internet usage data collected in the online
survey.
The use of these 'individual' level multipliers helped us make the online survey
findings 'representative' of the entire urban online population and not just of
those who are more likely to fill up an online surveys (because of factors like
convenience of access, regularity of usage, attractiveness of the incentive prize
offered for filling the survey, etc.).
The land survey undertaken this year was again a household level survey across
10,000 households in 31 cities spread across all regions of India. The survey
was conducted and completed between mid-April to early-May 2007. Care was
taken that all relevant classes of towns with population size of over 20,000
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India Online 2007
individuals were covered and surveyed across each of the 4 regions of the
country. Within a city, 5 geographical locations were chosen, one each in the
north, south, east, west and central parts of the city. From each location
within a city an equal number of households from the five socio-economic
classes A, B, C, D, and E were surveyed.
The cities where the land surveys were conducted and the size of the sample
data collected from each of these cities are as follows:
Table 1: Detailed sample base distribution of the land survey
Region City/ Town City Class Sample Size City Class

Delhi 10 lakh + 401
Kanpur (UP) 10 lakh + 297
Ludhiana (Pun) 10 lakh + 302 10 lakh +
Patna (Bih) 10 lakh + 303
North Allahabad (UP) 5 lakh – 10 lakh 298
Ajmer (UP) 1 lakh – 5 lakh 314
Bhadohi (UP) 50 K – 1 lakh 299
Muradnagar (UP) 50 K – 1 lakh 300
Sohna (Har) 20 K – 50 K 307 5 lakh - 10 lakh
Mumbai (Mah) 10 lakh + 399
Ahmedabad (Guj) 10 lakh + 404
Pune (Mah) 10 lakh + 300
West Rajkot (Guj) 5 lakh - 10 lakh 301

Dewas (MP) 1 lakh - 5 lakh 303
Hinganghat (Mah) 50 K - 1 lakh 307 1 lakh – 5 lakh
Mhowgaon (MP) 20 K - 50 K 296
Katol (Mah) 20 K - 50 K 276
Kolkata (WB) 10 lakh + 398
Guwahati (Ass) 5 lakh – 10 lakh 299
East Bhubneshwar (Ori) 5 lakh – 10 lakh 303

Raniganj (WB) 1 lakh – 5 lakh 300 50 K – 1 lakh
Bhatapara (Chat) 50 K – 1 lakh 252
Champa (Chat) 20 K – 50 K 292
Chennai (TN) 10 lakh + 407
Bangalore (Kar) 10 lakh + 406
Hyderabad (AP) 10 lakh + 410
South Mysore (Kar) 5 lakh – 10 lakh 329

Kozhikode (Ker) 1 lakh – 5 lakh 300 20 K - 50 K
Nellore (AP) 1 lakh – 5 lakh 300
Cheruvannur (Ker) 50 K – 1 lakh 294
Edapaddi (TN) 20 K – 50 K 305
Total (31) - - 10,002 Total (31)
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To check for both the 'regular' as well as 'occasional' usage of the Internet, at
each of the 10,000 households contacted it was queried:
X If any member of the household use the Internet 'at all' from anywhere
(home or any location outside)? And
X If any member of the household use the Internet ‘at least once a month’
from anywhere (home or any location outside)?
Some further questions related to the specifics of demographic profile of the

head of the household, their knowledge of English, computer usage, and asset
ownership of the household were also asked from the respondent. The usage of
computer and Internet was separately checked for each member of the
household from the respondent.
The above information about the head of the household, especially their
education and occupation profile (thereby identifying their socio-economic or
SEC classification) together with the town size class and region were used to
link up to the similar authentic Government of India data to estimate the
Internet user-ship as well as to generate the appropriate 'multipliers' that were
to be applied to the data collected from the online survey.
The Online Survey

The online survey was used to collect the in-depth information on internet
usage patterns and other media usage patterns among the various types of net
users. This was done through a 'large-scale' online survey conducted between
end-April to mid-May 2007 among the users of three of the biggest and most
generic portals in India, namely Yahoo, Rediff and Google.
On one end, the email properties of Yahoo, Rediff and Google (Gmail) were
used through online survey campaigns to target the widest possible base on
internet users in a random manner and collect responses (as these three email
portals together cover almost all email users with a personal email id in the
country). At the same time, to cover for whatever may have got missed out in
these survey campaigns on email portals, a parallel 'contextual search' based
survey ad campaign was run using Google AdSense.
All the survey campaigns were paid for and officially run by these portals
among their users. The overall online survey campaign used a combination of
banner ads, e-mailers and contextual search ads through these portals.
The online survey was conducted using an e-questionnaire segmented into three
sections. The questionnaire was pre-tested and timed to take approximately
15-20 minutes for a respondent to complete depending on the speed of
comprehension and answering of the questions. The questionnaire was
structured and designed to reduce the level of 'respondent fatigue' to an extent
that was practically possible.
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India Online 2007
In this year's study, the information area coverage (in the online questionnaire)
was also enhanced and fine tuned somewhat to keep abreast with the changing
and evolving Indian online space:
X The net usage behavior and preferences of new phenomena like blogging,
social networking and language content checking were included.
X In terms of capturing website preferences, 6 more online activity

categories were included this year to take their coverage to 21. The new
categories added were instant messaging, real estate, online info search
engine in local languages, astrology, online share trading and online
learning/education.
X The question about 'blogging' was fine tuned to segregate usage behavior
between only reading blogs, posting comments on blogs and having a blog
site of one's own.
In the online questionnaire, a response format of 'clicking' a single or multiple

options among the various given options was used for most questions. For each
of these questions it was also possible for a respondent to answer 'none' or 'any
other'. However, wherever the respondents were asked to give preferences for
websites or brand names, only a text box was provided for them to type the
name on their own (or type 'none' if not applicable). This was done to ensure
that all such recall and actual usage preference responses were solicited
'unprompted'.
Further, to enlist complete and sincere responses, an incentive of a significant

cash prize was also announced for one selected respondent to be given at the
end of the survey.
Over 26,000 unduplicated and clean responses were collected from the online
survey campaign in about 31/2 weeks time. Of these, all 26,000 responses were
complete on user profiles and their net usage behavior information. Around
14,200 responses were complete in all aspects, including various online
activities undertaken and website preferences. Thus, the responses from the
three sections of the online survey have different valid sample bases and have
been reported accordingly.
All the usable responses after data cleaning were then collated, crosschecked
and processed for tabulation and analysis. While doing the tabulation, any
errors and spelling mistakes in typing of the brand names, etc. By the
respondents were carefully checked and corrected.
Finally, the appropriate weights (multipliers) as derived from the land survey
were incorporated into the usable online survey responses to make them more
'representative' of the entire urban online population. Further, for questions
that asked for preferred websites names, to remove the possible 'source' bias
towards any specific generic portal among the three generic portals used, an
'equalization' correction factor was also incorporated.
The net result was the compilation of the latest, highly authentic and
representative database on the Internet habits and website preferences of
online Indians. This database was then used for making 'insightful' analysis and
conclusions as contained in the various reports of the India Online 2007 study.
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Last but not least, in this year's reports we have brought in the presentation of
the 'changes' in the usage behavior and preferences vis-à-vis the last year.
Wherever relevant, these changes have been presented graphically along with
all the current year's data charts, graphs and tables.
Note - Because of a deeper and more robust coverage of internet usage among
the smaller towns (down to 20,000 population town classes), and among all the
socio-economic classes in this year's land survey, there is likely to be an element
of 'correction' seen in this year's data (as compared to the previous year's). These
corrections are likely to be more visible in some of the demographic, socio-
economic and economic profile of online Indians. The correction factor may also
apply, though assumedly not to the same degree, to the current year's data on
net usage behavior and website preferences.
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India Online 2007
Executive Summary
Over 2-in-5 urban online users belong to lower socio-economic classes. If in
2006 SEC ‘C’, ‘D’ and ‘E’ users comprised 34% of the internet user base, their
share has grown to 44% in 2007. The shift has largely been in favour of SEC ‘D’
and ‘E’ and away from SEC ‘A’ and ‘B’, with SEC maintaining its proportions in
the internet user base.
While some of this growth can be attributed to the better representation of

smaller towns in this year’s survey, nonetheless it is indicative of a perceptible
flattening of the internet user base.
The smaller towns account for internet users almost ‘equally’ across all SEC
classes. Almost 1 in 3 internet users (33%-35%) across all the SEC groups come
from the ‘smaller’ non-metro towns. Though this means that smaller towns are
not far behind the larger towns when it comes to the ‘spread’ of internet usage
across the various socio-economic strata, it also means that bigger cities in
Indian urban landscape show ‘equally backward’ socio-economic characteristics
as the smaller cities, at least among the internet users if not overall.
The regional composition of SEC user groups varies distinctly. While South
region accounts for the highest proportions of internet users across SEC groups,
it accounts for the highest share among the SEC C at 54%. North contributes
relatively more to SEC A (28%) than to other SEC classes. On the other hand,
West makes a relatively higher contribution to SEC B user base (30%).
Internet users from lower socio-economic groups are relatively ‘younger’.

There seems to be a direct correlation between an internet user’s SEC profile
and his/ her age – the lower the SEC class, the lower the age profile of internet
users as well. While only 23% of SEC A users are ‘youth’ (13-24 years age
groups), 66% SEC D&E users belong to the ‘youth’ segment.
The lower SEC classes also show a relatively higher ‘male’ skew in their
internet user base.
The socio-economic class and ‘affluence level’ of internet users go hand-in-

hand. Not surprisingly, there is a high correlation between the SEC profile and
the monthly income of internet users. The proportion of users belonging to
‘high-income’ households (Rs.50,000 upwards per month) steadily increases
from 8% among SEC D&E users to reach 20% among SEC A users.
Accordingly, ownership levels of the more evolved ‘lifestyle’ products such as

AC, washing machine, microwave, credit card, medical insurance, mutual
funds/shares, etc are substantially lower among lower SEC classes. Yet, the
penetration levels of the more basic and essential ‘lifestyle’ products such as
colour TV, mobile, refrigerator, homes, bank account, etc. are high across all
SEC classes.
Users from lower SEC classes are not too far behind in ‘extent’ of internet
usage, but they do lack in ‘depth’ of usage. Despite their relative
inexperience, the ‘extent’ of internet use (frequency and duration) among
lower SEC class users is quite similar to that of higher SEC ones.
9
In fact, albeit home access per se is much lower among SEC D&E users, among
those who do have access at home, the share of ‘heavy’ users is actually higher
among them at 26% (versus 21% among SEC A users). However, SEC A users
undertake professional and e-commerce related activities relatively more while
SEC D&E users are relatively more occupied with online socializing and
entertainment such as music, chatting, gaming, dating/friendship etc. This
appears be a result of a combined effect of three factors - lower age, lower
incomes and lower internet usage experience of the lower SEC classes.
Lower SEC users buy online visibly less. Incidence of online buying increases
twice over across the SEC spectrum – from 28% at the lower end (SEC D&E) to
56% at the top end (SEC A). Nonetheless, in terms of numbers, a sizeable base
of over 2 million online buyers from lower SECs can be targeted for buying
products and services online.
Google is relatively more popular at the top-end of the SEC ladder while
Yahoo is stronger at the bottom end. Yahoo is recalled significantly more top
of mind among lower SEC classes while Google is relatively more salient among
the SEC A internet users. Even in terms of actual usage, Google leads over
Yahoo by a significantly wider margin among SEC A users than Yahoo does over
Google among SEC D&E users.
In conclusion, since demographic and income characteristics as well as the

relative experience of using internet vary markedly across the various SEC
classes, online marketers must take these distinctions into account while
selecting and targeting their marketing efforts on the net.
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India Online 2007
Key Findings
Over 2-In-5 urban online users belong to lower socio-economic
classes
If in 2006 SEC ‘C’, ‘D’ and ‘E’ users comprised 34% of the internet user base,
then in 2007 their share has grown to 44%. While some of this growth can be
attributed to better representation of smaller towns in this year’s survey,
nonetheless it is indicative of a perceptible flattening of the internet user base.
Graph 1: Internet users by various socio-economic classes
Current Year SEC A SEC B SEC C SEC D SEC E

40%
32%
30%
24% 23%
20%
14%
10%
7%
0%
All Users
Change from PY
10%
7%
2%
0%
0% c
-5% -5%
-10%
The shift has largely been in favour of SEC ‘D’ and ‘E’ and away from SEC ‘A’
and ‘B’, with SEC maintaining its proportions in the internet user base.
In terms of figures, at 8.1 million, SEC B users outnumber other socio-economic

groups. This is followed by SEC A at 6.1 million users, SEC C at 5.7 million users
and SEC D/E at 5.3 million users.
The smaller towns account for internet users across all SEC equally
The fact that almost 1 in 3 internet users (33%-35%) across the SEC groups come
from the smaller ‘other’ towns clearly indicate that the small towns are not far
behind the larger towns when it comes to the ‘spread’ of internet usage across
the various socio-economic strata. What it also indicates is that the biggest
cities in Indian urban landscape show ‘equally backward’ socio-economic
characteristics as the smaller cities, at least among the internet users if not
overall.
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Further, if ‘metro’ towns contribute proportionately more of the SEC ‘A’

internet user base (41%) as compared to the other towns, they do so in lieu of
lower contribution from the ‘larger’ non-metro towns (25%) rather than from
the ‘smaller’ non-metro towns (33%).
Graph 2: SEC profile of Internet users by city-market classes
Current Year M etro Urban uptowns Emerging Towns Others
50%
41%
36% 36% 35% 35% 37%
33% 33% 33% 33%
25% 20%
17% 15%
13% 15% 16% 14%16%
12% 12%
0%
SEC A SEC B SEC C SEC D&E All Users
The regional composition across SEC groups vary distinctly

South accounts for a higher proportion of internet users across socio-economic
groups with at least 1 in 3 internet user under each SEC group coming from this
region. Yet clear regional variations are visible at the individual SEC levels.
SEC A internet users have a distinctly higher share of north (29%), SEC B has a
relatively higher contribution from west (30%), SEC C has a very high south skew
(54%) and SEC D/E has a higher than average share from east (18%).
Graph 3: Regional distribution of Internet users by SEC class
Current Year North East South West
60% 54%
40%
40% 37% 35%
33%
29% 30%
26% 26%
23% 22% 22%
21% 22%
20% 18% 18%
15% 12%
11%
7%
0%
The southern tilt among SEC C users is also reflected in their relatively higher
preference for reading in southern vernacular languages.
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Table 2: Preferred language of reading of Internet users by SEC class

Preferred language of
SEC A SEC B SEC C SEC D & E All Users
reading
English 54% 44% 34% 30% 41%
Hindi 18% 18% 17% 22% 19%
Telugu 5% 6% 9% 6% 6%
Tamil 4% 5% 10% 7% 6%
Marathi 3% 5% 5% 5% 5%
Malayalam 2% 3% 8% 4% 4%
Internet users from lower socio-economic groups are relatively

younger
There seems to be a direct correlation between an internet user’s SEC profile
and his/her age – the lower the SEC class, the lower the age profile as well.
While only 23% of SEC A users are ‘youth’ (13-24 years age groups), 66% SEC
D&E users belong to this ‘youth’ segment!
Further, the sharp fall in the proportion of ‘teenager’ as we move up the socio-
economic hierarchy is striking. While teenagers account for a sizeable 27% of
SEC D&E users, they constitute a negligible 1.4% of SEC A users.
Graph 4: Age distribution of Internet users by SEC class
Current Year 13-18 yrs 19-24 yrs 25-35 yrs
50% 44%
38% 39%
37% 36%
36%
30% 31%
27%
22% 22%
25%
8% 11% 11%
1%
0%
Given the above age profile across SEC groups, not surprisingly, the incidence
of users who are the ‘chief wage earners’ of their households is significantly
higher among SEC A users at 56% compared to 32% among SEC D&E users.
The ‘male skew’ runs deeper among lower SEC classes

Though male users outweigh female users roughly 4:1 across all SEC classes, the
proportion of female users drops even further among lower SEC classes. SEC A
have a female user share of 20% whereas SEC D&E has only 15% female users.
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Graph 5: Gender profile of Internet users by SEC class
Current Year M ale Female

100%
82% 86% 82%
80% 81%
80%
60%
40%
20% 19% 18% 18%
15%
20%
0%
The socio-economic class and affluence level of internet users go

hand-in-hand
Not surprisingly, there is a high correlation between the SEC profile and the
monthly income of internet users. The proportion of users belonging to ‘high-
income’ households (Rs.50,000 upwards per month) steadily increases from 8%
among SEC D&E users to reach 20% among SEC A users.
Graph 6: Monthly Household Income (MHI) of Internet users by SEC class
Current Year Up to Rs. 10K 10-30K 30-50K Above 50K

70%
62%
60%
49%
50% 45% 45%
39%
38%
40% 33% 37%
30% 25%
20%
17% 19%
20% 12%
11% 10% 8% 10%13%
10% 5% 5%
0%
Household asset ownerships also follow the same trend, especially for the more
evolved 'lifestyle' household and financial assets:
X Ownership of cars (4-wheelers) is highest in SEC A at 47% and decreases

with lowering socio-economic level to touch 17% among SEC D&E.
X Ownership of two-wheelers is higher among lower SECs – SEC C has the

highest incidence at 50%.
X While half the SEC A users own at least one credit card (50%), 1-in-4 SEC C
users (26%) and 1-in-6 SEC D&E users (17%) own a credit card.
X Ownership of a more evolved ‘lifestyle’ products such as AC, washing

machine, microwave, credit card, medical insurance, investments in
mutual funds/shares, etc are substantially lower among lower SEC classes.
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India Online 2007
X However, the penetration levels of the more basic and essential ‘lifestyle’
products such as colour TV, mobile, refrigerator, homes, bank account,
etc. Are high across all SEC classes.
X Interestingly, 58% of the SEC D&E users claim to own a PC/laptop at home,
which compares quite favourably with 79% ownership among the top-end
SEC A users. This seems on the higher side per se, but on a low overall
penetration base of internet, it may just be possible.
Table 3: Ownership levels of some key household assets among the Internet
users of various SEC classes
Asset SEC A SEC B SEC C SEC D & E All Users
4 Wheeler 47% 30% 16% 17% 28%
Air Conditioner 39% 26% 14% 17% 25%
Microwave 37% 27% 15% 15% 24%
Washing Machine 70% 61% 47% 47% 57%
Computer/Laptop 79% 69% 59% 58% 67%
Camera 76% 67% 56% 56% 64%
Share of Companies 31% 22% 12% 12% 20%
Mutual Funds 34% 23% 16% 14% 22%
Credit Card 52% 39% 27% 20% 35%
Medical Insurance/CGHS 46% 36% 25% 20% 33%
Debit Card 65% 55% 47% 39% 52%
Life Insurance 73% 64% 55% 47% 61%
Bank Account 89% 84% 79% 72% 82%
Fridge 86% 78% 68% 66% 75%
Cable TV / DTH 81% 75% 67% 65% 72%
Color TV 95% 94% 91% 88% 92%
Mobile Phone 94% 91% 86% 86% 90%
Home 64% 59% 54% 56% 58%
Users from lower SEC classes are not too far behind in ‘extent’ of
internet usage, but they do lack in ‘depth’ of usage
Despite their relative ‘inexperience’ in the number of years of internet usage,
the extent (frequency and duration) of internet use among lower SEC users is
quite similar to that of higher SEC users.
In terms of experience, while 79% of the users from SEC A have been online for
2 years or more, the corresponding figure for SEC D&E users is much lower at
47%.
15
Graph 7: Internet usage experience in years across SEC classes
Current Year Up to 1 year 1-2 years M ore than 2 years

79%
80%
68%
63%
60% 55%
47%
40%
32%
25% 22%
20% 20% 16%
20% 10% 17%15%
11%
0%
Yet, in comparison to the higher SEC users, the proportion of internet users
from lower SECs that accesses internet daily from home (86% versus 81%
respectively) or office (91% versus 79% respectively) is quite noteworthy.
Likewise, the share of ‘heavy’ internet users (those using the net for more than
2 hours a day) is also quite similar – 31% of SEC A users are heavy users from
office compared to 28% of SEC D&E users. On the home front, albeit home
access per se is much lower among SEC D&E (51% as against 72% among SEC A),
among those who do have access at home, the share of heavy users is actually
higher at 26% (versus 21% among SEC A users).
Graph 8: ‘Heaviness’ of Internet usage across SEC classes (based on duration of

usage per day)
Current Year Light users M edium users Heavy users

80%
68% 67% 69% 67%
61%
60%
40%
25%
22%
21%
21% 21%
20% 11% 10% 14%
13% 12%
0%
Other highlights with respect to internet access are:
X SEC A users access the internet from more places than lower SECs (average
of type of places among them is 2.1 versus 1.7 for SEC D&E).
X Home access is significantly more common in SEC A (72%) even when

compared to SEC B (60%).
X At 70%, access from office is fairly high among SEC D&E users per se, but
noticeably lower than SEC A at 86%.
16
India Online 2007
X Cyber cafes are only marginally more popular among lower SECs (49%
among SEC D&E versus 44% among SEC A).
X Broadband is the most widely used type of connection across SECs, though
relatively more among SEC A.
X Internet access from home during 9 am to 6 pm is more common among

lower SECs (28% among SEC D&E).
Online activity preferences do differ across socio-economic classes

Despite the top 10 online activities undertaken by net users across SEC classes
being highly similar (8 of the top 10 activities are exactly the same only their
respective rankings keep shifting among the 4 groups), they do show some
distinctions in their usage of online activities.
The distinction largely stems from the trend that SEC A users undertake
professional and e-commerce related activities relatively more while SEC D&E
users are relatively more occupied with online socializing and entertainment
such as music, chatting, gaming, dating/friendship etc. This could be a result of
both the age and income differences across higher and lower SEC classes
highlighted earlier.
17
Table 4: Level of usage of various online activities across SEC classes
Online Activity SEC A SEC B SEC C SEC D&E All Users
Sample Base
3,829 5,345 2,353 2,726 14,253
Activities SEC A & B undertake relatively more
Buy online 59% 45% 36% 29% 43%

Check business / financial news 43% 32% 25% 18% 30%
Search work related info 61% 50% 46% 36% 49%
Net banking 41% 32% 27% 17% 30%
Buy other than travel products 34% 26% 20% 14% 24%
Check personal travel related info 38% 25% 19% 19% 26%
Business / professional networking 36% 27% 22% 19% 26%
Online bill payment 32% 22% 19% 15% 22%
Online stock trading 22% 13% 9% 6% 13%
Search for product information 52% 45% 41% 38% 45%
Check business travel related info 27% 18% 15% 13% 19%
E-greetings 63% 58% 56% 50% 57%
Check financial info 51% 45% 45% 39% 45%
Job search 77% 72% 76% 67% 73%
Check health & lifestyle info 35% 30% 29% 25% 30%
Check news 67% 60% 60% 58% 61%
Emailing 98% 96% 95% 91% 95%
Check real estate info 40% 35% 37% 35% 37%
Net telephony 15% 13% 12% 10% 13%
Activities that SEC D & E undertake relatively more
Check cinema content 25% 27% 31% 30% 28%

Mobile contents (ring tones,
47% 48% 52% 54% 50%
games)
Movies 27% 28% 30% 35% 29%
Music 56% 58% 63% 65% 60%
Chatting 55% 59% 60% 64% 59%
Screensavers / wallpapers 40% 47% 47% 50% 46%
Dating / friendship 47% 50% 53% 57% 51%
Online games 49% 53% 57% 60% 54%
Activities all SEC classes undertake fairly equally
Social networking / communities 47% 42% 44% 42% 44%

Comment on blog post 14% 12% 12% 10% 12%
Educational / learning material 50% 46% 47% 47% 48%
Astrology 46% 45% 48% 45% 46%
Matrimonial search 48% 46% 52% 47% 48%
Local language website usage 12% 11% 14% 10% 12%
Instant messaging 62% 62% 62% 61% 62%
Check Sports 57% 56% 60% 57% 57%
Adult content 18% 18% 18% 20% 18%
Share pictures 40% 39% 38% 43% 40%
18
India Online 2007
‘Blogging’ and membership of online communities are more prevalent among

higher SEC classes. Incidence of ‘blogging’ and membership of online
communities stand at 30% and 45% respectively among SEC A whereas they are
relatively lower among SEC D&E at 22% and 40% respectively.
Interestingly, local language website are relatively more popular among SEC C
users (14%) followed by SEC A users (12%). In the case of SEC C, the high
incidence of local language websites could be explained by this group’s above-
average share of south Indian users – usage of vernacular websites has been
found to be generally more common among internet users from South India.
This is further corroborated by the high preference (25%) for local language
content in Tamil by SEC C users. Among SEC A users, preference for Hindi is 20%
and Tamil 17%.
Table 5: Popularity of vernacular language content by SEC class

Language SEC A SEC B SEC C SEC D & E All Users
Tamil 17% 17% 25% 18% 19%
Hindi 20% 21% 14% 25% 19%
Malayalam 12% 12% 20% 16% 15%
Telugu 14% 13% 15% 8% 13%
Marathi 12% 14% 11% 10% 12%
Kannada 5% 7% 7% 8% 6%
Bengali 9% 8% 2% 5% 6%
Gujarati 6% 2% 2% 4% 3%
Lower SEC users are quite responsive to online marketing stimuli

Almost 2-in-3 SEC D&E users (67%) have responded to at least one online
marketing stimulus in the past. The corresponding figure among SEC A users is
80%.
Interestingly, response to banner ads and online contests is slightly better

among SEC D&E users than among SEC C users.
However, for almost all online marketing stimuli, the higher SEC users are more
likely to respond vis-à-vis users from lower SECs i.e. the intensity of response is
marginally higher among higher SEC classes.
Graph 9: Response to online marketing stimuli by internet users of various SEC

classes
Current Year Clicked a banner ad

Participated in an online contest
Clicked a sponsored search ad
60% 53% 51%
47% 45% 47% 43%
43% 43%
37% 40% 39%
40% 37% 34% 37%
30%
20%
0%
19
Lower SEC users buy online visibly less

Incidence of online buying increases twice over across the SEC spectrum – from
28% at the lower end (SEC D&E) to 56% at the top end (SEC A). Nonetheless, in
terms of numbers, a sizeable base of over 2 million online buyers from lower
SECs can be targeted for buying products and services online.
Graph 10: Online buying across SEC classes
Current Year Buyers Non-Buyers

80% 72%
62%
57% 55% 57%
60%
45%
44% 43%
38%
40% 28%
20%
0%
Google is relatively more popular at the top-end of the SEC ladder

while yahoo is stronger at the bottom end
Yahoo is recalled significantly more top of mind among lower SEC classes
(especially SEC D&E) compared to SEC A users amongst whom Google is
noticeably more salient.
Table 6: Most top of mind recalled websites across SEC classes (Top 5)
Website SEC A SEC B SEC C SEC D & E All Users
Sample Base 6,276 4,108 4,831

9,218 24,433
Yahoo 27% 30% 30% 33% 30%
Google 32% 27% 27% 22% 27%
Rediff 13% 13% 12% 9% 12%
Orkut 3% 4% 5% 7% 5%
Gmail 4% 3% 4% 1% 3%
However, when it comes to actual usage, Google leads over Yahoo by a

significantly wider margin among SEC A users than Yahoo does over Google
among SEC D&E users. Rediff stands out somewhat for its equally good recall
and usage among the relatively higher SEC classes, while Orkut enjoys better
salience and usage among lower SEC classes.
20
India Online 2007
Table 7: Most used websites across SEC classes (Top 5)

