MASEEI CASE STUDY

By

Mohit Gyanchandani (B 20) A0102211082 MBA M&S Class of 2013

AMITY BUSINESS SCHOOL AMITY UNIVERSITY UTTAR PRADESH SECTOR 125, NOIDA - 201303, UTTAR PRADESH, INDIA 2013

A Real-Time Traffic System Inrix (www.inrix.com) has developed the first real-time traffic system based on data from vehicles and mobile devices with global positioning technology. The company uses navigation equipment already installed in Motor vehicles to collect data about their users locations, how fast they are traveling, and how long it takes them to reach their destinations. The company has signed contracts to collect this data from more than500, 000 devices embedded in fleets of taxis, shuttles, trucks, and delivery vehicles. Inrix also gathers data from toll booth sensors, as well as from the Department of Transportations wireless sensor networks. Inrix covers 73 U.S. markets and more than47, 000 miles of road by providing up-to-the-minute information about traffic conditions. This information includes: Incident data (e.g., accidents) Flow data (how traffic is moving and at what average speed) Predictions (current accident should be cleared by5 P.M.) Real-time and predictive travel times (current travel time to your destination is 56 minutes; travel time at 9 A.M. is predicted to be 37 minutes). Predictive dynamic routing (the fastest path to your destination at 7 A.M. is Interstate 40, exiting at Exit 38). Dynamic fuel prices (which gas station along your route has the cheapest gas). National average speeds (average speed per road segment by hour of day and day of week). National reference speeds (free-flow speed byroad segment to replace speed limits as new reference speed). The companys database contains hundreds of variables that affect traffic. It automatically collects data on those variables, which include weather reports and forecasts, special events, school schedules, construction, and traffic information, and it combines them with the data it collects from the vehiclefleets.The companys customers include Microsoft, which uses traffic information on its MSN Web site, cell phone carrier AT&T, and Tom Tom (www.tomtom.com), a provider of portable GPS navigation systems. These companies integrate Inrixs traffic information into their consumer applications.