*** FOR TRAINING PURPOSES ONLY ***

MEDIA ADVISORY
Attention: Editors/Producers/Reporters March 18, 2013 Second Cup takes Green Initiatives a step further
Second Cup will host a media conference pertaining to the organizations new green initiative that will change the way the public receives their coffee. This will be a first within the coffee industry making Second Cup an environmental leader.

WHO:

Second Cup will host the media conference and in attendance will be the organizations spokeswoman, Amanda Baccega. Second Cup will reveal a new green initiative model that will be a first within the coffee industry.

WHAT:

WHERE: Mohawk College, Fennell Campus, Room: E 106 WHEN: WHY: Wednesday March 20, 2013 at 2 p.m. Baccega will reveal Second Cups green initiative that changes the way patrons receive and think about their coffee. This is a major development in the Go Green campaign that other organizations are contributing to. Second Cups new green initiative will be a first within the coffee industry. Second Cups carbon footprint will diminish and will gain important relationships with environmental groups.

HOW:

MEDIA OPPORTUNITIES: Special arrangements can be made for media to ask questions to Amanda Baccega.
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Media Contact:
Amanda Baccega Public Relations Specialist Second Cup 905.567.8887 abaccega@secondcup.ca