Chapter 1

INTRODUCTION
STATEMENT OF THE PROBLEM

The biggest management challenge in the new millennium of liberalization and globalization for a business is to serve and maintain good relationship with the king the customer. In the past producers took their customers for granted, because at that time the customers were not demanding nor had alternative source of supply or suppliers. But today there is a radical transformation. The changing business environment is characterized by economic liberalization, increasing competition, high consumer choice, demanding customer, more emphasis on quality and value of purchase etc. the statement of the problem of this project report are as follows A Comparative Study and Consumer Preference Towards Idea and Vodafone - A Case Study of Moradabad City

INTRODUCTION OF THE TOPIC

The main aim of this project report is to study the Comparative Analysis Consumer Preference towards Idea and Vodafone - A Case Study of Moradabad City. The telecoms trends in India will have a great impact on everything from the humble PC, internet, broadband (both wireless and fixed), cable, handset features, talking SMS, IPTV, soft switches and managed services to the local manufacturing and supply chain. Consequently, wireless now accounts for 54.6% of the total telephone subscriber base, as compared to only 40% in 2003. Wireless subscriber growth is expected to bypass 2.5 million new subscribers per month by 2007. The wireless technologies currently in use are Global System for Mobile Communications (GSM) and Code Division Multiple Access (CDMA). There are primarily 9 GSM and 5 CDMA operators providing mobile services in 19 telecom circles and 4 metro cities, covering 2000 towns across the country. Some of the positive impacts of this trends are as follows. According to a study, 18 percent of mobile users are willing to change their handsets every year to newer models with more features, which is good news for the handset vendors. The other impact is that while the operators have only limited options to generate additional revenues through value-added services from wire-line services, the mobile operators have numerous options to generate non-voice revenues from their customers. IDEA Cellular is a leading GSM mobile service operator with pan India licenses. With a customer base of over 40 million in 15 service areas, operations are soon expected to start in Orissa and Tamil Nadu-the first steps in providing pan India services covering over 90% of India's telephony potential. A frontrunner in introducing revolutionary tariff plans, IDEA Cellular has the distinction of offering the most customer friendly and competitive Pre Paid offerings, for the first time in India in an increasingly segmented market. Customer Service and Innovation are the drivers of this Cellular Brand. A brand known for many firsts, Idea was the first to launch GPRS and EDGE in the country. Idea has received international recognition for its path-breaking innovations when it won the GSM Association Award for "Best Billing and Customer Care Solution" for 2 consecutive years. Vodafone is the world's largest mobile telecommunications company measured by revenues and the world's second-largest measured by subscribers (behind China Mobile), with around 341 million proportionate subscribers as of November 2010. It operates networks in over 30 countries and has partner networks in over 40 additional countries. It 3

owns 45% of Verizon Wireless, the largest mobile telecommunications company in the United States measured by subscribers. The name Vodafone comes from voice data fone, chosen by the company to "reflect the provision of voice and data services over mobile phones".

SCOPE & IMPORTANCE

Mobile contexts of use vary a lot, and may even be continuously changing during use. The context is much more than location, but its other elements are still difficult to identify or measure. Location information is becoming an integral part of different mobile devices. Current mobile services can be enhanced with location-aware features, thus providing the user with a smooth transition towards context-aware services. Potential application fields can be found in areas such as travel information, shopping, entertainment, event information and different mobile professions. This paper studies location-aware mobile services from the users point of view. The paper draws conclusions about key issues related to user needs, based on user interviews, laboratory and field evaluations with users, and expert evaluations of location-aware services. The user needs are presented fewer than five main themes: topical and comprehensive contents, smooth user interaction, personal and user-generated contents, seamless service entities and privacy issues.

IMPORTANCE
Communication is very important for humans and even for creatures. It is the process of sharing knowledge, information, ideas and emotions. A single action is already a way to communicate. For business telecommunication is an essential part of the operation. Imagine a company if they don't have a way to be contacted or to contact their clients? Example of this is telephone forwarding which greatly improves how a company manages communication within their organization.

Chapter 2

THE INDIAN TELECOM INDUSTRY

The telecoms trends in India will have a great impact on everything from the humble PC, internet, broadband (both wireless and fixed), cable, handset features, talking SMS, IPTV, soft switches and managed services to the local manufacturing and supply chain. The Indian Telecommunication network with 110.01 million connections is the fifth largest in the world and the second largest among the emerging economics of Asia. Today, it is the largest growing market in the world and represents unique opportunities for U.S. companies in the stagnant global scenario. The total subscriber base, which has grown by 40% in 2005, is expected to reach 250 million in 2007. According to Broadband Policy 2004, Government of India aims at 9 million broadband connections and 18 million internet connections by 2007. The wireless subscriber base has jumped from 33.69 million in 2004 to 67.57 million in FY 2004-2005. In the last 3 years, two out of every three new telephone subscribers were wireless subscribers. Consequently, wireless now accounts for 54.6% of the total telephone subscriber base, as compared to only 40% in 2003. Wireless subscriber growth is expected to bypass 2.5 million new subscribers per month by 2007. The wireless technologies currently in use are Global System for Mobile Communications (GSM) and Code Division Multiple Access (CDMA). There are primarily 9 GSM and 5 CDMA operators providing mobile services in 19 telecom circles and 4 metro cities, covering 2000 towns across the country. Some of the positive impacts of these trends are as follows. According to a study, 18 percent of mobile users are willing to change their handsets every year to newer models with more features, which is good news for the handset vendors. The other impact is that while the operators have only limited options to generate additional revenues through valueadded services from wire-line services, the mobile operators have numerous options to generate non-voice revenues from their customers. Some examples of value-added services are ring tones download, coloured ring back tones, talking SMS, mobisodes (a brief programme episode designed for mobile phone viewing) etc. Moreover, there exists great opportunity for content developers to develop applications suitable for mobile users like mobile gaming, location based services etc. On the negative side, there is an increased threat of virus spread through mobile data connections and Bluetooth technology in mobile phones, making them unusable at times. This is good news for anti-virus solution providers, who will gain from this trend. Indian customers are embracing mobile technology in a big way (an average of four million subscribers added every month for the past six months 7

itself). They prefer wireless services compared to wire-line services, which is evident from the fact that while the wireless subscriber base has increased at 75 percent CAGR from 2001 to 2006, the wire-line subscriber base growth rate is negligible during the same period. In fact, many customers are returning their wire-line phones to their service providers as mobile provides a more attractive and comparative solution. The main drivers for this trend are quick service delivery for mobile connections, affordable pricing plans in the form of pre-paid cards and increased purchasing power among the 18 to 40 years age group as well as sizeable middle class a prime market for this service. Mergers Demand for new spectrum as the industry grows and the fact the spectrum allocation is done on the basis of number of subscribers will force companies to merge so as to claim large number of subscribers to gain more spectrum as a precursor to the launch of larger and expanded services. However it must also be noted that this may very well never happen on account of low telecom penetration. New Circles As mentioned earlier there is a significant number of tier-2 and tier-3 cities that can accommodate more players we expect aggressive response by the companies to such opportunities as and when they are created. Constrains Slow pace of the reform process. It would be difficult to make in-roads into the semi-rural and rural areas because of the lack of infrastructure. The services providers have to incur a huge initial fixed cost to make inroads into this market. Achieving break-even under these circumstances may prove to be difficult. The sector requires players with huge financial resources due to the above mentioned constraint. Upfront entry fees and bank guarantees represent a sizeable share of initial investments. While the criteria are important, it tends to support the existing big and older players. Financing these requirements require a little more liberal approach from the policy side. Problem of limited spectrum availability and the issue of interconnection charges between the private and state operators. Idea's strong growth in the Indian telephony market comes from its deep penetration in the non-urban and rural markets. Idea has the highest share of rural subscribers as a 8

percentage of total subscribers, amongst other GSM players. In fact, two out of every three new subscribers now come from non-urban market. Idea's innovative and revolutionary VAS offering has been a major growth driver. Be it Mobile TV, which was launched for the first time in India on the Idea network; exhaustive Music library in multiple languages; DTs/ RBTs; and other content download from the world of Cinema, Music, Cricket etc. - Idea has consistently grown its VAS revenue. Its revenue share of VAS is now higher than the industry average. Idea offers seamless coverage to roaming customers traveling to any part of the country, as well as to international traveling customers across over 200 countries. Idea's partnership with over 400 operators ensures that customers are always connected while on the move, within the country or other parts of the world. IDEA is the winner of 'The Emerging Company of the Year Award' at The Economic Times Corporate Excellence Awards 2009. IDEA Cellular also received the prestigious Avaya Global Connect Award for being the 'Most Customer Responsive Company' in the Telecom sector in the year 2010. The company has received several other national and international recognitions for its path-breaking innovations in mobile telephony products & services. It won the GSM Association Award for 'Best Billing and Customer Care Solution' for 2 consecutive years. It was awarded 'Mobile Operator of the Year Award - India' for 2007 and 2008 at the Annual Asian Mobile News Awards. IDEA Cellular is an Aditya Birla Group Company, India's first truly multinational corporation. The group operates in 26 countries, and is anchored by over 130,600 employees belonging to 40 nationalities. The Group has been adjudged the '6th Top Company for Leaders in Asia Pacific Region' in 2009, in a survey conducted by Hewitt Associates, in partnership with The RBL Group, and Fortune. The Group has also been rated 'The Best Employer in India and among the Top 20 in Asia' by the Hewitt-Economic Times and Wall Street Journal Study 2007.