Website SEC A SEC B SEC C SEC D & E All Users
Sample Base 3,792 2,684

5,268 2,331 14,075
Google 35% 29% 28% 24% 29%
Yahoo 24% 27% 27% 30% 27%
Rediff 12% 12% 11% 8% 11%
Orkut 4% 7% 10% 12% 8%
Gmail 4% 4% 4% 3% 4%
For 12 of the 23 activities checked, the leading website remains the same as
among all internet users. In the case of the balance 11 activities, preferences
differ by SEC. These variations have been highlighted in the table below.
Table 8: The most popularly used website by specific online activities across
SEC class
SEC A SEC B SEC C SEC D&E
Online Activity (Top Website, (Top Website, (Top Website, (Top Website,
% Prefer) % Prefer) % Prefer) % Prefer)
Info Search – Local Languages Google, 71% Google, 75% Google, 72% Google, 80%
Info Search – English Google, 81% Google, 74% Google, 74% Google, 70%
Social Networking Orkut, 65% Orkut, 64% Orkut, 69% Orkut, 55%
Instant Messaging Yahoo, 60% Yahoo, 64% Yahoo, 62% Yahoo, 65%
Emailing Yahoo, 46% Yahoo, 51% Yahoo, 56% Yahoo, 63 %
Dating / Friendship Orkut, 36% Orkut, 35% Orkut, 35% Orkut, 36%
Online Shopping EBay, 39% EBay, 34 % EBay, 31% EBay, 32%
Online Education Google, 36% Google, 32% Google, 36% Google, 31%
Job Search Naukri, 46% Naukri, 40% Naukri, 30% Monster, 36%
Sports Content Espnstarsports, 28% Espnstarsports, 30% Espnstarsports, 25% Espnstarsports, 32%
Matrimonial Search BM,33% BM, Shaadi, 30% BM, 28% Shaadi, 30%
Online Share Trading ICICIDirect, 41% ICICIDirect, 34% ICICIDirect, 33% ICICIDirect, 25%
Astrology Yahoo, 18% Yahoo, 21% Yahoo, 23% Yahoo, 27%
Google, Yahoo,
Real Estate Info Magicbricks, 19% Google, 16% Google, 25%
18%
Online Music Raaga, 23% Raaga, 22% Raaga, 25% Raaga, 20%
Online Games Yahoo, 19% Yahoo, 19% Zapak, 17% Zapak, 19%
Local language content Google, 13% Google, 13% Yahoo, 11% Google, 16%
Blog Site Google, 21% Yahoo, 21% Google, 26% Google, 23%
Online Travel Makemytrip, 22% Makemytrip, 18% Google,17% Yatra,19%
Financial News & Info Moneycontrol, 18% Moneycontrol, 15% Google, 19% Yahoo, 19%
Online News NDTV, 16% Yahoo, 15% Yahoo, 17% Yahoo, 14%
Mobile Content Rediff, 15% Yahoo, 14% Google, 13% Yahoo, 18%
Cinema Content Google, 9% Yahoo, 12% Google, 12% Yahoo, 17%
BM - Bharatmatrimony
21
Some other interesting highlight points across SEC classes are:

X While over 3-in-4 SEC A users (76%) are employed, only 2-in-5 SEC D&E
users are employed (39%).
X IT/Software are relatively more common functional fields among lower

SECs (C, D and E) while marketing and commerce backgrounds are more
common among SEC B users and finance background more so among SEC A
and B users.
X Proportion of SEC A users is slightly more from Metros (41%), SEC B users
from Urban Uptowns (17%) and SEC C users from Emerging Towns (20%).
X Except ‘slow website opening’, which internet users across all SEC classes
complain almost equally about, the higher SEC class internet users have
more internet related complaints (and hence are more demanding internet
users) than the lower SEC class users.
X Extent of TV viewing is relatively higher among SEC D&E users (16% of them
are heavy TV users compared to 10% among SEC A users). Time spent on
radio is also relatively higher among lower SEC classes.
X SEC A users spend slightly more time on reading the newspaper compared
to their peers from other SEC classes (16% of online SEC A are heavy
newspaper users against 13% among online SEC D&E).
22
India Online 2007
Detailed Findings
23
Reading the Graphs &

Tables
Chart: Age group distribution
Current Year Age 13-18 years Age 19-24 years
Age 25-35 years Age 36-45 years
40% Age 46-55 years Above Age 55 years
36%
31%
20%
13%
11%
6%
2%
Current 0%
year base
All Users
Base: 25,060
Same series color as the current year
Change from graph, showing an increase of 5% in the
previous year proportion of 13 to 18 years age group
Change from PY
10%
5%
5% 1% 2% 1%
0%
-5%
-5% -4%
-10%
Base: 25,060(CY), 20,268(PY)
Current Previous
year base year base
24
India Online 2007
SEC D & SEC E

Abbreviation for Table: Preferred websites - emailing clubbed
Socio Economic together
Website SEC A SEC B SEC C SEC D&E All Users
Classification
Yahoo 52% 52% 55% 49% 81%
% Change 14% 12% 13% 24% 16%
Gmail 22% 22% 27% 22% 5%
% Change -8.2% 16% -9.8% 14% -7.4%
Rediff 20% 16% 11% 19% 6%
% Change 12% 6% 2% 12% -12.9%
Hotmail 4% 7% 4% 5% 4%
Fields marked
with * means % Change -29.8% 4% -38.3% -10.3% -7.4%
that the field Sify 0.9% 0.9% 0.6% 0.3% 2%
is added this % Change -1.3% -2.9% 0.6% -1.8% 1%
year hence
Indiatimes 0.9% 0.9% 0.0% 1% 0.4%
not
Current
comparable % Change -2.3% -6.5% -4.8% -45.1% -4.2%
to last year year
Sancharnet/BSNL 0.3% 0.4% 0.0% 3% 1%
figures
% Change
VSNL 0.6% 0.1% 1% 0.0% 0.3%
A blank in this row % Change -0.8% -0.3% -0.4% 0.2% -0.5%
means that this Lycos* 0.0% 0.3% 0.2% 0.0% 0.0% Change
attribute was not from
% Change
included in last previous
year’s survey & AOL* 0.0% 0.0% 0.1% 0.0% 0.0%
year
therefore no % Change
figures
“change over
previous year” can Base: 9,404(CY), 6,100(PY)
be presented
Current Previous
year base year base
25
Popularity of the
Activity
Table 9: Popularity of various internet activities
Activity All Users (Proportion) All Users (In Millions)

Emailing 95% 24.0
Job Search 73% 18.4
Instant messaging 62% 15.6
Check news 61% 15.4
Music 60% 15.1
Chatting 59% 14.9
Check Sports 57% 14.4
E-greetings 57% 14.4
Online games 54% 13.7
Dating/Friendship 51% 12.9
Mobile contents (ring tones / games, etc.) 50% 12.5
Search work related info 49% 12.3
Matrimonial search 48% 12.0
Educational / Learning material 48% 12.0
Screensavers/wallpapers 46% 11.5
Astrology 46% 11.5
Check financial info 45% 11.4
Search for product information 45% 11.2
Social networking / Communities 44% 11.0
Buy online 43% 10.9
Share pictures 40% 10.0
Check real estate info 37% 9.2
Check hobby related info 32% 7.9
Check business/Financial news 30% 7.6
Net banking 30% 7.6
Check health & lifestyle info 30% 7.6
Movies 29% 7.4
Check cinema content 28% 7.0
Check / read blogs 27% 6.7
Business/professional networking 26% 6.6
Check personal travel related info 26% 6.5
Buy other than travel products 24% 6.1
Look for Seminar/workshops 24% 6.0
Online bill payment 22% 5.6
Check business travel related info 19% 4.7
Adult content 18% 4.6
Online stock trading 13% 3.3
Net telephony 13% 3.2
Comment on blog post 12% 3.0
Local language website usage 12% 2.9
Have a blog site of own 7% 1.7
Base: 25,060
26
India Online 2007
Demographic Profile
Chart 11: Gender breakup
Current Year M ale Female

100%
86%
80% 81% 82% 82%
80%
60%
40%
20% 19% 18% 18%
15%
20%
0%
Base: 25,060
Chart 1: Gender breakup
Change from PY
15%
10%
10% 8%
6%
5% 2%
2%
0%
-5% -2% -2%
-10% -6%
-10% -8%
-15%
Base: 25,060(CY), 20,268(PY)
27
Chart 12: Age group distribution
Current Year 13-18 yrs 19-24 yrs 25-35 yrs
50% 44%
38% 39%
40% 37% 36%
36%
30% 31%
30% 27%
22% 22%
20%
11% 11%
8%
10%
1%
0%
Base: 25,060
Chart 2: Age group distribution
Change from PY
20%
20%
10% 7%
3% 5%
0.4%
0%
-0.3%
-1% -4%
-10% -4% -5% -4%
-8%
-11% -12% -13%
-20%
Base: 25,060(CY), 20,268(PY)
28
India Online 2007
Chart 13: City class - by population size
Current Year Up to 1 Lakh 1-5 Lakhs 5-10 Lakhs Above 10 Lakhs

60%
49%
45% 45%
42% 42%
40%
34%
27% 31%
25% 29%
16% 16% 15%

20%
12% 13% 15% 12%12%
10% 12%
0%
Base: 25,060
29
Chart 14: City class - by market size
Current Year M etro Urban uptowns Emerging Towns Others
50%
41%
40% 36% 36% 35% 37%
33% 33% 33% 35% 33%
30%
17% 20% 16%

20% 13% 15% 16%
15% 14%
12% 12%
10%
0%
Base: 25,060
Chart 3: City class - by market size
Change from PY 20%

15% 17% 16% 17%
20%
10%
10% 6% 6% 4%
0%
-10% -1% -6% -4% -2%

-8% -9%
-10% -11%
-20% -14%
-17%
-30% -29%
Base: 25,060(CY), 20,268(PY)
30
India Online 2007
Table 10: Top 10 cities
Cities SEC A SEC B SEC C SEC D&E All Users

Delhi 14% 12% 11% 10% 12%
% Change 7% 9% 8% 6% -3.3%
Mumbai 8% 10% 10% 11% 10%
% Change 0.0% -1.9% -4.0% -6.5% -5.0%
Bangalore 6% 7% 7% 6% 6%
% Change 1% 1% -3.4% -8.4% -3.0%
Hyderabad 7% 5% 5% 4% 5%
% Change 3% 1% -0.2% -9.2% -1.5%
Chennai 5% 4% 4% 3% 4%
% Change 2% 1% -2.6% -6.8% -1.4%
Kolkata 4% 4% 3% 2% 3%
% Change -1.4% -0.1% 0.4% 2% -2.2%
Pune 3% 3% 2% 2% 3%
% Change 0.8% -0.2% -0.4% -1.9% -1.4%
Ahmadabad 2% 2% 2% 1% 2%
% Change 0.3% 0.2% 0.5% -0.3% -0.6%
Lucknow 2% 2% 0.9% 0.8% 1%
% Change -2.7% -2.6% -3.1% 0.8% -0.2%
Coimbatore 0.7% 0.9% 0.9% 1% 0.9%
% Change 0.1% -0.1% -0.4% -3.5% -0.4%
Base: 25,060(CY), 20,268(PY)
31
Chart 15: Region-wise break-ups
Current Year North East South West
60% 54%
40%
40% 37% 35%
33%
29% 30%
26% 26%
23% 22% 22%
21% 22%
18% 18%
20% 15% 12%
11%
7%
0%
Base: 25,060
Chart 4: Region-wise break-ups
Change from PY
20% 16%
10% 6% 7% 8% 7% 6% 6%
1% 2% 3% 1%
-0.3% -1% 2%
0%
-1%
-10%
-9% -8%
-15% -13%
-20% -18%
Base: 25,060(CY), 20,268(PY)
32
India Online 2007
Table 11: Preferred language of reading
Language SEC A SEC B SEC C SEC D&E All Users

English 54% 44% 34% 30% 41%
% Change -17.7% -11.7% -19.0% -23.7% -18.3%
Hindi 18% 18% 17% 22% 19%
% Change 6% -1.9% -4.0% 3% 0.7%
Telugu 5% 6% 9% 6% 6%
% Change 3% 3% 7% 2% 4%
Tamil 4% 5% 10% 7% 6%
% Change 1% 2% 7% 2% 3%
Marathi 3% 5% 5% 5% 5%
% Change 1% 2% 1% -1.0% 1%
Malayalam 2% 3% 8% 4% 4%
% Change -0.5% -0.2% 0.7% 3% 0.4%
Gujarati 3% 4% 3% 4% 4%
% Change 2% 3% 2% 3% 2%
Kannada 2% 3% 5% 4% 4%
% Change 0.9% 2% 3% -0.1% 2%
Bengali 3% 3% 3% 3% 3%
% Change 1% 0.9% 2% 3% 2%
Oriya 2% 2% 2% 5% 3%
% Change 2% 0.8% 0.3% 5% 2%
Base: 25,060(CY), 20,268(PY)
33
Socio-Economic Profile
Chart 16: Socio economic classification
Current Year SEC A SEC B SEC C SEC D SEC E

40%
32%
30%
24% 23%
20%
14%
10%
7%
0%
All Users
Base: 25,060
Chart 5: Socio economic classification
Change from PY
10%
7%
2%
0.3%
0%
-5% -5%
-10%
Base: 25,060(CY), 20,268(PY)
34
India Online 2007
Chart 17: Highest educational qualification
Current Year College but not Graduate

Graduate & above - general stream
Graduate & above - professional stream
70% 65%
60% 57% 53%

49%
50%
39%
40% 35%
30% 26% 23% 25%
19%
20% 18%
14%
10% 4% 2%
1%
0%
Base: 25,060
Chart 6: Highest educational qualification
Change from PY
28%
30% 21% 22%
22%
15%
2% 4% 5%
0%
-4% -3% -8% -4%

-15% -10% -6%
-16%
-30% -28%
Base: 25,060(CY), 20,268(PY)
35
Chart 18: Occupational break up
Current Year Unemployed Employed

76%
80%
65%
62% 61% 62%
60%
38% 39% 38%

35%
40%
24%
20%
0%
Base: 25,060
Chart 7: Occupational break up
Change from PY
50% 43%
34%
25% 14%
2% -1% 1%
0%
-2%
-14%
-25%
-34%
-50% -43%
Base: 25,060(CY), 20,268(PY)
36
India Online 2007
Chart 19: Function / field of occupation
Current Year IT/SW M ARCOM Finance Others

60% 58%
55% 54% 54%
51%
50%
40%
30%
21%
21% 19% 19%
20% 18% 18% 18%
16% 16% 16%
12% 11% 10%
10% 9%
6%
0%
Base: 15,219
37
Chart 20: Head of the household
Current Year Head of the household Not head of the household

80%
68%
56%
60% 49% 51% 53% 53%
47% 47%
44%
40% 32%
20%
0%
Base: 25,060
Chart 8: Head of the household
Change from PY
40% 32% 28% 26%
23%
20% 12%
0%
-20% -12%
-28% -23%
-40% -26%
-32%
Base: 25,060(CY), 20,268(PY)
38
India Online 2007
Economic Profile
Chart 21: Monthly family income
Current Year Up to Rs. 10K 10-30K 30-50K Above 50K

70%
62%
60%
49%
50% 45% 45%
39%
38%
40% 33% 37%
30% 25%
20%
17% 19%
20% 12% 13%
11% 10% 8% 10%
10% 5% 5%
0%
Base: 21,343
Chart 9: Monthly family income
Change from PY
20%
6% 11% 7% 9% 8%
10% 5% 5% 5%
5% 6% 2%
2% 4%
1%
0%
-10% -3%
-8%
-12% -13%
-20% -16%
-24%
-30%
Base: 21,343(CY), 20,268(PY)
39
Chart 22: Most expensive vehicle owned by the household
Current Year 2 Wheeler 4 Wheeler Others

60%
47% 50%
45% 45% 44%
40% 36%
30% 28%
20% 16% 17%

15%
11% 9%
7%
4%
0%
Base: 25,060
Chart 10: Most expensive vehicle owned by the household

Change from PY
20%
15%
15%
10%
8% 7% 9% 8%
10% 5%
3% 5%
5% 2% 2%
0.4%
0%
-5% -3% -3%
-4%
-10%
Base: 25,060(CY), 20,268(PY)
40
India Online 2007
Chart 23: Ownership of credit cards (individually)
Current Year Don't own a credit card Own a Credit Card
100%
83%
80% 74%
64% 67%
60% 50%
50%
37% 34%
40% 26%
17%
20%
0%
Base: 25,060
Chart 11: Ownership of credit cards (individually)
Change from PY
20% 17%
10%
10% 3% 7%
4%
0%
-3%
-10% -4%
-7%
-10%
-20% -17%
Base: 25,060(CY), 20,268(PY)
41
Table 12: Household asset ownership
Asset SEC A SEC B SEC C SEC D&E All Users

Color TV 95% 94% 91% 88% 92%
% Change 0.5% 5% 2% 6% 3%
Mobile Phone 94% 91% 86% 86% 90%
% Change 0.9% 9% 6% 9% 5%
Bank Account* 89% 84% 79% 72% 82%
% Change
Fridge 86% 78% 68% 66% 75%
% Change -2.4% 8% 2% 23% 4%
Cable TV connection/DTH 81% 75% 67% 65% 72%
% Change -7.5% -0.4% -5.6% 1% -4.6%
% Change 9% 20% 26% 32% 18%
Camera* 76% 67% 56% 56% 64%
% Change
Landline Phone 73% 65% 54% 54% 62%
% Change -5.5% 0.8% -3.9% 15% -1.9%
Life Insurance 73% 64% 55% 47% 61%
% Change -3.5% 9% 2% 8% 1%
Home 64% 59% 54% 56% 58%
% Change -11.1% -10.4% -7.5% -6.0% -10.0%
% Change -4.6% 9% 3% 14% 2%
Music System/DVD/MP3* 64% 57% 48% 49% 55%
% Change
Debit Card 65% 55% 47% 39% 52%
% Change 3% 15% 9% 9% 7%
Credit Card 52% 39% 27% 20% 35%
% Change 2% 18% 12% 6% 8%
Fixed Deposits* 47% 36% 25% 25% 34%
% Change
% Change -1.9% 11% 6% 6% 3%
% Change 1% 10% 5% 13% 5%
Microwave 37% 27% 15% 15% 24%
% Change 2% 10% 7% 9% 5%
Mutual Funds 34% 23% 16% 14% 22%
% Change -7.1% 3% 1% 6% -1.2%
Demat Account* 32% 22% 14% 12% 21%
% Change
Video Camera* 28% 21% 14% 15% 20%
% Change
Share of Companies* 31% 22% 12% 12% 20%
% Change
IPod* 13% 11% 8% 10% 10%
% Change
Chit Fund Deposits 7% 7% 7% 6% 7%
% Change -36.7% -17.8% -10.1% -2.4% -19.9%
Base: 25,060(CY), 20,268(PY)
42
India Online 2007
Chart 24: Current loan liabilities
Current Year Home Loan Car Loan Two - wheeler Loan
50% 45% 48%

43% 44% 45%
40%
30%
20%
20% 13% 15% 14% 13%
10% 13% 12%
7% 7%
10%
0%
Base: 25,060
43
Net Usage Status

Chart 25: Years of experience in using internet
Current Year Up to 1 year 1-2 years M ore than 2 years

79%
80%
68%
63%
60% 55%
47%
40%
32%
25%
17% 22% 20%
20%
20% 11% 15% 16%
10%
0%
Base: 25,060
Chart 12: Years of experience in using internet
Change from PY
10% 8%
5%
5%
1% 2% 1% 1%
-0.2% 0.3%
0%
-2% -1% -1% -2% -2%
-5% -3%
-7%
-10%
Base: 25,060(CY), 20,268(PY)
44
India Online 2007
Chart 26: Place of accessing internet
Current Year Home Place of work (office / school / college) Cyber cafe
100%
86%
78% 78% 78%
80% 72% 70%
60%
59%
60% 51% 51% 49% 47%
47% 48%
44%
40%
20%
0%
Base: 25,060
Chart 13: Place of accessing internet

Change from PY
40%
33%
30% 26%
19% 19% 16% 19%
20% 13%
12% 9%
8% 8%
10%
1%
0%
-1% -2%
-10% -6%
Base: 25,060(CY), 20,268(PY)
45
Chart 27: Type of internet connection at home
Current Year Regular Dial Up Broadband Others

80%
70% 69% 68%
65% 64%
60%
40%
16% 15% 17% 16%

20% 15% 12%
9% 9% 9% 10%
0%
Base: 14,856
Chart 14: Type of internet connection at home
Change from PY
30% 21%
19%
20% 16%
11% 13%
10% 7%
4% 3%
0%
-1% -1%
-10% -8%
-11% -12% -11% -11%
-20%
Base: 14,856(CY), 13,221(PY)
46
India Online 2007
Chart 28: Type of internet connection at office
Current Year Regular Dial Up Broadband Others

70% 63% 63%
60% 61%
58%
60%
50%
40%
30%
20% 16%
12% 8% 11% 7% 12% 7% 13%
7% 7%
10%
0%
Base: 19,740
Chart 15: Type of internet connection at office
Change from PY
15% 13%
9%
10% 7% 9%
5% 3% 3%
1%
0%
-5% -1%
-2%
-4%
-7% -6% -5% -6%
-10% -6%
Base: 19,740(CY), 14,655(PY)
47
Chart 29: Service provider subscribed to at home
Current Year BSNL/Sancharnet Airtel/Bharti VSNL / Tata

40% 37% 37%
34% 35%
33%
30%
20% 17% 18% 18% 17%

16%
11% 11% 10%

9% 9%
10%
0%
Base: 14,856
Chart 16: Service provider subscribed to at home
Change from PY
15% 13%
8% 9% 7%
10%
4%
5% 2%
-0.3%
0%
-5% -1% -2% -3% -2% -3% -2%

-4%
-10% -6%
Base: 14,856(CY), 13,554(PY)
48
India Online 2007
Chart 30: Service provider subscribed to at office
Current Year BSNL/Sancharnet Airtel/Bharti VSNL / Tata

40%
31%
30% 28% 28% 28%
25%
20%
14% 17% 15% 15%
12% 12% 14% 11%
11%
10%
10%
0%
Base: 19,740
Chart 17: Service provider subscribed to at office
Change from PY
10% 6%
3% 4% 3%
5% 2% 2% 2%
0.3% 2% 0.3%
0%
-5%
-6% -6% -7%
-10% -7%
-10%
-15%
Base: 19,740(CY), 14,721(PY)
49
Net Usage Dynamics

Chart 31: Frequency of accessing internet from home
Current Year At least once daily Weekly, but not daily

Less than once a week
100% 86%
84% 82% 81% 84%
80%
60%
40%
15% 17% 14%

20% 13% 14%
1% 2% 4%
2% 2%
0%
Base: 14,231
Chart 18: Frequency of accessing internet from home
Change from PY 14%

15% 12%
10% 9%
8% 6% 6%
6% 5%
5%
1%
0%
-0.1%
-1% -2% -1% -1%
-5%
-10% -8%
Base: 14,231(CY), 13,649(PY)
50
India Online 2007
Chart 32: Frequency of accessing internet from office
Current Year At least once daily Weekly, but not daily

Less than once a week
100% 91% 87% 85% 86%
79%
80%
60%
40%
17%
20% 10% 13% 11%
8%
2% 2% 2% 5% 3%
0%
Base: 17,617
Chart 19: Frequency of accessing internet from office
Change from PY
14%
15% 11%
10% 7%
5%
5% 2% 2%
2%
0.2% -0.1%
0%
-0.4% -0.4% -1% -2%
-5%
-4%
-10% -8%
Base: 17,617(CY), 14,274(PY)
51
Chart 33: Time of the day accessing internet from home
Current Year M idnight to 9.00 AM 9.00 AM -6.00 PM 6.00 PM - 12.00 M idnight

59% 55%
60% 53% 54%
45%
40%
28%
22% 20%
20%
20% 15%
9% 9%
9% 8% 8%
0%
Base: 13,905
Chart 20: Time of the day accessing internet from home
Change from PY
10%
5% 4%
4%
5% 2% 2% 2%
2% 1% 2%
0%
-1%
-5%
-10% -7% -7%

-10% -9%
-11%
-15%
Base: 13,905(CY), 13,345(PY)
52
India Online 2007
Chart 34: Time of the day accessing internet from office
Current Year M idnight to 9.00 AM 9.00 AM -6.00 PM 6.00 PM - 12.00 M idnight

59% 57%
60% 54% 53% 55%
40%
16%
20% 12% 12% 12%
9%
4% 4% 5% 4%
2%
0%
Base: 17,680
Chart 21: Time of the day accessing internet from office
Change from PY
5%
2%
0.0% 0.0%
0%
-1% -1% -1% -0.6% -1% -0.4% -0.3% -0.4%
-5% -3% -3%

-5% -6%
-10%
Base: 17,680(CY), 14,305(PY)
53
Chart 35: Duration of PC usage from home

80%
68% 67% 69% 67%
61%
60%
40%
25%
22%
21%
21% 21%
20% 14%
11% 13% 10% 12%
0%
Base: 15,214
Chart 22: Duration of PC usage from home
Change from PY
5% 4%
2% 2%
1% 2% 2%
1% 1%
0.3% 0.2%
0%
-2% -2%
-3%
-5% -4% -4%
Base: 15,214(CY), 15,041(PY)
54
India Online 2007
Chart 36: Duration of internet usage from home

50% 45%
42% 41% 43%
41%
38%
40% 36% 35%
33% 33%
30% 26%
21% 23% 22%
20%
20%
10%
0%
Base: 14,015
Chart 23: Duration of internet usage from home
Change from PY
10%
7%
6% 5%
5%
5% 3%
0%
-1% -1% -1%
-1% -2% -2%
-5% -3% -3%
-5%
-6%
-10%
Base: 14,015(CY), 13,248(PY)
55
Chart 37: Duration of PC usage from office

49% 49%
50% 47% 47%
42%
40% 38%
31%
28% 29% 29%
30%
25%
22% 22%
22% 20%
20%
10%
0%
Base: 18,200
Chart 24: Duration of PC usage from office

Change from PY
20% 15%
10%
2% 1% 0.3% 1% 2% 2%
0.1% 1%
0%
-2% -2% -3% -3% -3%
-10%
-13%
-20%
Base: 18,200(CY), 14,961(PY)
56
India Online 2007
Chart 38: Duration of internet usage from office
50% 48% 47%

45% 45%
42%
40%
31% 29% 28% 29%
30% 27% 26% 27% 26% 26%
25%
20%
10%
0%
Base: 17,100
Chart 25: Duration of internet usage from office

Change from PY
10% 8%
2% 4%
5% 2%
2% 2% 2%
0.1% 0.3% 1%
0%
-2% -2%
-5% -3%
-5%
-10% -10%
Base: 17,100(CY), 13,934(PY)
57
Chart 39: Time spent by internet users on watching TV

50% 46% 44% 43% 44%
44% 42% 44% 44% 43%
40%
40%
30%
20% 14% 16%

13% 13%
10%
10%
0%
Base: 21,962
Chart 26: Time spent by internet users on watching TV
Change from PY
10% 8%
5% 5%
5%
5% 4%
0%
-2% -2% -2% -1% -2% -3%
-5% -3% -3% -3%
-6%
-10%
Base: 21,962(CY), 18,555(PY)
58
India Online 2007
Chart 40: Time spent by internet users on reading newspaper
60%
47% 51%
50% 45% 46%
41% 44% 42% 41% 41%
40% 36%
30%
16%
20% 13% 12% 13% 14%
10%
0%
Base: 22,501
Chart 27: Time spent by internet users on reading newspaper
Change from PY
27% 27% 26%
30% 26% 20%
20% 15% 12% 10% 12% 12%
10%
0%
-10%
-20%
-30%
-40% -36% -32%
-39% -38%
-50% -42%
Base: 22,501(CY), 19,016(PY)
59
Chart 41: Time spent by internet users on listening to radio

80% 76%
72% 72% 72%
65%
60%
40%
19% 19% 21% 19%

16%
20% 14%
9% 9% 10%
8%
0%
Base: 14,785
Chart 28: Time spent by internet users on listening to radio
Change from PY
9%
10%
7%
5% 2% 2% 3%
2%
-0.3% -0.3% 0.1%
0%
-5% -2% -1% -2% -3%

-5%
-10%
-11%
-15%
Base: 14,785(CY), 12,358(PY)
60
India Online 2007
Preferred Net Activities

Table 13: Popularity of various internet activities
Activity SEC A SEC B SEC C SEC D&E All Users

