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  • STP Ps3 Move

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    Henny Zahrany
    13 views8 pages
    PS3 Targeting: Psychographic Lifestyle Personality "move into the action" casual and hardcore games A motion controller for "real games" competition with Wii and XBOX: targeting casual gamers.

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    Stp Ps3 Move

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    PS3 Targeting: Psychographic Lifestyle Personality "move into the action" casual and hardcore games A motion controller for "real games" competition with Wii and XBOX: targeting casual gamers.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    13 views8 pages

    STP Ps3 Move

    Uploaded by

    Henny Zahrany
    PS3 Targeting: Psychographic Lifestyle Personality "move into the action" casual and hardcore games A motion controller for "real games" competition with Wii and XBOX: targeting casual gamers.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 8

    STP

    Segmentation
    Geographic Demographic Psychographic Behavioral

    Targeting
    PS3 Targeting: Psychographic

    Lifestyle Personality Move into the Action

    Move Targeting: Behavioural

    Benefits sought Usage rate User status

    Move Targeting: Demographic

    Family Status

    POSITIONING
    IT ONLY DOES EVERYTHING

    casual & hardcore games

    A motion controller for real games

    COMPETITION

    Head-to-head competition with Wii and XBOX: targeting casual gamers PS3 Move: differentiation strategy with focus on flexibility
    Targeting casual & hardcore gamers

    How the market is going to perceive the various products


    Expensive

    Casual / Family Game Oriented

    Hardcore Game Oriented

    Inexpensive

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