COMPANY PROFILE

Company Information

IDEA Cellular is a publicly listed company, having listed on the Bombay Stock Exchange (BSE and the National Stock Exchange (NSE) in March 2007. IDEA Cellular is a leading GSM mobile service operator with pan India licenses. With a customer base of over 40 million in 15 service areas, operations are soon expected to start in Orissa and Tamil Nadu-the first steps in providing pan India services covering over 90% of India's telephony potential. A frontrunner in introducing revolutionary tariff plans, IDEA Cellular has the distinction of offering the most customer friendly and competitive Pre Paid offerings, for the first time in India in an increasingly segmented market. Customer Service and Innovation are the drivers of this Cellular Brand. A brand known for many firsts, Idea was the first to launch GPRS and EDGE in the country. Idea has received international recognition for its path-breaking innovations when it won the GSM Association Award for "Best Billing and Customer Care Solution" for 2 consecutive years. IDEA Cellular is part of the Aditya Birla Group, India's first truly multinational corporation. The group operates in 25 countries, and is anchored by over 1,25,000 employees belonging to 25 nationalities. The Group has been adjudged 'The Best Employer in India and among the Top 20 in Asia' by the Hewitt-Economic Times and Wall Street Journal Study 2007. Our Service Areas

10

The Indian telecommunications market for mobile services is divided into 22 "Service Areas" classified into "Metro", Category "A", Category "B" and Category "C" service areas by the Government of India. These classifications are based principally on a Service Area's revenue generating potential Our operational 13 Service Areas are broken up into Established and New Service Areas Established Service Areas The established service areas are Delhi, Andhra Pradesh, Gujarat and Maharashtra, Haryana, Kerala, Madhya Pradesh and Uttar Pradesh (West). Licenses for the Maharashtra and Gujarat Service Areas were awarded in December 1995, with network rollout and commercial launch achieved in 1997. In January 2001 the mobile operations in Andhra Pradesh Service Area were integrated with IDEA through a merger with Tata Cellular Limited. In June 2001, the mobile operations in Madhya Pradesh Service Area were fully integrated with IDEA through an acquisition of RPG Cellcom Limited. In October 2001, the license for Delhi Service Area was acquired during the fourth mobile license auction, with network rollout and commercial launch in November 2002. In January 2004, Escotel Mobile Communications Private Limited ("Escotel"), was acquired with its original licenses in the Service Areas of Haryana, Uttar Pradesh (West) and Kerala. All these Service Areas were re-branded and integrated with IDEA in June 2004 New Service Areas The New Service Areas are Uttar Pradesh (East), Rajasthan, Himachal Pradesh, Bihar, Mumbai, Karnataka and Punjab Licenses for Uttar Pradesh (East), Rajasthan and Himachal Pradesh were acquired through the acquisition of Escotel (Escorts Telecommunications Limited). Services in Karnataka and Punjab were launched through the acquisition of Spice Communications. Idea launched its services in Mumbai and Bihar in 2008. The Mumbai launch was the largest Metro City launch in India.

11

Our Mission

Key People
Board of Directors Mr. Kumar Mangalam Birla (Chairman) Smt. Rajashree Birla Mr. Saurabh Misra Mr. Sanjeev Aga (Managing Director) Mr. Arun Thiagarajan Ms. Tarjani Vakil Mr. Mohan Gyani Mr. Gian Prakash Gupta Mr. R.C. Bhargava Mr. P. Murari Mr. Biswajit A. Subramanian Dr. Hansa Wijayasuriya

Management Team Corporate Leadership Team Mr. Sanjeev Aga, Managing Director Mr. Akshaya Moondra, Chief Financial Officer Mr. Anil K. Tandan, Chief Technology Officer Mr. Prakash K. Paranjape, Chief Information Officer Mr. Pradeep Shrivastava, Chief Marketing Officer Mr. Navanit Narayan, Chief Service Delivery Officer Mr. Vinay K. Razdan, Chief Human Resource Officer Mr. Rajat K. Mukarji, Chief Corporate Affairs Officer 12

Mr. Rajesh K. Srivastava, Chief Materials & Procurement Officer Mr. Ambrish Jain, Director - Operations Mr. Himanshu Kapania, Director - Operations Our Partners IDEA welcomes all businesses and individuals interested in partnering with us to enhance and strengthen the IDEA products & services portfolio. To explore such potential partnerships, kindly get in touch with us by submitting the Partners Form. Some of our Technology and Content Partners: VAS Onmobile Asia Pacific Ltd

Cellebrum India Ltd

Siddhivinayak Astro Services Ltd.

Kodiak Ltd Mauj

Net4nuts India Ltd

Yahoo Rediff Mobile2win Sify NDTV

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ROAMING Roamware.inc Starhome

Bharti Telesoft

MARKETING COMMUNICATIONS Lowe India Pvt Ltd

Lintas Media Group NETWORK Nokia - Siemens Ericsson

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BRAND INFORMATION
The brand Idea It is almost impossible to disintegrate brand Idea from the corporate Idea. Brand values are the company values and vise versa. Brand Vision: It goes without saying that the brand vision of idea mirrors the companys vision. The brand mission statement is...... To be the most customer-focused mobile service brand, continuously innovating to help liberate our customers from the shackles of time & space.

IDEA - Brand Values Innovate . Stimulate . Liberate ....

It is these brand values, which have made us a formidable player in the telecom industry. Innovations that stimulate the customer and liberate him from the shackles of time and space are the core of our brand. This is what we strive for. Nothing more, nothing less, nothing else. IDEA - Brand Mission The India footprint Idea Anywhere connectivity - bringing India closer. The Technology Advantage Idea Tomorrow's technology to enrich today. The Customer Focus Idea Make a single interaction a lasting relationship. The Employee Focus Idea Nurture the roots that nurture our ideas

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Brand Initiatives Our aim, through media buying and planning, is to create year round impact. With the objective of strengthening our brand, we work with strategic communication partners on campaigns like sponsorship of the Idea International Indian Film Academy awards and the television programs Idea Rocks India, Idea Star Singer and Idea Andhra Idol. We seek engagement with subscribers on a variety of levels, from major celebrity fashion shows to small local events timed to coincide with new product offerings. Since August 2003, we have commissioned a Brand Track Index Study to evaluate the health of our brand. The Brand Track Index Study is a monthly study conducted by TNS, a marketing consultant engaged by us to evaluate our brand using face-to-face interviews on a random sample of mobile users a well as those intending to purchase mobiles within the next three months. According to the study our brand is perceived as reliable/trustworthy and one that offers cheaper and good promotional offers. We have improved our rating in the Brand Track Index calculated by the study in the past year reflecting, we believe, the growing strength of our brand. The main communication medium for the Idea brand is television, where we seek strategic Idea brand coverage in various formats. Billboards and hoardings are used as a secondary medium, customized for specific regional preferences to communicate effectively at the local level. We also use other mass communication media such as the press and radio to communicate price plans and other tactical and customer information. All our key initiatives are subjected to a rigorous testing and launch process to ensure accountability for all advertising spend and improve the chances of success of a new product. This process is followed up with extensive briefing of call center agents and sales personnel and real-time tracking of the impact of the communication and feedback from subscribers. Our Values Values We Value: Integrity - Honesty in every action 16