Emailing 98% 96% 95% 91% 95%
% Change 9% 12% 9% 7% 0.8%
Job Search 77% 72% 76% 67% 73%
% Change 33% 20% 16% 6% 20%
% Change 24% 25% 27% 27% 25%
Check news 67% 60% 60% 58% 61%
% Change 10% 10% 5% 10% 8%
Music 56% 58% 63% 65% 60%
% Change 9% 9% 15% 20% 12%
Chatting 55% 59% 60% 64% 59%
% Change 10% 8% 13% 5% 10%
Check Sports 57% 56% 60% 57% 57%
% Change 25% 19% 21% 25% 22%
E-greetings 63% 58% 56% 50% 57%
% Change 3% 3% 1% -7.5% 0.5%
Online games 49% 53% 57% 60% 54%
% Change 17% 17% 20% 29% 20%
Dating/Friendship 47% 50% 53% 57% 51%
% Change 25% 24% 23% 21% 25%
Mobile contents (ring tones / games, etc.)* 47% 48% 52% 54% 50%
% Change
% Change 2% 3% 2% -4.8% -0.5%
% Change 35% 30% 37% 31% 33%
Educational / Learning material 50% 46% 47% 47% 48%
% Change -9.5% -4.7% 3% -1.1% -4.0%
Screensavers/wallpapers 40% 47% 47% 50% 46%
% Change -6.1% -1.3% -3.3% 3% -2.1%
Astrology 46% 45% 48% 45% 46%
% Change 10% 11% 17% 15% 12%
% Change 28% 31% 33% 29% 30%
% Change 6% 11% 9% 12% 8%
Social networking / Communities* 47% 42% 44% 42% 44%
% Change
Buy online 59% 45% 36% 29% 43%
% Change 16% 18% 15% 11% 15%
Share pictures 40% 39% 38% 43% 40%
61

% Change 5% 6% 8% 8% 7%
% Change 25% 26% 29% 26% 26%
Check hobby related info 36% 32% 27% 31% 32%
% Change 21% 21% 19% 27% 21%
Check business/Financial news* 43% 32% 25% 18% 30%
% Change
Net banking 41% 32% 27% 17% 30%
% Change 8% 11% 8% 5% 7%
% Change -2.2% -1.3% 1% -3.7% -2.0%
Movies* 27% 28% 30% 35% 29%
% Change
% Change 4% 0.7% 4% 0.2% 3%
Check / read blogs* 30% 27% 27% 22% 27%
% Change
Business/professional networking 36% 27% 22% 19% 26%
% Change 36% 27% 22% 19% 12%
Check personal travel related info 38% 25% 19% 19% 26%
% Change 11% 10% 7% 11% 9%
Buy other than travel products* 34% 26% 20% 14% 24%
% Change
Look for Seminar/workshops 35% 22% 20% 17% 24%
% Change 10% 4% 3% 5% 5%
% Change 12% 10% 8% 4% 8%
Check business travel related info 27% 18% 15% 13% 19%
% Change 7% 7% 4% -1.3% 19%
Adult content 18% 18% 18% 20% 18%
% Change 7% 6% 7% 12% 7%
% Change 4% 2% -4.3% -3.5% -0.4%
Net telephony 15% 13% 12% 10% 13%
% Change 4% 4% 4% 2% 3%
Comment on blog post* 14% 12% 12% 10% 12%
% Change
Local language website usage 12% 11% 14% 10% 12%
% Change 12% 11% 14% 10% -30.3%
Have a blog site of own* 8% 6% 7% 6% 7%
% Change
Base: 14,253(CY), 17,263(PY)
62
India Online 2007
Chart 42: Professional activities
Current Year Emailing - work related Job Search Instant messaging
100% 90%
85% 81% 83%
77% 76% 74% 73%
80% 72%
62% 67%
62% 62% 61% 62%
60%
`
40%
20%
0%
Base: 14,253
Chart 29: Professional activities
Change from PY
40% 33%
24% 25% 27% 27% 25%
20% 20%
16%
20%
6%
0.3%
0%
-0.3%
-3%
-5%
-10%
-20%
Base: 14,253(CY), 17,277(PY)
63
Chart 43: Personal activities
Current Year Emailing - personal Check news Chatting

94%
100% 90% 89% 89%
83%
80% 67%
60% 60% 64% 61%
59% 60% 58% 59%
60% 55%
40%
20%
0%
Base: 14,253
Chart 30: Personal activities
Change from PY
15% 13%
10% 10% 10%
10% 10%
10% 8% 8%
5% 5%
5% 3% 2%
1%
1%
0%
-5% -3%
Base: 14,253(CY), 17,277(PY)
64
India Online 2007
Chart 44: Downloading activities
Current Year M usic Online games M obile contents (ring tones/games)

70% 63% 65% 60%
56% 58% 57% 60%
60% 53% 54% 54%
52%
49% 48% 50%
50% 47%
40%
30%
20%
10%
0%
Base: 14,253
Chart 31: Downloading activities
Change from PY
40%
29%
30%
22%
22% 22% 23%
19% 20% 20% 20%
20% 17% 17%
15% 12%
9%
10% 9%
0%
Base: 14,253(CY), 17,271(PY)
65
Chart 45: E-commerce related activities
Current Year E-greetings Check financial info Check real estate info
70% 63%
59% 58%
57%
60% 51% 51%
50% 45% 46% 46%
40% 40%
38% 37%
40% 35% 35%
30%
20%
10%
0%
Base: 14,043
Chart 32: E-commerce related activities

Change from PY
40% 32% 33%
29% 30% 30%
26% 30%
30% 25% 27% 27%
20%
10% 4% 4% 2% 1%
0%
-10% -6%
Base: 14,043(CY), 17,263(PY)
66
India Online 2007
Chart 46: Online shopping
Current Year Buyers Non-Buyers
80% 72%
62%
57% 55% 57%
60%
45%
44% 43%
38%
40% 28%
20%
0%
Base: 14,253
Chart 33: Online shopping
Change from PY
30%
21%
17% 14% 15%
11%
0%
-11%
-14% -15%
-17% -21%
-30%
Base: 14,253(CY), 20,268(PY)
67
Chart 47: Response to online marketing stimulus
Current Year Clicked a banner ad

Participated in an online contest
Clicked a sponsored search ad
60% 53%
51% 47%
45% 47%
43% 43%
40% 39% 43%
37% 37%
40% 37%
34%
30%
20%
0%
Base: 10,888
Chart 34: Response to online marketing stimulus
Change from PY
20% 15% 17%
14% 13%
9%
10% 6%
2% 2%
0%
-1%
-10% -4%
-9% -10% -12%
-20% -14% -15%
Base: 10,888(CY), 15,715(PY)
68
India Online 2007
Chart 48: Blogging activities
Current Year Check/read blogs Comment on blog post

Have a blog site of own None of the above
80% 75% 70%
67% 71% 69%
60%
40%
30% 27% 27% 27%
22%
20% 14% 12% 12% 12%
10%
8% 7% 6%
6% 7%
0%
Base: 14,253
69
Chart 49: Member of an online community
Current Year Not a member of any online community

M ember of an online community
70%
62% 59% 60% 59%
60% 55%
50% 45%
38% 41% 40% 41%
40%
30%
20%
10%
0%
Base: 14,253
70
India Online 2007
Table 14: Membership by type of online community
Membership SEC A SEC B SEC C SEC D&E All Users

Not a member of any online community 55% 62% 59% 60% 59%
Alumni & Schools 11% 7% 5% 4% 7%
Computers & Internet 4% 5% 7% 6% 5%
Romance & Relationships 4% 5% 5% 5% 5%
Business / Professional community 6% 3% 3% 1% 3%
Music 2% 3% 3% 4% 3%
Schools & Education 3% 2% 2% 4% 3%
Games 2% 2% 2% 4% 2%
Individuals 3% 1% 3% 2% 2%
Arts & Entertainment 1% 2% 2% 2% 2%
Base: 14,253
71
Table 15: Most used local language websites (other than English)

Tamil 17% 17% 25% 18% 19%
Hindi 20% 21% 14% 25% 19%
Malayalam 12% 12% 20% 16% 15%
Telugu 14% 13% 15% 8% 13%
Marathi 12% 14% 11% 10% 12%
Kannada 5% 7% 7% 8% 6%
Bengali 9% 8% 2% 5% 6%
Gujarati 6% 2% 2% 4% 3%
Oriya 2% 2% 1% 0.0% 1%
Konkani 0.0% 0.6% 2% 0.0% 0.8%
Base: 1,388
72
India Online 2007
Table 16: Online activities desired in other languages

Email 55% 61% 65% 65% 61%
Chatting 39% 45% 48% 53% 46%
Entertainment 39% 44% 46% 51% 45%
Search information 32% 32% 34% 33% 33%
Online news 32% 31% 32% 29% 31%
Online learning / education 30% 30% 31% 32% 31%
Astrology 23% 24% 24% 22% 23%
Online shopping 19% 19% 17% 15% 18%
Travel related information 19% 17% 15% 14% 16%
Matrimony 14% 13% 14% 13% 13%
Blog 13% 12% 12% 9% 12%
Not Interested 25% 22% 18% 17% 21%
Base: 14,253
73
Chart 50: Problems faced while surfing the internet
Current Year Slow website opening Virus / spyware Spam / junk mails
70% 65%
62% 60% 61% 62%
59%
60% 57%
50% 49%
49% 46% 49%
50% 46%
44%
40% 36%
30%
20%
10%
0%
Base: 14,252
74
India Online 2007
Table 17: Preferred websites - emailing

Yahoo 46% 51% 56% 63% 53%
% Change 14% 12% 13% 24% 16%
Gmail 26% 20% 19% 14% 20%
% Change 10% 8% 9% 5% 8%
Rediff 19% 19% 18% 15% 18%
% Change -2.9% -6.8% -3.7% -12.6% -5.9%
Hotmail 6% 7% 5% 5% 6%
% Change -8.6% -1.8% -6.5% -6.0% -5.7%
Sify 1% 1% 0.7% 1% 1%
% Change -2.2% -2.9% -2.3% -2.2% -2.5%
Indiatimes 1% 0.9% 1% 0.8% 0.9%
% Change -9.0% -8.8% -9.2% -7.7% -8.9%
Sancharnet/BSNL* 0.8% 0.8% 0.4% 0.6% 0.7%
% Change
VSNL 0.7% 0.5% 0.4% 0.4% 0.5%
% Change -0.8% -0.3% -0.4% 0.2% -0.5%
Lycos* 0.1% 0.2% 0.2% 0.1% 0.2%
% Change
AOL* 0.0% 0.2% 0.0% 0.1% 0.1%
% Change
Base: 25,060(CY), 20,268(PY)
75
Chart 51: Multiple user shares of email websites
Current Year Yahoo Gmail Rediff
100% 88% 91% 92% 89%

87%
80%
66% 62%
59% 59%
59% 58% 58%
60% 50% 57%
48%
40%
20%
0%
Base: 25,060
Chart 35: Multiple user shares of email websites
Change from PY
30% 28%
26% 26% 25%
21%
20%
10% 5% 6% 6%
4% 4% 5%
0.1% 0.5%
0.0%
0%
-10% -9%
Base: 25,060(CY), 20,268(PY)
76
India Online 2007
Chart 52: Number of email accounts and average per capita email ids
Current Year One Two Three
28% 29% 28%

30% 28% 28% 27% 28%
26% 27%
26%
21%
20%
15% 15%
12% 13%
10%
0%
Base: 25,060
Chart 36: Number of email accounts and average per capita email ids
Change from PY
10% 7%
5% 5% 6% 5% 4% 5%
3% 3%
2%
0%
-10%
-20% -16%
-19%
-21% -21% -22%
-30%
Base: 25,060(CY), 20,268(PY)
77
Most Used Websites

Table 18: Top of mind unaided recall - all websites

Yahoo 27% 30% 30% 33% 30%
% Change -4.2% -6.2% -7.0% -6.3% -5.2%
Google 32% 27% 27% 22% 27%
% Change 9% 5% 7% 14% 7%
Rediff 13% 13% 12% 9% 12%
% Change -0.7% -1.7% -4.1% -7.3% -3.0%
Orkut 3% 4% 5% 7% 5%
% Change 2% 4% 4% 7% 4%
Gmail* 4% 3% 4% 1% 3%
% Change
Hotmail 2% 2% 2% 1% 2%
% Change -2.8% -2.0% -4.5% -3.4% -3.0%
Indiatimes 1% 1% 0.6% 0.9% 1%
% Change -5.5% -4.6% -3.6% -1.2% -4.3%
Contest2win* 0.3% 0.6% 0.5% 0.8% 0.6%
% Change
MSN 0.6% 0.6% 0.3% 0.5% 0.5%
% Change -3.9% -1.8% -0.7% -11.7% -3.4%
Naukri 0.7% 0.6% 0.4% 0.4% 0.5%
% Change 0.2% -0.1% -1.5% 0.0% -0.4%
Base: 24,433(CY), 20,173(PY)
78
India Online 2007
Table 19: Most used website - all websites

Google 35% 29% 28% 24% 29%
Yahoo 24% 27% 27% 30% 27%
Rediff 12% 12% 11% 8% 11%
Orkut 4% 7% 10% 12% 8%
Gmail 4% 4% 4% 3% 4%
Hotmail 1% 2% 1% 1% 2%
Indiatimes 2% 0.7% 0.6% 0.7% 0.9%
Wikipedia 0.8% 0.4% 0.8% 0.6% 0.6%
Moneycontrol 1% 0.5% 0.4% 0.0% 0.5%
Naukri 0.6% 0.7% 0.3% 0.5% 0.5%
Base: 14,075
79
Table 20: Info search (English)

Google 81% 74% 74% 70% 75%
Yahoo 6% 10% 10% 14% 10%
English 2% 3% 4% 3% 3%
Rediff 1% 3% 2% 3% 2%
Wikipedia 1% 1% 0.8% 2% 1%
Dictionary 1% 0.9% 1% 0.7% 1%
MSN 0.8% 0.9% 2% 0.4% 1%
Indiatimes 0.8% 0.3% 0.1% 0.6% 0.5%
BBC 0.2% 0.4% 1% 0.3% 0.5%
Sify 0.1% 0.5% 0.4% 0.6% 0.4%
Base: 7,874
80
India Online 2007
Table 21: Info search (local language)

Google 71% 75% 72% 80% 74%
Manoramaonline 1% 3% 2% 1% 2%
Guruji 1% 1% 4% 0.1% 2%
Webduniya 2% 2% 0.1% 2% 1%
Kerala 0.7% 0.7% 2% 2% 1%
Khoj 3% 0.5% 0.3% 0.2% 1%
Eenadu 3% 0.6% 1% 0.0% 1%
Webulagam 0.4% 0.8% 2% 0.4% 0.8%
MSN 0.8% 0.1% 2% 0.3% 0.8%
Chennaionline 1% 0.7% 0.0% 0.1% 0.6%
Base: 3,853
81
Table 22: Job search

Naukri 46% 40% 30% 27% 37%
% Change -2.9% -9.9% -23.6% -14.1% -12.5%
Monster 24% 26% 26% 36% 27%
% Change 4% 6% 10% 18% 8%
Timesjobs 12% 14% 16% 13% 14%
% Change 5% 6% 9% 9% 7%
Google 3% 4% 9% 6% 5%
% Change 0.2% 2% 7% -0.2% 3%
Yahoo 2% 3% 3% 4% 3%
% Change -0.6% 0.7% 2% -4.2% 0.3%
Rediff 1% 2% 2% 2% 2%
% Change -2.4% -1.4% -4.2% -0.4% -2.1%
Freshersworld 2% 1% 2% 0.9% 2%
% Change 0.9% -0.5% 1% 0.1% 0.3%
Indiatimes 2% 1% 2% 1% 1%
% Change -1.0% 0.2% 0.1% 0.6% -0.3%
Jobs 0.5% 1% 1% 3% 1%
% Change -0.1% 0.1% 0.8% 0.2% 0.3%
Jobsahead 2% 1% 1% 0.3% 1%
% Change -3.1% -3.8% -6.6% -2.3% -4.0%
Base: 10,387(CY), 12,610(PY)
82
India Online 2007
Table 23: Booking travel tickets

Makemytrip 22% 18% 9% 14% 17%
% Change 13% 9% -2.2% 6% 7%
Yatra* 16% 15% 16% 19% 16%
% Change
IRCTC 18% 17% 15% 11% 15%
% Change -19.8% -23.9% -20.4% -30.5% -22.8%
Google 8% 9% 17% 13% 11%
% Change 3% 4% 13% 9% 6%
Yahoo 6% 9% 8% 12% 8%
% Change -0.6% 3% -2.2% -0.3% 0.8%
Rediff 4% 5% 6% 5% 5%
% Change -3.1% -2.4% -1.0% -0.8% -2.2%
% Change -3.6% -1.6% -5.1% -0.2% -2.8%
Travel 1% 3% 4% 3% 3%
% Change -0.6% 1% 4% 2% 1%
Travelguru* 3% 3% 1% 0.9% 2%
% Change
Cleartrip* 3% 2% 2% 2% 2%
% Change
Base: 7,089(CY), 8,053(PY)
83
Table 24: Online shopping (other than travel tickets)

Ebay 39% 34% 31% 32% 34%
% Change -2.3% -0.9% -11.6% 10% -3.5%
Rediff 24% 25% 28% 20% 25%
% Change -3.4% -4.2% -0.9% -8.6% -4.0%
Google 5% 6% 12% 11% 8%
% Change 3% 2% 9% 8% 5%
Yahoo 5% 8% 7% 8% 7%
% Change -0.2% -1.1% 1% -7.4% -0.5%
Indiatimes 10% 8% 3% 3% 7%
% Change -1.9% -1.5% -6.4% -12.5% -4.3%
Futurebazaar* 4% 6% 5% 7% 6%
% Change
Shopping 0.6% 2% 2% 5% 2%
% Change -0.6% 0.0% 0.4% 5% 0.6%
Sify 2% 2% 1% 2% 2%
% Change 0.6% 0.8% 0.2% -0.2% 0.4%
Indiaplaza 2% 1% 0.7% 1% 1%
% Change 0.1% 0.7% -2.2% 1% -0.1%
Onlineshopping 0.4% 2% 0.7% 1% 1%
% Change 0.1% 1% 0.2% 1% 0.6%
Base: 7,261(CY), 8,963(PY)
84
India Online 2007
Table 25: Online news

Yahoo 11% 15% 17% 14% 14%
% Change 2% 4% 6% 7% 4%
NDTV 16% 13% 9% 9% 12%
% Change -0.2% 1% -1.0% -1.6% -0.7%
Rediff 12% 10% 10% 6% 10%
% Change -0.9% -1.7% -0.8% -6.7% -2.3%
Google 7% 8% 9% 10% 9%
% Change 2% 1% 2% 7% 3%
% Change -6.4% -6.9% -15.1% -3.7% -8.4%
Aajtak 3% 5% 4% 7% 5%
% Change 2% 2% 2% -5.9% 1%
BBC 6% 5% 4% 3% 5%
% Change 3% 2% 3% -1.5% 2%
Timesofindia 5% 3% 2% 3% 3%
% Change -0.9% -2.9% -0.4% -1.7% -1.8%
CNN 3% 3% 4% 2% 3%
% Change 1% 3% 3% 2% 2%
MSN 2% 3% 3% 5% 3%
% Change -4.6% -1.7% -2.2% -1.9% -2.5%
Base: 8,509(CY), 12,120(PY)
85
Table 26: Financial news & info (rates, quotes, etc.)

Moneycontrol/CNBC 18% 15% 11% 5% 13%
% Change 3% 7% 3% -3.4% 0.8%
Google 8% 12% 19% 16% 13%
% Change 2% 2% -0.6% 9% 3%
Yahoo 9% 12% 11% 19% 12%
% Change -0.3% 0.3% 0.2% 4% 1%
ICICI Direct/ICICI Bank 9% 7% 7% 3% 7%
% Change 0.8% 4% 0.3% 3% -2.7%
Rediff 6% 7% 6% 6% 6%
% Change 0.5% -1.9% -1.4% -10.7% -1.8%
Sharekhan 5% 3% 5% 4% 4%
% Change -1.9% -2.8% 4% -0.2% -0.8%
NDTV/NDTVprofit 5% 5% 2% 4% 4%
% Change 4% 4% 2% 4% 4%
% Change 1% -1.9% -4.2% 0.0% -1.3%
Economictimes 5% 3% 2% 2% 3%
% Change 2% 0.4% 0.9% 2% 0.8%
Stockmarket* 2% 2% 1% 6% 2%
% Change
Base: 6,207(CY), 7,146(PY)
86
India Online 2007
Table 27: Online share trading

ICICI Direct 41% 34% 33% 25% 36%
Sherkhan 22% 23% 21% 18% 22%
Indiabulls 8% 7% 6% 3% 7%
Kotaksecurities 3% 4% 6% 6% 4%
Religare 2% 1% 12% 6% 4%
5Paisa 2% 5% 2% 4% 3%
BSE 2% 2% 5% 8% 3%
NSE 2% 3% 2% 2% 3%
Geojit 2% 4% 0.0% 0.0% 2%
hdfcsec 3% 1% 3% 2% 2%
Base: 1,558
87
Table 28: Real estate info

Google 13% 16% 25% 18% 17%
Magicbricks 19% 14% 13% 11% 14%
Yahoo 10% 14% 14% 18% 14%
99acres 14% 12% 7% 6% 10%
Realestates 10% 10% 11% 10% 10%
Rediff 6% 7% 6% 8% 7%
Indiaproperty 6% 5% 2% 7% 5%
Property 4% 2% 6% 2% 3%
Indiatimes 3% 3% 0.9% 2% 2%
Sify 0.6% 2% 1% 1% 1%
Base: 5,129
88
India Online 2007
Table 29: Matrimonial search

Bharatmatrimony 33% 30% 28% 23% 29%
% Change 32% 30% 28% 23% 29%
Shaadi 29% 30% 24% 30% 28%
% Change 2% -2.6% -16.9% -8.8% -4.7%
Google 4% 4% 7% 8% 6%
% Change 3% 4% 7% 8% 5%
Jeevansaathi 7% 5% 5% 5% 6%
% Change 6% 4% 4% 5% 5%
Yahoo 5% 5% 4% 8% 5%
% Change 2% 1% 0.9% -0.6% 2%
Matrimony* 3% 5% 5% 5% 5%
% Change
Rediff 3% 4% 3% 4% 3%
% Change -0.6% 0.5% -1.1% -2.1% -0.4%
Tamilmatrimony* 2% 3% 5% 3% 3%
% Change
Simplymarry* 3% 3% 2% 4% 3%
% Change
Matrimonial 2% 2% 2% 2% 2%
% Change -1.2% -4.0% -0.6% -2.0% -2.2%
Base: 6,675(CY), 7,728(PY)
89
Table 30: Dating/friendship search

Orkut 36% 35% 35% 36% 36%
% Change 33% 31% 30% 32% 32%
Yahoo 21% 24% 23% 25% 23%
% Change -13.7% -13.1% -9.5% -13.6% -12.2%
Google 7% 6% 12% 6% 8%
% Change 4% 3% 7% -9.9% 3%
Rediff 7% 8% 6% 5% 7%
% Change -4.9% -2.4% -2.9% -11.1% -4.4%
Fropper 3% 4% 2% 2% 3%
% Change -3.0% -1.2% -5.3% -4.8% -3.3%
Date 2% 3% 1% 3% 2%
% Change -1.1% -0.6% -3.2% 2% -1.1%
Indiatimes 4% 2% 0.7% 1% 2%
% Change -4.6% -5.1% -6.5% -3.2% -5.3%
Hi5 1% 2% 0.9% 3% 2%
% Change -2.8% -3.6% -1.3% 3% -2.0%
Friendfinder 2% 2% 1% 1% 2%
% Change -3.1% -1.5% -0.3% 0.1% -1.7%
Adultfriendfinder 1% 2% 1% 1% 2%
% Change -1.2% -0.6% -0.4% 1% -0.6%
Base: 7,084(CY), 6,974(PY)
90
India Online 2007
Table 31: Social networking/communities

Orkut 65% 64% 69% 55% 64%
Yahoo 15% 14% 12% 24% 16%
MSN 2% 1% 2% 0.6% 1%
Friends 0.5% 0.3% 0.9% 4% 1%
Communities 0.8% 2% 1% 0.5% 1%
Hi5 0.9% 2% 0.3% 0.5% 0.9%
Myspace 0.3% 0.4% 0.2% 2% 0.6%
Tagged 0.5% 0.3% 0.4% 0.2% 0.4%
Fropper 0.2% 0.7% 0.2% 0.4% 0.4%
Bharatstudent 0.7% 0.5% 0.0% 0.3% 0.4%
Base: 5,227
91
Table 32: Online gaming

Yahoo 19% 19% 16% 16% 18%
% Change -13.4% -12.4% -11.3% -18.2% -13.4%
Zapak* 16% 18% 17% 19% 17%
% Change
Google 7% 8% 12% 8% 9%
% Change 0.3% -0.6% -3.6% 5% -0.3%
Games 6% 6% 7% 8% 7%
% Change -1.1% -1.1% -2.7% 3% -0.8%
Miniclip 4% 4% 3% 6% 4%
% Change 1% -1.1% 0.0% 2% 0.3%
Rediff 4% 4% 2% 2% 3%
% Change -2.7% -1.7% -2.6% -8.3% -3.0%
Indiagames 3% 3% 5% 2% 3%
% Change 0.0% 0.0% 0.0% 0.0% 0.0%
Contest2Win 3% 4% 2% 3% 3%
% Change 1% 3% 1% 3% 2%
MSN 2% 1% 2% 2% 2%
% Change -0.5% -2.7% 0.6% -1.2% -1.1%
Onlinegames 2% 2% 2% 1% 2%
% Change 1% 1% 1% -0.4% 0.9%
Base: 7,383(CY), 7,395(PY)
92
India Online 2007
Table 33: Download mobile content

Yahoo 12% 14% 13% 18% 14%
% Change -9.7% -11.4% -5.6% -4.2% -8.2%
Rediff 15% 13% 10% 11% 12%
% Change -7.2% -9.0% -14.8% -8.8% -10.1%
Google 9% 8% 13% 11% 10%
% Change 3% 0.5% -3.8% 2% 0.4%
Nokia 8% 9% 11% 7% 9%
% Change 4% 6% 9% 3% 5%
Indiatimes 10% 8% 3% 5% 7%
% Change -7.0% -5.9% -9.0% -4.5% -7.2%
Mobile9 4% 5% 4% 4% 4%
% Change 3% 5% 4% 4% 4%
Hutch 4% 4% 3% 2% 3%
% Change 3% 3% 3% 1% 2%
Ringtones 2% 2% 5% 3% 3%
% Change -0.5% -0.8% 2% 0.9% 0.3%
Funmaza 2% 4% 2% 3% 3%
% Change 1% 2% -0.9% 2% 1%
Airtel 3% 3% 2% 2% 3%
% Change 0.7% 1% -0.6% 0.4% 0.3%
Base: 6,912(CY), 6,887(PY)
93
Table 34: Preferred instant messaging applications

Yahoo 60% 64% 62% 65% 63%
Google Talk 17% 12% 14% 12% 14%
Rediffbol 9% 11% 10% 10% 10%
MSN 7% 6% 5% 4% 5%
Orkut 2% 3% 4% 2% 3%
Meebo 0.9% 1% 2% 2% 1%
Skype 0.6% 1% 0.1% 0.4% 0.6%
Indiatimes 0.8% 0.3% 0.2% 0.3% 0.4%
AIM 0.5% 0.3% 0.1% 0.1% 0.3%
Others 2% 2% 4% 5% 3%
Base: 8,632
94
India Online 2007
Table 35: Download music

Raaga 23% 22% 25% 20% 22%
% Change 5% 5% 7% 2% 5%
Yahoo 9% 11% 8% 10% 10%
% Change -3.7% -4.7% -4.0% -4.1% -4.2%
Google 5% 5% 10% 9% 7%
% Change 0.0% -0.7% -1.7% 3% 0.2%
Cooltoad 6% 5% 5% 3% 5%
% Change 0.3% -3.4% 2% -4.7% -1.6%
Musicindiaonline 4% 4% 4% 5% 4%
% Change 0.4% 0.8% -0.3% 1% -0.3%
Music 4% 4% 4% 4% 4%
% Change 2% 0.1% 2% 2% 1%
Mp3 2% 2% 2% 4% 3%
% Change -1.8% -1.2% -0.3% 2% -0.6%
Rediff 3% 3% 2% 2% 3%
% Change -3.3% -3.1% -3.4% -4.4% -3.5%
Youtube* 1% 3% 3% 1% 2%
% Change
Tamilsongs 2% 0.7% 3% 3% 2%
% Change 1% -0.1% 2% 2% 1%
Base: 8,142(CY), 8,526(PY)
95
Table 36: Sports content

