Syndicate 2 X46

29111338 29111393 29111387 29111311 29111344 29111384 29111329 29111328 Andek Prabowo Agung Indri Pramantio Franciscus Xaverius Kresna P Haidir Afesina Aprian Eka Rahadi Chairunnisa Mirhelina Mita Listyatri Hendra Winata

From dessert to dreamland 82% expatriate Strategic location (confluence ME,Asia,W.afr,C/E Eu) Short time differentiation Oil will exhaust in 20 years (only 5% from 29% contribution to UAE economic) but Future vision to make Dubai global city with good service Dubai has historically associated with trade

Tax free policy

Good law enforcement

GDP

Strategic Vision

Tourism Retail area Shopping : low priority (4%) ???

Season shopping festival Dynamic

Segmentation

Unique marchandise as Dubai Symbol Educating the market (Gold & Jewelery emphasis) Brand ambassador through airlines (open sky

policies)

Dynamic Segmentation: a) Seasonal event to both local (18%) & expatriate(82%). b) Short stayer (businessman & traveler) Brand Ambassador: a) Cooperate with other National Flight b) Dubai Symbol/Icon/ tagline c) Homemade Dubai product d) Center of World unique product