At Aditya Birla Group, Integrity is defined as: Acting and taking decisions in a manner that is fair, honest, following the highest standards of professionalism and also perceived to be so. Integrity for us means not only financial and intellectual integrity, but in all other forms as are commonly understood. Key words that connote Integrity are: Ethical Truthful Principled Transparent Upright Respectful Commitment - deliver on the promise At Aditya Birla Group Commitment is defined as: On the foundation of integrity, doing whatever it takes to deliver value to all stakeholders. In the process, taking ownership of our actions and decisions, those of our team and that part of the organization that we are responsible for. Key words that connote commitment are: Accountability Discipline Responsibility Result orientation Self-confidence Reliability Passion - energized action At Aditya Birla Group Passion is defined as: A missionary zeal arising out of emotional engagement with the organization that makes work joyful and inspires each one to give his or her best. Relentless pursuit of goals and objectives with the highest level of energy and enthusiasm, that is voluntary and spontaneous. Key words that connote passion are: Intensity Innovation 17

 Transformational Fire-in-the-belly Inspirational Deep sense of purpose Seamlessness - boundryless in letter and spirit At Aditya Birla Group, Seamlessness is defined as: Thinking and working together across functional silos, hierarchies, business and geographies. Leveraging the available diversity to garner synergy benefits and promote openness through sharing and collaborative efforts. Key words that connote Seamlessness are: Teamwork Integration Involvement Openness Global Learning from the best Empowering Speed - one step ahead always At Aditya Birla Group, Speed is defined as: Responding to internal and external customers with a sense of urgency. Continuously seeking to crash timelines and choosing the right rhythm to optimize organization efficiencies. Our Promoters IDEA Cellular is part of the Aditya Birla Group, India's first truly multinational corporation. Global in vision, rooted in Indian values, the Group is driven by a performance ethic pegged on value creation for its multiple stakeholders. The group operates in 25 countries, and is anchored by over 100,000 employees belonging to 25 nationalities. The Group has been adjudged 'The Best Employer in India and among the Top 20 in Asia' by the Hewitt-Economic Times and Wall Street Journal Study 2007. 18

A premium conglomerate, the Aditya Birla Group is a leader in swathe of products viscose staple fibre, aluminium, cement, copper, carbon black, insulators, garments. The Group has also made successful forays into financial services, telecom, software, BPO and retail sectors. Today, the Group is India's most diversified business house. Our Promoters are 1. Aditya Birla Nuvo Limited 2. Grasim Industries Limited 3. Hindalco Industries Limited and 4. Birla TMT Holdings Private Limited.

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PRODUCT RANGE
Prepaid Plans - UP (West) With Idea, SIMPLICITY and AFFORDABILITY walk hand in hand. Our customer centric tariffs allow you all the room in the world to choose the perfect plan, one which optimizes your usage and keeps your pocket heavy too. So, when you talk, you don't forget to smile. To get an !dea Prepaid Connection, just fill up the Prepaid Enrollment Form (comes alongwith SIM Pack) available with the retailer where you obtain the connection from IDEA - Registration and Activation Process As per the directive from the Department of Telecom (DOT), following Documents need to be submitted with the Prepaid Enrollment Form Self Attested Photograph Photo proof of Identity / Signature Proof of Address

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POST PAID
Happy 150 Plan

ONE TIME CHARGES (Rs.) Activation Charges Membership Fee Security Deposit MONTHLY CHARGES (FIXED) (Rs.) Bill Plan Charge Monthly Rental MONTHLY CHARGES (Rs.) CLIP (optional) Benefit-UDP LOCAL RATES (Rs. / Min) Within CUG Idea to Idea Idea to Mobiles Idea to Fixed STD RATES (Rs. / Min) Idea to Mobiles Idea to Fixed ISD (Rs. / Min) USA, Canada, Europe (Fixed Line) Gulf, Europe (Mobile), SAARC Countries, 6.40 9.19 21 1.50 1.50 0.10 0.50 0.50 0.75 49.00 Rs. 150, Local and STD Calls, Excl CUG 0.00 150.00 200.00 0.00 500.00

Africa & Rest of the World, Australia, Singapore, Hong Kong, Thailand, Malaysia, Indonesia, New Zealand. Cuba, Sao Tome & Principe, Guinea Bissau, Diego Garcia, Nauru, Soloman Islands, Vanuatu, Cook Islands, Tuvalu, Tokelau, Norfolk Island, Sakhalin. SMS (Rs.) Local National International Add- On Packs Happy Local Pack 0.75 1.50 5.00 NA Rs. 75, Local I2I 20 Ps, I2M 40 Ps and I2L 60 Ps/Pulse 49.20

Approximate Financial Implication Values - As per TRAI Format One Time Fee Monthly Rental Monthly Minimum Commitment CLIP Charges Interest on Security Deposit Monthly Variable Charges (Mins.) Estimated Monthly Bill (Rs.) Service Tax @ 10.3% Estimated Total Monthly Bill Rs 700 Rs.150 NIL Rs. 49 (Optional) NIL 100 154 15.86 200 157 16.17 300 161 16.58 500 259 26.68 285.68 1000 518 53.35 571.35

169.86 173.17 177.58

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Power 150

ONE TIME CHARGES (Rs.) Activation Charges Membership Fee Security Deposit MONTHLY CHARGES (FIXED) (Rs.) Bill Plan Charge Monthly Rental MONTHLY CHARGES (OPTIONAL) (Rs.) CLIP Benefit-UDP LOCAL RATES (Rs. / Min) Within CUG Idea to Idea Idea to Mobiles Idea to Fixed STD RATES (Rs. / Min) Idea to Mobiles Idea to Fixed ISD (Rs. / Min) USA, Canada, Europe (Fixed Line) Gulf, Europe (Mobile), SAARC Countries, Africa & Rest of the World, Australia, Singapore, Hong Kong, Thailand, Malaysia, Indonesia, New 9.19 6.40 1.50 1.50 0.10 0.50 0.75 1.00 0.00 Free Airtime upto Rs. 150 for Local idea to idea 0.00 150.00 200.00 0.00 500.00

23

Zealand. Cuba, Sao Tome & Principe, Guinea Bissau, Diego Garcia, Nauru, Soloman Islands, Vanuatu, Cook Islands, Tuvalu, Tokelau, Norfolk Island, Sakhalin. UK ISD Calling Rates UK Landline UK Mobile SMS (Rs.) Local National International Add- On Packs I2I Pack* Rs. 18 - 50 Pulse of Local Idea to Idea free. 1.00 1.50 5.00 6.40 9.19 49.20

The Pack is available with the basic plan only i.e., Plan wihout any add-on packs. I2M Pack* Rs. 100 - 250 Pulse of Local Idea to other mobile free.

The Pack is available with the basic plan only i.e., Plan wihout any add-on packs. Unlimited I2I Night Pack* Rs. 99, All Local I2I Calling Between 11.00 PM to 7 AM free.

The Pack is available with the basic plan only i.e., Plan wihout any add-on packs. Local On-Net Pack @ Rs. 50 I2I @ 30Ps/Pulse, I2M @ 50 Ps/Pulse

Approximate Financial Implication Values - As per TRAI Format One Time Fee Monthly Rental Monthly Minimum Commitment Rs 700 Rs.150 NIL

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CLIP Charges Interest on Security Deposit Monthly Variable Charges (Mins.) Estimated Monthly Bill (Rs.) Service Tax @ 10.3% Estimated Total Monthly Bill Call Pattern Assumptions Type of Call Local STD ISD

NIL NIL 100 204 21 225 200 258 27 285 300 313 32 345 500 421 43 464 1000 692 71 763

To Idea To Mobiles 36.00% 47.00% 1.00% NA 1.00% NA

To Fixed 15.00% 1.00% NA

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COMPANY PROFILE

Vodafone Group plc is a global telecommunications company headquartered in London, United Kingdom. It is the world's largest mobile telecommunications company measured by revenues and the world's second-largest measured by subscribers (behind China Mobile), with around 341 million proportionate subscribers as of November 2010. It operates networks in over 30 countries and has partner networks in over 40 additional countries. It owns 45% of Verizon Wireless, the largest mobile telecommunications company in the United States measured by subscribers. The name Vodafone comes from voice data fone, chosen by the company to "reflect the provision of voice and data services over mobile phones". Its primary listing is on the London Stock Exchange and it is a constituent of the FTSE 100 Index. It had a market capitalisation of approximately 93 billion as of 9 March 2011, making it the fourth largest company on the London Stock Exchange. It has a secondary listing on NASDAQ.

