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JuxtConsult India Online 2007 Internet Users by Socio Economic Classification Report

JuxtConsult India Online 2007 Internet Users by Socio Economic Classification Report

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The India Online Users by Socio Economic Classification Report studies the Popularity of the Activity,Demographic Profile,Socio-Economic Profile etc. The Net Usage Status,Net Usage Dynamics,Preferred Net Activities,Most Used Websites,Most Used Offline Media Brands,Response to Online Marketing Stimuli,Offline Brands Recalled
The India Online Users by Socio Economic Classification Report studies the Popularity of the Activity,Demographic Profile,Socio-Economic Profile etc. The Net Usage Status,Net Usage Dynamics,Preferred Net Activities,Most Used Websites,Most Used Offline Media Brands,Response to Online Marketing Stimuli,Offline Brands Recalled

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Published by: JuxtConsult Pvt. Ltd. on Feb 20, 2009
Copyright:Attribution Non-commercial

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01/28/2013

Chart 31: Frequency of accessing internet from home

Base: 14,231

Chart 18: Frequency of accessing internet from home

Base: 14,231(CY), 13,649(PY)

Current Year

84%

81%

82%

84%

86%

14%

17%

15%

14%

13%

1%

2%

4%

2%

2%

0%

20%

40%

60%

80%

100%

SEC A

SEC B

SEC C

SEC D&E

All Users

At least once daily

Weekly, but not daily

Less than once a week

Change from PY

14%

9%

6%

12%

6%

-0.1%

-8%

6%

5%

8%

-1%

-2%

-1%

1%

-1%

-10%

-5%

0%

5%

10%

15%

India Online 2007

51

Chart 32: Frequency of accessing internet from office

Base: 17,617

Chart 19: Frequency of accessing internet from office

Base: 17,617(CY), 14,274(PY)

Change from PY

5%

11%

-4%

-8%

2%

2%

-2%

14%

2%

7%

-0.4%

-0.4%

0.2%

-1%

-0.1%

-10%

-5%

0%

5%

10%

15%

Current Year

8%

10%

13%

17%

11%

86%

79%

85%

87%

91%

3%

5%

2%

2%

2%

0%

20%

40%

60%

80%

100%

SEC A

SEC B

SEC C

SEC D&E

All Users

At least once daily

Weekly, but not daily

Less than once a week

Internet Users by Socio Economic Classification

52

Chart 33: Time of the day accessing internet from home

Base: 13,905

Chart 20: Time of the day accessing internet from home

Base: 13,905(CY), 13,345(PY)

Change from PY

2%

1%

2%

2%

2%

-1%

-7%

-11%

-10%

-7%

2%

-9%

4%

5%

4%

-15%

-10%

-5%

0%

5%

10%

Current Year

9%

53%

45%

54%

8%

8%

9%

9%

20%

28%

22%

20%

15%

55%

59%

0%

20%

40%

60%

SEC A

SEC B

SEC C

SEC D&E

All Users

Midnight to 9.00 AM

9.00 AM-6.00 PM

6.00 PM - 12.00 Midnight

India Online 2007

53

Chart 34: Time of the day accessing internet from office

Base: 17,680

Chart 21: Time of the day accessing internet from office

Base: 17,680(CY), 14,305(PY)

Current Year

4%

9%

12%

12%

16%

12%

2%

4%

4%

5%

55%

57%

59%

53%

54%

0%

20%

40%

60%

SEC A

SEC B

SEC C

SEC D&E

All Users

Midnight to 9.00 AM

9.00 AM-6.00 PM

6.00 PM - 12.00 Midnight

Change from PY

0.0%

-0.6%

-0.4%

-0.4%

-1%

-3%

-3%

-6%

-5%

-1%

-1%

-1%

0.0%

2%

-0.3%

-10%

-5%

0%

5%

Internet Users by Socio Economic Classification

54

Chart 35: Duration of PC usage from home

Base: 15,214

Chart 22: Duration of PC usage from home

Base: 15,214(CY), 15,041(PY)

