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PRESENTATIONS

The Portent Webinar Series

30 TIPS FOR AWESOME

Ian Lurie @portentint ian@portent.com

portent.co/ian-proposals

Yes, like this, no m.

#portentu

This is the hash tag

WHY DO PRESENTATIONS SUCK?

PRESENTATION <> SLIDES

TIP #0 USE YOUR TIME WISELY

WRITE

SLIDES

REVISE PREP

REHEARSE

TELL ME WHY CONNECT THE HOW USE STRONG LANGUAGE SUPPORT YOUR AUDIENCE

TELL ME WHY

WHY ASK WHY?

BECAUSE WHAT IS BORING.

THIS IS A DOG-SIZED SEMI-AQUATIC RODENT WITH THICK FUR.

yawn

IF YOU LIKE DOG-SIZED RODENTS THAT ALWAYS LOOK SMUG, THEN CAPYBARAS ARE FOR YOU.
@!#*& yeah.

IM TELLING YOU THIS BECAUSE I BELIEVE THAT _______________________________

IF YOU _______________________ THEN YOULL WANT TO LISTEN.

tip #2: Fill in the blank

WHY = VALUE

TIP #3: WRITE IT FIRST WHY = VALUE

TIP #3: WRITE IT FIRST

TIP #4: HAVE A STRUCTURE

SAY WHAT YOULL SAY SAY WHAT YOURE SAYING SAY WHAT YOU SAID

HAVE STOPS ALONG THE WAY

CONNECT WHY TO HOW

IMPUTED VALUE

IMPUTED VALUE CONNECTS WHY, HOW & WHAT

IMPUTED VALUE ITS ABOUT DETAILS

LOW IMPUTED VALUE

LOW IMPUTED VALUE


LOOKS BEAT UP

LOW IMPUTED VALUE


BROKEN FACE WATER DAMAGE

HIGH IMPUTED VALUE

BLEEP

HIGH IMPUTED VALUE

LOOKS COOL
BLEEP

HIGH IMPUTED VALUE


MOSTLY INTACT ANATOMICALLY CORRECT
BLEEP

IMPUTED VALUE YOUR PRESENTATION MUST HAVE IT

TIP #5 NO BULLETS

TIP #5 NO BULLETS
(except for lists)

TIP #6 AVOID ARIAL

BLOCK FONTS ARE FUN GOTHAM ARIAL BLACK FRANKLIN GOTHIC KNOCKOUT IS PRETTY AWESOME

BUT DONT BE AFRAID TO TRY UNUSUAL STUFF ACADEMY ENGRAVED BAUHAUS IMPRINT

TIP #7 READABILITY IS PARAMOUNT

THE 10-FOOT TEST TIP #6 THE 10-FOOT TEST

TIP #8 THINK BIG

at least 32 pt type

TIP #8 THINK BIG

TREAT TYPE AS ART

TIP #9 COLORS FOR EMPHASIS

TIP #10 PLAY WITH LINE SPACING FOR DIFFERENT EFFECTS. THIS FEELS REALLY TIGHT AND TOGETHER. BUT ITS HARDER TO READ W/ LOTS OF WORDS.

TIP #10 FOR JUST A FEW WORDS IT WORKS GREAT, THOUGH.

TIP #11 FOR SUPER VARY TYPE SIZES.

EMPHASIS

TIP #12
VARY SIZES AND SPACING FOR A

NICE SQUARE LOOK

TIP #13 NO WIGGLING

TIP #13 NO SQUIRMING

TIP #13 NO SMALL MOVEMENT

TIP #13 NO WIGGLING


i am in a zen state.

TIP #14 USE FILLS FOR CONTRAST

TIP #14 USE FILLS FOR CONTRAST

TIP #14 USE FILLS FOR CONTRAST

TIP #14 USE FILLS FOR CONTRAST

SHOW YOUR PERSONALITY

FILLED WITH PHOTO BG COLOR, 50% TRANSPARENCY.

TIP #15 LEARN THE GOLDEN RATIO

1.6

1.6

BLEEP

TIP #15 LEARN THE GOLDEN RATIO


(but dont let it rule your life)

TIP #16 CAREFUL WITH COLORS

FAVOR A NATURAL COLOR PALETTE

From Tim Beard

TIP #17 USE PHOTOS THE RIGHT WAY

CONFRONTATION

WISDOM GURU-NESS JUST SILLY

ANXIETY MY LIFE

IM POORLY GROOMED?

TIP #18 AVOID OVERUSED PHOTOS

TIP #19 USE YOUR COMPUTER OR TEST EVERYTHING OR USE PDF

TIP #19 USE YOUR COMPUTER OR TEST EVERYTHING OR USE PDF

IMPUTED VALUE CONNECTS WHY, HOW & WHAT

USE STRONG LANGUAGE


I DON'T GIVE A $##@

TIP #20 LOOK EM IN THE EYE

TIP #20 YOU US WE

IMPUTED VALUE PRESENTATIONS MUST HAVE IT

IMPUTED VALUE YOUR PRESENTATION MUST HAVE IT

TIP 21: USE DATA SPARINGLY

TIP 21: USE DATA SPARINGLY


30,000! 25,000! 20,000! 15,000! 10,000! 5,000! 0!
!6,000!!

!5,000!!

!4,000!!

!3,000!!

SEO!visits! NB!SEO!visits!

!2,000!!

!1,000!!

!"!!!!

Dec"10!

Nov"10!

May"11!

Mar"11!

Nov"11!

Aug"11!

Dec"11!

Apr"11!

Oct"10!

Sep"10!

Feb"11!

Sep"11!

Oct"11!

Jan"11!

Jun"11!

Jul"11!

TIP #22 SHOW YOUR PERSONALITY

IM A GEEK

DAMN PROUD OF IT

TIP #23 DO REFERENCE GENDER

MAN/WOMAN BOY/GIRL MAN/GIRL BOY/WOMAN

TIP #24 CULTURAL AWARENESS

SUPPORT YOUR AUDIENCE

TIP #25 UPLOAD TO SLIDESHARE

PEOPLE PAY TO ATTEND CONFERENCES

CONTENT = WORK CONTENT = PRODUCT

YOUR

PRODUCT

TIP #26 EMBED ON YOUR BLOG

TIP #26 EMBED ON YOUR BLOG

TIP #27 CREATE A LINK BUNDLE

TIP #28 DONT REPEAT

TIP #29 DO RECYCLE

TIP #30 DO ANSWER QUESTIONS

BONUS TIP DO ENJOY YOURSELF

TELL ME WHY CONNECT THE HOW USE STRONG LANGUAGE SUPPORT YOUR AUDIENCE

WRITE

SLIDES

REVISE PREP

REHEARSE

@PORTENTINT WWW.PORTENT.COM
PORTENT.CO/ian-proposals

NEXT WEBINAR:

TIMING IT RIGHT: USING GOOGLE ANALYTICS FOR MARKETING PUNCTUALITY http://portent.co/timingitright

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