..

()



- ( )

. ( - )
. ( - )
.
.
.

.
.
.
.
.
.
.
.
.
.

.
.
.

. ( - )
. ( - )
.
.
.

( - )
( - )

-











.


.. -


10

/

-
. .



.


.



.


.
.


.

/

.

-


.

( - ) . -

11

( - )

.. - .. -

. / .

.

.
-
..
..
.. ....
.

13


14

.


.
(Monitoring) (Alert) (Counteraction)


(CSR)

.

.









.



(.---)




. /

.


. /


(MOU)



(Comprehensive
Sexuality Education)

- ,


.


(.)

15

16

(.) (.)
(.)

.. ..
.
,


(.) -

.

.


.
.
) ) )

 ) )
) ) )
.

. )
) ) )
) ) )

.






.

Happy
Workplace Happy


. (Happy Workplace)
(
)

.




.
(SME) SMEs

17

18

.

. ()



.







.



.

.

.

.
(Resource Center)

.
.








.



/

19

.
/

/
/



.

20

.
.


.

/





.


.

(.)
)

)

)

.


. .

.
(.)
(.)
.
,
.
( ) ( ) ( )
( ) ( )



.

.

21


22

-


.

.



/ .




.

.
.
,

floodway

.



(.)

( - )
/ . -
, ,
, /

/ ..
.. .

.. -
(.. - )


. .
.

(
) .

23

. ( - )
( - )

24

.




(Efficiency) (Effectiveness)

.

.


.

25

26

.
..
.. ()
() ()

..






. /


/ .
/

27

 /
.

28

/ .

.



(Shared accountability)

)

() ()
()




) . )
)
)

.
.

/

29

.
.
.
.
. ()
.
.
.
.
.
.
.
.

.




. .
(. ) . (. )
. (. ) (
. )
40
30

32.00

28.81

25.47

21.22

20.70

21.4
11.5

20
10
0

12.26

12.52

11.98

11.35

10.86

10.9

2534

2539

2544

2547

2550

2552 2554

. .. - .

. .. .
(.) .

. ..

22.98

33

. ..
. ..
. .
.. . (.) .

. .. .
(.) .

34

.
. / .
. / .
(GATS)
. . / .
. .
. ..
( - )
..
-


(

)

-

-
-
-
. (,, )
. (,, )

(
,
, .)
60,000
50,000
40,000
30,000
20,000
10,000
0

90
80
70
60
50
40
30
20
10
0

2534 2535 2536 2537 2538 2539 2540 2541 2542 2543 2544 2545 2546 2547 2548 2549 2550 2551 2552 2553 2554

() 15,438 15,345 20,002 20,736 24,092 29,755 28,691 26,708 28,110 29,627 31,247 33,582 36,326 39,690 35,651 41,823 41,832 44,167 53,367 57,196
()
2,035 2,125 2,328 2,171 2,463 2,415 1,951 1,810 1,826 1,727 1,716 1,904 2,110 2,187 1,793 2,028 1,916 1,790 1,800 2,038
() 55 55 60 62 68 68 70 70 71.5 75 75 75 75 75 79 80 80 85 85 85
() 32.00


28.81


25.47
22.98
21.22 20.70 21.36
()
15 15 18 21 24 28 28 32 32 36 38 38 38 38 42 45 45 58 58 58

,

. / .%
(% % )

: -



(.)

35


36

.

,
,
.
.
( , )
.
.


.






.

.
. ,

:
. ,

 .



. .. -
.. -
( )

.
.


.

37

38

/
CSR
.
( . FCTC)
. .. ....


CSR
.


.
. ASEAN focal point in Tobacco Control

..
.
.
/

.


.
.



.

.

.
.
.

.
.
.
.
.
.
.

.
/

.


.

,

.
.

39

.

.

,
,

.

,

40

.


. .
)

)
)

.

.
.

.




.
.


..
.
.
.
.
.
.
.
.

.
.
(.)



.

41


42

.



.








.








.

.. -




(

) (
)
/
/

..
..



..
..

.

.



.
(.)

.

