Rich Text Editodplr File MARKETING STRATEGIES OF DAWLANCE AND LG
A Comparative Study.
By ANNIE IDREES MEMON (MITM)
Department of Management Sciences
Isra University Hyderabad.
June 10 - 16, 2002
The study is based on the comparison of marketing strategies applied in LG. and Dawlance. In this study, the main focus to see the effectiveness of the marketing strategies applied by both the companies — Dawlance and LG, for selling their products particularly Refrigerators.
Just to understand the marketing strategies in general and refrigeration market in particular, one should know that what marketing strategies ought to be? Who are the main players in the market? What kind of other products do they produce? How do they promote and supply their products? What type of competition is going on in the market? And finally what are the marketing strategies being applied by both the companies? These are the questions to be addressed, but the main theme is the marketing strategies of