Espnstarsports* 28% 30% 25% 32% 29%
% Change
Cricinfo 16% 12% 17% 8% 14%
% Change 6% 5% 12% -3.2% 5%
Yahoo 11% 13% 12% 12% 12%
% Change 0.3% -0.4% -2.2% -1.1% -0.6%
Google 5% 7% 11% 9% 8%
% Change 1% 2% -1.6% 7% 2%
Rediff 10% 8% 7% 6% 8%
% Change -2.0% -3.1% -3.1% -8.6% -3.7%
Sports 3% 4% 4% 6% 4%
% Change 0.7% 1% -1.0% 5% 1%
% Change -4.3% -3.0% -3.1% 0.8% -3.0%
Cricketnext 2% 2% 3% 1% 2%
% Change 0.8% -1.1% -1.5% -0.7% -0.6%
NDTV 3% 2% 1% 2% 2%
% Change -1.3% -1.5% -0.1% -1.7% -1.3%
Tensports 0.9% 3% 2% 4% 2%
% Change -1.8% -1.4% -0.3% -6.9% -1.8%
Base: 7,666(CY), 8,931(PY)
96
India Online 2007
Table 37: Cinema content

Yahoo 7% 12% 9% 17% 11%
% Change -5.5% -1.7% -6.4% 9% -2.0%
Google 9% 7% 12% 10% 9%
% Change 3% 1% -0.3% 7% 2%
Bollywood 4% 5% 6% 6% 5%
% Change 2% -1.1% 2% -1.3% 0.7%
PVR Cinemas 7% 6% 3% 3% 5%
% Change -1.7% 2% 2% 0.5% 0.5%
Indiafm 4% 6% 3% 4% 5%
% Change -2.9% -1.1% -0.9% 2% -1.3%
Rediff 6% 5% 3% 3% 5%
% Change -1.6% -2.6% -7.0% -11.5% -4.6%
Cinema 4% 4% 3% 3% 4%
% Change 0.8% -0.8% -1.2% 1% -0.2%
Santabanta 2% 4% 2% 5% 3%
% Change -0.4% 0.4% -1.8% 5% 0.3%
% Change -4.5% -2.6% -2.9% -0.9% -3.2%
Movies 3% 3% 2% 5% 3%
% Change 0.9% 2% -0.1% 5% 2%
Base: 6,883(CY), 6,700(PY)
97
Table 38: Websites local language contents

Google 13% 13% 8% 16% 12%
Yahoo 3% 8% 11% 13% 8%
Malayalamanorama 8% 6% 5% 11% 7%
Eeandu 12% 6% 6% 2% 7%
Thinamalar 4% 4% 9% 3% 5%
Webduniya 4% 3% 2% 10% 4%
Marathiworld 3% 5% 5% 2% 4%
Webulagam 2% 4% 4% 5% 4%
Tamilcinema 3% 3% 1% 10% 4%
Keralakaumudi 1% 0.0% 8% 0.3% 3%
Base: 1,388
98
India Online 2007
Table 39: Preferred blog sites

Google 21% 17% 26% 23% 21%
Yahoo 12% 21% 20% 22% 18%
Blogger 18% 10% 8% 7% 11%
Blogspot 19% 9% 10% 3% 11%
Rediff 11% 11% 11% 8% 10%
Ibibo 6% 18% 6% 10% 10%
Tagged 0.0% 0.4% 0.2% 10% 2%
Debonairblog 1% 2% 2% 4% 2%
Hi5 0.0% 0.5% 2% 7% 2%
Base: 1,853
99
Table 40: Preferred astrology website

Yahoo 18% 21% 23% 27% 22%
Astrology 16% 20% 21% 17% 19%
Google 9% 10% 15% 11% 11%
Rediff 11% 10% 8% 8% 9%
Indiatimes astrospeak 12% 9% 5% 5% 8%
Sarafreder 2% 2% 2% 6% 3%
Sify 3% 2% 2% 2% 3%
MSN 3% 3% 3% 2% 3%
Horoscope 0.7% 1% 4% 2% 2%
Astrolife 2% 3% 0.4% 2% 2%
Base: 6,357
100
India Online 2007
Table 41: Preferred online learning / education website

Google 36% 32% 36% 31% 34%
Yahoo 7% 9% 10% 14% 10%
Wikipedia 8% 6% 4% 5% 6%
Rediff 4% 6% 3% 3% 4%
Education 3% 3% 4% 3% 3%
W3schools 2% 2% 3% 0.6% 2%
IGNOU 2% 2% 0.6% 0.8% 1%
Onlinelearning 0.6% 1% 2% 1% 1%
Ebizel 1% 2% 0.4% 1% 1%
Indiatimes 2% 1% 0.2% 2% 1%
Base: 6,571
101
Most Used Offline

Media Brands
Table 42: Favorite TV channels
TV Channel SEC A SEC B SEC C SEC D&E All Users

Star Plus 12% 12% 11% 18% 13%
% Change 2% 2% 4% 5% 3%
Discovery 6% 9% 7% 6% 7%
% Change 0.5% 2% -2.8% 3% 0.5%
NDTV 7% 5% 5% 2% 5%
% Change 1% 0.9% 0.3% 0.6% 0.6%
Aajtak 6% 4% 5% 4% 5%
% Change 0.8% -0.3% 0.3% -3.8% -0.3%
Sun TV 4% 5% 6% 3% 5%
% Change 1% 1% 2% -1.8% 0.8%
HBO 5% 4% 3% 4% 4%
% Change 0.5% -0.5% 2% -1.8% 0.1%
Sony 3% 4% 4% 4% 4%
% Change -1.2% -1.2% 0.6% -2.7% -1.0%
Star Movies 3% 3% 3% 5% 3%
% Change 0.7% 0.3% -0.2% 2% 0.7%
Zee TV 4% 4% 3% 3% 3%
% Change -0.2% -0.7% -0.4% 3% -0.2%
M TV 2% 4% 3% 4% 3%
% Change 0.5% 1% -0.7% 2% 0.6%
Base: 12,631(CY), 15,321(PY)
102
India Online 2007
Table 43: Favorite newspapers
Newspaper SEC A SEC B SEC C SEC D&E All Users

The Times of India 41% 36% 29% 31% 35%
% Change 2% 1% -0.2% -3.0% 0.0%
The Hindu 19% 16% 23% 15% 18%
% Change 6% 5% 8% -1.4% 5%
The Hindustan Times 7% 6% 4% 7% 6%
% Change -2.9% -2.0% -5.2% 4% -2.2%
Deccan Chronicle 3% 3% 6% 5% 4%
% Change 2% 2% 5% 2% 3%
Eenadu 2% 3% 5% 2% 3%
% Change -0.3% 0.3% 1% -0.5% 0.3%
Indian Express 3% 3% 3% 2% 3%
% Change -0.4% 0.4% 0.5% -3.1% -0.4%
The Telegraph 3% 3% 1% 3% 3%
% Change -1.1% 1% 0.1% 3% 0.5%
Dainik Bhaskar 2% 3% 2% 3% 2%
% Change 0.8% -0.9% -1.3% -1.7% -0.5%
The Economic Times 4% 2% 0.8% 2% 2%
% Change 1% 0.3% -0.6% 2% 0.4%
Dainik Jagran 1% 2% 2% 2% 2%
% Change -0.7% -1.8% -2.2% -4.4% -1.8%
Base: 12,762(CY), 14,555(PY)
103
Table 44: Favorite magazines
Magazine SEC A SEC B SEC C SEC D&E All Users

India Today 26% 24% 23% 19% 23%
% Change -3.0% -5.2% -4.9% -11.3% -5.5%
Reader's Digest 9% 7% 5% 5% 7%
% Change -0.1% -0.5% -0.5% -3.9% -1.0%
The Week 6% 5% 5% 4% 5%
% Change 0.5% 1% 3% 0.2% 1%
Sports Star 3% 3% 5% 6% 4%
% Change 1% 0.2% 2% 3% 1%
Femina 4% 4% 4% 3% 4%
% Change -1.1% -0.9% -0.8% 0.9% -0.8%
Outlook 7% 4% 2% 2% 4%
% Change -0.5% -0.8% -5.0% 0.2% -1.8%
Digit 2% 4% 3% 4% 3%
% Change 0.1% 1% -0.8% 2% 0.5%
Film Fare 2% 3% 3% 4% 3%
% Change 0.4% 2% 0.8% 3% 1%
Women's Era 2% 2% 2% 3% 2%
% Change 0.3% 0.5% -0.6% 2% 0.5%
Business World 5% 1% 1% 1% 2%
% Change 2% 0.2% -0.5% 0.2% 0.6%
Base: 10,515(CY), 12,980(PY)
104
India Online 2007
Table 45: Favorite radio channels
Radio Channel SEC A SEC B SEC C SEC D&E All Users

Radio Mirchi 39% 39% 37% 36% 38%
% Change 9% 13% 15% 15% 12%
Red FM 11% 10% 12% 16% 12%
% Change 4% 2% 4% 2% 3%
AIR 12% 12% 13% 8% 11%
% Change -2.5% -2.3% -2.0% -2.5% -2.5%
Radio City 11% 12% 9% 10% 11%
% Change 0.4% 0.1% -3.0% -4.9% -1.2%
Suryan FM 4% 5% 9% 8% 6%
% Change 2% 2% 6% 2% 3%
Big FM* 7% 6% 5% 4% 5%
% Change
AIR FM GOLD 4% 5% 5% 6% 5%
% Change -24.6% -24.2% -25.4% -20.8% -24.2%
AIR FM RAINBOW 3% 4% 4% 5% 4%
% Change 1% 2% 3% 2% 2%
Fever FM* 4% 2% 2% 3% 3%
% Change
World Space 3% 1% 0.4% 2% 2%
% Change 2% 1% -1.2% 2% 0.9%
Base: 8,205(CY), 12,246(PY)
105
Offline Brands Recalled

Table 46: TOM recall for brands
TOM Brand SEC A SEC B SEC C SEC D&E All Users

Sony 8% 8% 8% 8% 8%
% Change 2% 3% 3% 5% 3%
Nokia 6% 6% 8% 7% 7%
% Change 0.8% 0.7% 4% -4.9% 0.9%
Tata 6% 5% 5% 4% 5%
% Change -2.0% -2.2% -2.0% -0.4% -2.0%
LG 4% 4% 5% 4% 4%
% Change -1.2% -0.4% 2% -0.3% -0.1%
Colgate 4% 3% 4% 2% 3%
% Change 1% 1% 2% 0.5% 1%
Reliance 3% 3% 2% 3% 3%
% Change 0.2% 0.7% -1.9% -0.7% -0.2%
HLL 3% 3% 3% 3% 3%
% Change 0.7% 1% 0.8% 1% 1%
Nike 2% 2% 3% 3% 3%
% Change -0.7% -0.8% -1.0% 1% -0.4%
Samsung 2% 3% 2% 2% 2%
% Change -0.5% -0.5% 1% 1% 0.0%
Pepsi 2% 2% 2% 1% 2%
% Change -0.6% -0.6% -1.1% -1.5% -0.9%
Base: 24,288(CY), 20,142(PY)
106
Segment Wise Detailed
Tables
107
Table 1: Gender breakup
Gender SEC A SEC B SEC C SEC D&E All Users

Sample Base 6,429 9,401 4,236 4,994 25,060
Male 80% 81% 82% 86% 82%
Female 20% 19% 18% 15% 18%
Table 2: Age group distribution
Age Group SEC A SEC B SEC C SEC D&E All Users

Sample Base 6,429 9,401 4,236 4,994 25,060
13-18 yrs 1% 8% 11% 27% 11%
19-24 yrs 22% 30% 37% 39% 31%
25-35 yrs 44% 38% 36% 22% 36%
36-45 yrs 18% 15% 11% 8% 13%
46-55 yrs 10% 7% 5% 3% 6%
Above 55 yrs 5% 3% 1% 1% 2%
108
Table 3: City class - by population size
City Class SEC A SEC B SEC C SEC D&E All Users

Sample Base 6,429 9,401 4,236 4,994 25,060
Up to 1 Lakh 10% 12% 13% 12% 12%
1-5 Lakhs 16% 16% 15% 12% 15%
5-10 Lakhs 25% 27% 31% 34% 29%
Above 10 Lakhs 49% 45% 42% 42% 45%
Table 4: City class - by market size
City Class SEC A SEC B SEC C SEC D&E All Users

Sample Base 6,429 9,401 4,236 4,994 25,060
Metro 41% 36% 36% 35% 37%
Urban uptowns 12% 17% 12% 15% 14%
Emerging Towns 13% 15% 20% 16% 16%
Others 33% 33% 33% 35% 33%
109
Table 5: City wise distribution

Sample Base 6,429 9,401 4,236 4,994 25,060
Delhi 14% 12% 11% 10% 12%
Mumbai 8% 10% 10% 11% 10%
Bangalore 6% 7% 7% 6% 6%
Hyderabad 7% 5% 5% 4% 5%
Chennai 5% 4% 4% 3% 4%
Kolkata 4% 4% 3% 2% 3%
Pune 3% 3% 2% 2% 3%
Ahmadabad 2% 2% 2% 1% 2%
Lucknow 2% 2% 0.9% 0.8% 1%
Coimbatore 0.7% 0.9% 0.9% 1% 0.9%
Visakhapatanam 1% 0.8% 0.8% 0.6% 0.9%
Chandigarh 1% 0.6% 0.9% 0.6% 0.8%
Jaipur 1% 0.9% 0.5% 0.5% 0.8%
Nagpur 0.9% 0.9% 0.7% 0.6% 0.8%
Indore 1% 0.8% 0.4% 0.5% 0.7%
Surat 0.7% 0.6% 0.7% 0.6% 0.7%
Vadodara 0.8% 0.7% 0.6% 0.6% 0.7%
Bhopal 0.8% 0.6% 0.3% 0.5% 0.6%
Faridabad 0.6% 0.6% 0.6% 0.7% 0.6%
Ludhiana 0.4% 0.6% 0.5% 0.8% 0.6%
Patna 0.7% 0.6% 0.4% 0.6% 0.6%
Thiruvanathapuram 0.6% 0.6% 0.6% 0.3% 0.6%
Bhubaneswar 0.8% 0.6% 0.4% 0.3% 0.5%
kanpur 0.6% 0.4% 0.5% 0.6% 0.5%
Kochi 0.5% 0.5% 0.5% 0.5% 0.5%
Vijayavada 0.5% 0.5% 0.4% 0.4% 0.5%
Allahabad 0.4% 0.4% 0.4% 0.3% 0.4%
Cuttack 0.3% 0.4% 0.4% 0.3% 0.4%
Madurai 0.5% 0.4% 0.2% 0.4% 0.4%
Nashik 0.5% 0.4% 0.5% 0.3% 0.4%
Mysore 0.3% 0.5% 0.4% 0.3% 0.4%
Agra 0.4% 0.3% 0.1% 0.3% 0.3%
Amritsar 0.4% 0.3% 0.3% 0.4% 0.3%
Aurangabad 0.2% 0.3% 0.3% 0.2% 0.3%
Dehradun 0.4% 0.3% 0.3% 0.3% 0.3%
Goa 0.1% 0.2% 0.3% 0.5% 0.3%
Guwahati 0.4% 0.4% 0.1% 0.2% 0.3%
Meerut 0.3% 0.3% 0.3% 0.2% 0.3%
Rajkot 0.1% 0.4% 0.4% 0.3% 0.3%
Ranchi 0.4% 0.3% 0.3% 0.4% 0.3%
Tiruchirapalli 0.3% 0.2% 0.5% 0.4% 0.3%
Jabalpur 0.2% 0.2% 0.3% 0.2% 0.2%
Jodhpur 0.3% 0.2% 0.2% 0.2% 0.2%
Mangalore 0.1% 0.2% 0.2% 0.3% 0.2%
110
Raipur 0.2% 0.2% 0.2% 0.2% 0.2%
Varanasi 0.2% 0.2% 0.2% 0.3% 0.2%
Assansol 0.0% 0.1% 0.1% 0.1% 0.1%
Dhanbad 0.1% 0.1% 0.0% 0.2% 0.1%
Solapur 0.1% 0.1% 0.1% 0.1% 0.1%
Others from North India 9% 8% 9% 12% 9%
Others from South India 12% 13% 17% 18% 14%
Others from East India 5% 6% 6% 5% 6%
Others from West India 6% 6% 7% 8% 7%
Table 6: Region-wise break-ups
Region SEC A SEC B SEC C SEC D&E All Users

Sample Base 6,429 9,401 4,236 4,994 25,060
North 29% 22% 18% 22% 22%
East 15% 11% 7% 18% 12%
South 33% 37% 54% 35% 40%
West 23% 30% 21% 26% 26%
111
Table 7: Preferred language of reading

Sample Base 6,429 9,401 4,236 4,994 25,060
English 54% 44% 34% 30% 41%
Hindi 18% 18% 17% 22% 19%
Telugu 5% 6% 9% 6% 6%
Tamil 4% 5% 10% 7% 6%
Marathi 3% 5% 5% 5% 5%
Malayalam 2% 3% 8% 4% 4%
Gujarati 3% 4% 3% 4% 4%
Kannada 2% 3% 5% 4% 4%
Bengali 3% 3% 3% 3% 3%
Oriya 2% 2% 2% 5% 3%
Punjabi 1% 1% 1% 2% 1%
Awadhi 0.2% 0.6% 2% 2% 1%
Urdu 0.7% 0.9% 1% 2% 1%
Assamese 0.5% 0.3% 0.2% 1% 0.5%
Konkani 0.2% 0.4% 0.2% 1% 0.5%
Marwari 0.2% 0.5% 0.2% 0.7% 0.4%
Bhojpuri 0.2% 0.2% 0.2% 0.4% 0.2%
Sindhi 0.0% 0.3% 0.1% 0.3% 0.2%
Chhattisgarhi 0.0% 0.1% 0.0% 0.3% 0.1%
Haryanvi 0.1% 0.1% 0.1% 0.2% 0.1%
Kashmiri 0.1% 0.1% 0.0% 0.1% 0.1%
Maithili 0.1% 0.1% 0.1% 0.1% 0.1%
Sanskrit 0.1% 0.0% 0.1% 0.1% 0.1%
Tulu 0.0% 0.1% 0.4% 0.1% 0.1%
Bodo 0.0% 0.0% 0.0% 0.0% 0.0%
Bundeli 0.0% 0.0% 0.0% 0.0% 0.0%
Dogri 0.1% 0.0% 0.1% 0.1% 0.0%
Kanauji 0.1% 0.0% 0.0% 0.0% 0.0%
Kurchi 0.0% 0.0% 0.0% 0.1% 0.0%
Manipuri 0.0% 0.0% 0.0% 0.0% 0.0%
Magahi 0.0% 0.0% 0.1% 0.0% 0.0%
Nepali 0.0% 0.1% 0.0% 0.1% 0.0%
Santhali 0.0% 0.0% 0.0% 0.0% 0.0%
Others 0.2% 0.3% 0.3% 0.5% 0.3%
112
Table 8: Socio economic classification
SEC SEC A SEC B SEC C SEC D&E All Users

Sample Base 6,429 9,401 4,236 4,994 25,060
SEC A 100% 0.0% 0.0% 0.0% 24%
SEC B 0.0% 100% 0.0% 0.0% 32%
SEC C 0.0% 0.0% 100% 0.0% 23%
SEC D 0.0% 0.0% 0.0% 67% 14%
SEC E 0.0% 0.0% 0.0% 33% 7%
Table 9: Highest educational qualification
Education SEC A SEC B SEC C SEC D&E All Users

Sample Base 6,429 9,401 4,236 4,994 25,060
Up to SSC/HSC 13% 7% 12% 41% 13%
College but not Graduate 0.6% 19% 26% 53% 23%
Graduate & above - general stream 35% 57% 49% 4% 39%
Graduate & above - professional stream 65% 18% 14% 2% 25%
Table 10: Occupational break up
Occupation SEC A SEC B SEC C SEC D&E All Users

Sample Base 6,429 9,401 4,236 4,994 25,060
Unemployed 24% 35% 38% 61% 38%
Employed 76% 65% 62% 39% 62%
113
Table 11: Function / field of occupation
Functions SEC A SEC B SEC C SEC D&E All Users

Sample Base 4,829 6,026 2,562 1,802 15,219
Marketing/Sales 15% 18% 13% 13% 16%
Advertising/PR/Media 3% 3% 3% 5% 3%
Finance 12% 11% 9% 6% 10%
HR 4% 2% 1% 2% 3%
IT/Software 16% 16% 21% 19% 18%
Manufacturing 11% 12% 10% 15% 11%
Administration 8% 11% 16% 9% 11%
Academics 8% 3% 3% 2% 4%
Consultancy 8% 5% 4% 4% 6%
Others 16% 19% 21% 26% 19%
Table 12: Head of the household
Head Of The HH SEC A SEC B SEC C SEC D&E All Users

Sample Base 6,429 9,401 4,236 4,994 25,060
Head of the household 56% 49% 47% 32% 47%
Not head of the household 44% 51% 53% 68% 53%
Table 13: Monthly family income
Income SEC A SEC B SEC C SEC D&E All Users

Sample Base 5,729 8,076 3,668 3,870 21,343
Up to 5K 4% 10% 18% 26% 13%
5-10K 13% 23% 31% 36% 25%
10-20K 24% 30% 25% 19% 25%
20-30K 21% 15% 11% 6% 14%
30-50K 19% 11% 5% 5% 10%
50-75K 7% 3% 3% 2% 4%
75-100K 4% 3% 3% 2% 3%
Above 100K 9% 6% 4% 4% 6%
114
Table 14: Most expensive vehicle owned by the household
Vehicle Owned SEC A SEC B SEC C SEC D&E All Users

Sample Base 6,429 9,401 4,236 4,994 25,060
Bi-Cycle 3% 6% 9% 12% 7%
Motor-Cycle/Scooter 36% 45% 50% 45% 44%
Small Car (Up to Rs.4 lakhs) 28% 20% 12% 11% 18%
Mid-Size Car (Rs.4 to 8 lakhs) 15% 9% 4% 4% 8%
Premium/Luxury Car (Above Rs.8 lakhs) 3% 2% 0.6% 1% 2%
Others 0.9% 1% 1% 2% 1%
Don't own a vehicle 14% 18% 23% 24% 19%
Table 15: Ownership of credit cards (individually)
Credit Card SEC A SEC B SEC C SEC D&E All Users

Sample Base 6,429 9,401 4,236 4,994 25,060
Single Card 25% 20% 16% 10% 18%
Multiple Cards 26% 17% 10% 8% 16%
No Credit Card 50% 64% 74% 83% 67%
115
Table 16: Household asset ownership
Asset SEC A SEC B SEC C SEC D&E All Users

Sample Base 6,429 9,401 4,236 4,994 25,060
Color TV 95% 94% 91% 88% 92%
Mobile Phone 94% 91% 86% 86% 90%
Bank Account 89% 84% 79% 72% 82%
Fridge 86% 78% 68% 66% 75%
Cable TV connection/DTH 81% 75% 67% 65% 72%
Camera 76% 67% 56% 56% 64%
Landline Phone 73% 65% 54% 54% 62%
Life Insurance 73% 64% 55% 47% 61%
Home 64% 59% 54% 56% 58%
Music System/DVD/MP3 64% 57% 48% 49% 55%
Debit Card 65% 55% 47% 39% 52%
Credit Card 52% 39% 27% 20% 35%
Fixed Deposits 47% 36% 25% 25% 34%
Microwave 37% 27% 15% 15% 24%
Mutual Funds 34% 23% 16% 14% 22%
Demat Account 32% 22% 14% 12% 21%
Video Camera 28% 21% 14% 15% 20%
Share of Companies 31% 22% 12% 12% 20%
IPod 13% 11% 8% 10% 10%
Chit Fund Deposits 7% 7% 7% 6% 7%
Table 17: Current loan liabilities
Loan SEC A SEC B SEC C SEC D&E All Users

Sample Base 6,429 9,401 4,236 4,994 25,060
Home Loan 43% 44% 45% 48% 45%
Car Loan 20% 13% 7% 7% 12%
Two - wheeler Loan 10% 13% 15% 14% 13%
Education Loan 9% 8% 10% 9% 9%
Business Loan 4% 4% 3% 3% 4%
Personal Loan 22% 21% 21% 17% 20%
Consumer Durables 4% 3% 3% 2% 3%
Other 0.1% 0.1% 0.2% 0.1% 0.1%
None of Above 7% 9% 11% 12% 9%
116
Table 18: Years of experience in using internet
Experience SEC A SEC B SEC C SEC D&E All Users

Sample Base 6,429 9,401 4,236 4,994 25,060
Less Than 6 Months 5% 8% 13% 16% 10%
6 Months-1 year 6% 9% 12% 15% 10%
1-2 years 10% 15% 20% 22% 16%
2-5 years 25% 28% 26% 24% 26%
5-6 years 15% 13% 11% 9% 12%
6 years and above 40% 27% 18% 14% 25%
Table 19: Place of accessing internet
Place Of Access SEC A SEC B SEC C SEC D&E All Users

Sample Base 6,429 9,401 4,236 4,994 25,060
Home 72% 60% 51% 51% 59%
Place of work (office / school / college) 86% 78% 78% 70% 78%
Cyber cafe 44% 47% 48% 49% 47%
In transit (while traveling) 10% 6% 3% 4% 6%
Table 20: Type of internet connection at home
Connection Type SEC A SEC B SEC C SEC D&E All Users

Sample Base 4,522 5,604 2,135 2,595 14,856
Regular Dial Up 16% 15% 17% 15% 16%
Broadband Dial Up 28% 29% 27% 27% 28%
24 Hrs Broadband 35% 32% 27% 28% 31%
Mobile Connection 6% 6% 6% 7% 6%
Wi Fi Connection 2% 2% 1% 2% 2%
Cable 8% 9% 11% 9% 9%
Lease/Dedicated line 0.6% 0.4% 0.6% 0.2% 0.5%
Others 1% 1% 2% 2% 2%
Don't Know 5% 7% 9% 9% 7%
117
Table 21: Type of Internet Connection at Office
Connection Type SEC A SEC B SEC C SEC D&E All Users

Sample Base 5,493 7,414 3,313 3,520 19,740
Regular Dial Up 7% 7% 8% 7% 7%
Broadband Dial Up 24% 26% 25% 24% 25%
24 Hrs Broadband 34% 31% 29% 26% 31%
Mobile Connection 2% 2% 2% 3% 2%
Wi Fi Connection 3% 3% 1% 3% 3%
Cable 5% 6% 7% 7% 6%
Lease/Dedicated line 10% 6% 6% 4% 6%
Others 2% 2% 2% 3% 2%
Don't Know 15% 17% 21% 23% 19%
Table 22: Service provider subscribed to at home
Service Provider SEC A SEC B SEC C SEC D&E All Users

Sample Base 4,522 5,604 2,135 2,595 14,856
BSNL/Sancharnet 37% 37% 34% 33% 35%
Airtel/Bharti 17% 18% 16% 18% 17%
VSNL / Tata 11% 9% 11% 9% 10%
Local Cable Operator 8% 8% 8% 8% 8%
Sify 6% 6% 6% 6% 6%
Reliance 6% 6% 5% 6% 6%
MTNL 6% 5% 5% 5% 5%
Spectranet 0.1% 0.2% 0.1% 0.1% 0.1%
Others 6% 6% 8% 9% 7%
Don't Know 4% 5% 7% 7% 5%
118
Table 23: Service provider subscribed to at office
Service Provider SEC A SEC B SEC C SEC D&E All Users

Sample Base 5,493 7,414 3,313 3,520 19,740
BSNL/Sancharnet 31% 28% 25% 28% 28%
Airtel/Bharti 14% 17% 15% 14% 15%
VSNL / Tata 12% 11% 12% 10% 11%
Reliance 6% 6% 6% 6% 6%
Sify 4% 5% 5% 6% 5%
MTNL 5% 5% 4% 4% 5%
Local Cable Operator 4% 4% 4% 4% 4%
Spectranet 0.4% 0.3% 0.2% 0.3% 0.3%
Others 8% 7% 8% 8% 8%
Don't Know 17% 18% 21% 21% 19%
Table 24: Frequency of accessing internet from home
Frequency SEC A SEC B SEC C SEC D&E All Users