/
(
) (

)






.




Collaborating center

43


44

.



.



( )

.

.


(GATS)

/



.
.





.

.

.




.







.





.



.


.

45

46

.


.
. (National Quitline)
( )









.



.

()

.

.
.

.

47

.
.
.
.
.

.

- .
.
.
.
.

. . . .
( - ) .
.
. .

. .
. .

, ,
World Health Organization. 2012. WHO Global Information System on Alcohol and Health
http://apps.who.int/gho/indicatorregistry/App_Main/view_indicator.aspx?iid=, Accessed 2 June 2012

49

50

. -
-


-

.
.

. . .

.
. ,.
.
. ., . . .
, . .


. . .

.
.
,

- ( ) :
, , ,
( :
)
.

https://edweb.excise.go.th/stastw/CompareOverAllTaxStatisticByProdYearAction.
do Accessed 25 July 2012.

..


(HITAP)
,

,
.

,
,
,
,
.
.
( ,
)
.

..

..
..




.

.
. ,

:
. ,

51

52

. / .



,

-






.
.

. . .
. .
.
. . .
.
. .
. . .
. .
.
,
, .

, ,
, ,

()


. .
.
.

.

(...)
,
,,
World Drug Report

(Amphetamine -Type Stimulants: ATS)

ATS





.


)
. .
. )
. . )

,
United Nations Office on Drugs and Crime. World Drug Report 2010. Vienna; United Nations Publication: 2010.

53


54

. .
. ,
. ,
, .
,
( - ) ( - ) ( - )
. -
, ,
,
,

,
,

.



/ /
.. (ASEAN Leaders Declaration on Drug-Free ASEAN
)
.. -

United Nations Office on Drugs and Crime. Amphetamine and Ecstasy: 2008 Global ATS Assessment. Vienna;
United Nations Publication: 2008.

United Nations Office on Drugs and Crime. Patterns and Trends of Amphetamine-Type Stimulants and Other Drugs:
Asia and the Pacific 2010. [cited 2010 Apr 21]. Available from: http://www.unodc.org/documents/scientific/ATS_
Report_2010_web.pdf

.. -
(...)

.. -
(...)

.
.



.


.


.
. /
(Action Research)



.




(FTA)
(AEC)
.
.

55

56

.

.

.
.

. (Co-sponsor)
.
.

.


.
.

.
.

.
.
.
( )

.
.
(Policy-Driven Research)


.
.
.

.

.

.
.

.

.

.




.


.

57


58

(Global Strategy to Reduce

the Harmful Use of Alcohol)
.

.





.


.
.

.


.
.



.

.

. ..

.


.

.

.



. (Price and Availability)
. (Attitude)
. (Risk reduction)
. (Alcohol policy at every Setting)
. (Supportive process)

59


60

/









.




.







(...)

.

.



(Birth defect)
(Teenage pregnancy) /







.




/



.



.
. Collaborating
center

61

62

.








.






. below the line
(/)




.

.








.





.

(NCD Network)
.

63


64

.


.
.
()
() ()
/ ()

.








.
(U-Plus)
(U-Active) (U-Participation)
(U-Network)





.

.

.

.
.







..
.



.
.


..










..

65


66

..

.



..

..

.
.





.



.

/

.



.

(Harm Reduction)

/

(ICT)

67

 (..)
(...)

68

()

.

.
.

.
.
.
.

. , ,
,
. .
. .

, . .
.
(Severity Index) ( ) .
. (Fatality Index) (
) .
. /
(.% GDP)
. (Disability Adjusted Life Years: DALY)
( )
()
DALY
,
. ..
, ( ,, )

(ThaiRoads) http://trso.thairoads.org/statistic/national/N-SPI-A

(ThaiRoads) http://trso.thairoads.org/statistic/national/
N-SPI-A

69


70

,, ( .)
, ,, ( .) ,
( .) .
.
. ..
. ( - )
.
( .)
( .)
(.. - )


,, ,,

. -
.

( ) ( )

%
( ) -


-
.
. .
.
.

http://www.royalthaipolice.go.th/stat.html

.



