NationalDialogueMonitor

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The graphics below illustrate the number of mentions of each individual entity (e.g. Mitt Romney or Barack Obama) that took place over the course of CPAC 2013, including post-convention reactions on Sunday. Each pie is shaded by the average sentiment (that is, tone) of the conversation. This incorporates all mentions from the main media source, which includes news media, social media (excluding Twitter), and general websites (including the blogosphere).

CPAC DISCUSSION DIFFUSE AND VARIED...

Gov. Mitt Romney, Gov. Sarah Palin, and Sen. Rand Paul appear to have generated the greatest amount of positive dialogue, while Sen. Marco Rubio saw the most strongly positive sentiment score. Paul Ryan and Ted Cruz, on the other hand, were unable to generate enough positive CPAC dialogue to overcome the negativity driven by liberals attacks on the Ryan Budget and Cruzs testy exchange with Sen. Dianne Feinstein.
Average Sentiment

Ben Carson

Mitt Romney

Donald Trump

Ted Cruz Mitch McConnell Rand Paul Michele Chris Newt Christie Bachmann Gingrich Eric Bobby Cantor Jindal Rick Ann Paul Ryan Jeb Perry Coulter Bush Sarah Palin Marco Rubio
Scott Walker

Rick Santorum

More Negative

More Positive

Mitt Romney

...BUT DIVERSE MOVEMENT UNITES TO HIT OBAMA

Sarah Palin

Barack Obama

Paul Ryan

Rick Michele Perry Mitch Bachmann Newt McConnell Gingrich Ted Cruz Marco Bobby Eric Chris Christie Cantor Jindal Rubio Ben Carson Ann Coulter Jeb Rick Bush Santorum Rand Paul

Scott Walker Donald Trump

CPAC generated a signicant amount of political conversation. While it didnt primarily benet any one person in particular, as a movement, the participants collectively harmed the Obama brand. During CPAC, Obamas sentiment fell signicantly, reaching increasingly negative territory as the event progressed.

For more information contact: ndm@targetpointconsulting.com (703) 535-8505