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Vodafone Group plc

Type Traded as Industry Predecessor Founded Headquarters Area served Public limited company LSE: VOD NASDAQ: VOD Telecommunications 19831991 Racal Telecom 1984 London, United Kingdom Worldwide Gerard Kleisterlee (Chairman) Vittorio Colao (CEO) Fixed line and mobile telephony, Internet services, digital television 45.88 billion (2011)

Key people

Products

Revenue Operating income Profit Total assets Total equity Employees Website

5.596 billion (2011)

7.968 billion (2011) 151.22 billion (2011) 87.55 billion (2011) 83,862 (March 2011) Vodafone.com

27

HISTORY

In 1980, Sir Ernest Harrison OBE, chairman of Racal Electronics plc's, the UK's largest maker of military radio technology, agreed a deal with Lord Weinstock of General Electric Company plc to allow Racal to access some of GEC's tactical battlefield radio technology. Briefing the head of Racal's military radio division Gerry Whent to drive the company into commercial mobile radio, Whent visited GE's factory in Virginia, USA in 1980. In 1982, Racal's newly formed Racal Strategic Radio Ltd subsidiary won one of two UK cellular telephone network licences, with the other going to British Telecom The network, known as Racal Vodafone, was 80% owned by Racal, with Millicom holding 15% and Hambros Technology Trust 5%. Vodafone was launched on 1 January 1985. Racal Strategic Radio was renamed Racal Telecommunications Group Limited in 1985. On 29 December 1986, Racal Electronics bought out the minority shareholders of Vodafone for GB110 million. Under stock market pressure to realise full value for shareholders (the mobile unit was being valued at the same amount as the whole Racal group), in September 1988, the company was again renamed Racal Telecom, and on 26 October 1988, Racal Electronics floated 20% of the company. The flotation valued Racal Telecom at GB1.7 billion.[16] On 16 September 1991, Racal Telecom was demerged from Racal Electronics as Vodafone Group. In July 1996, Vodafone acquired the two thirds of Talkland it did not already own for 30.6 million. On 19 November 1996, in a defensive move, Vodafone purchased 28

Peoples Phone for 77 million, a 181 store chain whose customers were overwhelmingly using Vodafone's network. In a similar move the company acquired the 80% of Astec Communications that it did not own, a service provider with 21 stores. In 1997, Vodafone introduced its Speechmark logo, composed of a quotation mark in a circle, with the O's in the Vodafone logotype representing opening and closing quotation marks and suggesting conversation. On 29 June 1999, Vodafone completed its purchase of AirTouch Communications, Inc. and changed its name to Vodafone Airtouch plc. The merged company commenced trading on 30 June 1999. In order to gain anti-trust approval for the merger, Vodafone sold its 17.2% stake in E-Plus Mobilfunk. The acquisition gave Vodafone a 35% share of Mannesmann, owner of the largest German mobile network. On 21 September 1999, Vodafone agreed to merge its U.S. wireless assets with those of Bell Atlantic Corp to form Verizon Wireless. The merger was completed on 4 April 2000. In November 1999, Vodafone made an unsolicited bid for Mannesmann, which was rejected. Vodafone's interest in Mannesmann had been increased by the latter purchase of Orange, the UK mobile operator. Chris Gent would later say Mannesmann's move into the UK broke a "gentleman's agreement" not to compete in each other's home territory. The hostile takeover provoked strong protest in Germany, and a "titanic struggle" which saw Mannesmann resist Vodafone's efforts. However, on 3 February 2000, the Mannesmann board agreed to an increased offer of 112bn, then the largest corporate merger ever. The EU approved the merger in April 2000. The conglomerate was subsequently broken up and all manufacturing related operations sold off. On 28 July 2000, the Company reverted to its former name, Vodafone Group plc. In April 2001, the first 3G voice call was made on Vodafone United Kingdom's 3G network. In 2001, the Company acquired Eircell, the largest wireless communications company in the Republic of Ireland, from eircom. Eircell was subsequently rebranded as Vodafone Ireland. Vodafone then went on to acquire Japan's third-largest mobile operator JPhone, which had introduced camera phones first in Japan.

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On 17 December 2001, Vodafone introduced the concept of "Partner Networks", by signing TDC Mobil of Denmark. The new concept involved the introduction of Vodafone international services to the local market, without the need of investment by Vodafone. The concept would be used to extend the Vodafone brand and services into markets where it does not have stakes in local operators. Vodafone services would be marketed under the dual-brand scheme, where the Vodafone brand is added at the end of the local brand. (i.e., TDC Mobil-Vodafone etc.) In May 2011, Vodafone Group Plc bought the rest of the shares of Vodafone Essar from Essar Group Ltd with value of $5 billion and became a solely owned of Vodafone Essar.

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PRODUCTS AND SERVICES

POST PAID Become a Vodafone Postpaid customer with a new postpaid connection and talk to your heart content without worrying about bill value. Buy a special postpaid mobile handset for your Vodafone Postpaid mobile SIM card with our postpaid mobile handset offers. Pick the right Vodafone Postpaid talk plan that suits your usage best for your Vodafone Postpaid mobile phone. Stop worrying about your Vodafone Postpaid mobile bill subscribe to our Vodafone Postpaid offers and Vodafone Postpaid services. And guess what Vodafone Postpaid bill payment is easy! Weve got a wide variety of Vodafone Postpaid bill payment options. Choose the Vodafone Postpaid bill payment option that works for you to make the most of your Vodafone Postpaid connection. Sounds good? Check out all the benefits that come along with a Vodafone Postpaid SIM card, and it`ll sound even better!

Great Vodafone mobile Postpaid offers The perfect Postpaid Tariff plans Caller tunes Vodafone Stores and dealers Ready to get a new postpaid connection? Looking for Postpaid forms? Happy to help

The perfect Postpaid Tariff plans Find the right postpaid talk plan by going through the many mobile postpaid talk plans weve got for you. Select the postpaid talk plan that suits your usage and your budget best to make the most out of every penny you pay. Whats more well be happy to help you find the right postpaid talk plan. Just SMS BEST FIT to 111 and well look through our Postpaid talk plans and choose the Postpaid talk plan that best suits your usage for your Vodafone Postpaid mobile phone. 31

Check out Postpaid talk plans for your Vodafone Postpaid mobile phone Confused about your Vodafone Postpaid cell phone billing? Visit us at your nearest Vodafone Store or call us on 111 and well be happy to answer all your Vodafone Postpaid billing queries. Vodafone Postpaid bill payment Heres another reason why you should become a Vodafone Postpaid customer with a new postpaid connection paying your Vodafone Postpaid bill is easy! Postpaid bill payment online Log on to My Vodafone anytime and pay your bill, at the click of a mouse. Self Service Kiosk Pay your Vodafone Postpaid mobile bill the next time your visit a multiplex, mall or a Vodafone Store by cash, cheque or credit card. Payment centres We have thousands of payment centres at convenient locations across India. Walk into one to pay your Vodafone Postpaid bill with cash or a cheque. Pay by credit card Don't strain yourself remembering your Vodafone Postpaid mobile bill's due date. Pay by your credit card and your outstanding Vodafone Postpaid mobile bill amount will be directly debited from your account. Bill payment vouchers Pay your Post paid bill from anywhere, any time using Vodafone Postpaid vouchers at your convenience. Vouchers are available in denominations of Rs 100, Rs 200, Rs 500 and Rs 1000. You can buy these vouchers from your nearest Vodafone dealer.