) )
)

. ( )
/

-
, - ,
. (, )
. (, )
. (.)
..
,

,


.
( )

-
( - )


. (.)

71

/


(
)

.


-

.





,
(2012,
World Bank) .




. .

. ( ,
)

72

:
. ,

.
.




.



.


. (HR)

(.) ()
.
.


.


.

.

73


74

.
. (change agent)



.

.


.
.





.

.

.


.
.

.

.

.

.

.
.
.
.
.
.

.
.
.. -
.


.




.

75

 .



.



.



.

.

76

(Enforcement)
/ (Education) (Engineering)
(Emergency Medical Service : EMS) (Evaluation)

..
.
.

 .
.
.

.
.
.. -


..









.
.. -
.


. (.)


.

77


78

.




.



( - )
.

.

%






.

.


.



. .





.
.




.


.



.

79


80

.


.



.
.


.

.


.




.




.


.

.
.

.



.


.

81

82

()

.

.

.

.

.

(Proximal
risk) ()
(Intermediate risk) (Distal risk)



.


.

..
(Disability Adjusted Life Years : DALY)

83

Daly Attributable to Risk Factors by Gender: 2009

Alcohol
Tobacco
Blood pressure
BMI
Unsafe Sex
Non-Helmel
Cholesterol
Low intake of fruit and vegetable
Physical Inactivity
WSII
Air Pollution
Illicit Drugs
Non-Seatbell
Malnutrition-Inter
Malnutrition-Thai

6.2%
4.9%

0.5%
0.5%
0.4%
0.2%
0.2%
0.1%
0

100

10.6%

7.2%

5.2%
4.4%

3.1%
2.3%
1.6%

200

Male
Female

300

400

500

600

700

800

900

1000 Total DALY

DALY (000)

..

84

.. -
()


.
.


HIV
(
) ,



( )
(
)




.. -


)
)

..

(
) .

Global Health Council
.. -

, . -
, , ,
,

( )

()

85


86

. .
.
- ( ) . ,

,


.

. PATH (Program for Appropriate Technology
in Health : PATH) (Up to Me)

.





.
-
..


.. (Change Agents)








( )
.. (Referral

system)

(Choice network

)
..

( )




..

/

talkaboutsex.thaihealth.or.th




..

MVA (Manual Vacuum Aspiration : MVA) (

)











,
.
.

87


88

..
,
- (

.)

//



()

-
.. (

- ) ()




..






.. -





-

.. :

..

.
.

)
( ) )
) ( ) )
() ) )



()



..

89


90

,



( .. - ,
)






()

(UNEP)
Green Economy


(Earth Summit)

(.)









..

(Good Governance for Social

Development and The Environment Institute : GSEI)

()
Green Economy

(NOAA: National Oceanic and Atmospheric Administration)





( )
(
)

-





-

91


92

(Carbon Emission)

(Carbon Footprint)

(Mitigation) (Adaptation)
..

(. , )

-
..

.. :

:



Climate Change and Adaptation Climate Change

and Vulnerability

.. ()

. ()




.

-
.. /



-



-
.. Carbon Footprint

.
.

93


94

-





.. ..
















()
()

-
..

..














..



.. -

..

.. -
..

(Single Window)

..




.. (.)



.. ..

95

96

. -

. .


. /
.
. .

.
.

. ( )
.




.


. MVA


.


.
. .

.

.


.

97


98

.
.
(Adaptation)


(Mitigation)
(Carbon Neutral Organization)

.



.

.

.
.


.



.


.


. (Boundary Partner) (Strategic Partner)



.

.
.

.

. ( )
.


.

.


.
.

.

99

 . (
)


.


.

.

. .
Carbon footprint

100

.
.

.



.
.
.

.

. (
)

.


.




.
(Sexual literacy)
.



.

.

/
.


.

.

101


102

.

.

.

.


.
.


.



.
-
.
. ( ) (Happy
workplace) () (
)
. .

.

.

.
.

. .


. .


.


.



.


.


.
()


.

.

103


104

.

.
/
.

.

.


.




.


.