Sample Base 4,400 5,385 2,022 2,424 14,231
Over 5 times a Day 24% 24% 24% 25% 24%
2-5 times a Day 28% 27% 24% 27% 27%
Once Daily 33% 34% 34% 29% 33%
Once In 2-3 Days 9% 10% 9% 11% 10%
Once a Week 4% 4% 6% 6% 5%
1-3 times a Month 0.8% 1% 2% 0.9% 1%
Once in More than a Month 0.5% 0.8% 2% 0.8% 0.9%
119
Table 25: Frequency of accessing internet from office
Frequency SEC A SEC B SEC C SEC D&E All Users

Sample Base 5,080 6,682 2,913 2,942 17,617
Over 5 times a Day 43% 39% 38% 27% 38%
2-5 times a Day 26% 26% 23% 23% 25%
Once Daily 22% 22% 24% 28% 24%
Once In 2-3 Days 5% 7% 7% 10% 7%
Once a Week 3% 4% 5% 7% 4%
1-3 times a Month 0.8% 1% 1% 2% 1%
Once in More than a Month 0.9% 1% 1% 2% 1%
Table 26: Time of the day accessing internet from home
Time Slot SEC A SEC B SEC C SEC D&E All Users

Sample Base 4,322 5,243 1,963 2,377 13,905
Before 9.00 AM 6% 6% 4% 4% 5%
9.00 AM-12.00 Noon 6% 8% 7% 9% 8%
12.00 Noon - 3.00 PM 5% 6% 7% 9% 6%
3.00 PM-6.00 PM 4% 5% 7% 10% 6%
6.00 PM - 9.00 PM 17% 17% 21% 20% 18%
9.00 PM - 12.00 Midnight 42% 36% 34% 26% 35%
After 12.00 Midnight 3% 4% 4% 4% 3%
Throughout the Day 18% 18% 16% 19% 18%
Table 27: Time of the day accessing internet from office
Time Slot SEC A SEC B SEC C SEC D&E All Users

Sample Base 5,073 6,694 2,926 2,987 17,680
Before 9.00 AM 2% 2% 2% 4% 2%
9.00 AM-12.00 Noon 21% 21% 25% 19% 22%
12.00 Noon - 3.00 PM 21% 20% 21% 22% 21%
3.00 PM-6.00 PM 13% 13% 13% 16% 13%
6.00 PM - 9.00 PM 5% 8% 8% 11% 8%
9.00 PM - 12.00 Midnight 3% 4% 4% 6% 4%
After 12.00 Midnight 0.7% 2% 2% 2% 2%
Throughout the Day 35% 31% 25% 21% 29%
120
Table 28: Duration of internet usage from home
Time Spent SEC A SEC B SEC C SEC D&E All Users

Sample Base 4,336 5,309 1,981 2,389 14,015
Less than 30 Minutes 16% 14% 15% 12% 15%
30 to 60 Minutes 29% 27% 28% 29% 28%
1-2 Hours 33% 36% 38% 33% 35%
2-5 Hours 16% 18% 15% 19% 17%
5-8 Hours 3% 3% 3% 3% 3%
More than 8 Hours 2% 2% 2% 4% 3%
Table 29: Duration of internet usage from office

Sample Base 4,933 6,499 2,852 2,816 17,100
30 to 60 Minutes 23% 25% 27% 27% 25%
1-2 Hours 27% 26% 27% 25% 26%
2-5 Hours 18% 15% 14% 14% 15%
5-8 Hours 7% 7% 7% 6% 7%
Table 30: Duration of internet usage during weekdays

Sample Base 5,835 8,201 3,607 4,313 21,956
30 to 60 Minutes 20% 20% 20% 20% 20%
1-2 Hours 32% 35% 35% 34% 34%
2-5 Hours 25% 24% 23% 24% 24%
5-8 Hours 8% 7% 7% 7% 7%
121
Table 31: Duration of internet usage during weekends

Sample Base 5,264 7,338 3,219 3,701 19,522
30 to 60 Minutes 16% 18% 19% 18% 17%
1-2 Hours 31% 30% 33% 31% 31%
2-5 Hours 25% 25% 21% 24% 24%
5-8 Hours 9% 9% 9% 9% 9%
More than 8 Hours 9% 9% 9% 10% 9%
Table 32: Duration of PC usage from home

Sample Base 4,631 5,743 2,212 2,628 15,214
30 to 60 Minutes 20% 21% 22% 18% 20%
1-2 Hours 37% 36% 40% 33% 37%
2-5 Hours 21% 21% 21% 25% 22%
5-8 Hours 6% 7% 6% 7% 7%
Table 33: Duration of PC usage from office

Sample Base 5,211 6,952 3,053 2,984 18,200
30 to 60 Minutes 7% 9% 8% 12% 9%
1-2 Hours 17% 15% 17% 22% 17%
2-5 Hours 25% 22% 22% 20% 22%
5-8 Hours 26% 27% 28% 20% 26%
More than 8 Hours 21% 22% 22% 18% 21%
122
Table 34: Time spent by internet users on watching TV

Sample Base 5,809 8,226 3,644 4,283 21,962
30 to 60 Minutes 31% 29% 27% 27% 28%
1-2 Hours 44% 43% 44% 40% 43%
2-5 Hours 10% 11% 12% 14% 11%
5-8 Hours 0.6% 1% 2% 2% 1%
More than 8 Hours 0.3% 0.6% 0.6% 0.7% 0.5%
Table 35: Time spent by internet users on reading newspaper

Sample Base 5,987 8,447 3,706 4,361 22,501
30 to 60 Minutes 44% 42% 41% 36% 41%
1-2 Hours 15% 12% 11% 11% 12%
2-5 Hours 0.8% 1% 0.7% 1% 1%
5-8 Hours 0.1% 0.1% 0.2% 0.4% 0.2%
More than 8 Hours 0.1% 0.2% 0.2% 0.3% 0.2%
Table 36: Time spent by internet users on listening to radio

Sample Base 3,870 5,570 2,385 2,960 14,785
30 to 60 Minutes 26% 27% 26% 24% 26%
1-2 Hours 16% 19% 19% 21% 19%
2-5 Hours 5% 6% 5% 9% 6%
5-8 Hours 1% 2% 3% 3% 2%
123
Table 37: Professional activities

Sample Base 3,829 5,345 2,353 2,726 14,253
Emailing - work related 90% 85% 81% 74% 83%
Job Search 77% 72% 76% 67% 73%
Check business/Financial news 43% 32% 25% 18% 30%
Business/prof. networking 36% 27% 22% 19% 26%
Look for Seminar/workshops 35% 22% 20% 17% 24%
Check business travel info. 27% 18% 15% 13% 19%
None of the Above 1% 2% 3% 6% 3%
Table 38: Personal activities

Sample Base 3,829 5,345 2,353 2,726 14,253
Emailing - personal 94% 90% 89% 83% 89%
Check news 67% 60% 60% 58% 61%
Chatting 55% 59% 60% 64% 59%
Check Sports 57% 56% 60% 57% 57%
Dating/Friendship 47% 50% 53% 57% 51%
Astrology 46% 45% 48% 45% 46%
Social networking/communities 47% 42% 44% 42% 44%
Share pictures 40% 39% 38% 43% 40%
Check hobby related info 36% 32% 27% 31% 32%
Check personal travel info. 38% 25% 19% 19% 26%
None of the above 0.6% 0.6% 0.7% 1% 0.7%
124
Table 39: Downloading activities

Sample Base 3,829 5,345 2,353 2,726 14,253
Music 56% 58% 63% 65% 60%
Online games 49% 53% 57% 60% 54%
Mobile contents (ring tones/games) 47% 48% 52% 54% 50%
Educational / Learning material 50% 46% 47% 47% 48%
Screensavers/wallpapers 40% 47% 47% 50% 46%
Movies 27% 28% 30% 35% 29%
Adult content 18% 18% 18% 20% 18%
None of the above 15% 14% 12% 11% 13%
Table 40: E-commerce related activities

Sample Base 3,795 5,267 2,309 2,672 14,043
E-greetings 63% 59% 57% 51% 58%
Net banking 41% 33% 27% 17% 31%
Book train tickets 36% 30% 26% 23% 29%
Buy non-travel products 35% 26% 21% 15% 25%
Book air tickets 37% 23% 17% 13% 23%
Net telephony 15% 13% 13% 10% 13%
Book hotels 11% 8% 7% 8% 8%
None of these 7% 13% 15% 20% 13%
Table 41: Online shopping
Online Shopping SEC A SEC B SEC C SEC D&E All Users

Sample Base 3,829 5,345 2,353 2,726 14,253
Searched only 24% 31% 37% 44% 33%
Both searched and bought 57% 45% 38% 28% 43%
Neither searched nor bought 20% 24% 25% 28% 24%
125
Table 42: Blogging activities

Sample Base 3,829 5,345 2,353 2,726 14,253
Check / read blogs at least once a week 25% 23% 24% 18% 23%
Check / read blogs less than once a week 10% 8% 8% 4% 4%
Comment on blog post at least once a week 10% 9% 10% 8% 9%
Comment on blog post less than once a week 7% 5% 5% 2% 3%
Have a blog site of my own 8% 6% 7% 6% 7%
None of the above 67% 71% 69% 75% 70%
Table 43: Member of an online community

Sample Base 3,829 5,345 2,353 2,726 14,253
Member of an online community 45% 38% 41% 40% 41%
126
Table 44: Membership by type of online community

Sample Base 3,829 5,345 2,353 2,726 14,253
Alumni & Schools 11% 7% 5% 4% 7%
Computers & Internet 4% 5% 7% 6% 5%
Romance & Relationships 4% 5% 5% 5% 5%
Business / Professional community 6% 3% 3% 1% 3%
Music 2% 3% 3% 4% 3%
Schools & Education 3% 2% 2% 4% 3%
Games 2% 2% 2% 4% 2%
Individuals 3% 1% 3% 2% 2%
Arts & Entertainment 1% 2% 2% 2% 2%
Cultures & Community 2% 1% 2% 1% 2%
Company 1% 2% 2% 1% 1%
Travel 1% 0.9% 0.7% 0.8% 0.9%
Religion & Beliefs 0.7% 1% 0.7% 0.6% 0.8%
Science & History 0.8% 0.7% 0.7% 0.8% 0.8%
Health, Wellness & Fitness 1% 0.6% 0.6% 0.3% 0.7%
Automotive 0.5% 0.9% 0.3% 0.2% 0.5%
Family & Home 0.7% 0.4% 0.7% 0.4% 0.5%
Countries & Regional 0.7% 0.2% 0.3% 0.4% 0.4%
Fashion & Beauty 0.5% 0.5% 0.2% 0.6% 0.4%
Hobbies & Crafts 0.5% 0.3% 0.2% 0.4% 0.4%
Recreation & Sports 0.1% 0.3% 0.7% 0.1% 0.3%
Cities & Neighborhoods 0.3% 0.1% 0.1% 0.0% 0.2%
Gay, Lesbian & Bi 0.1% 0.2% 0.2% 0.3% 0.2%
Government & Politics 0.3% 0.1% 0.1% 0.1% 0.2%
Pets & Animals 0.2% 0.2% 0.2% 0.2% 0.2%
Food, Drink & Wine 0.2% 0.1% 0.0% 0.1% 0.1%
Table 45: Usage of other language websites

Sample Base 3,829 5,345 2,353 2,726 14,253
Use other language websites 12% 11% 14% 10% 12%
Use only English websites 89% 89% 86% 90% 88%
127
Table 46: Online activities desired in other languages

Sample Base 3,829 5,345 2,353 2,726 14,253
Email 55% 61% 65% 65% 61%
Chatting 39% 45% 48% 53% 46%
Entertainment 39% 44% 46% 51% 45%
Search information 32% 32% 34% 33% 33%
Online news 32% 31% 32% 29% 31%
Online learning / education 30% 30% 31% 32% 31%
Astrology 23% 24% 24% 22% 23%
Online shopping 19% 19% 17% 15% 18%
Travel related information 19% 17% 15% 14% 16%
Matrimony 14% 13% 14% 13% 13%
Blog 13% 12% 12% 9% 12%
Not Interested 25% 22% 18% 17% 21%
Table 47: Problems faced while surfing the internet
Problems Faced SEC A SEC B SEC C SEC D&E All Users

Sample Base 3,828 5,345 2,353 4,994 14,252
Slow website opening 62% 61% 59% 65% 62%
Virus / spyware 57% 49% 46% 44% 49%
Spam / junk mails 60% 50% 46% 36% 49%
Unsolicited ads/pop-ups 54% 46% 40% 36% 45%
Difficult to connect 33% 33% 34% 39% 35%
Lack of response to queries 29% 25% 25% 28% 27%
Cumbersome navigation 16% 12% 10% 9% 12%
Lack of local language content 8% 8% 10% 8% 9%
Never faced any problem 6% 8% 9% 11% 8%
Others 2% 2% 1% 2% 2%
128
Table 48: Top of mind unaided recall - all websites

Sample Base 6,276 9,218 4,108 4,831 24,433
Yahoo 27% 30% 30% 33% 30%
Google 32% 27% 27% 22% 27%
Rediff 13% 13% 12% 9% 12%
Orkut 3% 4% 5% 7% 5%
Gmail 4% 3% 4% 1% 3%
Hotmail 2% 2% 2% 1% 2%
Indiatimes 1% 1% 0.6% 0.9% 1%
Contest2win 0.3% 0.6% 0.5% 0.8% 0.6%
MSN 0.6% 0.6% 0.3% 0.5% 0.5%
Naukri 0.7% 0.6% 0.4% 0.4% 0.5%
Sify 0.2% 0.7% 0.2% 0.8% 0.5%
Moneycontrol 0.7% 0.3% 0.6% 0.1% 0.4%
Microsoft 0.3% 0.5% 0.3% 0.5% 0.4%
Ebay 0.4% 0.2% 0.3% 0.4% 0.3%
Monster 0.3% 0.3% 0.3% 0.1% 0.3%
Nokia 0.2% 0.3% 0.4% 0.3% 0.3%
Santabanta 0.2% 0.4% 0.3% 0.4% 0.3%
Wikipedia 0.6% 0.2% 0.3% 0.3% 0.3%
WWE 0.0% 0.3% 0.6% 0.5% 0.3%
India 0.1% 0.2% 0.3% 0.4% 0.3%
Espnstar 0.2% 0.2% 0.1% 0.3% 0.2%
Freshersworld 0.1% 0.3% 0.2% 0.4% 0.2%
Howstuffworks 0.1% 0.2% 0.1% 0.4% 0.2%
ICICIbank 0.2% 0.2% 0.2% 0.2% 0.2%
IRCTC 0.2% 0.0% 0.2% 0.3% 0.2%
NDTV 0.2% 0.3% 0.1% 0.0% 0.2%
Reliance 0.1% 0.3% 0.1% 0.1% 0.2%
Funmaza 0.0% 0.1% 0.1% 1% 0.2%
India games 0.1% 0.1% 0.1% 0.4% 0.2%
You tube 0.2% 0.1% 0.4% 0.3% 0.2%
BBC 0.1% 0.1% 0.0% 0.2% 0.1%
BSNL 0.0% 0.2% 0.1% 0.1% 0.1%
CBSE 0.0% 0.0% 0.0% 0.2% 0.1%
Cricinfo 0.1% 0.2% 0.2% 0.2% 0.1%
Download 0.0% 0.1% 0.0% 0.2% 0.1%
Hi5 0.1% 0.0% 0.1% 0.2% 0.1%
Hpindia 0.1% 0.1% 0.1% 0.0% 0.1%
ICICIDirect 0.2% 0.2% 0.1% 0.0% 0.1%
Indiafm 0.0% 0.1% 0.0% 0.1% 0.1%
Manoramaonline 0.1% 0.1% 0.1% 0.2% 0.1%
NSEindia 0.0% 0.1% 0.1% 0.1% 0.1%
Raaga 0.1% 0.1% 0.1% 0.3% 0.1%
Sharekhan 0.0% 0.0% 0.4% 0.0% 0.1%
Sony 0.1% 0.1% 0.0% 0.2% 0.1%
129
Timesjob 0.1% 0.2% 0.1% 0.1% 0.1%
Timesofindia 0.1% 0.2% 0.0% 0.0% 0.1%
Ebizel 0.1% 0.2% 0.1% 0.3% 0.1%
Makemytrip 0.1% 0.0% 0.1% 0.0% 0.1%
Yatra 0.0% 0.0% 0.1% 0.1% 0.1%
Zapak 0.1% 0.1% 0.1% 0.3% 0.1%
123Greetings 0.1% 0.0% 0.0% 0.1% 0.0%
Amazon 0.0% 0.0% 0.0% 0.0% 0.0%
Bharatmatrimony 0.0% 0.0% 0.1% 0.0% 0.0%
Economictimes 0.1% 0.0% 0.0% 0.0% 0.0%
HDFC 0.0% 0.1% 0.1% 0.0% 0.0%
Indiabulls 0.0% 0.0% 0.1% 0.0% 0.0%
Indiainfoline 0.1% 0.0% 0.0% 0.0% 0.0%
Indiamart 0.0% 0.0% 0.0% 0.0% 0.0%
Indianexpress 0.0% 0.0% 0.0% 0.0% 0.0%
Indianrailways 0.1% 0.0% 0.0% 0.0% 0.0%
Indya 0.0% 0.0% 0.0% 0.0% 0.0%
Samachar 0.0% 0.0% 0.0% 0.0% 0.0%
Shaadi 0.0% 0.0% 0.0% 0.0% 0.0%
VSNL 0.0% 0.0% 0.0% 0.0% 0.0%
Rcm business 0.0% 0.1% 0.0% 0.0% 0.0%
Mail2 web 0.0% 0.0% 0.0% 0.1% 0.0%
Airtel 0.0% 0.0% 0.0% 0.0% 0.0%
Others 10% 12% 11% 15% 12%
130
Table 49: Most used website - all websites

Sample Base 3,792 5,268 2,331 2,684 14,075
Google 35% 29% 28% 24% 29%
Yahoo 24% 27% 27% 30% 27%
Rediff 12% 12% 11% 8% 11%
Orkut 4% 7% 10% 12% 8%
Gmail 4% 4% 4% 3% 4%
Hotmail 1% 2% 1% 1% 2%
Indiatimes 2% 0.7% 0.6% 0.7% 0.9%
Wikipedia 0.8% 0.4% 0.8% 0.6% 0.6%
Moneycontrol 1% 0.5% 0.4% 0.0% 0.5%
Naukri 0.6% 0.7% 0.3% 0.5% 0.5%
Sify 0.4% 0.4% 0.5% 0.6% 0.5%
Ebay 0.2% 0.3% 0.4% 0.6% 0.4%
MSN 0.3% 0.6% 0.5% 0.1% 0.4%
Icicibank 0.5% 0.4% 0.1% 0.0% 0.3%
Icicidirect 0.5% 0.4% 0.1% 0.1% 0.3%
Santabanta 0.3% 0.3% 0.1% 0.4% 0.3%
Contest2win 0.2% 0.2% 0.8% 0.3% 0.3%
Download 0.2% 0.2% 0.2% 0.3% 0.2%
Monster 0.1% 0.3% 0.3% 0.1% 0.2%
Nseindia 0.3% 0.1% 0.1% 0.4% 0.2%
Raaga 0.0% 0.3% 0.3% 0.1% 0.2%
WWE 0.0% 0.3% 0.1% 0.4% 0.2%
Youtube 0.0% 0.1% 0.3% 0.3% 0.2%
Bseindia 0.1% 0.2% 0.2% 0.2% 0.2%
Espnstar 0.1% 0.2% 0.2% 0.1% 0.1%
Sharekhan 0.2% 0.1% 0.1% 0.1% 0.1%
Timesjob 0.0% 0.1% 0.3% 0.1% 0.1%
Others 12% 13% 11% 17% 13%
131
Table 50: Preferred website for emailing

Sample Base 6,429 9,401 4,236 4,994 25,060
Yahoo 46% 51% 56% 63% 53%
Gmail 26% 20% 19% 14% 20%
Rediff 19% 19% 18% 15% 18%
Hotmail 6% 7% 5% 5% 6%
Sify 1% 1% 0.7% 1% 1%
Indiatimes 1% 0.9% 1% 0.8% 0.9%
Sancharnet/BSNL 0.8% 0.8% 0.4% 0.6% 0.7%
VSNL 0.7% 0.5% 0.4% 0.4% 0.5%
Lycos 0.1% 0.2% 0.2% 0.1% 0.2%
AOL 0.0% 0.2% 0.0% 0.1% 0.1%
Table 51: Multiple user shares of email websites

Sample Base 6,429 9,401 4,236 4,994 25,060
Yahoo 87% 88% 91% 92% 89%
Gmail 66% 58% 62% 50% 59%
Rediff 59% 59% 58% 48% 57%
Hotmail 39% 36% 35% 32% 36%
Indiatimes 22% 18% 16% 11% 17%
Sify 14% 13% 13% 12% 13%
Sancharnet/BSNL 8% 7% 7% 6% 7%
VSNL 5% 4% 5% 4% 4%
AOL 3% 3% 3% 3% 3%
Lycos 2% 2% 2% 2% 2%
Others 5% 4% 4% 4% 4%
132
Table 52: No. of email account
No. Of Email A/C SEC A SEC B SEC C SEC D&E All Users
Sample Base 6,429 9,401 4,236 4,994 25,060
One 12% 13% 15% 21% 15%
Two 26% 28% 29% 28% 28%
Three 28% 28% 27% 26% 27%
Four 19% 17% 15% 15% 17%
Five or more 16% 13% 14% 11% 14%
Average email ids 3.1 3.0 2.9 2.7 3.0
Table 53: Preferred website for job search

Sample Base 2,957 3,828 1,755 1,847 10,387
Naukri 46% 40% 30% 27% 37%
Monster 24% 26% 26% 36% 27%
Timesjobs 12% 14% 16% 13% 14%
Google 3% 4% 9% 6% 5%
Yahoo 2% 3% 3% 4% 3%
Rediff 1% 2% 2% 2% 2%
Freshersworld 2% 1% 2% 0.9% 2%
Jobs 0.5% 1% 1% 3% 1%
Jobsahead 2% 1% 1% 0.3% 1%
Jobstreet 0.7% 0.5% 1% 0.4% 0.7%
Jobsearch 0.4% 0.6% 1% 0.1% 0.6%
Clickjobs 0.5% 0.4% 0.5% 0.6% 0.5%
Devnetjobs 0.4% 0.2% 0.0% 0.0% 0.2%
Jobsindia 0.2% 0.0% 0.3% 0.1% 0.1%
Others 4% 5% 6% 7% 5%
133
Table 54: Preferred website for mobile content

Sample Base 1,756 2,536 1,190 1,430 6,912
Yahoo 12% 14% 13% 18% 14%
Rediff 15% 13% 10% 11% 12%
Google 9% 8% 13% 11% 10%
Nokia 8% 9% 11% 7% 9%
Indiatimes 10% 8% 3% 5% 7%
Mobile9 4% 5% 4% 4% 4%
Hutch 4% 4% 3% 2% 3%
Ringtones 2% 2% 5% 3% 3%
Funmaza 2% 4% 2% 3% 3%
Airtel 3% 3% 2% 2% 3%
Mobango 1% 3% 2% 2% 2%
Zedge 2% 2% 1% 3% 2%
Sify 2% 1% 2% 1% 2%
Sonyericsson 2% 1% 0.6% 0.7% 1%
Santabanta 0.6% 0.9% 1% 0.8% 0.8%
Games 0.7% 1% 1% 0.2% 0.8%
Cooltoad 0.7% 0.7% 0.5% 1% 0.7%
Masti4India 0.6% 0.4% 0.6% 1% 0.7%
Mobileringtones 0.6% 0.9% 0.8% 0.6% 0.7%
Download 0.9% 0.6% 0.5% 0.5% 0.6%
Freeringtones 0.3% 0.9% 0.6% 0.5% 0.6%
R World 0.6% 0.6% 0.7% 0.5% 0.6%
Tagtag 0.5% 1% 0.4% 0.4% 0.6%
Motozone 0.2% 0.9% 0.9% 0.3% 0.6%
Getjar 0.8% 0.4% 0.4% 0.6% 0.6%
Mauj 0.5% 0.5% 0.6% 0.3% 0.5%
Papuyaar 0.3% 0.6% 0.0% 0.4% 0.4%
Samsungmobile 0.3% 0.5% 0.7% 0.0% 0.4%
Zapak 0.3% 0.2% 0.4% 0.7% 0.4%
Cellebrum 0.5% 0.4% 0.3% 0.0% 0.3%
MSN 0.6% 0.3% 0.3% 0.1% 0.3%
Idea 0.6% 0.3% 0.3% 0.0% 0.3%
Hungama 0.6% 0.1% 0.2% 0.1% 0.2%
Indiafm 0.2% 0.1% 0.0% 0.2% 0.2%
Raaga 0.3% 0.2% 0.1% 0.4% 0.2%
Dotsis 0.1% 0.2% 0.3% 0.1% 0.2%
BSNL 0.3% 0.1% 0.4% 0.1% 0.2%
Apniisp 0.1% 0.2% 0.3% 0.2% 0.2%
Others 12% 11% 16% 18% 14%
134
Table 55: Preferred website for sports

Sample Base 2,080 2,815 1,299 1,472 7,666
Espnstarsports 28% 30% 25% 32% 29%
Cricinfo 16% 12% 17% 8% 14%
Yahoo 11% 13% 12% 12% 12%
Google 5% 7% 11% 9% 8%
Rediff 10% 8% 7% 6% 8%
Sports 3% 4% 4% 6% 4%
Cricketnext 2% 2% 3% 1% 2%
NDTV 3% 2% 1% 2% 2%
Tensports 0.9% 3% 2% 4% 2%
Sify 2% 2% 2% 2% 2%
WWE 0.6% 2% 3% 3% 2%
MSN 1% 2% 1% 2% 1%
BBC Sports 0.9% 1% 0.5% 0.1% 0.8%
Timesofindia 1% 0.5% 0.5% 0.6% 0.7%
Khel 0.5% 0.5% 0.4% 0.4% 0.5%
Iccworldcup 0.7% 0.5% 0.3% 0.6% 0.5%
DD Sports 0.6% 0.3% 0.3% 0.4% 0.4%
CNN 0.3% 0.3% 0.9% 0.2% 0.4%
Cricbuzz 0.6% 0.3% 0.1% 0.0% 0.3%
Zeesports 0.1% 0.4% 0.1% 0.0% 0.2%
Others 8% 7% 9% 7% 8%
135
Table 56: Preferred website for travel products

Sample Base 2,208 2,657 1,062 1,162 7,089
Makemytrip 22% 18% 9% 14% 17%
Yatra 16% 15% 16% 19% 16%
IRCTC 18% 17% 15% 11% 15%
Google 8% 9% 17% 13% 11%
Yahoo 6% 9% 8% 12% 8%
Rediff 4% 5% 6% 5% 5%
Travel 1% 3% 4% 3% 3%
Travelguru 3% 3% 1% 0.9% 2%
Cleartrip 3% 2% 2% 2% 2%
Airdeccan 2% 2% 1% 0.6% 2%
Airindia 0.5% 0.6% 1% 2% 0.9%
Travel India 0.7% 0.9% 0.1% 1% 0.8%
Jetairways 0.9% 0.8% 0.6% 0.1% 0.7%
Sify 0.6% 0.4% 0.8% 1% 0.7%
Rajtravels 0.4% 0.7% 1% 0.8% 0.7%
MSN 0.5% 0.1% 2% 0.3% 0.6%
Tours 0.3% 0.7% 0.9% 0.6% 0.6%
Goair 0.5% 0.3% 0.5% 0.3% 0.4%
Indianairlines 0.4% 0.5% 0.3% 0.0% 0.4%
Spicejet 0.3% 0.5% 0.7% 0.2% 0.4%
Indiatravels 0.5% 0.3% 0.4% 0.1% 0.3%
Incredibleindia 0.0% 0.6% 0.5% 0.1% 0.3%
Hotels 0.3% 0.1% 0.2% 0.6% 0.3%
Flykingfisher 0.3% 0.1% 0.1% 0.5% 0.2%
Travelocity 0.1% 0.2% 0.3% 0.1% 0.2%
KSRTC 0.0% 0.1% 0.2% 0.3% 0.1%
Thomascook 0.2% 0.2% 0.0% 0.0% 0.1%
Airsahara 0.0% 0.0% 0.0% 0.0% 0.0%
Sitatours 0.0% 0.1% 0.0% 0.0% 0.0%
Others 8% 9% 11% 9% 9%
136
Table 57: Preferred website for matrimony