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Pay at post offices Now you can pay your Vodafone Postpaid mobile bills through cash at various post offices (with e-payment facility). Pay by IVR You can also call 111 and make your Vodafone Postpaid mobile bill payment through credit card. e-bill pay You can also pay your Vodafone Postpaid bill online through e-bill, payment centres spread all across the country. Direct Debit Pay your Vodafone Postpaid monthly bill by authorizing Vodafone to debit your bank account directly every month, by filling and submitting the Direct Debit form at you nearest Vodafone stores. Caller tunes Play your favourite song for all your callers instead of the boring tring tring on your Vodafone Postpaid mobile connection with Vodafone Caller tunes. Set your friends favourite songs as Caller tunes just for them. Choose a Caller tune from amongst Bollywood to international hits, wacky sounds to pure instrumental, and more. And if thats not enough, you can also record a message in your own voice and set it as your Caller tune on your Vodafone Postpaid mobile phone. Vodafone Stores and dealers Do you need our help with something? Get in touch through Vodafone retailers or Vodafone Stores & Mini Stores spread across the country and also your neighbourhood. Postpaid outlets Walk into any Vodafone Postpaid outlet for Vodafone Postpaid mobile connections, choose from a range of affordable Vodafone Postpaid mobile talk plans and start talking! 33

Find a Postpaid outlet now Vodafone Stores Come talk to us! Drop by at a Vodafone Store and well help you out with everything be it Vodafone Postpaid mobile connections, Postpaid offers to go with it, Postpaid mobile talk plans, Value Added Services, replacement of a lost or damaged Postpaid SIM card and also your Vodafone Postpaid mobile billing queries. Vodafone Postpaid Mobile Stores Got no free time for a visit? Then lets meet while on the move. Look out for a Vodafone Postpaid Mobile Store to get a Postpaid connection and Postpaid phones, the best Postpaid mobile plan, value added services, and also your Vodafone Postpaid mobile billing queries. Vodafone Mini Stores Youll find them in every nook & corner of the city. Check one out to buy new postpaid connections, select a Postpaid talk plan, reactivate an old connection and much more. Self Service Kiosk Get no free time to pay your bill during the day? Come to Self Service Kiosk. This machine allows you to view & pay your Postpaid bill at any point of time. This is operational 24 x 7. You can pay your bill either through cheque, credit card or cash. BILLING OPTIONS You can get your Vodafone bill in your inbox. Or hear it on your phone. You can even choose the language it comes in. And do a lot more, all through your phone.

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Ebill Get your Vodafone bill delivered right to your inbox, every month.

Itemised billing Keep an eye on your phone usage with a detailed billing statement.

My Vodafone bill Got questions about your bill? Get answers anytime you need.

Duplicate bill Log on to My Vodafone to request a duplicate bill.

Payment centres Find out which Vodafone payment centre is closest to you.

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PREPAID
Go mobile with a Vodafone Prepaid connection and control how much you spend with a prepaid cell plan. Buy a special prepaid mobile handset for your Vodafone Prepaid mobile SIM card with our prepaid mobile handset offers. To keep talking without any talk time or validity hassles make use of our flexible recharging options for your Vodafone Prepaid mobile SIM card: Prepaid recharge cards, e Top Up and Direct Top-Up. Its easy to find a prepaid recharge top up too: weve got prepaid outlets everywhere, so that you can stay connected wherever you are. And thats not all you can also subscribe to our unique prepaid mobile services and prepaid offers and make the most of your Vodafone Prepaid cell phone. Sounds good?

Find a Prepaid cell phone plan that suits you Great prepaid offers Caller tunes A world of prepaid mobile services Do you need to top up recharge? Recharging your Vodafone Prepaid card Vodafone Stores and dealers Ready to get a prepaid connection? Looking for Prepaid forms?

Great prepaid offers Talk longer. SMS even more. Or get yourself a Vodafone Prepaid handset with a prepaid handset offer. Get the best value for your money with Vodafones latest Prepaid offers that work with your prepaid mobile tariff plan to make the most of your mobile prepaid talk time. Prepaid offers on top up recharge Make use of Vodafones prepaid offers to get a prepaid top-up recharge for the best deals on talk time, validity and call rates for Vodafone Prepaid cell phone. Find out more about prepaid offers for prepaid top-ups.

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E recharge mobile top up vouchers for prepaid connection You can get your prepaid connection recharged through e recharge mobile top up vouchers available at various Vodafone outlets. Chota Recharge topup If youve run out of mobile prepaid recharge minutes during your validity period, its time for a Prepaid top-up of your talk time with a Vodafone Chota Recharge card. Get your prepaid mobile recharge top up for as little as Rs 10 up to Rs 197 without buying a full months talk time. Find out more about this prepaid offer. Bonus Cards Heres a Prepaid offer that can supercharge your Prepaid top-up and make your talk time last longer than you think. Enjoy slashed rates on calls and SMS and save on talk time with Bonus Cards for your Vodafone Prepaid mobile tariff plans. Find out more about this prepaid offer. Looking for a Prepaid handset offer? We have many prepaid handset offers so you can get yourself a cool Prepaid handset to go along with a Vodafone Prepaid connection at great prices. Just visit the nearest Vodafone Store and check out the prepaid handset offers. Find out more about prepaid handset offers. To go through the complete list of prepaid offers for your Prepaid mobile tariff plan and Prepaid handset offers, click here Callertunes Play your favourite song for all your callers instead of the boring tring tring on your Vodafone Prepaid cell phone with Vodafone Caller tunes. Set your friends favourite songs as Caller tunes just for them. Choose a Caller tune from amongst Bollywood to international hits, wacky sounds to pure instrumental, and more. And if thats not enough, you can also record a message in your own voice and set it as your Caller tune on your Vodafone mobile prepaid phone.

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Wait, theres more if you are crazy about cricket then you can set live cricket scores as Caller tunes on your Vodafone mobile prepaid phone with Cricket Caller tunes. Set more than 1 Caller tune on your Vodafone mobile phone with Caller tune Shuffle so that your callers hear a different Caller tune every time. And if youre busy with something and cant attend to any calls, set a Busy Caller tune that tells your callers why you cant answer your Vodafone Prepaid mobile phone. Read more about Vodafone Caller tunes. A world of prepaid mobile services Your Vodafone Prepaid SIM card can do a lot more than just make calls and send SMS. Subscribe to Vodafones unique prepaid mobile services and make the most of your Vodafone mobile phone. Here are a few of Vodafones prepaid mobile services: Tunes and downloads Add jazz to your Prepaid mobile phone with some help from Vodafone. Replace the regular tring-tring with Ringtones, set Caller tunes, and download full songs, pictures, logos and much more. Read more about these prepaid services. Entertainment Heres a prepaid service that lets you have some fun when youve got free time. Plug into the world of movies, music and games or play contests to win some cool prizes. Brighten up your day with some jokes or chat and make new friends all with your Vodafone Prepaid mobile phone. Read more about these prepaid services. Vodafone Alerts Know whats happening in the world around you with Vodafone Alerts on your Prepaid mobile phone. Just tell us what youre into sports, spirituality, finance, national and international news, finance etc, and well keep you in touch with the whole world. Read more about these prepaid services. Call Management Services Let us manage your calls for you. Use Vodafone Call Filter to block unwanted callers on your Vodafone Prepaid mobile phone. Back up your phonebook and all the cool stuff on 38

your Vodafone mobile phone with Vodafone Phone backup. Set Busy Caller tunes to let your callers know when you cant answer their calls. Read more about these prepaid services. Travel A Prepaid service that helps you plans your journey. Book tickets, get train and flight schedules at the click of a button. Use Jet Wallet on your Vodafone Prepaid mobile phone to book Jet Airways tickets. You can also get Taxi fares on your Vodafone Prepaid mobile phone and make sure you dont ever get cheated. Read more about these Prepaid services. Astrology Know what the days going to be like with this Vodafone Prepaid service. Get forecasts, tips on Vaastu and Feng Shui, info on Rahukaal & Shubhkaal and lots more all on your Vodafone Prepaid mobile phone. Read more about these prepaid services. Do you need to topup recharge? Running low on talk time? Heres how you can check your Prepaid talk time balance on your mobile phone and find out if its time to recharge your mobile phone:

Call 140 (toll free) Or dial *141# and press OK

And to check your Prepaid SIM cards validity:

Call 140 (toll free)

For any assistance on Prepaid talk time and validity, or to find out more about Prepaid top ups, call Vodafone Care on 111 from your Vodafone Prepaid mobile phone. Recharging your Vodafone Prepaid card Low on talk time? Getting a Prepaid top up with a prepaid mobile recharge is easy. Here are some simple ways to recharge your mobile phone:

