APPLICATION

OF GREEN MARKETING IN THE USE OF COFFEE

WASTE AS A BUSINESS CREATING CREATIVE
INDUSTRY BASED ON SOCIAL ENTERPRISE
Presented by Benedicta Evienia P
Atma Jaya Catholic University Of Indonesia
Paper ID: 35
About This Research

Coffee Waste
Green Marketing
Creative Industry
THE NUMBER OF COFFEE SHOPS THAT PRODUCE COFFEE
GROUNDS AS WASTE IN THE SOUTH JAKARTA AREA ENCOURAGES
RESEARCH TO CARRY OUT
RELATED TO THE UTILIZATION OF COFFEE GROUNDS WASTE AS A
BUSINESS OPPORTUNITY
THAT CAN DEVELOP.

THE PURPOSE OF THIS STUDY IS

(1) TO DESCRIBE THE INTEREST OF
COFFEE SHOPS IN SOUTH JAKARTA TO PROVIDE COFFEE GROUNDS
WASTE AS COSMETIC RAW
MATERIALS,
(2) TO APPLY GREEN MARKETING AS A SOCIAL BUSINESS
STRATEGY TO
DEVELOP CREATIVE INDUSTRIE
Research Method
The results of interviews with coffee shop owners
using written guidelines prepared qualitative data
products processed in the
form of percentages. The results of each question item
saw a description of the
condition of the research object, which is useful for
the author to determine
the next steps as a follow up to this research
 Discussion and Conclusion
1 The results of this study indicate that the application of
This research tries to answer the social problems that often
arise in the food and beverage industry as the largest
producer of food and beverage waste. This is a social issue
that is trying to be solved using green marketing
applications: by providing education to coffee shop owners
and their employees to utilize coffee pulp waste as raw
material for making cosmetics or mushroom growing media.
This activity can turn coffee waste that had no value and is
not useful, into something of value. Through the use of
appropriate technology, coffee pulp waste can use as a
cosmetic raw material and of course, it becomes a form of
value creation and encourages the improvement of the
creative economy.
2
green marketing can be used as a means to utilize coffee
grounds waste. Based on the existing description of the
concept of green marketing can be used by coffee shop
owners as an effort to maintain the sustainability of its
business through the utilization of coffee pulp waste
produced. This activity is an effort to protect the
environment by reducing waste from the food industry.
Learning about the benefits of coffee grounds
waste to coffee shop owners and surrounding
communities can be an opportunity to open
new jobs. The business that will develop from
the new job field is recycling coffee grounds
into simple cosmetics and growing mushroom
growing media. By building social activities
through green marketing applications, making
coffee waste can create creative industries
based on social entrepreneurship
THANK YOU
EMAIL
benedicta.ep@atmajaya.ac.id

PHONE
0818226548