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  • Parle'S Monaco Chips (The Smarter Way) : Presented By

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    Ajay Patidar
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    This document presents Parle's Monaco chips and discusses its marketing strategy. It analyzes the product's motivational arousal, distribution channels, personality traits of its target segment, and segmentation approach. The document identifies safety needs and negative motivation as driving forces, physiological arousal as the motivational state, an intensive distribution channel, and targets those high on innovativeness and risk-taking with an inner-directed personality.

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    Group 5

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    This document presents Parle's Monaco chips and discusses its marketing strategy. It analyzes the product's motivational arousal, distribution channels, personality traits of its target segment, and segmentation approach. The document identifies safety needs and negative motivation as driving forces, physiological arousal as the motivational state, an intensive distribution channel, and targets those high on innovativeness and risk-taking with an inner-directed personality.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
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    6 views8 pages

    Parle'S Monaco Chips (The Smarter Way) : Presented By

    Uploaded by

    Ajay Patidar
    This document presents Parle's Monaco chips and discusses its marketing strategy. It analyzes the product's motivational arousal, distribution channels, personality traits of its target segment, and segmentation approach. The document identifies safety needs and negative motivation as driving forces, physiological arousal as the motivational state, an intensive distribution channel, and targets those high on innovativeness and risk-taking with an inner-directed personality.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 8

    PARLES MONACO CHIPS (THE SMARTER WAY)

    Presented By:Adarsh Purohit (2) Ajay Patidar (4) Arpit Kakkar (8) Sreedip Ghosh (198) Himanshu Mehrotra(13) Bikram Singh Chauhan(10) Group 5

    INTRODUCTION

    Maslow Hierarchy Safety Need. Driving Force Negative Motivation:- Avoidance of goal

    Motivational Arousal
    Physiological Arousal

    Motives
    Rational Motive

    Distribution Channel
    Intensive

    Personality Trait
    High on innovativeness Eagar to try Something new Inner Directed High on Need for Cognition Risk Lover

    Segmentation
    Psychographic

    Thank You

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