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Prepaid recharge cards Stop at any shop with the Vodafone signage and buy a prepaid mobile recharge coupon that suits your needs, for an instant prepaid top up. Follow the steps mentioned on the back of the Prepaid mobile recharge coupon and youre done. As simple as that. Read more on Prepaid top ups with Recharge cards. Recharge with e Top Up Want to recharge with a specific amount? Use Vodafones e Top Up facility for a hasslefree prepaid top up! Getting an e Top Up for your prepaid mobile SIM card is easy. Just walk into a Vodafone Store or Vodafone Mini Store or any other store with the Vodafone signage to recharge your Prepaid SIM card with mobile phone Prepaid to pup. You can recharge with any amount you like, using e Top Up. Whats more, e Top Up is instant and completely secure. Read more on e Top Up Recharge with Direct Top-Up Dont have time to go to a store to get a prepaid recharge coupon or a mobile phone Prepaid top up? Get a Prepaid top up for your Vodafone Prepaid connection the next time you walk into an ATM using Direct Top-Up. Or just send an SMS to recharge your account anytime, and for any amount. Read more on Direct Top-Up These are just some of the many ways you can get a Prepaid recharge for your Vodafone Prepaid mobile phone. To check out the complete list of recharge options, click here Vodafone Stores and dealers Do you need our help with something? Get in touch through Vodafone retailers or Vodafone Stores & Mini Stores spread across the country and also your neighbourhood Prepaid outlets Walk into any Vodafone Prepaid outlet to buy a Vodafone Prepaid mobile SIM card, choose from a range of affordable Vodafone Prepaid cell phone plans or buy a prepaid recharge coupon.

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Vodafone Stores Come talk to us! Drop by at a Vodafone Store and well help you out with everything be it a Vodafone Prepaid connection, a Prepaid handset offer to go with it, Prepaid mobile phone plans, value added services, replacement of a lost or damaged Prepaid phone SIM card or even a simple Prepaid Top-up with a Prepaid recharge voucher or mobile phone top up voucher. Vodafone Prepaid Mobile Stores Got no free time for a visit? Then lets meet while on the move. Look out for a Vodafone Prepaid Mobile Store to get a Prepaid connection, Prepaid mobile phone plans, value added services, Prepaid recharge vouchers and the answers to all your queries on a Vodafone Prepaid SIM card. Vodafone Mini Stores Youll find them in every nook & corner of the city. Check one out to buy a new prepaid connection, select a prepaid mobile phone plan, buy a prepaid recharge voucher and reactivate an old connection and much more. Self Service Kiosk Get no free time to pay your bill during the day? Come to Self Service Kiosk. This machine allows you to view & pay your prepaid bill at any point of time. This is operational 24 x 7. You can pay your bill either through check, credit card or cash. You can also recharge your prepaid account any time round the clock. Ready to get a prepaid connection? Follow 4 easy steps to start talking with a Vodafone Prepaid connection: Step1: Fill up a simple form To get a Vodafone Prepaid connection, you need a simple prepaid application form. You can get these forms at a Vodafone Store as well. To download one, click here 41

Step2: Get your documents ready A self-attested photograph and a document that works as address proof with your signature and photo identity thats all you need. Step3: Visit a Vodafone Store Once you have your prepaid application form and your documents ready, just submit them at your nearest Vodafone Store. You can also get yourself a handset for your Vodafone Prepaid SIM card with the special Prepaid handset offers available. Step4: Select a Prepaid mobile phone tariff plan Choose a Prepaid mobile phone tariff plan that meets your requirements. And make the most of every penny you pay. And youre done! Just insert your Vodafone Prepaid phone SIM card into your mobile phone and start talking. If you run out of mobile prepaid talk time, you can recharge your Vodafone Prepaid connection with a prepaid top-up: a recharge voucher, mobile phone top up or a Direct Top-up.

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Chapter 4

43

RESEARCH METHODOLOGY OBJECTEIVES OF THE PROJECTS

To study the comparative analysis of consumer preference towards Idea and Vodafone in Moradabad city. To study the various plan & scheme and their prices offered by Idea and Vodafone. To study the preference of those factors which are considerable by the customer at the time of subscription of services. To analyze comparatively the satisfaction level of the customer in respect to both companies. To study the promotional strategies, market share and coverage area of both companies.

DEFINITION OF RESEARCH
Research is defined as human activity based on intellectual application in the investigation of matter. The primary purpose for applied research is discovering, interpreting, and the development of methods and systems for the advancement of human knowledge on a wide variety of scientific matters of our world and the universe. Research can use the scientific method, but need not do so. Scientific research relies on the application of the scientific method, a harnessing of curiosity. This research provides scientific information and theories for the explanation of the nature and the properties of the world around us. It makes practical applications possible. Scientific research is funded by public authorities, by charitable organisations and by private groups, including many companies. Scientific research can be subdivided into different classifications according to their academic and application disciplines. Historical research is embodied in the historical method. The term research is also used to describe an entire collection of information about a particular subject.

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TYPES OF RESEARCH
Qualitative research:- Qualitative research allows you to explore perceptions, attitudes and motivations and to understand how they are formed. It provides depth of information which can be used in its own right or to determine what attributes will subsequently be measured in quantitative studies. Verbatim quotes are used in reports to illustrate points and this brings the subject to life for the reader. However, it relies heavily on the skills of the moderator, is inevitably subjective and samples are small. Techniques include group discussions/workshop sessions, paired interviews, individual in-depth interviews and mystery shopping (where the researcher plays the role of a potential student, etc in order to replicate the overall experience). Quantitative research:- Quantitative research is descriptive and provides hard data on the numbers of people exhibiting certain behaviours, attitudes, etc. It provides information in breadth and allows you to sample large numbers of the population. It is, however, structured and does not yield the reasons behind behaviour or why people hold certain attitudes. Techniques commonly used in HE/FE include postal surveys (particularly appropriate in the case of student populations where name and address information is available), telephone surveys (appropriate for surveys of employers), on-line or web-based surveys (very cost-effective for reaching audiences where e-mail penetration is high, such as students and university/college staff) and mystery shopping (in this case to test quantifiable aspects of the service). RESEARCH DESIGN Plan outlining how information is to be gathered for an assessment or evaluation that includes identifying the data gathering method(s) , the instruments to be used/created, how the instruments will be administered, and how the information will be organized and analyzed. TYPES OF RESEARCH DESIGN 1. Philosophical/discursive This may cover a variety of approaches, but will draw primarily on existing literature, rather than new empirical data. A discursive study could examine a particular issue, perhaps from 45

an alternative perspective (eg feminist). Alternatively, it might put forward a particular argument or examine a methodological issue. 2. Literature review This may be an attempt to summarise or comment on what is already known about a particular topic. By collecting different sources together, synthesising and analysing critically, it essentially creates new knowledge or perspectives. There are a number of different forms a literature review might take. 3. Case study This will involve collecting empirical data, generally from only one or a small number of cases. It usually provides rich detail about those cases, of a predominantly qualitative nature. There are a number of different approaches to case study work (eg ethnographic, hermeneutic, ethogenic, etc) and the principles and methods followed should be made clear. 4. Survey Where an empirical study involves collecting information from a larger number of cases, perhaps using questionnaires, it is usually described as a survey. Alternatively, a survey might make use of already available data, collected for another purpose. A survey may be cross-sectional (data collected at one time) or longitudinal (collected over a period). Because of the larger number of cases, a survey will generally involve some quantitative analysis. 5. Evaluation This might be an evaluation of a curriculum innovation or organisational change. An evaluation can be formative (designed to inform the process of development) or summative (to judge the effects). Often an evaluation will have elements of both. If an evaluation relates to a situation in which the researcher is also a participant it may be described as action research. Evaluations will often make use of case study and survey methods and a summative evaluation will ideally also use experimental methods. 6. Experiment This involves the deliberate manipulation of an intervention in order to determine its effects. The intervention might involve individual pupils, teachers, schools or some other unit.

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Again, if the researcher is also a participant (e.g. a teacher) this could be described as action research. DATA COLLECTION Data collection is a term used to describe a process of preparing and collecting data for example as part of a process improvement or similar project. A method of data collection in which the situation of interest is watched and the relevant facts, actions and behaviors are recorded. PRIMARY DATA COLLECTION METHODS In primary data collection, you collect the data yourself using methods such as interviews and questionnaires. The key point here is that the data you collect is unique to you and your research and, until you publish, no one else has access to it. SECONDARY DATA COLLECTION METHODS All methods of data collection can supply quantitative data (numbers, statistics or financial) or qualitative data (usually words or text). Quantitative data may often be presented in tabular or graphical form. Secondary data is data that has already been collected by someone else for a different purpose to yours. For example, this could mean using:

DATA SOURCES DATA COLLECTION METHOD RESEARCH INSTRUMENT SAMPLE SIZE SAMPLING UNIT SAMPLE AREA DATA PRESENTATION RESEARCH TYPE

: Primary & Secondary data. : Survey :Questionnaire :30 Customer :Customers : Moradabad :Chart & Graphs :Exploratory Research

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LIMITATION OF RESEARCH
Time duration for the study was very less. Employees felt uncomfortable to answer the questions. Employees didnt respond properly due to unknown reason. Though care has been taken but judgmental error may have occurred. Some of the shop floor employees might not be able to understand the questions due to language problem.