Current Year

68%

67%

69%

61%

67%

25%

22%

21%

21%

21%

11%

12%

14%

10%

13%

0%

20%

40%

60%

80%

SEC A

SEC B

SEC C

SEC D&E

All Users

Light users

Medium users

Heavy users

Change from PY

1%

-4%

2%

4%

2%

-2%

-4%

2%

-2%

-3%

0.3%

0.2%

1%

1%

2%

-5%

0%

5%

India Online 2007

55

Chart 36: Duration of internet usage from home

Base: 14,015

Chart 23: Duration of internet usage from home

Base: 14,015(CY), 13,248(PY)

Current Year

33%

35%

43%

41%

42%

41%

45%

38%

36%

33%

21%

22%

26%

20%

23%

0%

10%

20%

30%

40%

50%

SEC A

SEC B

SEC C

SEC D&E

All Users

Light users

Medium users

Heavy users

Change from PY

-1%

-5%

-3%

-6%

-1%

-3%

-2%

-1%

-1%

-2%

7%

5%

5%

6%

3%

-10%

-5%

0%

5%

10%

Internet Users by Socio Economic Classification

56

Chart 37: Duration of PC usage from office

Base: 18,200

Chart 24: Duration of PC usage from office

Base: 18,200(CY), 14,961(PY)

Current Year

28%

31%

29%

29%

42%

22%

20%

22%

22%

25%

47%

38%

49%

49%

47%

0%

10%

20%

30%

40%

50%

SEC A

SEC B

SEC C

SEC D&E

All Users

Light users

Medium users

Heavy users

Change from PY

-13%

0.1%

1%

15%

2%

-2%

2%

2%

-3%

1%

1%

-3%

-3%

-2%

0.3%

-20%

-10%

0%

10%

20%

India Online 2007

57

Chart 38: Duration of internet usage from office

Base: 17,100

Chart 25: Duration of internet usage from office

Base: 17,100(CY), 13,934(PY)

Current Year

42%

45%

45%

47%

48%

25%

27%

26%

27%

26%

26%

29%

31%

29%

28%

0%

10%

20%

30%

40%

50%

SEC A

SEC B

SEC C

SEC D&E

All Users

Light users

Medium users

Heavy users

Change from PY

2%

4%

0.3%

1%

2%

-2%

-5%

-10%

-3%

-2%

0.1%2%

8%

2%

2%

-10%

-5%

0%

5%

10%

Internet Users by Socio Economic Classification

58

Chart 39: Time spent by internet users on watching TV

Base: 21,962

Chart 26: Time spent by internet users on watching TV

Base: 21,962(CY), 18,555(PY)

Current Year

44%

44%

42%

44%

46%

43%

40%

44%

43%

44%

10%

13%

14%

16%

13%

0%

10%

20%

30%

40%

50%

SEC A

SEC B

SEC C

SEC D&E

All Users

Light users

Medium users

Heavy users

Change from PY

-1%

8%

5%

5%

5%

-2%

-2%

-2%

-3%

-2%

-3%

4%

-6%

-3%

-3%

-10%

-5%

0%

5%

10%

India Online 2007

59

Chart 40: Time spent by internet users on reading newspaper

Base: 22,501

Chart 27: Time spent by internet users on reading newspaper

Base: 22,501(CY), 19,016(PY)

Current Year

41%

47%

16%

13%

12%

13%

14%

45%

46%

51%

41%

36%

41%

42%

44%

0%

10%

20%

30%

40%

50%

60%

SEC A

SEC B

SEC C

SEC D&E

All Users

Light users

Medium users

Heavy users

Change from PY

-38%

-32%

-36%

-39%

-42%

26%

20%

26%

27%

27%

15%

12%

10%

12%

12%

-50%

-40%

-30%

-20%

-10%0%

10%

20%

30%

Internet Users by Socio Economic Classification

60

Chart 41: Time spent by internet users on listening to radio

Base: 14,785

Chart 28: Time spent by internet users on listening to radio

Base: 14,785(CY), 12,358(PY)

Current Year

16%

19%

19%

21%

19%

72%

65%

72%

72%

76%

10%

14%

9%

9%

8%

0%

20%

40%

60%

80%

SEC A

SEC B

SEC C

SEC D&E

All Users

Light users

Medium users

Heavy users

Change from PY

3%

9%

7%

2%

2%

-2%

-3%

-1%

-5%

-11%

0.1%

2%

-2%

-0.3%

-0.3%

-15%

-10%

-5%

0%

5%

10%

India Online 2007

61

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