Sample Base 1,839 2,420 1,142 1,274 6,675
Bharatmatrimony 33% 30% 28% 23% 29%
Shaadi 29% 30% 24% 30% 28%
Google 4% 4% 7% 8% 6%
Jeevansaathi 7% 5% 5% 5% 6%
Yahoo 5% 5% 4% 8% 5%
Matrimony 3% 5% 5% 5% 5%
Rediff 3% 4% 3% 4% 3%
Tamilmatrimony 2% 3% 5% 3% 3%
Simplymarry 3% 3% 2% 4% 3%
Matrimonial 2% 2% 2% 2% 2%
Telugumatrimony 1% 0.9% 2% 0.4% 1%
Keralamatrimony 1% 0.9% 1% 0.1% 0.9%
Indiamatrimony 0.2% 2% 1% 0.3% 0.9%
Indiatimes 0.9% 0.8% 0.1% 1% 0.8%
Indianmatrimony 0.3% 0.3% 1% 0.5% 0.6%
MSN 0.7% 0.0% 1% 0.0% 0.5%
Sify 0.1% 0.3% 0.5% 0.8% 0.4%
Punjabmatrimony 0.0% 0.4% 0.4% 0.2% 0.3%
Matchmaker 0.2% 0.1% 0.2% 0.2% 0.2%
Oriyamatrimony 0.7% 0.0% 0.0% 0.0% 0.2%
Bengalimatrimony 0.6% 0.1% 0.1% 0.0% 0.2%
Marathimatrimony 0.0% 0.0% 0.5% 0.0% 0.1%
Hindimatrimony 0.2% 0.0% 0.0% 0.0% 0.1%
Gujuratimatrimony 0.1% 0.0% 0.1% 0.0% 0.1%
Urdumatrimony 0.0% 0.2% 0.0% 0.0% 0.1%
Agarwal2Agarwal 0.1% 0.0% 0.0% 0.0% 0.0%
Sindhimatrimony 0.0% 0.1% 0.0% 0.0% 0.0%
Others 4% 3% 6% 4% 4%
137
Table 58: Preferred website for financial news/info

Sample Base 1,919 2,302 974 1,012 6,207
Moneycontrol/CNBC 18% 15% 11% 5% 13%
Google 8% 12% 19% 16% 13%
Yahoo 9% 12% 11% 19% 12%
ICICI Direct/ICICI Bank 9% 7% 7% 3% 7%
Rediff 6% 7% 6% 6% 6%
Sharekhan 5% 3% 5% 4% 4%
NDTV/NDTVprofit 5% 5% 2% 4% 4%
Economictimes 5% 3% 2% 2% 3%
Stockmarket 2% 2% 1% 6% 2%
NSE 1% 2% 1% 2% 2%
Sify 1% 2% 2% 2% 2%
Business 1% 1% 0.7% 2% 1%
Financialnews 0.3% 0.5% 3% 2% 1%
CNN 0.4% 1% 1% 2% 1%
Indiabulls 2% 1% 0.3% 0.9% 1%
MSN 1% 2% 0.8% 0.5% 1%
Timesofindia 2% 0.6% 1% 0.5% 1%
Financialexpress 1% 1% 0.3% 0.8% 0.9%
HDFC 0.2% 0.8% 2% 0.2% 0.8%
BBC 0.3% 1% 0.3% 2% 0.8%
Kotaksecurities 0.3% 0.5% 0.9% 1% 0.6%
Zeebusiness 0.5% 1% 0.2% 0.5% 0.6%
Indiainfoline 1% 0.3% 0.2% 0.2% 0.5%
Ibnlive 0.3% 0.7% 0.5% 0.2% 0.5%
Efinancialnews 0.3% 0.7% 0.3% 0.9% 0.5%
Equitymaster 0.8% 0.1% 0.5% 0.3% 0.4%
Valueresearch 0.5% 0.5% 0.3% 0.0% 0.4%
Manoramaonline 0.1% 0.1% 0.3% 1% 0.4%
Reliancemoney 0.1% 0.5% 0.4% 0.2% 0.3%
Capitalmarket 0.5% 0.2% 0.0% 0.0% 0.2%
Karvey 0.1% 0.2% 0.3% 0.1% 0.2%
5Paisa 0.2% 0.2% 0.1% 0.0% 0.1%
Others 13% 13% 17% 14% 14%
138
Table 59: Preferred website for cinema
Sample Base 1,819 2,526 1,145 1,393 6,883

Yahoo 7% 12% 9% 17% 11%
Google 9% 7% 12% 10% 9%
Bollywood 4% 5% 6% 6% 5%
PVR Cinemas 7% 6% 3% 3% 5%
Indiafm 4% 6% 3% 4% 5%
Rediff 6% 5% 3% 3% 5%
Cinema 4% 4% 3% 3% 4%
Santabanta 2% 4% 2% 5% 3%
Movies 3% 3% 2% 5% 3%
Tamilcinemas 2% 2% 3% 3% 3%
Idlebrain 3% 2% 3% 1% 2%
Sify 2% 2% 2% 4% 2%
Indiaglitz 2% 1% 4% 1% 2%
Imdb 2% 2% 1% 2% 2%
Funcinemas 3% 2% 0.7% 0.9% 2%
Raaga 1% 0.8% 2% 1% 1%
Youtube 0.6% 2% 2% 0.7% 1%
Inox 1% 2% 0.7% 0.8% 1%
Zeecinemas 1% 0.8% 1% 1% 1%
Indiancinema 0.9% 0.8% 0.9% 2% 1%
Thecinema 1% 1% 0.6% 0.8% 1%
Adlabs 1% 1% 0.9% 0.1% 0.9%
MSN 0.8% 0.2% 2% 0.5% 0.9%
Satyamcinema 1% 1% 0.7% 0.5% 0.9%
Galatta 0.8% 0.7% 1% 0.2% 0.8%
Indya 0.6% 1% 1% 0.2% 0.8%
Cinemax 1% 0.8% 0.6% 0.3% 0.7%
Teluguone 0.1% 1% 0.9% 0.3% 0.7%
Andhravilas 0.7% 0.3% 1% 0.4% 0.7%
Filmfare 0.9% 0.5% 0.8% 0.1% 0.6%
Hollywood 1% 0.3% 0.4% 0.4% 0.5%
Musicindiaonline 0.2% 0.4% 1% 0.0% 0.5%
Cinesouth 0.1% 0.4% 0.5% 1% 0.5%
NDTV 0.6% 0.5% 0.1% 0.4% 0.4%
Smashits 0.1% 0.4% 0.6% 0.4% 0.4%
Timesofindia 0.6% 0.1% 0.8% 0.2% 0.4%
Starmovies 0.5% 0.6% 0.1% 0.5% 0.4%
Malayalamcinema 0.8% 0.5% 0.2% 0.2% 0.4%
Chitraloka 0.5% 0.4% 0.1% 0.5% 0.4%
Yashrajfilms 0.1% 0.2% 0.2% 0.7% 0.3%
Prasad2 0.3% 0.2% 0.2% 0.4% 0.3%
Funmala 0.1% 0.2% 0.2% 0.5% 0.3%
Sonypictures 0.3% 0.2% 0.2% 0.1% 0.2%
Glamsham 0.1% 0.2% 0.4% 0.0% 0.2%
Others 15% 17% 19% 15% 16%
139
Table 60: Preferred website for online share/stock trading

Sample Base 688 579 165 126 1,558
ICICI Direct 41% 34% 33% 25% 36%
Sherkhan 22% 23% 21% 18% 22%
Indiabulls 8% 7% 6% 3% 7%
Kotaksecurities 3% 4% 6% 6% 4%
Religare 2% 1% 12% 6% 4%
5Paisa 2% 5% 2% 4% 3%
BSE 2% 2% 5% 8% 3%
NSE 2% 3% 2% 2% 3%
Geojit 2% 4% 0.0% 0.0% 2%
hdfcsec 3% 1% 3% 2% 2%
Reliancemoney 0.7% 2% 0.1% 4% 1%
Karvy 0.6% 0.5% 0.3% 0.0% 0.5%
Angeltrade 0.6% 0.7% 0.0% 0.2% 0.5%
Others 12% 12% 11% 22% 13%
140
Table 61: Preferred website for games

Sample Base 1,802 2,729 1,281 1,571 7,383
Yahoo 19% 19% 16% 16% 18%
Zapak 16% 18% 17% 19% 17%
Google 7% 8% 12% 8% 9%
Games 6% 6% 7% 8% 7%
Miniclip 4% 4% 3% 6% 4%
Rediff 4% 4% 2% 2% 3%
Indiagames 3% 3% 5% 2% 3%
Contest2Win 3% 4% 2% 3% 3%
MSN 2% 1% 2% 2% 2%
Onlinegames 2% 2% 2% 1% 2%
Indiatimes 3% 2% 1% 0.8% 2%
Download 2% 1% 1% 1% 1%
Easports 1% 1% 2% 2% 1%
Games2win 0.2% 1% 1% 2% 1%
Cricinfo 2% 1% 0.8% 0.1% 1%
Bigfishgames 0.9% 1% 0.4% 1% 0.8%
Freeonlinegames 0.9% 0.9% 0.5% 0.6% 0.7%
Sify 0.7% 0.9% 0.8% 0.4% 0.7%
Cartoonnetwork 0.4% 0.4% 0.3% 1% 0.6%
Freegames 0.9% 0.3% 0.7% 0.5% 0.6%
Hungama 0.7% 0.4% 1% 0.3% 0.6%
Funmaza 0.6% 0.8% 0.1% 0.6% 0.5%
Realarcade 0.8% 0.3% 0.5% 0.3% 0.5%
Funtoosh 0.1% 0.2% 0.1% 1% 0.4%
Gamehouse 0.3% 0.5% 0.0% 0.8% 0.4%
Gamespot 0.3% 0.3% 0.2% 1% 0.4%
Sports 0.9% 0.4% 0.1% 0.1% 0.4%
Stickcricket 0.5% 0.4% 0.4% 0.1% 0.4%
Santabanta 0.2% 0.3% 0.5% 0.7% 0.4%
Gamesonline 0.0% 0.8% 0.4% 0.2% 0.4%
Playgames 0.4% 0.3% 0.1% 0.4% 0.3%
Gamesworld 0.3% 0.1% 0.7% 0.1% 0.3%
Gamezone 0.3% 0.4% 0.1% 0.0% 0.2%
Toondisneyindia 0.3% 0.1% 0.2% 0.3% 0.2%
Arcade 0.5% 0.2% 0.0% 0.1% 0.2%
Others 17% 17% 19% 17% 17%
141
Table 62: Preferred website for online shopping

Sample Base 2,149 2,723 1,148 1,241 7,261
Ebay 39% 34% 31% 32% 34%
Rediff 24% 25% 28% 20% 25%
Google 5% 6% 12% 11% 8%
Yahoo 5% 8% 7% 8% 7%
Indiatimes 10% 8% 3% 3% 7%
Futurebazaar 4% 6% 5% 7% 6%
Shopping 0.6% 2% 2% 5% 2%
Sify 2% 2% 1% 2% 2%
Indiaplaza 2% 1% 0.7% 1% 1%
Onlineshopping 0.4% 2% 0.7% 1% 1%
Amazon 1% 0.3% 1% 1% 0.9%
MSN 0.9% 0.4% 2% 0.2% 0.7%
Timesofindia 0.7% 0.1% 0.3% 0.3% 0.3%
Others 5% 5% 7% 9% 6%
142
Table 63: Preferred website for online news

Sample Base 2,499 3,120 1,365 1,525 8,509
Yahoo 11% 15% 17% 14% 14%
NDTV 16% 13% 9% 9% 12%
Rediff 12% 10% 10% 6% 10%
Google 7% 8% 9% 10% 9%
Aajtak 3% 5% 4% 7% 5%
BBC 6% 5% 4% 3% 5%
Timesofindia 5% 3% 2% 3% 3%
CNN 3% 3% 4% 2% 3%
MSN 2% 3% 3% 5% 3%
Ibnlive 4% 3% 2% 2% 3%
Thehindu 2% 2% 3% 2% 2%
Sify 1% 2% 3% 3% 2%
Eenadu 2% 2% 2% 2% 2%
Zeenews 1% 3% 0.8% 2% 2%
Jagran 2% 0.8% 0.8% 2% 1%
CNBC 2% 1% 0.6% 0.3% 1%
Dinamalar 0.5% 0.6% 1% 2% 0.9%
TV9 0.1% 0.2% 0.7% 3% 0.9%
Hindustantimes 0.8% 0.7% 0.8% 0.6% 0.7%
Starnews 0.4% 0.6% 1% 0.7% 0.7%
DD News 0.5% 0.6% 0.4% 1% 0.6%
Times 0.7% 0.8% 0.3% 0.7% 0.6%
Moneycontrol 0.6% 0.7% 0.1% 0.5% 0.5%
Economictimes 0.9% 0.2% 0.3% 0.1% 0.4%
Hinduonnet 0.4% 0.3% 0.2% 0.1% 0.3%
Esakal 0.2% 0.4% 0.2% 0.2% 0.3%
Midday 0.2% 0.4% 0.1% 0.1% 0.2%
Webduniya 0.0% 0.1% 0.1% 0.2% 0.1%
Others 7% 8% 12% 11% 9%
143
Table 64: Preferred website for friendship/dating

Sample Base 1,762 2,631 1,209 1,482 7,084
Orkut 36% 35% 35% 36% 36%
Yahoo 21% 24% 23% 25% 23%
Google 7% 6% 12% 6% 8%
Rediff 7% 8% 6% 5% 7%
Fropper 3% 4% 2% 2% 3%
Date 2% 3% 1% 3% 2%
Indiatimes 4% 2% 0.7% 1% 2%
Hi5 1% 2% 0.9% 3% 2%
Friendfinder 2% 2% 1% 1% 2%
Adultfriendfinder 1% 2% 1% 1% 2%
Friends 0.7% 0.8% 0.6% 3% 1%
MSN 1% 0.6% 2% 0.6% 1%
Tagged 1% 0.9% 1% 0.6% 1%
Friendship 1% 0.7% 1% 0.7% 0.9%
Sify 0.6% 0.5% 0.5% 0.3% 0.5%
Desimartini 0.1% 0.3% 0.3% 1% 0.5%
Batchmates 0.7% 0.3% 0.4% 0.0% 0.4%
Friendster 0.3% 0.3% 0.0% 0.8% 0.3%
Match 0.1% 0.4% 0.2% 0.0% 0.2%
Others 10% 9% 11% 8% 9%
144
Table 65: Preferred website for music
Sample Base 2,094 2,988 1,395 1,665 8,142

Raaga 23% 22% 25% 20% 22%
Yahoo 9% 11% 8% 10% 10%
Google 5% 5% 10% 9% 7%
Cooltoad 6% 5% 5% 3% 5%
Musicindiaonline 4% 4% 4% 5% 4%
Music 4% 4% 4% 4% 4%
Mp3 2% 2% 2% 4% 3%
Rediff 3% 3% 2% 2% 3%
Youtube 1% 3% 3% 1% 2%
Tamilsongs 2% 0.7% 3% 3% 2%
Papuyaar 2% 2% 2% 1% 2%
Smashits 2% 2% 0.6% 2% 2%
Songs 0.8% 2% 2% 1% 1%
Apniisp 0.8% 2% 1% 2% 1%
Mtv 1% 2% 0.4% 1% 1%
Livewire 1% 1% 0.9% 2% 1%
Dishant 1% 2% 0.4% 1% 1%
Indiatimes 2% 1% 0.3% 0.9% 1%
Pz10 1% 0.7% 1% 1% 1%
Bollywoodmusic 0.8% 0.7% 1% 1% 0.9%
Indiafm 0.9% 0.8% 1% 0.7% 0.9%
Sify 1% 0.7% 0.6% 2% 0.9%
Emusic 0.6% 0.4% 0.4% 3% 0.9%
Andhravilas 1% 0.6% 0.7% 1% 0.9%
Bollyexpress 0.7% 1% 0.3% 1% 0.8%
123music 0.6% 0.7% 0.8% 1% 0.8%
Bollyfm 0.7% 0.5% 0.3% 1% 0.7%
Musiconline 0.9% 0.7% 0.7% 0.7% 0.7%
Okesite 0.6% 0.6% 0.4% 1% 0.7%
Funmaza 0.3% 1% 0.3% 1% 0.7%
Indianmusic 0.4% 0.4% 0.7% 0.7% 0.5%
MSN 1% 0.3% 0.2% 0.3% 0.5%
Realplayer 1% 0.3% 0.1% 0.6% 0.5%
Downloads 0.6% 0.6% 0.4% 0.2% 0.5%
Mag4U 0.5% 0.5% 0.3% 0.3% 0.4%
Timesmusic 0.8% 0.1% 0.4% 0.2% 0.4%
Itunes 0.8% 0.1% 0.2% 0.6% 0.4%
Telgusongs 0.1% 0.5% 0.4% 0.1% 0.3%
Tamilmp3world 0.2% 0.5% 0.3% 0.1% 0.3%
Radiomirchi 0.5% 0.2% 0.3% 0.1% 0.3%
Musicworld 0.3% 0.2% 0.4% 0.2% 0.3%
Musicmazaa 0.5% 0.5% 0.0% 0.2% 0.3%
Desimusic 0.1% 0.5% 0.2% 0.2% 0.3%
Sonymusic 0.1% 0.5% 0.0% 0.1% 0.2%
Desiweb 0.1% 0.1% 0.1% 0.3% 0.1%
Others 13% 14% 15% 10% 13%
145
Table 66: Preferred info search engine - local language

Sample Base 1,078 1,368 659 748 3,853
Google 71% 75% 72% 80% 74%
Guruji 1% 1% 4% 0.1% 2%
Webduniya 2% 2% 0.1% 2% 1%
Kerala 0.7% 0.7% 2% 2% 1%
Khoj 3% 0.5% 0.3% 0.2% 1%
Eenadu 3% 0.6% 1% 0.0% 1%
Webulagam 0.4% 0.8% 2% 0.4% 0.8%
MSN 0.8% 0.1% 2% 0.3% 0.8%
Chennaionline 1% 0.7% 0.0% 0.1% 0.6%
Jagran 0.4% 0.6% 0.6% 0.3% 0.5%
Others 16% 15% 15% 14% 15%
Table 67: Preferred website for real estate

Sample Base 1,506 1,872 836 915 5,129
Google 13% 16% 25% 18% 17%
Magicbricks 19% 14% 13% 11% 14%
Yahoo 10% 14% 14% 18% 14%
99acres 14% 12% 7% 6% 10%
Realestates 10% 10% 11% 10% 10%
Rediff 6% 7% 6% 8% 7%
Indiaproperty 6% 5% 2% 7% 5%
Property 4% 2% 6% 2% 3%
Indiatimes 3% 3% 0.9% 2% 2%
Sify 0.6% 2% 1% 1% 1%
Sulekha 1% 1% 1% 0.8% 1%
MSN 0.9% 0.3% 0.5% 0.4% 0.5%
Manoramaonline 0.2% 0.1% 0.4% 2% 0.5%
Realtor 0.8% 0.3% 0.0% 0.1% 0.4%
Indiabulls 0.3% 0.6% 0.4% 0.2% 0.4%
Chennaionline 0.5% 0.4% 0.6% 0.1% 0.4%
NDTV 0.4% 0.3% 0.1% 0.5% 0.3%
Keralarealestate 0.1% 0.5% 0.4% 0.0% 0.3%
Others 11% 13% 12% 13% 12%
146
Table 68: Preferred info search engine - English

Sample Base 2,367 2,911 1,211 1,385 7,874
Google 81% 74% 74% 70% 75%
Yahoo 6% 10% 10% 14% 10%
English 2% 3% 4% 3% 3%
Rediff 1% 3% 2% 3% 2%
Wikipedia 1% 1% 0.8% 2% 1%
Dictionary 1% 0.9% 1% 0.7% 1%
MSN 0.8% 0.9% 2% 0.4% 1%
Indiatimes 0.8% 0.3% 0.1% 0.6% 0.5%
BBC 0.2% 0.4% 1% 0.3% 0.5%
Sify 0.1% 0.5% 0.4% 0.6% 0.4%
Timesofindia 0.5% 0.1% 0.5% 0.1% 0.3%
Altavista 0.1% 0.7% 0.3% 0.2% 0.3%
Others 4% 5% 4% 6% 5%
Table 69: Preferred website for instant messaging

Sample Base 2,337 3,221 1,399 1,675 8,632
Yahoo 60% 64% 62% 65% 63%
Google Talk 17% 12% 14% 12% 14%
Rediffbol 9% 11% 10% 10% 10%
MSN 7% 6% 5% 4% 5%
Orkut 2% 3% 4% 2% 3%
Meebo 0.9% 1% 2% 2% 1%
Skype 0.6% 1% 0.1% 0.4% 0.6%
Indiatimes 0.8% 0.3% 0.2% 0.3% 0.4%
AIM 0.5% 0.3% 0.1% 0.1% 0.3%
Others 2% 2% 4% 5% 3%
147
Table 70: Preferred website for social networking/communities

Sample Base 1,552 1,897 841 937 5,227
Orkut 65% 64% 69% 55% 64%
Yahoo 15% 14% 12% 24% 16%
MSN 2% 1% 2% 0.6% 1%
Friends 0.5% 0.3% 0.9% 4% 1%
Communities 0.8% 2% 1% 0.5% 1%
Hi5 0.9% 2% 0.3% 0.5% 0.9%
Myspace 0.3% 0.4% 0.2% 2% 0.6%
Tagged 0.5% 0.3% 0.4% 0.2% 0.4%
Fropper 0.2% 0.7% 0.2% 0.4% 0.4%
Bharatstudent 0.7% 0.5% 0.0% 0.3% 0.4%
Ryze 0.3% 0.5% 0.1% 0.0% 0.3%
Linkedin 0.7% 0.2% 0.3% 0.0% 0.3%
Others 14% 15% 13% 14% 14%
148
Table 71: Preferred website for astrology

Sample Base 1,754 2,350 1,060 1,193 6,357
Yahoo 18% 21% 23% 27% 22%
Astrology 16% 20% 21% 17% 19%
Google 9% 10% 15% 11% 11%
Rediff 11% 10% 8% 8% 9%
Indiatimes astrospeak 12% 9% 5% 5% 8%
Sarafreder 2% 2% 2% 6% 3%
Sify 3% 2% 2% 2% 3%
MSN 3% 3% 3% 2% 3%
Horoscope 0.7% 1% 4% 2% 2%
Astrolife 2% 3% 0.4% 2% 2%
Ivillage 1% 1% 0.2% 0.4% 0.8%
Indianastrology 2% 0.9% 0.5% 0.3% 0.8%
Astroyogi 0.9% 2% 0.1% 0.1% 0.8%
Astrogyan 2% 0.6% 0.5% 0.7% 0.8%
Santabanta 0.4% 0.7% 0.5% 1% 0.7%
Webduniya 0.6% 0.4% 0.6% 1% 0.6%
Timesofindia 1% 0.2% 0.4% 0.3% 0.6%
Bejandaruwalla 0.2% 1% 0.6% 0.2% 0.6%
Astrocenter 2% 0.5% 0.1% 0.1% 0.6%
Paramdhaam 0.5% 0.4% 0.1% 1% 0.5%
Indya 0.5% 0.4% 0.5% 0.4% 0.5%
Astroindia 0.5% 0.3% 1% 0.2% 0.5%
Webulagam 0.0% 0.5% 1% 0.1% 0.4%
Manoramaonline 0.1% 0.0% 0.6% 1% 0.4%
Astrologyzone 0.7% 0.2% 0.3% 0.5% 0.4%
Tarot 0.5% 0.2% 0.3% 0.0% 0.3%
Ganeshaspeaks 0.1% 0.3% 0.6% 0.2% 0.3%
Cyberastro 0.8% 0.2% 0.1% 0.2% 0.3%
Astroworld 0.1% 0.6% 0.1% 0.1% 0.3%
Kundli 0.3% 0.3% 0.0% 0.3% 0.2%
Jagran 0.1% 0.2% 0.3% 0.1% 0.2%
Others 9% 9% 9% 10% 9%
149
Table 72: Preferred website for online learning/education

Sample Base 1,868 2,369 1,055 1,279 6,571
Google 36% 32% 36% 31% 34%
Yahoo 7% 9% 10% 14% 10%
Wikipedia 8% 6% 4% 5% 6%
Rediff 4% 6% 3% 3% 4%
Education 3% 3% 4% 3% 3%
W3schools 2% 2% 3% 0.6% 2%
IGNOU 2% 2% 0.6% 0.8% 1%
Onlinelearning 0.6% 1% 2% 1% 1%
Ebizel 1% 2% 0.4% 1% 1%
Indiatimes 2% 1% 0.2% 2% 1%
MSN 1% 0.8% 2% 0.2% 1%
CBSE 0.4% 0.5% 0.7% 4% 1%
ICFAI 1% 1% 0.5% 0.8% 1%
Microsoft 1% 0.5% 0.8% 1% 0.9%
Onlineeducation 0.4% 1% 0.3% 1% 0.8%
Annauniversity 0.2% 0.3% 2% 1% 0.8%
Howstuffworks 0.7% 0.8% 0.6% 0.2% 0.6%
Pubmed 0.9% 0.5% 0.3% 0.0% 0.5%
Learning 0.7% 0.3% 0.1% 0.8% 0.5%
ICAI 0.6% 0.4% 0.6% 0.4% 0.5%
Goiit 0.1% 0.6% 1% 0.4% 0.5%
Freshersworld 0.3% 0.5% 0.5% 1% 0.5%
Dewsoftoverseas 0.5% 0.7% 0.2% 0.6% 0.5%
BBC 0.8% 0.4% 0.5% 0.1% 0.5%
Symbiosis 1% 0.3% 0.1% 0.0% 0.4%
Gurukul 0.3% 0.6% 0.1% 0.4% 0.4%
Britishcouncil 0.7% 0.3% 0.3% 0.2% 0.4%
Answers 0.5% 0.6% 0.0% 0.2% 0.4%
Worldwidelearn 0.0% 0.5% 0.1% 0.3% 0.3%
NCERT 0.3% 0.2% 0.1% 0.5% 0.3%
Mit.edu 0.2% 0.1% 0.4% 0.1% 0.2%
English 0.4% 0.2% 0.1% 0.2% 0.2%
Others 23% 25% 25% 25% 24%
150
Table 73: Preferred blog sites

Sample Base 545 666 297 345 1,853
Google 21% 17% 26% 23% 21%
Yahoo 12% 21% 20% 22% 18%
Blogger 18% 10% 8% 7% 11%
Blogspot 19% 9% 10% 3% 11%
Rediff 11% 11% 11% 8% 10%
Ibibo 6% 18% 6% 10% 10%
Tagged 0.0% 0.4% 0.2% 10% 2%
Debonairblog 1% 2% 2% 4% 2%
Hi5 0.0% 0.5% 2% 7% 2%
Youtube 0.3% 1% 5% 0.7% 2%
Mylot 2% 2% 0.7% 0.8% 1%
MSN 2% 2% 2% 0.4% 1%
Mouthshut 2% 2% 0.0% 0.0% 1%
Sulekha 1% 0.8% 0.7% 0.1% 0.7%
Myspace 0.3% 1% 1% 0.2% 0.7%
TimesofIndia 0.7% 0.3% 0.5% 0.0% 0.4%
Fropper 0.3% 0.3% 0.2% 0.5% 0.3%
Monster 0.0% 0.3% 0.0% 0.6% 0.2%
Others 2% 2% 3% 0.8% 2%
151
Table 74: Other language preferred for local language content

