MM5011 Knowledge Management

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Haidir Afesina Hendra Winata Mita Listyatri Andek Prabowo Aprian Eka Rahadi Chairunnisa Mirhelina Franciscus Xaverius Kresna Agung Indri Pramantyo

The Mandate for Change at MBA ITB in 2003

Background

July 2003

TOM

Image Study

Satisfaction study 6

NO 1 Best Business School in Indonesia

Brand Architecture
MASTER BRAND

SUB BRAND
SBM Undergraduate Program

MAIN BRAND

BRAND EXTENTIO N

Reguler & Eksekutif Bandung

Executive MBA Jakarta

KM Objectives
1. To develop MBA program as part of SBM through learning organization that supports the implementation of Knowledge Management on campus 2. To improve the learning culture of the MBA program`s quality to be the best business school in Indonesia by 2006

People Factor

MBA Director in 2003 MBA ITB needed to change from strategic level to operational level Quality Assurance Coordinator 20032005

Prof.Dr. Jann Hidajat (JH)

Dr. Dermawan Wibisono (DWB)

Dr. Utomo S Putro (USP)

Teamed up with JH & DWB to improve program quality

Facility and human resources improvement Salary system & grading

Dr. Aurik Gustomo (AG)

KM Challenges
With the changing global environment 1. The standard for business leaders to meet the challenging of globalization 2. Integrate technology with good management skills 3. The need of business leaders with high ethical standard 4. The need of entrepreneurship skills who have social responsibilities

KM PLanning
COMPETITION among Business School

To retain, enrich,

External
Busin ess Schoo l Stude nt (Gradu ated)

Internal
Curr icul um Lect urer Faci litie s

LEARNING GAP
Indust ry

SWOT