.

.
.

.

.
.
.
.



.

.
(.)
.




(.)
(.)

(.) (.)

105

106

()

. (
)
. ()
.
.
.
.

.
.





%
% - -







.


.

.

107

108

,, .
. .
. .

.
/ ., ., ., .
. .

.
.
.

( - ) -

.
.. .. []. :
http://ecard.nep.go.th/nep_all/file/Stat_Jun55.pdf ( : 14 2555)

. ()
..

. ( .) .
( .)





. .
.
.

(, , //
)
(, , //)
( , //)

.
. .

.

() .
. . .
.
. . .
.
.
. .
.
.
, .. 2554, 2555

109


110

. .


.


.. . .











.
(United Nations Population Fund : UNFPA)


.
. .

. -
.



(Active Aging)

. []. :
http://www.manager.co.th/QOL/ViewNews.aspx?NewsID=9540000044325 ( : 14 2555)

.
,,


-


..

Rassamee Sangthong, Wit Wichaidit, Virasakdi Chongsuvivatwong. Health-Related Behaviors and Health Status
among Muslims in Thailand: Preliminary Results from the 4th Thai National Health Examination Survey (NHES.
Epidemiology Unit, Faculty of Medicine, Prince of Songkla University, 2008.

111

112

(Body Mass Index)

-
. .
.

. []. :
http://www.dmh.go.th/sty_libnews/news/view.asp?id=2093 ( : 14 2555)

Google guru. . []. :

http://guru.google.co.th/guru/thread?tid=369aabb0ad0cdb9a. ( : 13 2555)

. [] .
: http://www.thaiedresearch.org/thaied/sites/all/modules/thaied/thaied-results.tpl.php?- table=thaied_
results&-action=browse&-cursor=96&-skip=90&-limit=30&-mode=list&- recordid=thaied_results%3Fid%3D8832.
( : )

.
,,
,, ,, ( .)








(.. - )

(.. - )
















,

113


114

. )
)

)

(Leverage point)

/

, ,

,








(
)




.





,,
() (
) ,, ()
, () //

, () -
,


()
() ()
() ()
()

. (). . (),
. ( ) : .

115

. ( - ) ( - )


.


.


. .



.

(Social Determinants of Health : SDH)
.

116

.
.
(Inclusive Society)
.

.
. /

. (Change Agent)

.

.

(
)
.

. /

(shifting paradigm)

( 2550) 1.
(Innovation)


2. (Experimentation) 1) 2) 3) 3.
(Dissemination) 1) 2) 3)

117

.

.


.


.



.

.

118

.

.


.

/


.



.



(Active Aging)
.


.





/ /
/
/ /
//

.

.

119


120

.







/


.

.



.


.






.

.







.
.



.

.




.



.

121

122

Disabled Peoples International AsiaPacific Region ChangeFusion

()

.

.
.

.

123

(.. - )


-

.
(Platform) .





.

125

.


()

(
)

126

.




.


.

) ) )
) ) ) )

.









.










.




. .

127

.

.

.


.

.


.

128

.

.




.


.

 .

.


.
.

.


.

. .

) ) )
) ) ) )

.

)
)

129


130

()





()




()



()






() ( )





()
()

()





()




()


()





()




()

Thailand Community Network Appraisal Program : TCNAP

Rapid Ethnography Community Assessment Program : RECAP

131

132

()

()



()

()
()


()

()


()

()

()

) ) ) )

()


()

.

)


)
)

)



()

()

()







()

133


134

()



()


()



()


()

()

()

()


.

()


()

()


()

()

()

()

() ()

()

()

135


136

()


.











.




()

()


()

()

()

() ()



()
()
.
()


()


()

.
.
.
.
.
.

137

.
.
.
.
.
.
.
.

138

()

.

.
.
.

( - ) -

.


.


. ( - )



. ( - )

.

.

.

.

(Comparative Indicators)

139

.
.

.

140

.

.
(Strategic Partner) (Boundary Partner)

.


.


.

. -

. /

 .
. .

.


.


.



.

. ( - )


.


.

.

