Service Branding Survey

Part I: Demographics Name: Age: Gender: Education: Occupation: Income: Part II: Brand Awareness Which Brands in the market are you aware of and number the following Insurance brands in the order in which u recall? Rank ICICI Prudential HDFC Life SBI Life Bajaj Allianz Life Birla Sun life Bharti Axa Life Met Life Other (reliance Life,AVIVA etc) Part III: Brand Campaign Effectiveness Which ad campaign did you like the most of following Insurance Companies? ICICI Prudential (Bande Ache hai) HDFC Life (Sir Uthake Jiyo) SBI Life (Choti cheezo mien Itani chaaz padtal) Bajaj Allianz Life (Paise bachane Se anhi badane se Sapane sakar hote hai) Birla Sun life (Yuvraj Singh Campaign) Bharti Axa Life (Jeevan Suraksha ka naya nazaria) Met Life (Peace of Mind Guaranteed) Part IV: Brand Loyalty Do you have an insurance/Investment policy is yes than select your Insurance/Investment policy Company? ICICI Prudential HDFC Life SBI Life Bajaj Allianz Life Birla Sun life 1 2 3 4 5 6 7

Bharti Axa Life Met Life Other (reliance Life,AVIVA etc) Rate the service of your Insurance Company (5 being the highest): Bad 1 2 3 4 5 Excellent

If you want to take/change your insurance policy, which would be your preferred insurance company ? ICICI Prudential HDFC Life SBI Life Bajaj Allianz Life Birla Sun life Bharti Axa Life Met Life Other (reliance Life,AVIVA etc) What would be the reason for you to take insurance or do investment? Rank them in ascending order on basis of its importance? Secured Future of Family Tax Benefit Retirement Childrens Future Health Cover Savings Which of the following do you consider to be most important when choosing a life/pension/investment policy? Product features (such as premium, coverage, investment, fund range and options) Financial stability of the insurance provider Performance of the product (its track record) The brand of insurance provider Customer service Recommendation from family/friends Recommendation From Agent/Bank Part V: Brand Perception How do you perceive these brands as? Reliable Innovative Sincere Sophisticated ICICI Prudential Honest Competence

HDFC Life SBI Life Bajaj Allianz Life Birla Sun life Bharti Axa Life Met Life Part VI: Communication Medium/Accessible Channel Where do you see most of the bank ads? Newspaper Magazines Television Online Radio Social Media OOH Flyers Likeability