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!+ Tersr-*nd Exarrrinatien
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fune, 2009

tu:=€S : *iAI{K=TING RESEA*CH

Titxe : 3 h*urs Ma.ximu* M*rf*: 5**

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A*tetnVt axg tlzree questi*tzs
frwz Sge#*?r€-
S**ti*zzE is ***Vxts*ry. Alt qaesti*xsc*rry
equal marks.

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:.. A large gr:blic *ect*: be:rk is l*s*ir:g its retail
c::=l*r==:s. It has deside* to c***:.rct a market
s=r:r€y *r**ag t1* list casl*r:rer* t* -aderst*r:d
the pr*file *f fl:st*r*ers wh* are leavitrg the bank
an* their reas*=$ *t leavir:g. D=sign a
:q::esti***aire to eonduct sach a =Ervey.

2* I#ha* is ?*alitative Rese*rch ? Bisc*ss i:: deta3

a::y *qr* :aet?r*ds cf c*ad:.rctir:g Q::a3i*ative
Eese*rch.

n€5€ http://gyansagar.co.in
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3. t4te€**sti*x
Stxdy tlze*a*t gitsxz**l*zz':*rzd *nszsser
giuen at the end :

*'ICA{}H Lr€.

lvlitr**L-d. is a c*nsc^:r:€r dr:rable prcd-*ts

r*:*Fany marketing a raftge af pr*dr:cts in l::dia.
L*+ki-g at the c*mpetiti*a am*ng di{fere=t ?=*s
*{ e*ns:::*=r dr:rafo1esit had d*ci€ed ?* sg=ialis*
ir: h{ics*srase *s*:rs. ?h*y jasf:f-ied thi* c}r*ie* a*
its penetrationin Indian marketsis very low while
in rr:cst *f tJ":=dev*l*ped c*unfries it has reae?re*
practically every household.They saw no reason
*= t* :shy a:: lr:*ian 3:*:.:.sesr3eshaald not g* f*r
qr:irk, fryir:g *ee and uniforr:: c**ki:rg.

Seles*f *licr*r: mic:cwav* *ve:rs did n*t pick up

i:r first fe:*r years. ?he:r they r*s*ri*d t* grie=
red:-::€*r:*. After rrying all possible cost cr:itieg
sreas:::** they had reached t* alra*st *1e :*ek
b*tt*m *f prices. gti:t tlre sales :*'ere ::*t pieking
r.rg an€ 1*ag b*ped gr*wth ph**e *f the pr**=tt
liie ryc1eres:.aine* illusive. ?his lvas s* a*er ab**t
fwa €ecadc* *f the lar.rach*f pr*dr:et in l::dia.

It was suggestedthat the product was not taking

*ff *s i: d*es n*t s::it lr:dian *o*ki*g ?:e*:* ::k€
d=eg ftyit g a::d ca**ng fresh rrre*ls all t1:etir:re.

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logical arl '-,.-*stionsin theu mind.

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http://gyansagar.co.in