Sample Base 383 500 266 239 1,388
Tamil 17% 17% 25% 18% 19%
Hindi 20% 21% 14% 25% 19%
Malayalam 12% 12% 20% 16% 15%
Telugu 14% 13% 15% 8% 13%
Marathi 12% 14% 11% 10% 12%
Kannada 5% 7% 7% 8% 6%
Bengali 9% 8% 2% 5% 6%
Gujarati 6% 2% 2% 4% 3%
Oriya 2% 2% 1% 0.0% 1%
Konkani 0.0% 0.6% 2% 0.0% 0.8%
Urdu 1% 0.3% 0.7% 1% 0.7%
Punjabi 0.4% 0.5% 0.1% 1% 0.5%
Assamese 0.2% 0.0% 0.1% 0.3% 0.1%
Awadhi 0.0% 0.0% 0.0% 0.5% 0.1%
Bhojpuri 0.0% 0.5% 0.0% 0.0% 0.1%
Bodo 0.0% 0.0% 0.4% 0.0% 0.1%
Kanauji 0.4% 0.0% 0.0% 0.0% 0.1%
Maithili 0.0% 0.2% 0.1% 0.3% 0.1%
Manipuri 0.1% 0.0% 0.2% 0.0% 0.1%
Sanskrit 0.1% 0.0% 0.2% 0.0% 0.1%
Tulu 0.0% 0.3% 0.0% 0.0% 0.1%
Bundeli 0.0% 0.0% 0.0% 0.2% 0.0%
Haryanvi 0.2% 0.0% 0.0% 0.0% 0.0%
Kashmiri 0.2% 0.0% 0.0% 0.0% 0.0%
Marwari 0.0% 0.1% 0.0% 0.0% 0.0%
Santhali 0.0% 0.1% 0.0% 0.0% 0.0%
Others 2% 4% 0.7% 3% 2%
152
Table 75: Preferred website for checking local language content

Sample Base 383 500 266 239 1,388
Google 13% 13% 8% 16% 12%
Yahoo 3% 8% 11% 13% 8%
Malayalamanorama 8% 6% 5% 11% 7%
Eeandu 12% 6% 6% 2% 7%
Thinamalar 4% 4% 9% 3% 5%
Webduniya 4% 3% 2% 10% 4%
Marathiworld 3% 5% 5% 2% 4%
Webulagam 2% 4% 4% 5% 4%
Tamilcinema 3% 3% 1% 10% 4%
Keralakaumudi 1% 0.0% 8% 0.3% 3%
Jagran 5% 3% 2% 1% 3%
Esakal 6% 2% 0.9% 1% 3%
Rediff 1% 3% 2% 6% 3%
Kannadaaudio 2% 2% 2% 0.1% 2%
Anandabazaar 2% 2% 0.5% 2% 2%
Dainikjagran 2% 1% 2% 0.5% 2%
Banglalive 2% 3% 0.5% 0.1% 2%
Matrubhumi 0.4% 0.1% 4% 1% 1%
Kumudam 2% 1% 1% 0.0% 1%
Gujratsamachar 2% 2% 0.1% 0.9% 1%
Amarujala 0.2% 1% 2% 0.2% 0.9%
bbchindi 2% 0.8% 0.0% 0.1% 0.7%
Deepika 1% 0.3% 0.5% 1% 0.7%
Sakal 0.1% 2% 0.6% 0.1% 0.7%
Vaartha 0.2% 2% 0.5% 0.2% 0.7%
Dailythanthi 1% 0.4% 0.3% 0.2% 0.6%
Dinakaran 0.2% 0.5% 1% 0.3% 0.6%
Thatskannada 1% 0.4% 0.2% 0.2% 0.6%
Epatra 0.1% 0.6% 1% 0.2% 0.5%
Bhaskar 1% 0.6% 0.1% 0.0% 0.5%
Maharashtratimes 0.3% 0.7% 0.1% 0.0% 0.3%
Others 17% 21% 20% 12% 19%
153
Table 76: Most preferred TV channel

Sample Base 3,419 4,743 2,084 2,385 12,631
Star Plus 12% 12% 11% 18% 13%
Discovery 6% 9% 7% 6% 7%
NDTV 7% 5% 5% 2% 5%
Aajtak 6% 4% 5% 4% 5%
Sun TV 4% 5% 6% 3% 5%
HBO 5% 4% 3% 4% 4%
Sony 3% 4% 4% 4% 4%
Star Movies 3% 3% 3% 5% 3%
Zee TV 4% 4% 3% 3% 3%
M TV 2% 4% 3% 4% 3%
Ten Sports 1% 3% 4% 4% 3%
Star One 3% 3% 2% 3% 3%
ESPN 2% 2% 2% 3% 3%
CNBC 4% 2% 2% 1% 2%
National Geographic 2% 2% 3% 2% 2%
DD 1 1% 1% 3% 2% 2%
CNN IBN 2% 2% 1% 1% 2%
Star World 2% 2% 0.7% 2% 2%
TV 9 1% 1% 1% 2% 2%
Asianet 1% 1% 2% 1% 1%
E TV 1% 1% 2% 0.9% 1%
Cartoon Network 0.4% 1% 1% 2% 1%
AXN 1% 1% 1% 1% 1%
Sab TV 1% 2% 0.3% 1% 1%
Star News 2% 0.8% 0.8% 0.9% 1%
Gemini 0.8% 1% 0.9% 0.7% 0.9%
Pogo 0.5% 0.6% 1% 1% 0.9%
Travel & Living 1% 0.9% 1% 0.2% 0.9%
Zoom 0.6% 0.5% 1% 1% 0.9%
BBC 0.9% 0.8% 0.6% 1% 0.8%
Star Sports 0.6% 1% 0.8% 0.7% 0.8%
Sun Music 0.4% 0.5% 1% 1% 0.8%
Animal Planet 0.6% 1% 0.6% 0.3% 0.7%
Vijaya TV 0.5% 0.6% 1% 0.5% 0.7%
Disney Channel 0.3% 0.5% 0.5% 1% 0.6%
Surya TV 0.1% 0.4% 2% 0.2% 0.6%
F TV 0.5% 0.2% 0.8% 0.7% 0.5%
History Channel 0.7% 0.3% 0.6% 0.4% 0.5%
Set Max 0.7% 0.4% 0.4% 0.6% 0.5%
Zee Cinema 0.3% 0.5% 0.5% 0.6% 0.5%
NDTV Profit 1% 0.5% 0.2% 0.1% 0.5%
ETV Kannada 0.2% 0.8% 0.3% 0.4% 0.4%
India TV 0.2% 0.9% 0.2% 0.2% 0.4%
154
Sahara One 0.4% 0.3% 0.2% 0.6% 0.4%
SS Music 0.0% 0.3% 0.9% 0.6% 0.4%
Vh1 0.3% 0.4% 0.3% 0.5% 0.4%
Zee News 0.7% 0.3% 0.2% 0.2% 0.4%
Dd News 0.7% 0.2% 0.2% 0.2% 0.3%
Kairali TV 0.3% 0.1% 0.8% 0.0% 0.3%
Maa TV 0.1% 0.1% 1% 0.1% 0.3%
Udaya TV 0.2% 0.2% 0.6% 0.1% 0.3%
V Channel 0.2% 0.5% 0.2% 0.3% 0.3%
Zee Marathi 0.2% 0.4% 0.3% 0.1% 0.3%
Zee Music 0.0% 0.3% 0.2% 0.9% 0.3%
NDTV24*7 0.7% 0.4% 0.1% 0.1% 0.3%
Times Now 0.5% 0.4% 0.1% 0.1% 0.3%
Aawaz 0.2% 0.3% 0.2% 0.1% 0.2%
Animax 0.2% 0.1% 0.1% 0.6% 0.2%
ETC 0.1% 0.3% 0.0% 0.4% 0.2%
Headlines Today 0.3% 0.4% 0.1% 0.0% 0.2%
Star Gold 0.1% 0.1% 0.5% 0.4% 0.2%
MH1 0.1% 0.1% 0.2% 0.4% 0.2%
Jetix 0.0% 0.3% 0.0% 0.3% 0.2%
Ibnlive 0.5% 0.2% 0.1% 0.1% 0.2%
Alfa Marathi 0.0% 0.2% 0.1% 0.0% 0.1%
Any Movie Channel 0.1% 0.1% 0.1% 0.1% 0.1%
B4U 0.1% 0.0% 0.0% 0.1% 0.1%
Etv Bangla 0.1% 0.0% 0.1% 0.0% 0.1%
Etv Marathi 0.0% 0.1% 0.2% 0.1% 0.1%
God 0.2% 0.1% 0.0% 0.1% 0.1%
Jaya TV 0.0% 0.1% 0.2% 0.1% 0.1%
Star Anand 0.1% 0.1% 0.0% 0.3% 0.1%
Teja TV 0.1% 0.1% 0.1% 0.0% 0.1%
Zee Business 0.1% 0.1% 0.0% 0.1% 0.1%
Zee Café 0.1% 0.2% 0.0% 0.0% 0.1%
Star Utsav 0.1% 0.0% 0.2% 0.2% 0.1%
Hungama TV 0.0% 0.1% 0.1% 0.3% 0.1%
India Vision 0.4% 0.0% 0.1% 0.0% 0.1%
Hall Mark 0.1% 0.0% 0.1% 0.0% 0.1%
Local 0.1% 0.0% 0.1% 0.0% 0.1%
Kiran TV 0.0% 0.3% 0.0% 0.0% 0.1%
Aditya 0.0% 0.0% 0.0% 0.0% 0.0%
Astha 0.0% 0.1% 0.0% 0.0% 0.0%
K TV 0.0% 0.0% 0.0% 0.0% 0.0%
Raj TV 0.0% 0.1% 0.0% 0.0% 0.0%
Sahara TV 0.0% 0.1% 0.0% 0.0% 0.0%
Sanskar 0.0% 0.0% 0.0% 0.0% 0.0%
Zee English 0.0% 0.0% 0.0% 0.0% 0.0%
Zee Studio 0.0% 0.0% 0.0% 0.0% 0.0%
155
All Telugu 0.1% 0.0% 0.1% 0.0% 0.0%
Nick 0.0% 0.0% 0.0% 0.0% 0.0%
Sahara Samay 0.0% 0.0% 0.0% 0.0% 0.0%
Smile TV 0.0% 0.0% 0.0% 0.0% 0.0%
Zee Bangla 0.0% 0.1% 0.0% 0.0% 0.0%
Akasha Bangla 0.0% 0.0% 0.0% 0.0% 0.0%
Peace TV 0.0% 0.0% 0.1% 0.0% 0.0%
Zee Primier 0.0% 0.0% 0.0% 0.0% 0.0%
Set Pix 0.0% 0.1% 0.0% 0.0% 0.0%
Win Cable 0.0% 0.0% 0.0% 0.1% 0.0%
Any Music Channel 0.2% 0.3% 0.2% 1% 0.4%
Any News Channel 0.4% 0.6% 0.4% 0.1% 0.4%
Any Sports Channel 0.5% 0.5% 0.2% 0.4% 0.4%
Others 0.7% 1% 1% 2% 1%
156
Table 77: Most preferred newspaper

Sample Base 3,501 4,778 2,106 2,377 12,762
The Times of India 41% 36% 29% 31% 35%
The Hindu 19% 16% 23% 15% 18%
The Hindustan Times 7% 6% 4% 7% 6%
Deccan Chronicle 3% 3% 6% 5% 4%
Eenadu 2% 3% 5% 2% 3%
Indian Express 3% 3% 3% 2% 3%
The Telegraph 3% 3% 1% 3% 3%
Dainik Bhaskar 2% 3% 2% 3% 2%
The Economic Times 4% 2% 0.8% 2% 2%
Dainik Jagran 1% 2% 2% 2% 2%
Malyalam Manorama 0.9% 2% 2% 2% 2%
The Tribune 2% 2% 1% 2% 2%
Deccan Herald 0.7% 2% 1% 2% 1%
DNA 1% 2% 1% 1% 1%
Gujrat Samachar 1% 1% 0.9% 2% 1%
Mid Day 0.6% 1% 1% 2% 1%
Dinamalar 0.4% 0.7% 2% 1% 1%
Vijay Karnataka 0.3% 0.8% 3% 1% 1%
Mumbai Mirror 0.3% 0.7% 1% 2% 0.9%
Anand Bazar Patrika 0.7% 0.8% 0.7% 0.9% 0.8%
Daily Thanthi 0.3% 0.6% 1% 0.5% 0.6%
Lokmat 0.1% 0.5% 0.9% 0.9% 0.6%
Mathrubhumi 0.7% 0.6% 0.6% 0.5% 0.6%
Sakal 0.7% 0.6% 0.3% 0.7% 0.6%
Amar Ujala 0.5% 0.4% 0.5% 0.7% 0.5%
Divya Bhaskar 0.3% 0.7% 0.4% 0.8% 0.5%
Rajasthan Patrika 0.6% 0.4% 0.4% 0.4% 0.5%
Dinakaran 0.2% 0.4% 0.6% 0.5% 0.4%
Loksatta 0.2% 0.3% 0.6% 0.4% 0.4%
Sandesh 0.3% 0.4% 0.2% 0.6% 0.4%
Nav Hindi Times 0.1% 0.3% 0.2% 1% 0.4%
Business Line 0.5% 0.4% 0.0% 0.4% 0.3%
Nav Bharat Times 0.2% 0.3% 0.3% 0.2% 0.3%
Prajavani 0.2% 0.3% 0.4% 0.2% 0.3%
Punjab Kesari 0.0% 0.2% 0.3% 0.9% 0.3%
Vijaya Times 0.0% 0.1% 0.7% 0.2% 0.3%
Hitvada 0.1% 0.2% 0.1% 0.3% 0.2%
Maharashtra Times 0.1% 0.3% 0.3% 0.1% 0.2%
The Statesman 0.1% 0.4% 0.2% 0.1% 0.2%
Nai Dunia 0.1% 0.2% 0.0% 0.5% 0.2%
Kerala Kaumudi 0.1% 0.0% 0.8% 0.0% 0.2%
Andhra Jyoti 0.0% 0.1% 0.0% 0.3% 0.1%
Business Standard 0.3% 0.1% 0.0% 0.1% 0.1%
Dharitri 0.0% 0.2% 0.1% 0.0% 0.1%
157
Dinamani 0.1% 0.0% 0.2% 0.0% 0.1%
Gulf News 0.0% 0.0% 0.4% 0.2% 0.1%
Mumbai Samachar 0.1% 0.1% 0.0% 0.0% 0.1%
Prabhat Khabar 0.0% 0.0% 0.1% 0.1% 0.1%
Saamna 0.0% 0.0% 0.3% 0.0% 0.1%
Samaj 0.1% 0.2% 0.1% 0.2% 0.1%
Sambad 0.1% 0.1% 0.0% 0.2% 0.1%
Vartha 0.1% 0.2% 0.1% 0.2% 0.1%
Kannada praba 0.0% 0.1% 0.3% 0.0% 0.1%
Udayavani 0.0% 0.1% 0.2% 0.0% 0.1%
Pratidin (Local) 0.0% 0.0% 0.0% 0.3% 0.1%
Bangalore Times 0.0% 0.0% 0.1% 0.2% 0.1%
Asian Age 0.0% 0.1% 0.0% 0.0% 0.0%
Employment News 0.0% 0.0% 0.0% 0.0% 0.0%
Financial Express 0.0% 0.0% 0.0% 0.0% 0.0%
Free Press Journal 0.0% 0.0% 0.0% 0.0% 0.0%
Jansatta 0.0% 0.0% 0.0% 0.0% 0.0%
Madhyamum 0.0% 0.0% 0.0% 0.0% 0.0%
Pudhari 0.1% 0.0% 0.0% 0.0% 0.0%
Rashtriya Sahara 0.0% 0.0% 0.0% 0.0% 0.0%
Sanmarg 0.0% 0.1% 0.0% 0.0% 0.0%
Siasat 0.0% 0.0% 0.0% 0.1% 0.0%
The Pioneer 0.0% 0.0% 0.0% 0.0% 0.0%
Vartaman 0.1% 0.0% 0.0% 0.0% 0.0%
Tarun Bharat (Marathi) 0.0% 0.0% 0.0% 0.0% 0.0%
india Today 0.0% 0.0% 0.0% 0.0% 0.0%
Janshakti 0.1% 0.1% 0.1% 0.0% 0.0%
Aaj Kal 0.1% 0.0% 0.0% 0.0% 0.0%
Inquilab 0.0% 0.0% 0.1% 0.0% 0.0%
Greater Kashmir 0.0% 0.0% 0.0% 0.0% 0.0%
Sambad 0.0% 0.0% 0.0% 0.0% 0.0%
Mint 0.1% 0.0% 0.0% 0.0% 0.0%
Others 0.5% 0.9% 1% 0.6% 0.8%
158
Table 78: Most preferred magazine

Sample Base 3,040 3,965 1,686 1,824 10,515
India Today 26% 24% 23% 19% 23%
Reader's Digest 9% 7% 5% 5% 7%
The Week 6% 5% 5% 4% 5%
Sports Star 3% 3% 5% 6% 4%
Femina 4% 4% 4% 3% 4%
Outlook 7% 4% 2% 2% 4%
Digit 2% 4% 3% 4% 3%
Film Fare 2% 3% 3% 4% 3%
Women's Era 2% 2% 2% 3% 2%
Business World 5% 1% 1% 1% 2%
Business Today 3% 1% 2% 1% 2%
Star Dust 1% 2% 1% 4% 2%
Autocar India 1% 2% 2% 2% 2%
Chip 1% 2% 2% 2% 2%
Swathi 0.5% 2% 2% 2% 2%
Ananda Vikatan 0.7% 0.8% 3% 0.7% 1%
Electronics For You 0.9% 1% 0.8% 1% 1%
Vanita 0.3% 2% 1% 1% 1%
Competition Success Review 0.7% 1% 1% 1% 1%
Kumudham 0.7% 0.9% 1% 1% 1%
Grihshobha 0.4% 0.9% 2% 0.9% 0.9%
Cosmopolitan 1% 1% 0.5% 0.1% 0.8%
India Times 0.4% 0.8% 0.9% 2% 0.8%
Business India 1% 0.4% 0.8% 0.8% 0.7%
Chitralekha 0.6% 0.8% 0.5% 1% 0.7%
Computers Today 0.6% 0.8% 0.5% 0.6% 0.7%
Fortune India 1% 0.6% 0.6% 0.8% 0.7%
Wisdom 0.4% 0.2% 0.3% 2% 0.7%
Cricket Samrat 0.2% 0.6% 0.8% 1% 0.6%
National Geographic 0.7% 0.5% 0.5% 0.6% 0.6%
Overdrive 0.5% 0.5% 0.5% 1% 0.6%
PC Quest 0.7% 0.9% 0.5% 0.2% 0.6%
Science Reporter 0.5% 0.7% 0.5% 0.5% 0.6%
Time 0.9% 0.6% 0.9% 0.1% 0.6%
Business & Economy 1% 0.4% 0.3% 0.2% 0.5%
Health 0.5% 0.4% 0.8% 0.5% 0.5%
Meri Saheli 0.5% 0.5% 0.4% 0.4% 0.5%
Today 0.5% 0.4% 0.4% 0.6% 0.5%
Outlook Money 0.9% 0.3% 0.2% 0.0% 0.4%
Brunch 0.3% 0.2% 0.0% 0.7% 0.3%
Business Week 0.6% 0.2% 0.3% 0.0% 0.3%
Dalal Street 0.6% 0.3% 0.4% 0.1% 0.3%
Gladrags 0.0% 0.3% 0.4% 0.5% 0.3%
Good House Keeping 0.4% 0.3% 0.1% 0.2% 0.3%
159
Inside Outside 0.4% 0.2% 0.2% 0.2% 0.3%
Playboy 0.2% 0.3% 0.4% 0.1% 0.3%
Safari 0.1% 0.3% 0.2% 0.7% 0.3%
Sananda 0.2% 0.4% 0.2% 0.3% 0.3%
Sudha 0.1% 0.5% 0.5% 0.1% 0.3%
PC World 0.2% 0.2% 0.5% 0.3% 0.3%
Abhiyan 0.1% 0.3% 0.1% 0.0% 0.2%
Aha Zindagi 0.2% 0.3% 0.2% 0.2% 0.2%
Anandamela 0.0% 0.1% 0.1% 0.6% 0.2%
Aval Vikatan 0.2% 0.2% 0.1% 0.2% 0.2%
Capital Market 0.2% 0.4% 0.0% 0.1% 0.2%
Chronicle 0.0% 0.3% 0.0% 0.3% 0.2%
Cineblitz 0.0% 0.1% 0.3% 0.3% 0.2%
Data Quest 0.2% 0.1% 0.2% 0.0% 0.2%
Debonair 0.3% 0.3% 0.1% 0.2% 0.2%
Desh 0.5% 0.2% 0.1% 0.1% 0.2%
Junior Vikatan 0.1% 0.2% 0.3% 0.0% 0.2%
Linux For You 0.3% 0.1% 0.2% 0.1% 0.2%
Manorama 0.2% 0.3% 0.4% 0.0% 0.2%
Maxim 0.2% 0.2% 0.0% 0.2% 0.2%
Sarita 0.2% 0.1% 0.4% 0.1% 0.2%
Taranga 0.0% 0.3% 0.0% 0.2% 0.2%
The Economist 0.4% 0.1% 0.0% 0.2% 0.2%
Graphiti 0.0% 0.2% 0.1% 0.6% 0.2%
Auto India 0.0% 0.1% 0.1% 0.0% 0.1%
Better Photography 0.0% 0.1% 0.3% 0.1% 0.1%
Buzz 0.0% 0.0% 0.2% 0.2% 0.1%
Champak 0.0% 0.3% 0.1% 0.1% 0.1%
Deccan Chronicle 0.0% 0.1% 0.3% 0.0% 0.1%
Elle 0.1% 0.1% 0.1% 0.2% 0.1%
Frontline 0.2% 0.0% 0.1% 0.0% 0.1%
Lokprabha 0.0% 0.1% 0.2% 0.0% 0.1%
Saptahik Sakal 0.1% 0.0% 0.0% 0.0% 0.1%
Saras Salil 0.0% 0.0% 0.0% 0.3% 0.1%
Savvy 0.2% 0.1% 0.0% 0.0% 0.1%
Society 0.1% 0.0% 0.4% 0.0% 0.1%
Top Gear 0.0% 0.1% 0.0% 0.1% 0.1%
Living Digital 0.0% 0.1% 0.1% 0.2% 0.1%
Saptahik Bartaman 0.0% 0.1% 0.2% 0.0% 0.1%
Money life 0.1% 0.1% 0.0% 0.1% 0.1%
Animation Reporter 0.1% 0.2% 0.2% 0.1% 0.1%
Nirogadhaam 0.0% 0.1% 0.2% 0.0% 0.1%
Chandamama 0.1% 0.1% 0.1% 0.0% 0.1%
Andra Jyoti 0.1% 0.1% 0.1% 0.1% 0.1%
Automobiles 0.0% 0.0% 0.0% 0.2% 0.1%
Bikes 0.0% 0.2% 0.4% 0.0% 0.1%
160
Business Standard 0.0% 0.1% 0.1% 0.0% 0.1%
Anandalok 0.0% 0.0% 0.0% 0.2% 0.0%
Business Times 0.0% 0.0% 0.0% 0.0% 0.0%
Developer IQ 0.0% 0.0% 0.2% 0.0% 0.0%
Grihlakshmi 0.0% 0.1% 0.0% 0.0% 0.0%
Kadambini 0.1% 0.0% 0.0% 0.0% 0.0%
Mathrubhumi 0.1% 0.0% 0.0% 0.0% 0.0%
Outlook Traveller 0.0% 0.1% 0.0% 0.0% 0.0%
Pratiyogita Darpan 0.0% 0.0% 0.0% 0.0% 0.0%
Saheli 0.0% 0.0% 0.0% 0.0% 0.0%
Sakhi 0.0% 0.0% 0.1% 0.1% 0.0%
Mans World 0.0% 0.0% 0.0% 0.0% 0.0%
Kurukshetra 0.0% 0.0% 0.0% 0.0% 0.0%
Auto World 0.1% 0.0% 0.1% 0.0% 0.0%
Economical Times 0.0% 0.0% 0.0% 0.0% 0.0%
Others 4% 7% 10% 9% 7%
161
Table 79: Most preferred radio channel
Radio Channel SEC A SEC B SEC C SEC D&E All Users

Sample Base 2,224 3,129 1,350 1,502 8,205
Radio Mirchi 39% 39% 37% 36% 38%
Red FM 11% 10% 12% 16% 12%
AIR 12% 12% 13% 8% 11%
Radio City 11% 12% 9% 10% 11%
Suryan FM 4% 5% 9% 8% 6%
Big FM 7% 6% 5% 4% 5%
AIR FM GOLD 4% 5% 5% 6% 5%
AIR FM RAINBOW 3% 4% 4% 5% 4%
Fever FM 4% 2% 2% 3% 3%
World Space 3% 1% 0.4% 2% 2%
BBC 2% 0.6% 0.7% 0.9% 1%
Go FM 0.8% 0.5% 1% 1% 0.8%
Power FM 0.5% 1% 0.4% 0.8% 0.8%
Amar FM 0.4% 0.4% 0.0% 0.0% 0.3%
Hum FM 0.0% 0.0% 0.0% 0.0% 0.0%
Others 1% 1% 1% 1% 1%
Table 80: Response to online marketing stimulus
Response SEC A SEC B SEC C SEC D&E All Users

Sample Base 3,073 4,047 1,789 1,979 10,888
Clicked a banner ad 53% 47% 40% 45% 47%
Participated in an online contest 51% 43% 37% 39% 43%
Clicked a sponsored search ad 43% 37% 34% 30% 37%
Bid/Bought in an Online auction 25% 24% 21% 18% 23%
Bought in a special promotion / deal 26% 21% 19% 17% 21%
Clicked a product/service e-mailer 18% 14% 11% 10% 14%
None of the above 20% 25% 34% 33% 27%
162
Table 81: Top of mind recall for brands

