Technological Adoption

Rio B. Aguilar, ECE

Outline
Definition Technology Adoption Lifecycle Model Technology Adoption S-Curve Adoption of Technology since 1900 Adoption Time for Consumer Technologies Fastest Adopted Technology

Definition
Adoption -the decision to use or accept a particular idea, method, law, or attitude Technological Adoption - the adoption or acceptance of a new product or innovation

Definition
Technological Adoption Cycle - is a sociological model developed by Everett M.
Rogers at Iowa State University. Their original purpose was to track the purchase patterns of hybrid seed corn by farmers. - Joe M. Bohlen, George M. Beal and Rogers together developed a technology diffusion model and later Everett Rogers generalized the use of it in his widely acclaimed book, Diffusion of Innovations , describing how new ideas and technologies spread in different cultures.

Technology Adoption Lifecycle Model

The technology adoption lifecycle is a model that describes the stages in which various types of individuals and organizations start to use new technologies.

Innovators
Technology enthusiasts Take on new technologies and trial them Glory for being first and practice leader.. Will have learned from their mistakes, and have far more experience than any others desires the hazardous, the rash, the daring, and the risky.

Early Adopters
Visionaries more integrated part of the local social system than are innovators younger, more educated, tended to be community leaders considered by many as the "individual to check with" before using a new idea decrease uncertainty about a new idea by adopting it

Early Majority
Pragmatists more conservative but open to new ideas, active in community and influence neighbors this group gets to help define mainstream adoption Ill buy this thing when its done, but not before.

Late Majority
Conservatives older, less educated, fairly conservative and less socially active Reduced risk from learning from whos done it right and wrong, as well as benefits from standard processes, and consolidation of vendors. Switch only when technology fully debugged Me Too

Laggards
Skeptics very conservative, had small capital, oldest and least educated Still cautions in deployment, even after the technology has become mainstream Refuse to adopt

Adoption of Social media

Source: Forrester Research, 2009

The Chasm
A difficult step that is making the transition between visionaries (early adopters) and pragmatists (early majority) American marketing consultant Geoffrey Moore expand the work of Rogers by explaining the chasm Early majority wants the whole product or the 100% solution to the problem To satisfy the pragmatist, the new product firm needs to devote energies to focus on a particular applications so as to come up with a whole product for that group

Technology Adoption S Curve

Technology adoption typically occurs in an S curve, as modeled in diffusion of innovations theory. This is because customers respond to new products in different ways.

The technology adoption S-curve identifies seven phases in the adoption process:
Contact Awareness Understanding Trial Use/Training Adoption Institutionalization Internalization

The assimilation gap is the gap between acquisition (the objective) and deployment (the reality)

Adoption of Technology since 1900

Source: New York Times, 2008

Adoption Time for Consumer Technologies

Fastest Adopted Technology

Source: Bernstein Research, Oct. 2010

Adoption is a non-economic phenomena, no money is spent, only time - yet it has extreme financial consequences. Jonathan Schwartz President and CEO of Sun Microsystems

Reference:
http://www.thefullwiki.org/Technology_ad option_lifecycle http://www.visualizingeconomics.com/200 8/02/18/adoption-of-new-technologysince-1900/ http://jonathanischwartz.wordpress.com/ http://www.geekwithlaptop.com/tag/fast est-consumer-technology-adoption