141

142

.
.
-



. ( - )

.
,
.

,
.
.


.

.
)

)

. ( - )


.
.

.

 . (
)

.




.






.


.
(.)

.
()

.
.

.
.

.

143

 .

.


.
.

.

. ()
. .

144

. ( - )
( - ) ( - )

.





.

.

.




.



. /


.


.

.
.
.


.

145


146

.


.


.

.


. /
//
. /

.

.


.

.

/ /

/

.

/
/

.

.

.
:
/

.

. /

147

148

()

.
.

.

.

.


.
.
.
.
. (
)


(.)
-
-

149


150

. -


() . .

,
,

, , ,


(
)

.
/
.
.





.


,
( , ) ,, (
, )

. . .
. . ()
. ()

.%

( . .)

. . .

.

.
.
.

(Decent Work by Happy Workplace)

SMEs

( )


. ..

151


152

- - ..

. .
-
.


. /


.
(Platform)
.
/


. .
.
.
.
.
.
. /

.

.

.

,

.







8









.
,

153


154

(Decent work By Happy workplace)




(SMEs)



. ,
,
.


. ,

8


(happy model) (happy workplace
index) (happinometer) (happy
workplace menu) (happy workplace ROI)





. ,

.

,,

.
,
. ,
-
- ,
-
-
-
. ,
-
(SMEs) ,
-
,
.
,
. ,
-
-
-
-
-
. ,
-
(SMEs) ,
-
,

155

. ,, ,, ,,
,,

.
,
,
,
,

.

.

.

156

.
()

()

.
()

(Happy workplace)
()
()

.
:

Policy

Knowledge

Network

:
(CSR) (FL)

(SMEs)

157


158

()
()

()

()

.

()
() SMEs


()




() Happy workplace
/


()


()

 ()


.




(Corporate Social Responsibility: CSR)


() :


() (CSR) (Financial Literacy) :

159

.
.
.

160

()

. . .
.
.
.
( - ) .

( - )

-

.
.

161

162

(Settings) 3
/

.

.

.

.


.

/ .
. (
)
. ( - )
( - )
.
.

.
. / ( )
/
. -
( ) (
)
.
( . )
.
( )
.
(
)

163


.


.
.
. *
(
.
/)

164

.

.



.


-


. (
)
-

.

Global
Advocacy for Physical Activity (GAPA)
.


.

.

.




.



.


.


.

165


166

.


.
.



-



.

.




.


.


.


.

.

. -



.

.

.





.

167

.


.



. International Society for Physical
Activity and Health (ISPAH), Global Advocacy for Physical Activity (GAPA)

168

()

.

.

.
.

169

( .
.
)
-




. -
.

171

.

.

172

.
.

.


.


.
.

.


.

.

.
.
.


.
. (

)
.
.

. (
)
.

173






.
.

( )


.


.

174

.

.




.

/
. .

.
.
-

.

.







.

.



.

-

.

175

. .



.



.

176

.



. .



.

-




.

.

.
.

()

.

.

177

( )

()
() ()
() ()

() ()
() ()

(Ottawa Charter) (Bangkok Charter)


.

179


180

. ,










.

,

, ,


. )


)

) /
)
/
)
www.happynetwork.org


. /

. /
( )





.
.



. ,


.

)

/ -- )
/
.




( - )
, ( )
, () ,

181

( - )
. -


. .. -
( - )


.
(Social Determinant of Health)


.

182

.

.
.

. /

,

.
,
.

. ( )

.


.


. /

,

183

. /

.
.

.

.
.

184

.

.


)


) /

.)

/ /
1.
2. 3.
4.

.) / /

.)

.
.



. (Upstream Management)



. (Downstream Management)

(Social Network)
.
.


(Social Network)
.

.

185





()

.
.
.

186

()

( - )

-

,
,
( )
( ) (/
)
(Primary Health
Care) (Community Health Service)
(Self Care)

187

188

. -
.

, , , , .
.
. . . .




. (Reorient Health Services)

.
(Strengthen
community health service system)
.
(Social Determinants of Health)

.

.

.
.


