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  • MS-61 June 2009

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    1. The document discusses a case study involving a teenager contemplating whether to purchase Levi jeans or Mustang jeans. It asks the reader to explain the teenager's preference using concepts of personality and self-concept from consumer behavior. 2. It then asks about the characteristics of culture and importance of studying consumer behavior. 3. Organizational buying behavior and phases of the buying decision process are discussed. 4. Influences on organizational buying are listed, including interpersonal influences, roles in the buying center, and organizational factors.

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    int mrktg

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    MS-61 june 2009

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    1. The document discusses a case study involving a teenager contemplating whether to purchase Levi jeans or Mustang jeans. It asks the reader to explain the teenager's preference using concepts of personality and self-concept from consumer behavior. 2. It then asks about the characteristics of culture and importance of studying consumer behavior. 3. Organizational buying behavior and phases of the buying decision process are discussed. 4. Influences on organizational buying are listed, including interpersonal influences, roles in the buying center, and organizational factors.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    8 views2 pages

    MS-61 June 2009

    Uploaded by

    bhar4tp
    1. The document discusses a case study involving a teenager contemplating whether to purchase Levi jeans or Mustang jeans. It asks the reader to explain the teenager's preference using concepts of personality and self-concept from consumer behavior. 2. It then asks about the characteristics of culture and importance of studying consumer behavior. 3. Organizational buying behavior and phases of the buying decision process are discussed. 4. Influences on organizational buying are listed, including interpersonal influences, roles in the buying center, and organizational factors.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PDF, TXT or read online from Scribd
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