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Chapter 5

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ANALYSIS AND INTERPRETATION

Q.1. Which companys telecom services, are you using? Table No. 1 S. No. a. b. c. d. e. Idea Vodafone BSNL Airtel Others Graph No. 1 Options Percentage 20% 20% 30% 20% 10%

INTERPRETATION:As the graph show that 20% respondents say Idea, 20% respondents say Vodafone, 30% respondents say BSNL, 20% respondents say Airtel and remaining 10% respondents say others.

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Q.2. How much time, are you are you that services? Table No. 2 S. No. a. b. c. d. Options 1 year 2 years 3 years More than 3 years Percentage 30% 40% 20% 10%

Graph No. 2

INTERPRETATION:As the graph show that 30% respondents say 1 year, 40% respondents say 2 years, 20% respondents say 3 years and remaining 10% respondents say more than 3 years.

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Q.3. Which types of plan are you using? Table No. 3

S. No. a. b. c.

Options Prepaid Plan Post Paid Plan Both

Percentage 40% 30% 30%

Graph No. 3

INTERPRETATION:As the graph show that 40% respondents say prepaid plan, 30% respondents say post paid plan and remaining 30% respondents say both.

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Q.4. In pre-paid service which type of the advantage will you prefer? Table No. 4 S. No. a. b. c. d. e. f. Options Rent Charge Recharge Pulse Rate Roaming Voice Mail Service SMS Services Graph No. 4 Percentage 30% 20% 20% 10% 10% 10%

INTERPRETATION:As the graph show that 30% respondents say rent charge, 20% respondents say recharge, 20% respondents say pulse rate, 10% respondents say roaming, 10% respondents say voice mail service and remaining 10% respondents say SMS services.

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Q.5. In post-paid service which type of the advantage will you prefer? Table No. 5 S. No. a. b. c. d. e. Options Rent Charge Pulse Rate Roaming Voice Mail Service SMS Services Graph No. 5 Percentage 20% 30% 30% 10% 10%

INTERPRETATION:As the graph show that 20% respondents say rent charge, 30% respondents say pulse rate, 30% respondents say roaming, 10% respondents say voice mail service and remaining 10% respondents say SMS services.

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Q.6. As per your experience, what is your feedback in respect to the services of Mobile companies? Table No. 6 S. No. a. b. c. d. Options Fully satisfied Satisfied Partial satisfied Not satisfied Graph No. 6 Percentage 40% 20% 20% 20%

INTERPRETATION:As the graph show that 40% respondents say fully satisfied, 20% respondents say satisfied, 20% respondents say partial satisfied and remaining 20% respondents say not satisfied.

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Q.7. Do you customer pays at par performance and quality of services? Table No. 7 S. No. a. b. c. Yes No No Response Options Percentage 70% 20% 10%

Graph No. 7

INTERPRETATION:As the graph show that 70% respondents say yes, 20% respondents say no and remaining 10% respondents say no response.

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Q.8. Are you aware all the promotional strategies offered by the company? Table No. 8 S. No. a. b. c. Yes No No Response Options Percentage 60% 30% 10%

Graph No. 8

INTERPRETATION:As the graph show that 60% respondents say yes, 30% respondents say no and remaining 10% respondents say no response.

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Q.9. As per your view, which one is the most effective sale promotion tools and techniques? Table No. 9 S. No. a. b. c. d. e. Options Free offers Price offers Installment offers Contests Coupons Graph No. 9 Percentage 30% 20% 10% 20% 20%

INTERPRETATION:As the graph show that 30% respondents say free offers, 20% respondents say price offers, 10% respondents say installment offers, 20% respondents say contests and remaining 20% respondents say coupons.

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Q.10. Do you think that sales promotion is normally used for short term sales achievements of products? Table No. 10 S. No. a. b. c. Yes No May be Graph No. 10 Options Percentage 80% 10% 10%

INTERPRETATION:As the graph show that 80% respondents say yes, 10% respondents say no and remaining 10% respondents say may be.

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Q.11. Does sales promotional activities always increase the sale of products? Table No. 11 S. No. a. b. c. Yes No May be Options Percentage 75% 5% 20%

Graph No. 11

INTERPRETATION:As the graph show that 75% respondents say yes, 5% respondents say no and remaining 20% respondents say may be.

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Q.12. Which marketing mix variables of Idea Cellular Ltd. is more effective? Table No. 12 S. No. a. b. c. d. Options Product range Prices of product Distribution channel Promotional strategies Graph No. 12 Percentage 30% 20% 30% 20%

INTERPRETATION:As the graph show that 30% respondents say product range, 20% respondents say prices of product, 30% respondents say distribution channel and remaining 20% respondents say promotional strategies.

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Q.13. Comparative analysis of Idea with Vodafone in respect to various factors? A. The service of Idea cellular Ltd. is Table No. 13 S. No. a. b. c. Options More effective than Vodafone Same as Vodafone Less effective than Vodafone Percentage 40% 40% 20%

Graph No. 13

INTERPRETATION:As the graph show that 40% respondents say more effective than Vodafone, 40% respondents say same as Vodafone, and remaining 20% respondents say less effective than Vodafone.

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B. The marketing strategy of Idea Cellular is . Table No. 14 S. No. a. b. c. Options More effective than Vodafone Same as Vodafone Less effective than Vodafone Percentage 30% 50% 20%

Graph No. 14

INTERPRETATION:As the graph show that 30% respondents say more effective than Vodafone, 50% respondents say same as Vodafone, and remaining 20% respondents say less effective than Vodafone.

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C. The prices of services of Idea Cellular is Table No. 15 S. No. a. b. c. Options Comparatively more than Vodafone Same as Vodafone Comparatively less than Vodafone Percentage 30% 40% 30%

Graph No. 15

INTERPRETATION:As the graph show that 30% respondents say comparatively more than Vodafone, 40% respondents say Same as Vodafone, and remaining 30% respondents say comparatively less than Vodafone.

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D. The coverage area of Idea Cellular is Table No. 16 S. No. a. b. c. Options More effective than Vodafone Same as Vodafone Less effective than Vodafone Percentage 20% 60% 20%

Graph No. 16

INTERPRETATION:As the graph show that 20% respondents say more effective than Vodafone, 60% respondents say same as Vodafone, and remaining 20% respondents say less effective than Vodafone.

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E. The after sale maintenance of services of Idea Cellular is Table No. 17

S. No. a. b. c.

Options Faster than Vodafone Same as Vodafone Slower then Vodafone Graph No. 17

Percentage 10% 40% 50%

INTERPRETATION:As the graph show that 10% respondents say faster than Vodafone, 40% respondents say same as Vodafone, and remaining 50% respondents say slower then Vodafone.

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F. The promotional strategies of services of Idea Cellular is Table No. 18 S. No. a. b. c. Options More attractive than Vodafone Same as Vodafone Less attractive than Vodafone Percentage 30% 30% 40%

Graph No. 18

INTERPRETATION:As the graph show that 30% respondents say more attractive than Vodafone, 30% respondents say same as Vodafone, and remaining 40% respondents say less attractive then Vodafone.

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H. In your view, the satisfaction level of customer in respects to quality of services of Idea Cellular is Table No. 19 S. No. a. b. c. Options More than Vodafone Same as Vodafone Less than Vodafone Graph No. 19 Percentage 20% 40% 40%

INTERPRETATION:As the graph show that 20% respondents say more than Vodafone, 40% respondents say same as Vodafone, and remaining 40% respondents say less then Vodafone.

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I. The feedback procedure of Idea Cellular is Table No. 20 S. No. a. b. c. Options Faster than Vodafone Same as Vodafone Slower then Vodafone Percentage 30% 30% 40%

Graph No. 20

INTERPRETATION:As the graph show that 30% respondents say faster than Vodafone, 30% respondents say same as Vodafone, and remaining 40% respondents say slower then Vodafone.

