Summary Report

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Contents

5 . Introduction 7 . The Exhibition 13. Forum and Workshops 16. Speakers and Visitors 18. Concurrent events 20. Promotional campaign

Cutting the ribbon marking the inauguration of the International Exhibition and Forum for Education His Royal Highness Prince Faisal Bin Abdullah Bin Muhammad Al-Saud Minister of Education

Introduction

Building on the major steps taken by our insightful government on the path towards developing and updating general education in the Kingdom, and under the auspices and guidance of the Custodian of the Two Holy Mosques King Abdullah Bin Abdul-Aziz Al Saud, and in line with the great efforts carried out by the education institutions and sectors to support the role of knowledge to establish a civilized Saudi society participates in developing the human culture on all levels, the Ministry of Education launched the International Exhibition and Forum for Education in its second edition at Riyadh International exhibition and Convention Center on the 13th of Feb 2012. The International Exhibition and Forum for Education has been held under the auspices of his Royal Highness the Crown Prince, and in the presence of His Royal Highness Prince Faisal Bin Abdullah Bin Muhammad Al-Saud, Minister of Education, and an elite of Royal Princes and decision makers in different education sectors, as well as the officials of local, regional and international education institutions, beside high profile speakers and visitors. In order to support its strategic vision of keeping up with the developing requirements and needs of general education in the Kingdom, the Ministry of Education has decided to hold the International Exhibition and Forum for Education annually, to support the plans and the projects of all education system to establish a perfect education environment everywhere in the Kingdom. . .

The Exhibition brought together education companies working in several education elds from 20 different countries.

The Exhibition
The Exhibition included 150 exhibitors representing different education companies from 20 countries, including South Korea, China, Japan, India, Jordan, Syria, Lebanon, Egypt, UAE, Kuwait, Qatar, Bahrain, Oman, UK, Sweden, Finland, France, Germany, USA, Canada, beside companies and institutions from KSA.

Exhibitors
The Exhibition was divided as follow: The ministry of Education Gulf Council Member countries Organizations Sponsors State schools Public schools Educational supplies and Teaching techniques Schooling and educational buildings Curricula The talented Comprehensive Quality and Academic Accreditation Kindergarten Special Needs Training
%1 %3

% 12 %1 %4 %3 %4

%6 %6

%9

% 11

%6

% 11

% 23

Exhibitors Assessment

84% 80% 70% 82% 86% 84% 84% 92% 82% 84%
100% 90% 80% 70% 60% 50% 40% 30% 20% 10% 0%

General satisfaction with the event Quality of the services in general Media coverage Exhibition visitors ( ) attitude Security Services CLEANNESS SERVICES Efficiency of the organizing team Suitability of the event place Suitability of the schedule of activities Suitability of the designated date for the event

Exhibitors who are willing to participate in 2013

Yes

No

91%

9%

The Exhibition in pictures

The Exhibitions included 150 Exhibitors from several education fields

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Over the four days of the Forum, 34 speakers delivered speeches, and included 13 main sessions, 3 seminars, and 30 workshops

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Forum and Workshops

The main workshops targeted Education leaders, supervisors, principals and school managers from all over the country. The number of attendees exceeded (6720). An elite of international experts took part in the forum, they were (34) expert, and delivered (13) main sessions, (4) seminars and (30) workshops for the Exhibitors. Those sessions have discussed the critical issues to support the Ministry of Education vision in developing education in the Kingdom, and how to improve education practices, Centralization and Decentralization, and enhancing the role of technology in modern education.

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Workshops Attendence
1. Strategic policies & effective application to increase teacher qualification in the Information Age 2. Preparing/qualifying teachers to shift to a Knowledge-based society 3. Plan to develop education in the Arab World and prepare teachers in light of the requirements of a Knowledge-based society 4. Application of programs for preparing Saudi teachers and elements of their success 5. Professional Development of teachers in a Knowledge-based society 6. Methods of teaching developed curricula 7. Motivating teachers to shift to a Knowledge-based society 8. Teachers roles in shifting to a Knowledge-based society 9 Assessing/improving teaching performance 10. Teacher self-assessment 11. Educational solutions 12. Qualifying and developing teachers based on scientific research 13. Teachers roles in the intellectual preparation of students 14. A system for development of teaching performance and its assessment/improvement 15. Education & Learning in a Knowledge-based society 16. 21st-Century teaching projects 17. Professional Development of teachers 18. Challenges facing teachers professional qualifications 19. Upbringing & Education: Strategic policies & effective application to increase teacher qualification in the Information Age 20. Professional Development of teachers in light of the latest developments 21. Professional Development of teachers 22. Sang-Jin Lee, Deputy Minister of Education in South Korea 23. Professional Development of teachers in the 21st Century 24. Criteria for increasing the pedagogic thinking of teachers 25. Mental approaches for teachers 26. Experience of Educated Organization Teacher 27. Teacher-student relationship in the teaching/learning process 28. Preparing/qualifying teachers to shift to a Knowledge-based society 29. Strategy for an interactive approach to Kindergarten 30. Preparing/qualifying teachers to shift to a Knowledge-based society 31. Motivating teachers to learn and use technology 32. KSU Faculty of Educations experiences in preparing/qualifying teachers 33. Preparing/qualifying teachers to shift to a Knowledge-based society 34. Quick-construction small buildings

