Presented by: Puran singh Under guidance of : Dr.

vinod Jangid

Contents: Introduction Landmark of Indian automobile industry Position of automobile industry in India Different sectors Nature of product Pricing strategy Comparison Selecting the best option conclusion

Q: what is an automobile?

An automobile is a wheeled motor vehicle used for transporting passengers. Its also carries its own engine or motor. Automobiles are designed to run primarily on roads, to have seating for one to eight people, to typically have four wheels, eight people.

Introduction AUTOMOBILE SECTOR

Mainly engaged in manufacturing motor vehicles or motor vehicle engines. Primary activities are: Motor cars manufacturing Motor vehicle engine manufacturing Major products and services are: Passenger motor vehicle (passenger cars, utility vehicles & multi purpose vehicles) Commercial vehicles (medium, heavy & light Two wheelers & three wheelers

Automobile sector
Contributes about 4% per cent in India's gross domestic product(GDP) 5 percent in India's industrial production Generated about 4.5 lakh of direct employment About one crore of indirect employment Establishment in competitive auto ancillary industry, automobile testing and R&D centers First car ran on India's roads in 1897 Till 1930s, cars were imported directly

Introduction continued..

 1897 First person to own a car in India- Mr. Foster of M/s Crompton Greaves Company, Mumbai 1901 First Indian to own a car in India- jamsedji Tata 1905 First women to drive a car in India- Mrs. Suzanne RD Tata 1945 Tata Motors 1947 Mahindra & Mahindra Ltd. 1948 Ashok Motors 1981 Maruti Suzuki 2005 BMW 2007 Audi 2009 Land Rover and Jaguar

Land mark of Indian automobile industry

Position of automobile industry in India

9th largest automobile industry 2nd largest two-wheeler market 11th largest passengers cars producers 4th largest in heavy trucks 2nd largest tractor manufacturer Annual production of over 2.3 million units Monthly sales of passenger cars in India exceed 100,000 units

BAJAJ