.

.

189


.


.


.

.


.
/

190

.
. (Social determinants of health)
(equity in health)
. (issue-based)
(area-based) .

.

Reorient

Strengthen

( )

(
)

(Key success factor)

(Self-Reinforcement Mechanism)

..

Strategic agenda

. .
.

(
)

191


( ) )
)
)

192

.

.

.

.

.
.
.

.

.
.

.

 .

.

.

(.)

.
.
.

()

.

.

.

193

194

..

(Health for All)


(All for Health)
(Health Promotion)
/
/
/

.


.

195

. -
.
.

.
. /

.

Strategic agenda

196

.

(Develop, Utilize, and Intgrate Knowledge
Repository for HealthPromotion)
.
(Social Innovation)

.

.

(.,
)





...

Public awareness
Value shift
Health literacy (
)
Repeated new action

(Self-Reinforcement Mechanism)

(, , )

(, )


-
. . .

.

.


.
.


.
. /
.

. (integrated
knowledge repository)
.
.

.

197

198

. .

.
.

.
.



.


. .

/

.

.

.

.
.

.
. .
.
. /

. /

.
.
.

.


.
. .
.
. .

199

.

. .

.
.
.
.

()

200

.

.

.

.

- . - .
( - //)

.

.
//
. (
, /) . .

- -
- .

-

201


202

.

, ,

.

(
)

.

--

/ .
. (
)
. .

.

. --


.


.

.
.

203

.
.
. -
( )
.
( . )
.

.
(
)

.




.

.

.

204

, ,

.


.
( )



.
-


.

.

.

()

. -

205


206

-


(

)
.





.


.






.

.
(

-
)
. -

-


(

)
.

--

.


.





.

.
--



.

()
.

207

208

.




.


.

()

.
.
.
. -

209

.


(Edutainment) (Lifelong learning)



( )
/

211

212

.
()
/
.


. -
. ( - )
.

/




.
)


)

.

)

.
)

)


. /
.

. .
.

( . )

.
.

213

.
.
.
.

.

/

214

.



.


.

. .

. .


.

. /

.

/ .



.


.
.






()


()


()

215


216

() (Knowledge package)


()
.
()

()

()

()
Online, e-resources media center, social media
network
() .

.

( )

/





()

()



()



()
()
() /

()






() .



()

/

()

217


218

()


.










() .


()

()


()



()

-
() /

()



() .

()

//

() /

()


.




(Proactive)
(Innovative)
.


()

()


()
.

219


220

()
()


() ,,

() , /
()

() ,

()
.


()
/


()

()

()



()

.
.
.
.

()

221

.
.

.


.

.


.

.
.

223

. .

.
.




.

224

.
.
.


( - ) .
..


.
.

.
.

.

Innovative, Collective Impact, Proactive, Sustainable, Health Conscious, Public Mind

.


.



.







.

.


.




(Ethnic)

. (Corporate Identity)
(Integration)
. (Corporate
Culture)

225

.


.

.

.
( )

226

.
.
.

()


(.)

.


.

.

() .


.
()
() (Work-life balance)

()

()

227

228

.
. .

(Be Innovative) (Collective
Impact) (Be Proactive) (Sustainable)
(Public Mind) (Health Conscious)




()
. (Competency)

.
.


.


.


.
. (Career development)




.

(Young Social Leadership
Development Program)
() (work life balance)

 .


.
//
.
.




.





.
(Internal Auditing)






.


.

229


230

.





.


(Strategic Think Tank)



.
.

.


()
. ( - )

() .


()



.

.
.
.



.


Green ICT

.
.

(Green Building)
Leadership in Energy and Environmental Design (LEED)
United States Green Building Council (USGBC) Platinum

. / (Green
Procurement)

.
.
.
.
.
.

()

231

.
.
.

.
.
.
.

.
.
.

.
.
.

. .
.
.

.
.
.

. /
.
.

//

.
.
.
.
.
.
.
. /

.
.
.
.
.
.

.
.
.

232

.
.
.

.
.

.
.
.

.
.

.
.

.
.

.
.