1600 1400 1200 1000 800 600 400 200 0

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" Lee

"

: "

1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34

Air conditioning and ventilation in the place Lighting quality in the place The Quality of the place and its equipments Technical supplies in the workshops Suitability of the designated time for the activities of the workshop Achieving the program goals The style and suitability of the content Quality of the materials distributed in the workshops Scientific content of workshop

Forum and Workshops Assessment

The ability of the trainer to motivate the trainees Varity of activities and training materials The trainer cooperation with the trainees The exhibit organizing (as for accessibility and the sufficiency) The ability of the trainer to clarify the content The exhibit organizing (as for accessibility and the sufficiency) The ability of the trainer to deliver The trainer background about the topics

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Visitors
The Visitors range reached beyond expectioans. More than 40000 people have visited the IEFE for 2012 within the 4 days of the exhibition. The visitors included high profile education managers, decision makers, experts and investors in the field of education. The speakers and visitors participations were efficient and attracting.

Visitors according to Job title

45% 40% 35% 30% 25% 20% 15% 10% 5%
Other Consultants Students CEOs departments managers general managers presidents Teachers Business Education Development Supervisors Marketing Principals Sales

Female % 33 33% Male 67%

% 67

0%

Males and Females statistics

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96%

94%

92%

90%

88%

86%

84%

82%

80%

Visitors Assessment

78%

The designated date tothe Exhibition Events timing Exhibition Accessibility Inside Exhibition Accessibility Attitude of the organizers Availability of services Media Coverage Organizers Availability for communication The Quality of the services in general The design of the MOE section The content of the MOE section & how useful it is

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Concurrent Events

Signing an agreement between MOE and King Abdul-Aziz University

Honoring the Speakers

Dr. Naif Al Roumi, Deputy Minister of Education distributed souvenirs on the speakers during an honoring banquet.

Honoring the Exhibitors

Dr. Naif Al Roumi, Deputy Minister of Education distributed souvenirs on the Exhibitors during an honoring banquet.

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The visit of the Minister and senior figures

His Royal Highness Prince Faisal Bin Abdullah Bin Muhammad Al-Saud Minister of Education, has paid a visit to the Exhibition where he met the exhibitor who briefed him about their institutions, and their activities.

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Promotional Campaign
A professional business plan has been arranged to promote and launch the event through the most important promotional tools in the kingdom. It included the following: Newspapers: An advertisement for the event has been published in the most important local newspapers, which are: Alriyadh, Al Jazirah, Al Madina, Okaz, Al Yaum, Al Watan, Al Eqtisadia, Al Sharq Al Awsat, Al Hayat, and Arab News. Television: A distinctive television advertisement has been broadcasted 25 times a day on: Saudi Channel, Al Majd, Al-Arabiya, MBC, MBC Action. Radio: The promotional campaign used the most effective programs on MBC FM and Panorama stations to broadcast an advertisement 17 times a day. Outside Advertisements: The event advertisement has been displayed on the major bridges and streets in Riyadh. Direct Marketing Campaign: The campaign included sending 50000 E-mail message, and 50000 SMS, besides hiring telemarketing agents to contact senior figures and decision makers in education field in the Kingdom to confirm attendance. Social Websites: Acknowledging its role as mass media and communication tools, the campaign has launched several groups on social websites such as Facebook, Linkedin, Youtube and Twitter. Mailing Invitations: About 147000 invitations have been sent via regular mail, including 2000 invitations sent to high profile figures, decision makers in the government, faculty deans, governors,

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education experts and education businesses. It also included 5000 invitation for the MOE employees and governmental and public sectors. School visits: 40 buses have been allocated to transfer school students of several stages to the Exhibition every day. Public relations: A distinguished press conference has been held with reporters, press correspondents and researchers to announce the Exhibition. There were also many interviews and meetings which had been held before, during and after the event, and had been broadcasted in local and regional media. The Website: An advanced website had been launched to enhance communication channels and to secure a database for the registered visitors, besides broadcasting all the events live on the website. Website visitors statistics: Visitors: 44953 Main Registration page visitors: 26240 Workshops registration page visitors: 15260

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All the thanks goes to those who have helped for the completion of the International Exhibition & Forum of Education the second .And we hope to meet you in the third International Exhibition & Forum of Education 2013.

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