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Q.14. Do you think that sale quality in services becomes the essential and important part in marketing of products?

Table No. 21 S. No. a. b. c. Yes No May be Options Percentage 90% 5% 5%

Graph No. 21

INTERPRETATION:As the graph show that 90% respondents say yes, 5% respondents say no and remaining 5% respondents say no.

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Chapter 6

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FINDINGS, CONCLUSION AND SUGGESTIONS Findings

Maximum numbers of respondents are using the mobile services of BSNL followed by Idea and Vodafone. Maximum numbers of respondents are using their mobile services since 2 years. Maximum numbers of respondent are using prepaid plan. In pre-paid service, rent charge is the most preferable advantage. In post-paid service, pulse rate is the most preferable advantage. Most of the respondents are fully satisfied in respect to the services of Mobile companies. Almost all the respondents believe that they pay at par performance and quality of services. Maximum numbers of respondents are aware all the promotional strategies offered by the company. The one is the most effective sale promotion tools and technique is free offers. Almost all the respondents think that sales promotion is normally used for short term sales achievements of products. Sales promotional activities always increase the sale of products. The marketing mix variable of Idea Cellular Ltd. is more effective is product range. Findings of comparative analysis of Idea with Vodafone in respect to various factors The service of Idea cellular Ltd. is more as well as same effective than Vodafone. The marketing strategy of Idea Cellular is same as Vodafone The prices of services of Idea Cellular is same as Vodafone The coverage area of Idea Cellular is same as Vodafone. The after sale maintenance of services of Idea Cellular is Slower then Vodafone. The promotional strategy of services of Idea Cellular is less attractive than Vodafone. In your view, the satisfaction level of customer in respects to quality of services of Idea Cellular is same as Vodafone. The feedback procedure of Idea Cellular is same and slower then Vodafone. Almost all the respondents think that sale quality in services becomes the essential and important part in marketing of produ 72

CONCLUSION
This project reports is based on survey to study the comparative analysis of customer preference and their satisfaction level of mobile subscribers with special reference to Idea Cellular with Vodofone in Moradabad city. Customer Service and Innovation are the drivers of this Cellular Brand. A brand known for many firsts, Idea was the first to launch GPRS and EDGE in the country. Idea has received international recognition for its path-breaking innovations when it won the GSM Association Award for "Best Billing and Customer Care Solution" for 2 consecutive years. IDEA Cellular is a leading GSM mobile service operator with pan India licenses. With a customer base of over 40 million in 15 service areas, operations are soon expected to start in Orissa and Tamil Nadu-the first steps in providing pan India services covering over 90% of India's telephony potential. A frontrunner in introducing revolutionary tariff plans, IDEA Cellular has the distinction of offering the most customer friendly and competitive Pre Paid offerings, for the first time in India in an increasingly segmented market. Vodafone is the world's largest mobile telecommunications company measured by revenues and the world's second-largest measured by subscribers (behind China Mobile), with around 341 million proportionate subscribers as of November 2010. It operates networks in over 30 countries and has partner networks in over 40 additional countries. It owns 45% of Verizon Wireless, the largest mobile telecommunications company in the United States measured by subscribers. The name Vodafone comes from voice data fone, chosen by the company to "reflect the provision of voice and data services over mobile phones". The main concluding points of this project reports are as follows BSNL have more market share than Idea and Vodafone. Prepaid Plan is more preferable than Post Paid plan. In pre-paid service, rent charge is the most preferable advantage and in post-paid service, pulse rate is the most preferable advantage. The mobile services subscribers are fully satisfied in respect to the services of Mobile companies and believe that they pay at par performance and quality of services. The mobile services subscribers are aware all the promotional strategies offered by the company and the most effective sale promotion tools and technique is free offers. Sales promotional activities always increase the sale of products and the marketing mix variable of Idea Cellular Ltd. is more effective is product range. 73

 The factors which are more effective in Idea in comparison to Vodafone are service, the marketing strategy, prices of services, coverage area and quality of services. The factors which are more effective in Vodafone in comparison to Idea are after sale maintenance of services, promotional strategy, the satisfaction level of customer and feedback procedure. The sale quality in services becomes the essential and important part in marketing of products.

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RECOMMENDATIONS
All Telecom Companies are not covering the rural area. So the subscribers of the rural area are lacking the services of these companies. The quality of services should be improved. WLL facilities should be provides by Telecom companies. Roaming facility is so costly in both companies. So the rate should be competitive as others companies.

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LIMITATIONS OF PROJECT WORK

Difficulty to find secondary data that exactly the needs of some specific research investigation. Relevance: The data may not fit into the needs of investigation. There may be difference in the units of measurement, there may be surrogated data, discrepancy of class & data may pertain to some other period of time. Accuracy: It is observed that it is rather difficult to measure the degree of approximation used in the collection of information as well as the competence of the investigator in motivating the persons to supply the desired information. Difficulties in the identification of the source. Error may be there in recording or transferring information from secondary sources. The facilities or capabilities of the agency that originally collected the data might be questionable.

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BIBLIOGRAPHY
Kotler, Philip, Marketing Management: Analysis, Planning, Interpretation and Control, Prentice-Hall of India Pvt. Ltd., New Delhi. Boyd, Harper, H., The Concept of the Marketing Mix, Journal of Advertising Research. Drucker, Peter, F., Management: Task, Responsibilities, Practices, Harper & Raw, New York. Weblinks: www.ideacellular.com www.vodafone.com

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QUESTIONNAIRE
Q.1. Which companys telecom services, are you using? a. Idea d. Airtel a. 1 year c. 3 years Q.3. Which types of plan are you using? a. Prepaid Plan a. Rent Charge d. Roaming a. Rent Charge d. Voice Mail Service companies? a. Fully satisfied c. Partial satisfied a. Yes a. Yes b. No b. No b. Satisfied d. Not satisfied c. No Response c. May be b. Post Paid Plan b. Recharge e. Voice Mail Service b. Pulse Rate e. SMS Services c. Both c. Pulse Rate f. SMS Services c. Roaming Q-4. In pre-paid service which type of the advantage will you prefer? b. Vodafone e. Others b. 2 years d. More than 3 years c. BSNL

Q.2. How much time, are you are you that services?

Q-5. In post-paid service which type of the advantage will you prefer?

Q.6. As per your experience, what is your feedback in respect to the services of Mobile

Q.7. Do you customer pays at par performance and quality of services? Q.8. Are you aware all the promotional strategies offered by the company?

Q.9. As per your view, which one is the most effective sale promotion tools and techniques? a. Free offers d. Contests of products? a. Yes a. Yes b. No b. No 78 c. May be c. May be Q.11. Does sales promotional activities always increase the sale of products? b. Price offers e. Coupons c. Installment offers

Q.10. Do you think that sales promotion is normally used for short term sales achievements

Q.12. Which marketing mix variables of Idea Cellular Ltd. is more effective? a. Product range c. Distribution channel A. The service of Idea cellular Ltd. is a. More effective than Vodafone b. Same as Vodafone c. Less effective than Vodafone B. The marketing strategy of Idea Cellular is a. More effective than Vodafone b. Same as Vodafone c. Less effective than Vodafone C. The prices of services of Idea Cellular is a. Comparatively more than Vodafone b. Same as Vodafone c. Comparatively less than Vodafone D. The coverage area of Idea Cellular is a. More effective than Vodafone b. Same as Vodafone c. Less effective than Vodafone E. The after sale maintenance of services of Idea Cellular is a. Faster than Vodafone b. Same as Vodafone c. Slower then Vodafone F. The promotional strategies of services of Idea Cellular is a. More attractive than Vodafone b. Same as Vodafone c. Less attractive Vodafone H. In your view, the satisfaction level of customer in respects to quality of services of Idea Cellular is a. More than Vodafone b. Same as Vodafone c. Less than Vodafone 79 b. Prices of product d. Promotional strategies

Q.13. Comparative analysis of Idea with Vodafone in respect to various factors?

I. The feedback procedure of Idea Cellular is a. Faster than Vodafone b. Same as Vodafone c. Slower then Vodafone Q.14. Do you think that sale quality in services becomes the essential and important part in marketing of products? a. Yes b. No c. May be

PERSONAL PROFILE
NAME:.. AGE.. ADDRESS

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