Sample Base 6,307 9,124 4,102 4,755 24,288
Sony 8% 8% 8% 8% 8%
Nokia 6% 6% 8% 7% 7%
Tata 6% 5% 5% 4% 5%
LG 4% 4% 5% 4% 4%
Colgate 4% 3% 4% 2% 3%
Reliance 3% 3% 2% 3% 3%
HLL 3% 3% 3% 3% 3%
Nike 2% 2% 3% 3% 3%
Samsung 2% 3% 2% 2% 2%
Pepsi 2% 2% 2% 1% 2%
Adidas 1% 2% 2% 2% 2%
Godrej 2% 2% 2% 1% 2%
Maruti 3% 2% 1% 1% 2%
Microsoft 2% 2% 2% 2% 2%
Google 2% 1% 1% 2% 1%
Reebok 1% 2% 2% 2% 1%
Hero Honda 0.9% 1% 2% 2% 1%
HP 1% 1% 1% 2% 1%
Philips 1% 2% 1% 1% 1%
Bajaj 2% 1% 1% 0.8% 1%
Coca Cola 2% 1% 0.9% 0.9% 1%
IBM 0.9% 0.9% 1% 1% 1%
Raymonds 1% 1% 1% 0.5% 1%
Airtel 1% 1% 0.9% 0.6% 0.9%
Intel 0.7% 0.9% 1% 1% 0.9%
Levis 1% 1% 0.8% 0.9% 0.9%
Honda 0.9% 1% 0.7% 0.5% 0.8%
Amul 0.7% 0.7% 0.6% 0.7% 0.7%
Lakme 0.7% 1% 0.4% 0.7% 0.7%
Onida 0.6% 0.6% 0.8% 0.9% 0.7%
Videocon 0.6% 0.7% 0.9% 0.5% 0.7%
BPL 0.5% 0.5% 0.6% 0.8% 0.6%
Britannia 0.4% 0.6% 0.7% 0.8% 0.6%
Cadbury 0.6% 0.7% 0.5% 0.6% 0.6%
Wipro 0.6% 0.6% 0.7% 0.4% 0.6%
Compaq 0.3% 0.5% 0.6% 0.7% 0.5%
HCL 0.5% 0.5% 0.4% 0.4% 0.5%
Lee 0.7% 0.4% 0.6% 0.4% 0.5%
Mercedes 1% 0.5% 0.4% 0.1% 0.5%
Sony Ericsson 0.4% 0.6% 0.6% 0.5% 0.5%
Bata 0.4% 0.4% 0.3% 0.3% 0.4%
BSNL 0.4% 0.4% 0.5% 0.4% 0.4%
Dabur 0.3% 0.4% 0.3% 0.4% 0.4%
ICICI 0.3% 0.4% 0.3% 0.5% 0.4%
163
Motorola 0.4% 0.4% 0.4% 0.5% 0.4%
Nestle 0.3% 0.4% 0.6% 0.4% 0.4%
Parle 0.3% 0.4% 0.3% 0.7% 0.4%
Peter England 0.4% 0.5% 0.6% 0.2% 0.4%
Surf 0.8% 0.5% 0.2% 0.2% 0.4%
Titan 0.4% 0.3% 0.2% 0.4% 0.4%
Whirlpool 0.3% 0.3% 0.5% 0.4% 0.4%
Apple 0.3% 0.4% 0.4% 0.6% 0.4%
Amway 0.4% 0.3% 0.2% 0.3% 0.3%
Dell 0.5% 0.2% 0.2% 0.2% 0.3%
Garnier 0.1% 0.4% 0.3% 0.5% 0.3%
Hyundai 0.3% 0.3% 0.3% 0.2% 0.3%
ITC 0.3% 0.5% 0.2% 0.2% 0.3%
Johnson & Johnson 0.2% 0.4% 0.2% 0.3% 0.3%
Kingfisher 0.2% 0.3% 0.4% 0.1% 0.3%
Lenovo 0.3% 0.3% 0.2% 0.3% 0.3%
Pantaloon 0.2% 0.4% 0.1% 0.4% 0.3%
Ponds 0.3% 0.3% 0.2% 0.2% 0.3%
Toyota 0.3% 0.3% 0.2% 0.2% 0.3%
Yamaha 0.2% 0.2% 0.2% 0.5% 0.3%
BMW 0.2% 0.3% 0.1% 0.2% 0.2%
Brooke Bond 0.2% 0.2% 0.2% 0.1% 0.2%
Canon 0.1% 0.1% 0.2% 0.3% 0.2%
Close Up 0.2% 0.3% 0.1% 0.1% 0.2%
Denim 0.1% 0.1% 0.1% 0.4% 0.2%
Horlicks 0.1% 0.2% 0.5% 0.1% 0.2%
Hutch 0.3% 0.3% 0.2% 0.2% 0.2%
Infosys 0.3% 0.1% 0.1% 0.5% 0.2%
ISI 0.1% 0.1% 0.2% 0.3% 0.2%
John Players 0.2% 0.2% 0.1% 0.2% 0.2%
Killer 0.0% 0.1% 0.1% 0.5% 0.2%
L`Oreal 0.3% 0.2% 0.1% 0.3% 0.2%
Lifebuoy 0.1% 0.1% 0.2% 0.3% 0.2%
Lux 0.3% 0.2% 0.1% 0.1% 0.2%
Suzuki 0.1% 0.2% 0.1% 0.2% 0.2%
Pepe 0.2% 0.2% 0.2% 0.3% 0.2%
Pepsodent 0.1% 0.2% 0.2% 0.2% 0.2%
Provogue 0.3% 0.3% 0.2% 0.2% 0.2%
Spykar 0.1% 0.2% 0.2% 0.2% 0.2%
Thums Up 0.2% 0.1% 0.1% 0.5% 0.2%
TVS 0.2% 0.2% 0.2% 0.2% 0.2%
Wills 0.2% 0.1% 0.1% 0.1% 0.2%
Woodland 0.2% 0.2% 0.2% 0.1% 0.2%
Allen Solly 0.3% 0.2% 0.0% 0.1% 0.1%
Arrow 0.2% 0.1% 0.1% 0.1% 0.1%
Dettol 0.1% 0.1% 0.2% 0.1% 0.1%
164
Fair & Lovely 0.1% 0.1% 0.2% 0.2% 0.1%
Ferrari 0.1% 0.2% 0.1% 0.1% 0.1%
Fevicol 0.1% 0.1% 0.0% 0.1% 0.1%
Ford 0.3% 0.2% 0.0% 0.0% 0.1%
Gillette 0.1% 0.1% 0.1% 0.0% 0.1%
Gold Flake 0.1% 0.1% 0.3% 0.1% 0.1%
Gucci 0.0% 0.1% 0.1% 0.1% 0.1%
Hamam 0.0% 0.1% 0.2% 0.1% 0.1%
Honda City 0.0% 0.1% 0.1% 0.1% 0.1%
IFB 0.1% 0.0% 0.1% 0.0% 0.1%
Kodak 0.1% 0.0% 0.0% 0.2% 0.1%
Koutons 0.2% 0.1% 0.1% 0.1% 0.1%
LIC 0.1% 0.1% 0.1% 0.0% 0.1%
Louis Phillip 0.1% 0.2% 0.2% 0.0% 0.1%
Maggi 0.2% 0.1% 0.0% 0.2% 0.1%
Mahindra & Mahindra 0.1% 0.1% 0.1% 0.1% 0.1%
Mcdonald 0.0% 0.1% 0.0% 0.0% 0.1%
MRF 0.1% 0.1% 0.2% 0.1% 0.1%
Nescafe 0.1% 0.1% 0.1% 0.1% 0.1%
Nirma 0.2% 0.1% 0.2% 0.1% 0.1%
P&G 0.2% 0.1% 0.1% 0.0% 0.1%
Panasonic 0.1% 0.1% 0.2% 0.2% 0.1%
Park Avenue 0.2% 0.1% 0.1% 0.2% 0.1%
Parker 0.1% 0.1% 0.0% 0.0% 0.1%
Ray Ban 0.1% 0.1% 0.2% 0.2% 0.1%
Rediff 0.1% 0.1% 0.1% 0.1% 0.1%
Revlon 0.0% 0.1% 0.2% 0.2% 0.1%
Rin 0.1% 0.1% 0.0% 0.0% 0.1%
Rolex 0.0% 0.1% 0.0% 0.1% 0.1%
Santro 0.1% 0.1% 0.0% 0.2% 0.1%
Sify 0.0% 0.2% 0.1% 0.1% 0.1%
Skoda 0.0% 0.1% 0.1% 0.0% 0.1%
Taj 0.1% 0.1% 0.1% 0.0% 0.1%
Tata Indicom 0.1% 0.1% 0.1% 0.0% 0.1%
Tata Tea 0.1% 0.1% 0.1% 0.1% 0.1%
Times of India 0.4% 0.1% 0.1% 0.0% 0.1%
Van Huesen 0.1% 0.0% 0.0% 0.1% 0.1%
Versace 0.1% 0.0% 0.1% 0.0% 0.1%
VIP 0.1% 0.0% 0.0% 0.1% 0.1%
Yahoo 0.0% 0.1% 0.2% 0.0% 0.1%
Zodiac 0.1% 0.0% 0.0% 0.1% 0.1%
Acer 0.0% 0.0% 0.1% 0.2% 0.1%
Axe 0.0% 0.1% 0.1% 0.1% 0.1%
Idea 0.1% 0.1% 0.0% 0.0% 0.1%
L&T 0.1% 0.1% 0.1% 0.0% 0.1%
Lays 0.0% 0.0% 0.1% 0.0% 0.1%
165
Ranbaxy 0.1% 0.1% 0.0% 0.1% 0.1%
Sahara 0.0% 0.1% 0.0% 0.2% 0.1%
Sansui 0.1% 0.0% 0.1% 0.1% 0.1%
TCS 0.1% 0.0% 0.1% 0.0% 0.1%
Armani 0.1% 0.0% 0.0% 0.0% 0.0%
Chevrolet 0.1% 0.0% 0.0% 0.0% 0.0%
Citi Bank 0.0% 0.0% 0.0% 0.0% 0.0%
GE 0.0% 0.0% 0.0% 0.0% 0.0%
HDFC 0.0% 0.0% 0.0% 0.0% 0.0%
Mark & Spencer 0.0% 0.1% 0.0% 0.0% 0.0%
NIIT 0.0% 0.0% 0.0% 0.1% 0.0%
Pears 0.1% 0.1% 0.0% 0.0% 0.0%
Red Label 0.0% 0.0% 0.1% 0.1% 0.0%
Reid & Taylor 0.1% 0.0% 0.0% 0.0% 0.0%
SBI 0.0% 0.1% 0.0% 0.0% 0.0%
Scorpio 0.0% 0.0% 0.0% 0.1% 0.0%
Siemens 0.0% 0.0% 0.1% 0.0% 0.0%
Tanishq 0.1% 0.0% 0.1% 0.0% 0.0%
Tata Indica 0.0% 0.0% 0.0% 0.0% 0.0%
Tata Motors 0.1% 0.1% 0.0% 0.0% 0.0%
Voltas 0.1% 0.0% 0.0% 0.1% 0.0%
VSNL 0.0% 0.0% 0.0% 0.1% 0.0%
Glaxo 0.1% 0.0% 0.0% 0.0% 0.0%
HSBC 0.0% 0.0% 0.0% 0.0% 0.0%
MTNL 0.0% 0.0% 0.0% 0.0% 0.0%
Satyam 0.0% 0.0% 0.0% 0.0% 0.0%
Liberty 0.0% 0.0% 0.1% 0.0% 0.0%
Others 11% 13% 15% 19% 14%
166
Appendix
167
Table 82: City type classification by market size
REGIONS
North South East West
Delhi Bangalore Kolkata Ahmadabad
Metros Chennai Mumbai
Coimbatore Pune
Hyderabad Surat
Faridabad Kochi Asansol Bhopal

Jaipur Madurai Thane
Urban Kanpur Indore
CITY TYPE BY MARKET SIZE 1
Lucknow Nagpur
Uptowns
Ludhiana Vadodara
Patna
Amritsar Thiruvanathapuram Guwahati Aurangabad

Chandigarh Tiruchirapalli Goa
Emerging Dhanbad Vijayavada Jabalpur
Towns Ghaziabad Visakhapatanam Nashik
Rajkot
Agra Mangalore Bhubaneswar Solapur
Allahabad Mysore Cuttack Others from
Dehradun Secunderabad Raipur West India
Gurgaon Others from South Others from
Jodhpur India East India
Meerut
Others
Noida
Ranchi
Varanasi
Others from North
India
1
Above segmentation of Indian cities are basis their market size and
not by the population size. Market size of a city is calculated basis the
total annual household consumption expenditure of all household in
that city/district. Total household consumption includes all possible
household goods and services that a household usually spends on. For
more details refer to ‘Market Skyline of India 2006’ Reports published
by Indicus Analytics.
168
Table 83: City type by population size vs. market size
POPULATION SIZE
Upto 1 Lakh 1-5 Lakhs 5-10 lakhs Above 10 Lakhs
Coimbatore Ahmadabad
Bangalore
Chennai
Metros Delhi & NCR
Hyderabad &
Secunderabad
Kolkata
Mumbai & Suburbs
Pune
Surat
Faridabad Assansol Indore Bhopal
Kochi Jaipur
Madurai Kanpur
Urban
Vadodara Lucknow
Uptowns Ludhiana
Nagpur
MARKET SIZE 2
Patna
Goa Amritsar Nashik
Aurangabad
Chandigarh
Dhanbad
Guwahati
Emerging
Jabalpur
Towns
Rajkot
Thiruvanathapuram
Tiruchirapalli
Vijayavada
Visakhapatanam
Others from North India Mangalore Allahabad Agra
Others from South India Dehradun Bhubaneswar Meerut
Others from East India Others from North India Cuttack Varanasi
Others Others from West India Others from South India Jodhpur
Others from East India Raipur
Others from West India Ranchi
Solapur
2
Above segmentation of Indian cities are basis their market size and
not by the population size. Market size of a city is calculated basis the
total annual household consumption expenditure of all household in
that city/district. Total household consumption includes all possible
household goods and services that a household usually spends on. For
more details refer to ‘Market Skyline of India 2006’ Reports published
by Indicus Analytics.
169
Table 84: Socio economic classification (SEC) grid
Chief Wage Earner's Highest Education

School School Secondary Grad./ Grad./
Not
Illiterate (Up to 4 (5-9 / High PG PG
Grad.
yrs) yrs) School (Gen.) (Prof.)
Unskilled worker E E E D D D D
Skilled worker E E D C C B B
Petty traders E D D C C B B
Shop owners D D C B B A A
Businessmen/
industrialists – with D C B B A A A
no employee
Chief Wage Earner's 3 Occupation
Businessmen/
industrialists – with C B B B A A A
1 to 9 employee
Businessmen/
industrialists – with B B A A A A A
10+ employee
Self-employed
D D D B B A A
professionals
Clerical/ salesmen D D D C B B B
Supervisor level D D C C B B A
Officers/
C C C B B A A
executives (junior)
Officers/
executives B B B B A A A
(middle/ senior)
3
Chief Wage Earner is the head of the household who contributes maximum to
the monthly household income. It is assumed in Indian marketing and media
space that the life style of a household is largely determined by the
combination of head of household’s highest level of education and current
occupation.
170
Index: Charts
Graph 1: Internet users by various socio-economic classes .............. 11
Graph 2: SEC profile of Internet users by city-market classes .......... 12
Graph 3: Regional distribution of Internet users by SEC class ........... 12
Graph 4: Age distribution of Internet users by SEC class................. 13
Graph 5: Gender profile of Internet users by SEC class .................. 14
Graph 6: Monthly Household Income (MHI) of Internet users by SEC class
.................................................................................... 14
Graph 7: Internet usage experience in years across SEC classes........ 16
Graph 8: ‘Heaviness’ of Internet usage across SEC classes (based on
duration of usage per day) .................................................... 16
Graph 9: Response to online marketing stimuli by internet users of
various SEC classes ............................................................. 19
Graph 10: Online buying across SEC classes ................................ 20
Chart 11: Gender breakup..................................................... 27
Chart 12: Age group distribution ............................................. 28
Chart 13: City class - by population size .................................... 29
Chart 14: City class - by market size ........................................ 30
Chart 15: Region-wise break-ups............................................. 32
Chart 16: Socio economic classification..................................... 34
Chart 17: Highest educational qualification................................ 35
Chart 18: Occupational break up............................................. 36
Chart 19: Function / field of occupation ................................... 37
Chart 20: Head of the household............................................. 38
Chart 21: Monthly family income ............................................ 39
Chart 22: Most expensive vehicle owned by the household.............. 40
Chart 23: Ownership of credit cards (individually)........................ 41
Chart 24: Current loan liabilities............................................. 43
Chart 25: Years of experience in using internet ........................... 44
Chart 26: Place of accessing internet ....................................... 45
Chart 27: Type of internet connection at home ........................... 46
Chart 28: Type of internet connection at office........................... 47
Chart 29: Service provider subscribed to at home ........................ 48
Chart 30: Service provider subscribed to at office ........................ 49
Chart 31: Frequency of accessing internet from home ................... 50
Chart 32: Frequency of accessing internet from office................... 51
Chart 33: Time of the day accessing internet from home ............... 52
Chart 34: Time of the day accessing internet from office ............... 53
Chart 35: Duration of PC usage from home................................. 54
Chart 36: Duration of internet usage from home.......................... 55
Chart 37: Duration of PC usage from office ................................ 56
Chart 38: Duration of internet usage from office ......................... 57
Chart 39: Time spent by internet users on watching TV ................. 58
Chart 40: Time spent by internet users on reading newspaper ......... 59
Chart 41: Time spent by internet users on listening to radio ........... 60
Chart 42: Professional activities ............................................. 63
Chart 43: Personal activities.................................................. 64
Chart 44: Downloading activities............................................. 65
Chart 45: E-commerce related activities ................................... 66
Chart 46: Online shopping..................................................... 67
Chart 47: Response to online marketing stimulus ......................... 68
Chart 48: Blogging activities .................................................. 69
Chart 49: Member of an online community................................. 70
Chart 50: Problems faced while surfing the internet ..................... 74
Chart 51: Multiple user shares of email websites ......................... 76
Chart 52: Number of email accounts and average per capita email ids 77
171
Index: Change from
Previous Year Graphs
Chart 1: Gender breakup ...................................................... 27
Chart 2: Age group distribution .............................................. 28
Chart 3: City class - by market size.......................................... 30
Chart 4: Region-wise break-ups .............................................. 32
Chart 5: Socio economic classification ...................................... 34
Chart 6: Highest educational qualification ................................. 35
Chart 7: Occupational break up .............................................. 36
Chart 8: Head of the household .............................................. 38
Chart 9: Monthly family income .............................................. 39
Chart 10: Most expensive vehicle owned by the household.............. 40
Chart 11: Ownership of credit cards (individually)........................ 41
Chart 12: Years of experience in using internet ........................... 44
Chart 13: Place of accessing internet ....................................... 45
Chart 14: Type of internet connection at home ........................... 46
Chart 15: Type of internet connection at office........................... 47
Chart 16: Service provider subscribed to at home ........................ 48
Chart 17: Service provider subscribed to at office ........................ 49
Chart 18: Frequency of accessing internet from home ................... 50
Chart 19: Frequency of accessing internet from office................... 51
Chart 20: Time of the day accessing internet from home ............... 52
Chart 21: Time of the day accessing internet from office ............... 53
Chart 22: Duration of PC usage from home................................. 54
Chart 23: Duration of internet usage from home.......................... 55
Chart 24: Duration of PC usage from office ................................ 56
Chart 25: Duration of internet usage from office ......................... 57
Chart 26: Time spent by internet users on watching TV ................. 58
Chart 27: Time spent by internet users on reading newspaper ......... 59
Chart 28: Time spent by internet users on listening to radio ........... 60
Chart 29: Professional activities ............................................. 63
Chart 30: Personal activities.................................................. 64
Chart 31: Downloading activities............................................. 65
Chart 32: E-commerce related activities ................................... 66
Chart 33: Online shopping..................................................... 67
Chart 34: Response to online marketing stimulus ......................... 68
Chart 35: Multiple user shares of email websites ......................... 76
Chart 36: Number of email accounts and average per capita email ids 77
172
Index: Tables
Table 1: Detailed sample base distribution of the land survey ........... 5
Table 2: Preferred language of reading of Internet users by SEC class 13
Table 3: Ownership levels of some key household assets among the
Internet users of various SEC classes ........................................ 15
Table 4: Level of usage of various online activities across SEC classes 18
Table 5: Popularity of vernacular language content by SEC class ...... 19
Table 6: Most top of mind recalled websites across SEC classes (Top 5)
.................................................................................... 20
Table 7: Most used websites across SEC classes (Top 5).................. 21
Table 8: The most popularly used website by specific online activities
across SEC class ................................................................. 21
Table 9: Popularity of various internet activities ......................... 26
Table 10: Top 10 cities ........................................................ 31
Table 11: Preferred language of reading ................................... 33
Table 12: Household asset ownership ....................................... 42
Table 13: Popularity of various internet activities ........................ 61
Table 14: Membership by type of online community ..................... 71
Table 15: Most used local language websites (other than English) ..... 72
Table 16: Online activities desired in other languages ................... 73
Table 17: Preferred websites - emailing .................................... 75
Table 18: Top of mind unaided recall - all websites ...................... 78
Table 19: Most used website - all websites................................. 79
Table 20: Info search (English) ............................................... 80
Table 21: Info search (local language) ...................................... 81
Table 22: Job search ........................................................... 82
Table 23: Booking travel tickets ............................................. 83
Table 24: Online shopping (other than travel tickets).................... 84
Table 25: Online news ......................................................... 85
Table 26: Financial news & info (rates, quotes, etc.) .................... 86
Table 27: Online share trading ............................................... 87
Table 28: Real estate info..................................................... 88
Table 29: Matrimonial search................................................. 89
Table 30: Dating/friendship search.......................................... 90
Table 31: Social networking/communities ................................. 91
Table 32: Online gaming....................................................... 92
Table 33: Download mobile content......................................... 93
Table 34: Preferred instant messaging applications ...................... 94
Table 35: Download music .................................................... 95
Table 36: Sports content ...................................................... 96
Table 37: Cinema content..................................................... 97
Table 38: Websites local language contents ............................... 98
Table 39: Preferred blog sites ................................................ 99
Table 40: Preferred astrology website ..................................... 100
Table 41: Preferred online learning / education website............... 101
Table 42: Favorite TV channels ............................................. 102
Table 43: Favorite newspapers .............................................. 103
Table 44: Favorite magazines ............................................... 104
Table 45: Favorite radio channels .......................................... 105
Table 46: TOM recall for brands............................................. 106
173
Index: Segment wise
Detailed Tables
Table 1: Gender breakup ..................................................... 108
Table 2: Age group distribution ............................................. 108
Table 3: City class - by population size .................................... 109
Table 4: City class - by market size ........................................ 109
Table 5: City wise distribution .............................................. 110
Table 6: Region-wise break-ups ............................................. 111
Table 7: Preferred language of reading .................................... 112
Table 8: Socio economic classification ..................................... 113
Table 9: Highest educational qualification ................................ 113
Table 10: Occupational break up ........................................... 113
Table 11: Function / field of occupation .................................. 114
Table 12: Head of the household ........................................... 114
Table 13: Monthly family income ........................................... 114
Table 14: Most expensive vehicle owned by the household ............ 115
Table 15: Ownership of credit cards (individually)....................... 115
Table 16: Household asset ownership ...................................... 116
Table 17: Current loan liabilities............................................ 116
Table 18: Years of experience in using internet.......................... 117
Table 19: Place of accessing internet ...................................... 117
Table 20: Type of internet connection at home .......................... 117
Table 21: Type of Internet Connection at Office ......................... 118
Table 22: Service provider subscribed to at home ....................... 118
Table 23: Service provider subscribed to at office....................... 119
Table 24: Frequency of accessing internet from home .................. 119
Table 25: Frequency of accessing internet from office ................. 120
Table 26: Time of the day accessing internet from home .............. 120
Table 27: Time of the day accessing internet from office .............. 120
Table 28: Duration of internet usage from home......................... 121
Table 29: Duration of internet usage from office ........................ 121
Table 30: Duration of internet usage during weekdays.................. 121
Table 31: Duration of internet usage during weekends ................. 122
Table 32: Duration of PC usage from home ............................... 122
Table 33: Duration of PC usage from office ............................... 122
Table 34: Time spent by internet users on watching TV ................ 123
Table 35: Time spent by internet users on reading newspaper ........ 123
Table 36: Time spent by internet users on listening to radio .......... 123
Table 37: Professional activities ............................................ 124
Table 38: Personal activities................................................. 124
Table 39: Downloading activities ........................................... 125
Table 40: E-commerce related activities .................................. 125
Table 41: Online shopping.................................................... 125
Table 42: Blogging activities ................................................. 126
Table 43: Member of an online community ............................... 126
Table 44: Membership by type of online community .................... 127
Table 45: Usage of other language websites .............................. 127
Table 46: Online activities desired in other languages .................. 128
Table 47: Problems faced while surfing the internet .................... 128
Table 48: Top of mind unaided recall - all websites ..................... 129
Table 49: Most used website - all websites................................ 131
Table 50: Preferred website for emailing ................................. 132
Table 51: Multiple user shares of email websites ........................ 132
Table 52: No. of email account ............................................. 133
Table 53: Preferred website for job search ............................... 133
174
Table 54: Preferred website for mobile content ......................... 134
Table 55: Preferred website for sports .................................... 135
Table 56: Preferred website for travel products ......................... 136
Table 57: Preferred website for matrimony............................... 137
Table 58: Preferred website for financial news/info .................... 138
Table 59: Preferred website for cinema ................................... 139
Table 60: Preferred website for online share/stock trading............ 140
Table 61: Preferred website for games .................................... 141
Table 62: Preferred website for online shopping......................... 142
Table 63: Preferred website for online news ............................. 143
Table 64: Preferred website for friendship/dating ...................... 144
Table 65: Preferred website for music ..................................... 145
Table 66: Preferred info search engine - local language ................ 146
Table 67: Preferred website for real estate............................... 146
Table 68: Preferred info search engine - English ......................... 147
Table 69: Preferred website for instant messaging ...................... 147
Table 70: Preferred website for social networking/communities ..... 148
Table 71: Preferred website for astrology................................. 149
Table 72: Preferred website for online learning/education ............ 150
Table 73: Preferred blog sites ............................................... 151
Table 74: Other language preferred for local language content....... 152
Table 75: Preferred website for checking local language content .... 153
Table 76: Most preferred TV channel....................................... 154
Table 77: Most preferred newspaper ....................................... 157
Table 78: Most preferred magazine......................................... 159
Table 79: Most preferred radio channel ................................... 162
Table 80: Response to online marketing stimulus ........................ 162
Table 81: Top of mind recall for brands ................................... 163
Table 82: City type classification by market size ........................ 168
Table 83: City type by population size vs. market size.................. 169
Table 84: Socio economic classification (SEC) grid....................... 170
175
176
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India Online 2007

Internet Users by Socio Economic Classification

India Online 2007

Key Findings .......................................................................11

Segment Wise Detailed Tables ............................................... 107

Appendix ......................................................................... 167

India Online 2007

India Online 2007

User Segment Supplementary Reports

Category Supplementary Reports: (comparative profiling of top 5 websites)

X Mobile content download

Note - All supplement reports are subject to sufficiency of sample responses.

The land survey

Table 1: Detailed sample base distribution of the land survey

Region City/ Town City Class Sample Size City Class

West Rajkot (Guj) 5 lakh - 10 lakh 301

East Bhubneshwar (Ori) 5 lakh – 10 lakh 303

South Mysore (Kar) 5 lakh – 10 lakh 329

Some further questions related to the specifics of demographic profile of the

The Online Survey

X In terms of capturing website preferences, 6 more online activity

In the online questionnaire, a response format of 'clicking' a single or multiple

Further, to enlist complete and sincere responses, an incentive of a significant

While some of this growth can be attributed to the better representation of

Internet users from lower socio-economic groups are relatively ‘younger’.

The socio-economic class and ‘affluence level’ of internet users go hand-in-

Accordingly, ownership levels of the more evolved ‘lifestyle’ products such as

In conclusion, since demographic and income characteristics as well as the

Graph 1: Internet users by various socio-economic classes

Current Year SEC A SEC B SEC C SEC D SEC E

In terms of figures, at 8.1 million, SEC B users outnumber other socio-economic

Further, if ‘metro’ towns contribute proportionately more of the SEC ‘A’

Graph 2: SEC profile of Internet users by city-market classes

Current Year M etro Urban uptowns Emerging Towns Others

SEC A SEC B SEC C SEC D&E All Users

The regional composition across SEC groups vary distinctly

Graph 3: Regional distribution of Internet users by SEC class

Current Year North East South West

SEC A SEC B SEC C SEC D&E All Users

Table 2: Preferred language of reading of Internet users by SEC class

Internet users from lower socio-economic groups are relatively

Graph 4: Age distribution of Internet users by SEC class

Current Year 13-18 yrs 19-24 yrs 25-35 yrs

SEC A SEC B SEC C SEC D&E All Users

The ‘male skew’ runs deeper among lower SEC classes

Graph 5: Gender profile of Internet users by SEC class

Current Year M ale Female

SEC A SEC B SEC C SEC D&E All Users

The socio-economic class and affluence level of internet users go

Graph 6: Monthly Household Income (MHI) of Internet users by SEC class

Current Year Up to Rs. 10K 10-30K 30-50K Above 50K

SEC A SEC B SEC C SEC D&E All Users

X Ownership of cars (4-wheelers) is highest in SEC A at 47% and decreases

X Ownership of two-wheelers is higher among lower SECs – SEC C has the

X Ownership of a more evolved ‘lifestyle’ products such as AC, washing

Graph 7: Internet usage experience in years across SEC classes

Current Year Up to 1 year 1-2 years M ore than 2 years

SEC A SEC B SEC C SEC D&E All Users

Graph 8: ‘Heaviness’ of Internet usage across SEC classes (based on duration of

Current Year Light users M edium users Heavy users

SEC A SEC B SEC C SEC D&E All Users

Other highlights with respect to internet access are:

X Home access is significantly more common in SEC A (72%) even when

X Internet access from home during 9 am to 6 pm is more common among